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   Shop till you drop
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  <div id="PreHeader" style="display: none !important; mso-hide:all;">
   Plus: The GLP-1 land grab.
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             <div>
              <span style="color:#888888">
               Tuesday, December 2, 2025
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              <span style="color:#888888">
               John Tlumacki/The Boston Globe via Getty Images
               <span class="ql-cursor">
                
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               Good morning, Quartz readers! It’s Shannon Carroll with the Daily Brief. Today, Black Friday casts shoppers and algorithms as holiday costars, GLP-1 users cast Big Pharma as the answer to diet culture, Michael Burry casts Tesla as his latest bubble monster, and “rage bait” casts Oxford Dictionary as extremely online.
               <span class="ql-cursor">
                
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              <span style="font-size:18px;color:#168DD9">
               HERE'S WHAT YOU NEED TO KNOW
               <span class="ql-cursor">
                
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              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Holiday cheer meets market fear.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               The S&amp;P 500 is already up 17% this year, but December’s track record meets a backdrop of rate-cut bets, Nvidia-driven debt concerns from an Enron short-seller,
              </span>
              <a data-linktext="and a volatility spike." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               and a volatility spike.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
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             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Softbank trades sentiment for liquidity.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Masayoshi Son said he was “crying” selling Nvidia shares to bankroll data-center and chip 
ambitions, arguing that advanced AI justifies today’s valuations
              </span>
              <a data-linktext="even as SoftBank stock slumps." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               even as SoftBank stock slumps.
              </a>
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             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Elon Musk nominates AI for 
Treasury duty.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               He claims that the U.S.’ $38 trillion debt load could be eased within three years by AI-driven productivity gains that most economists still see
              </span>
              <a data-linktext="arriving much later." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               arriving much later.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
              </span>
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              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Michael Burry: Tesla is “ridiculously overvalued.”
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               The “Big Short” investor says Musk’s pay plan all but guarantees shareholder dilution 
while the stock still trades as if each and every future market
              </span>
              <a data-linktext="belongs to Tesla." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               belongs to Tesla.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
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                   Hand-selected for quality and hand-carved by master butchers with over 900 years of combined experience, Omaha 
Steaks delivers heartland quality and unmatched value straight to [Newsletter Name] readers’ doors for free on any shipment of $99 or more!
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                   From ocean-fresh, flash-frozen seafood to slowly air-chilled chicken and grass-fed, grain-finished beef (and everything in between), Omaha Steaks – America’s Original Butcher – guarantees absolute consistency in every single bite, every single time.
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                   In fact, they’re so confident you’ll love it, they back every single product with their 100% Satisfaction Guarantee. If you aren't satisfied with your purchase from Omaha Steaks, for any reason, they will replace your order or refund your money, whichever you prefer. They’ve upheld this family promise for five generations and counting.
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               This holiday shopping season showed up with a bad mood: warnings about tight budgets, softening demand, and consumers 
talking a big game about cutting back. Instead, Americans set a new online record, spending $11.8 billion in a single day — up 9% from last year — with about $12.5 million rushing through digital carts every minute between 10 a.m. and 2 p.m. Online spending on Thanksgiving Day hit $6.4 billion, Cyber Monday sales are expected to peak at $14.2 billion, and the “tight budgets” narrative isn’t looking like much of a forecast.
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               That isn’t what the surveys predicted. Polls suggested many 
shoppers, especially Zoomers, planned to spend around 10% less than in 2024 after a year of worsening job prospects and tariff-driven price pressure. They apparently decided they could cut back later, as retailers lured them in with discounts. Walmart and Target pushed cut-price Thanksgiving meal baskets, and higher-end stores leaned hard on markdowns. Mastercard says consumers are “navigating an uncertain environment” by shopping early, chasing promotions, and splurging on wish-list items — another way of saying Americans still love a 
deal.
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              <span style="font-size: 16px">
               AI is now part of the sales force. Adobe reports that AI-driven traffic to retail sites is up 805% from last year, helped by the rise of shopping assistants from Walmart, Amazon, and the broader boom in tools such as ChatGPT; Salesforce estimates those systems influenced about $3 billion in U.S. online sales. Mastercard SpendingPulse found online sales growing 10.4% on Black Friday, compared with just 1.7% growth in stores. One expert says Black Friday has “really turned into 
like a full-week event, or even further” — which sounds about right for a holiday season that now runs on discounts, debt, and algorithms.
              </span>
              <a data-linktext="Quartz’s Alex Daniel has more on how discounts beat doomscrolling this 
season." data-linktype="Normal" style="color:#168DD9;font-size:16px;text-decoration:none;" target="_blank">
               Quartz’s Alex Daniel has more on how discounts beat doomscrolling this season.
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               The weight-loss revolution is about to trade pens for pills. GLP-1 drugs such as Ozempic, Wegovy, Zepbound, and Mounjaro likely pulled in an estimated $62.86 billion in global sales this year, up from $53.5 
billion in 2024, and Biospace sees them barreling toward about $140.79 billion by 2030 — a 17% annual growth rate in an industry that usually plods along at 6%. Daily oral versions from Novo Nordisk and Eli Lilly are expected to win FDA approval within months, promising cheaper, easier-to-make meds for a market that still feels insatiable.
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              <span style="font-size: 16px">
               Novo Nordisk and Eli Lilly cut a November deal with the Trump administration to lower GLP-1 injection prices for Medicare and Medicaid and sell 
their coming pills for $149 for the lowest dose on the TrumpRx site — a trade that gives them access to more than 130 million enrollees. Tirzepatide has already overtaken Keytruda as the world’s bestselling prescription drug with over $10 billion in third-quarter sales, Lilly says GLP-1s now drive “80% of the market cap of the company,” Pfizer just paid $7 billion for Metsera to join the race, and Ozmosi counts 39 GLP-1 drugs in trials as semaglutide patents begin expiring abroad and Dr Reddy’s prepares a generic Wegovy launch in 87 
countries.
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             </div>
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              <br/>
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             <div>
              <span style="font-size: 16px">
               And the health outcomes are shifting as fast as the market. Wegovy is approved to reduce cardiovascular risk in people with obesity, Zepbound is cleared for sleep apnea, and early data suggest potential benefits in kidney and liver disease, fibroids, colon cancer, menopause symptoms, and addiction. One in five U.S. adults has tried a GLP-1, and 12% are currently taking one, according to KFF; and Gallup now sees the U.S. adult obesity rate falling from 39.9% in 2022 to 37% 
this year as GLP-1 use climbs. As a longtime critic put it: “I never thought we’d see a class of drugs like this… There’s never been a drug with this range of action.”
              </span>
              <a data-linktext="Quartz’s Catherine Arnst has more on how GLP-1s became Big Pharma’s heaviest 
hitter." data-linktype="Normal" style="color:#168DD9;font-size:16px;text-decoration:none;" target="_blank">
               Quartz’s Catherine Arnst has more on how GLP-1s became Big Pharma’s heaviest hitter.
              </a>
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                   Hand-selected for quality and hand-carved by master butchers with over 900 years of combined experience, Omaha 
Steaks delivers heartland quality and unmatched value straight to [Newsletter Name] readers’ doors for free on any shipment of $99 or more!
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                   From ocean-fresh, flash-frozen seafood to slowly air-chilled chicken and grass-fed, grain-finished beef (and everything in between), Omaha Steaks – America’s Original Butcher – guarantees absolute consistency in every single bite, every single time.
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                   In fact, they’re so confident you’ll love it, they back every single product with their 100% Satisfaction Guarantee. If you aren't satisfied with your purchase from Omaha Steaks, for any reason, they will replace your order or refund your money, whichever you prefer. They’ve upheld this family promise for five generations and counting.
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