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   Brew Review // Morning Brew // Update
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     Seniors are driving the US economy...
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             August 03, 2025
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              Presented By
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                 Lisk Feng
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            EDITOR’S NOTE
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                  Good morning.
                 </strong>
                 Remember when 30 was old? Well, it’s not anymore. While that might mean that seniors today have to work for more years than they hoped, it also translates to aging Americans as a whole having more money and fun than ever before.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In Silver Economy Brew, we look at how demographics just aren’t what they used to be. For starters, a record number of people
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  are turning 65
                 </a>
                 this year. But instead of finding the end of the road, many are discovering the start of a new adventure, making strides in business, entertainment, fashion, and pop culture that seemed impossible a generation ago.
                </p>
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                 And while it may be true that seniors bought a house and raised a family before kids these days even get their driver’s licenses, it’s also true that they are driving the economy like it’s their own personal RC car. Let’s get into it.
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            ECONOMY
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                 These senior-focused businesses are boomin’, baby
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                  A Viking cruise on the Nile. Backyardproduction/Getty Images
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                 There’s gold in the silver economy: Baby boomers are the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  wealthiest generation
                 </a>
                 to ever live, according to the financial firm Allianz. So, it makes sense that some companies have made seniors’ billfolds and pocketbooks a focus of their business models.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Floating on:
                 </strong>
                 Per AARP, 68% of adults over the age of 60
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  planned to travel
                 </a>
                 this year:
                </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Cruise company Viking specifically tailors to the older crowd. Unlike many of its competitors, the cruise line
                  </span>
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                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    doesn’t allow children
                   </a>
                  </span>
                  <span>
                   on board, catering to those who prefer a quieter,
                  </span>
                  <span>
                   <em>
                    Cocomelon
                   </em>
                  </span>
                  <span>
                   -free experience.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The company’s stock has doubled since it went public last year.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  The finer things:
                 </strong>
                 While millennials eat out at restaurants more often, baby boomers and the Silent Generation tend to prefer places that are less likely to have plastic silverware. They account for 40% of
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  premium restaurant customers
                 </a>
                 , Bank of America reported last year.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Older Americans watch a lot of linear TV. So, advertisers are meeting them where they are:
                </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Drug companies spent over
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    $5 billion
                   </a>
                  </span>
                  <span>
                   on television ads last year, CNN reported.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Nearly half of those ads aired on
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    news channels
                   </a>
                  </span>
                  <span>
                   like Fox News, MSNBC, and CBS. Drug ads are also popular during drama reruns, game shows, and special events, according to research firm eMarketer.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Cable TV is also swimming in ads for walk-in showers, which can help prevent falls. It’s a $1.5 billion business that’s forecast to grow to $2.8 billion by 2033, per Verified Market Reports.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  The downside:
                 </strong>
                 Older Americans’ spending power gives them an
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  outsized effect
                 </a>
                 on the financial system. If the stock market goes south, and seniors sell their shares and cut back on spending, it could put the economy at greater risk.—
                 <em>
                  BC
                 </em>
                </p>
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            Presented By Wispr
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              Your keyboard called—it’s taking a long weekend
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           <img alt="Wispr" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F25126ae7e88f9c872c5fb557483c3773f8928674-1000x751.png%253Fw%253D616%2526q%253D90%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIwODk2NH0:1uiVlP:8UzVWJCtQG6kQO3oYA93VtUnntb_CLDAoWyVQArJTZM" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              We’ve been banging away on keyboards for 150 years. Until now, voice dictation hasn’t been reliable enough to change that.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Wispr Flow
              </a>
              finally delivers the no-edit confidence we’ve all been waiting for. Here’s the breakdown:
             </p>
             <ul style="margin-top:0;padding-left:30px">
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                4x quicker than typing: Dictate emails, docs, and DMs in real time and save precious hours every week.
               </span>
              </li>
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                AI auto-edits on the fly: Flow cleans filler words, fixes grammar, and formats perfectly as you speak.
               </span>
              </li>
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                Works inside every app with no setup: Fly through Slack notifications, give more context to ChatGPT, or brain-dump into Notion.
               </span>
              </li>
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                Use it at your desk or on the go:
               </span>
               <span>
                <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                 Available on Mac, Windows, and iPhone
                </a>
               </span>
               <span>
                .
               </span>
              </li>
             </ul>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Give your hands a break.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Start flowing for free today
              </a>
              and take advantage of this 7-day Brew-exclusive perk: 30% off your first year of Flow Pro with code MORNINGBREW.
             </p>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            WORK
           </h3>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Silver staffers aren’t leaving the office
                </a>
               </h1>
              </div>
             </table>
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               <img alt="an overhead view of a full conference table" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F16efe1dfff0ab5a33299f4beb25ae51e2ea617d0-5091x3812.jpg%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxMDE4fQ:1uiVlP:Oil2z1N8i9kDp0OHA-GjIkQZ-B9fkatjFbv5UWPSvxw" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Jacoblund/Getty Images
                 </em>
                </small>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The promise of midday golf games and spending three hours drinking one cup of coffee at a McDonald’s is not enough to keep older Americans retired. As of last year, workers over the age of 75 are the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  fastest-growing group
                 </a>
                 in the workforce.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Baby boomers (anyone in the 61–79 age range) are either refusing to retire or, increasingly, reentering the workforce. In some cases, they need to, as the cost of living increases and the Social Security eligibility age creeps higher. Additionally, only about 24% of boomers have defined pension benefits, and only half of private sector workers have access to employer 401(k) plans.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 But some, especially white-collar workers, are
                 <em>
                  choosing
                 </em>
                 to spend their golden years in an office:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Industries like nuclear energy are desperate for
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    seasoned experts
                   </a>
                  </span>
                  <span>
                   as the country starts to bring plants back online.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Less labor-intensive jobs mean older people can work longer with more
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    flexible schedules
                   </a>
                  </span>
                  <span>
                   . Doing a desk job for extra money might be more attractive if you’re doing it from a nice office with central air.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Older Americans are also becoming entrepreneurs: As of 2023,
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    nearly a third
                   </a>
                  </span>
                  <span>
                   of new founders are 45+, and the percentage of businesses founded by people 55–64 is rising.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Looking ahead…
                 </strong>
                 nearly 11 million older workers are employed right now, and that number is expected to jump by ~97% in the next decade, according to the Bureau of Labor Statistics.
                 <em>
                  —MM
                 </em>
                </p>
               </td>
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                <!-- SOCIAL LINKS -->
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                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F7372d7c942cc95144c43e3004730ca0cf8a23025-96x96.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxMjQ4M30:1uiVlP:wISouj4zd0pk-AkB0RUrqchEzNOvaVDEciO4Hspa4eg" style="width:25px;display:inline-block" width="25"/>
                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F774271f5d2278014f1af0759475660e1761384eb-357x357.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxMzU3OH0:1uiVlP:4yoKx85WlRJm4QPzZDbEvke7AZ7QjMxiCj7I5jd_9OQ" style="width:25px;display:inline-block" width="25"/>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            REAL ESTATE
           </h3>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Where are all these boomers going to live?
                </a>
               </h1>
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               <img alt="Group of seniors line dancing outside, 50+ retirement community, Denver, North Carolina." src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fb449d08c6100725b899770c063c95396c025058a-1024x768.jpg%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxNDY4OX0:1uiVlP:3Axp_URhKo5SQLIb53kWx5KXqT4LSPQy1Ebli20OCl8" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Lindsey Nicholson/UCG/Universal Images Group via Getty Images
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Eventually, your parents may get sick of winterizing the deck. As the 75+ population grows rapidly and lives longer than ever before, some are opting to move on from their 4-bed, 2.5-bath home. But doing so could mean ditching a paid-off mortgage for something smaller—and much more expensive.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Baby boomers with no kids at home owned
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  twice as many
                 </a>
                 3+ bedroom homes as millennials with kids, according to a Redfin survey published in 2024. Most of them purchased those homes decades ago, when they cost roughly whatever change could be found rattling around in the ’69 Pontiac Grand Prix.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Don’t call it a retirement home
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 But some older adults are willing to pursue new digs if it means migrating to a community tailored to the 55+ crowd:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Seniors flush with cash are heading south to communities like
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Sun City
                   </a>
                  </span>
                  <span>
                   in Georgetown, TX, where golf carts are plentiful and income taxes are nonexistent for those 65 or older.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Per the Wall Street Journal, there are roughly two dozen Sun City communities in the US, mainly in the South and West. Developer PulteGroup said last year that the “active adult” market is one of its biggest revenue drivers.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Looking ahead…
                 </strong>
                 developers are foaming at the mouth to cash in on building homes for this wave of seniors. Even some universities, cash-strapped in the wake of declining enrollment, are
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  converting
                 </a>
                 parts of their campuses into senior living and offering courses for both undergrads and their grandparents to take together.
                 <em>
                  —MM
                 </em>
                </p>
               </td>
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                <!-- SOCIAL LINKS -->
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                   </a>
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                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F7372d7c942cc95144c43e3004730ca0cf8a23025-96x96.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxNjg3NX0:1uiVlP:47q7d273NLoyVPc4Q56aTRT1f1n1R6bm6c9ZD3V92m0" style="width:25px;display:inline-block" width="25"/>
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            ENTERTAINMENT
           </h3>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Not now, sweetie, grandma is playing video games
                </a>
               </h1>
              </div>
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              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="Older gamer celebrates a win" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F9622720478d8ec916ca66f7ffa4535160c6b8c5d-6649x4435.jpg%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIxOTM5OH0:1uiVlP:ifPtkQS4Zb6oGAeGymGaAdKJ6onFNFkQheE9OJDUHAA" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  ljubaphoto/Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse" width="100%">
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The odds of getting 360 no-scoped by someone who consumes prune juice are higher than you’d think: Older adults represent a significant and potentially undervalued chunk of US gamers, recent data shows.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 According to the Entertainment Software Association’s annual gaming
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  report
                 </a>
                 from June:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   More than a quarter of the ~205 million gamers in the US are 50 or older.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Almost half of all baby boomers play some kind of video game every week (
                  </span>
                  <span>
                   <em>
                    Candy Crush
                   </em>
                  </span>
                  <span>
                   counts), as do 36% of people in their 80s.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  What are they playing?
                 </strong>
                 Like everyone else, they’re mostly choosing word- and puzzle games on their phones, tablets, or computers. But some older gamers
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  prefer
                 </a>
                 to slap on a headset and lock into the same big-budget video games that teenagers love:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   A 60-year-old Washington state resident who goes by TacticalGramma is so good at pwning n00bs on
                  </span>
                  <span>
                   <em>
                    Call of Duty
                   </em>
                  </span>
                  <span>
                   that she’s garnered 2 million followers on TikTok and 113,000 followers on Twitch.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Similarly, 1.4 million people subscribe to the YouTube channel GrndpaGaming, which belongs to a 72-year-old US Navy veteran who streams combat games like
                  </span>
                  <span>
                   <em>
                    Battlefield 2042
                   </em>
                  </span>
                  <span>
                   .
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Overlooked:
                 </strong>
                 Seven in 10 gamers over 50 feel that video games aren’t designed with them in mind, according to a 2023 AARP study. Age representation is gradually growing (e.g.,
                 <em>
                  The Sims
                 </em>
                 released its first kit focused solely on elderly styles and accessories in May), but accessibility issues, like font size and controller design, make it difficult for some older folks to dive into gaming. In 2023, the 50+ crowd represented nearly one-quarter of US gamers, based on figures from AARP and the ESA, but less than 10% of gamer
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  spending
                 </a>
                 , according to Marketplace.
                 <em>
                  —ML
                 </em>
                </p>
               </td>
              </tr>
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                <!-- SOCIAL LINKS -->
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                   </a>
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                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F7372d7c942cc95144c43e3004730ca0cf8a23025-96x96.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyMjZ9:1uiVlP:iWK3VnZAU6PR2sTeotW5mx8nf_D25tM2VA8kPLuDiPA" style="width:25px;display:inline-block" width="25"/>
                   </a>
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                   </span>
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                <!-- END SOCIAL LINKS -->
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             </table>
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          </table>
         </td>
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       </table>
       <!--[if !mso ]><! -- -->
      </div>
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      <!-- END STORY ARTICLE -->
      <!-- STORY ARTICLE -->
      <!--[if !mso ]><! -- -->
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          <div class="tag-container" style="padding:15px 15px 0">
           <h3 style="color:#1c7ff2;text-transform:uppercase;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            Together With Alltrails
           </h3>
          </div>
          <a style="border:none;text-decoration:none" target="_blank">
           <img alt="Alltrails" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F799e8e765e8f8281045ec942b1be3f663ad5732f-989x665.jpg%253Fw%253D616%2526q%253D90%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyNTE4Mn0:1uiVlP:jkUfv40DPG5LBRflqaERNnd6hskmNYNK7HNv4q-6Hpo" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
          </a>
          <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-collapse:collapse" width="100%">
           <tr>
            <td class="sponsored-body content-container story-content" style="padding:15px">
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Ready to hit the trails?
              </strong>
              From August 1–5, get
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               50% off AllTrails Plus with code SUMMERSALE25
              </a>
              . Enjoy offline maps, 3D previews, and live alerts—your personal trail guide anywhere. Adventure awaits for US and Canada hikers.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Don’t miss out
              </a>
              .
             </p>
            </td>
           </tr>
          </table>
         </td>
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       </table>
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      <!-- END STORY ARTICLE -->
      <!-- STORY ARTICLE -->
      <!--[if !mso ]><! -- -->
      <div class="c6" style="margin-bottom:7px">
       <!-- <![endif]-->
       <table border="0" cellpadding="0" cellspacing="0" class="story-container" style="border-collapse:collapse" width="100%">
        <tr>
         <td class="card" style="color:#333;border-collapse:collapse;box-shadow:none;background-color:#fff;border:1px solid #e6e6e6;border-radius:15px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;display:block">
          <div class="tag-container" style="padding:15px 15px 0">
           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            CULTURE
           </h3>
          </div>
          <table border="0" cellpadding="0" cellspacing="0" class="story-content-container" style="border-collapse:collapse" width="100%">
           <tr>
            <td class="story-content">
             <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse" width="100%">
              <div class="title-container" style="padding:0 15px">
               <h1 class="story-title" style="color:#000;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 You will never be as cool as these elders
                </a>
               </h1>
              </div>
             </table>
             <div class="header-image-container" style="padding-top:15px">
              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="Batsheva fashion show at New York Fashion Week in 2024" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fcd1ab51f6e7bed0e8686d72011bfe4d3f725cf85-6000x4000.jpg%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyNjM0M30:1uiVlP:Ac9PaIgVmtkpgDF26jTqXNWcZmjc2i6-VFuJrEp6-so" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Model Coco Mitchell at New York Fashion Week in 2024. Arturo Holmes-Staff/Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse" width="100%">
              <tr>
               <td class="content-container" style="padding:15px 15px 0">
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 What better way to prove that clothing is livable than by modeling it on people who have really
                 <em>
                  lived
                 </em>
                 ? That’s the growing mentality in the fashion world, where older adults have become fixtures in recent years.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Aging is in.
                 </strong>
                 This year:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Actors who graced
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    fashion week runways
                   </a>
                  </span>
                  <span>
                   included Richard E. Grant (68), Jason Isaacs (62), Tracee Ellis Ross (52), and Sarah Paulson (50).
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Spike Lee, Amy Sedaris, and John Turturro (all 60+) are three of the
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    faces
                   </a>
                  </span>
                  <span>
                   of Nordstrom’s flagship store campaign. And Danish swag master Mads Mikkelsen stunned in a recent launch of Zegna’s new moccasins at the age of 59.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Honorable mentions include:
                 </strong>
                 A 68-year-old Jerry Seinfeld starring in Kith’s most viral campaign in 2022, the late Dame Maggie Smith (aka Professor McGonagall) as a face of Loewe in 2023, and Martha Stewart becoming Sports Illustrated’s oldest swimsuit cover model that same year, at the age of 81.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  But…
                 </strong>
                 older women in modeling who don’t already have mainstream fanbases saw a big drop-off in job availability right after the pandemic. Some agencies say that runway demand for elder swag has rebounded, but only for some models—older Black women are still largely underbooked. Batsheva Hay, a New York designer,
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  sought out
                 </a>
                 a more diverse range of wise faces for the runway last year by street-casting women over 40.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Zoom out:
                 </strong>
                 At Paris and Milan Fashion Weeks in early 2024, at least one older model walked in roughly three-quarters of the top 20 runway shows, according to the fashion search engine Tagwalk.
                 <em>
                  —ML
                 </em>
                </p>
               </td>
              </tr>
              <tr>
               <td class="social-container" style="padding-bottom:15px;padding-left:15px">
                <!-- SOCIAL LINKS -->
                <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-collapse:collapse" width="100%">
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                  <td style="padding-top:12px">
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fcab2ac077d288f7ba1df3571cb0ec28ce8f32b86-357x357.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyNzQ0Mn0:1uiVlP:iB4pZqBuMyVlBdS0c7V-5TpSmv0iLV8Rg1ke_Bj2ZqA" style="width:25px;display:inline-block" width="25"/>
                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F7372d7c942cc95144c43e3004730ca0cf8a23025-96x96.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyODU0Nn0:1uiVlP:eHnU3vSBVAn6w7U7lgyT8mIWTxYB6yv4XdizWCv0VJE" style="width:25px;display:inline-block" width="25"/>
                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F774271f5d2278014f1af0759475660e1761384eb-357x357.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIyOTY1fQ:1uiVlP:y81bQr9TN4kyj0xQ1sQFWRGy2texvEED5Bw-gv4xbo8" style="width:25px;display:inline-block" width="25"/>
                   </a>
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                <!-- END SOCIAL LINKS -->
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              </tr>
             </table>
            </td>
           </tr>
          </table>
         </td>
        </tr>
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       <!--[if !mso ]><! -- -->
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      <!-- END STORY ARTICLE -->
      <!-- STORY ARTICLE -->
      <!--[if !mso ]><! -- -->
      <div class="c6" style="margin-bottom:7px">
       <!-- <![endif]-->
       <table border="0" cellpadding="0" cellspacing="0" class="story-container" style="border-collapse:collapse" width="100%">
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           <h3 style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700">
            BREW'S BEST
           </h3>
          </div>
          <table border="0" cellpadding="0" cellspacing="0" class="story-content-container" style="border-collapse:collapse" width="100%">
           <tr>
            <td class="story-content">
             <div class="header-image-container" style="padding-top:15px">
              <img alt="To-do list banner" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F762cbc4c673b8613a0de1bf6711a4fc25276f7a4-1350x330.png%253Fw%253D620%2526q%253D70%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzMDg1OH0:1uiVlP:7ZgMRXMdz7eQex4Zyp4Ibg9KWt5-GGu5pUVaI2mABxU" style="width:100%;max-width:670px;display:block" width="670"/>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse" width="100%">
              <tr>
               <td class="content-container" style="padding:15px">
                <div>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzMTk2N30:1uiVlP:R-UTfH2kKKMcFgHmcZ8YIMqdPRlO-TBHlg8ekOVE3Xo" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Cap it:
                  </strong>
                  A
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   lightweight baseball hat
                  </a>
                  to keep a cool head in the summer sun.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzMzAyfQ:1uiVlP:qoK-BTMO2nMViArkqeI9h8EloMcsDkedyBlQ-BNJPmk" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Read:
                  </strong>
                  Where did all of the
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   baby-viewing windows
                  </a>
                  go?
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzNDA4NH0:1uiVlP:ZGBDd610908IKw-i60C_g_dzKWy0vjVnP70CqSW7jbk" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Watch:
                  </strong>
                  This garbage can will catch your trash
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   in midair
                  </a>
                  and empty itself.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzNTE0fQ:1uiVlP:cVnTYKx6LdyNjUFfLxf1xzvxhBKag7o4ujC92TAvs28" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Heat up:
                  </strong>
                  Sick of frozen burritos? Microwave this
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   butter chicken
                  </a>
                  wrap instead.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzNjQ0Mn0:1uiVlP:0KyYZn4u2jZ9JR3WXY2dZDZ0os0dVT5ryC-y56Rw7Ao" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Decorate:
                  </strong>
                  Grab a colorful
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   art print
                  </a>
                  (or stationery, or matchbooks) to class up your home.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <strong style="color:#000">
                   <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzODI1Mn0:1uiVlP:ay3YoOgG3It-ovjIDwYDl78Ul4TK6wi5RAGaWZVnC-k" style="max-width:18px" width="18"/>
                   Better care starts here:
                  </strong>
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Rugiet
                  </a>
                  gives you
                  <strong style="color:#000">
                  </strong>
                  fast-acting, made-in-USA ED support. No price hikes, just
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   20% off with code MADEINUSA
                  </a>
                  for a limited time.*
                 </p>
                 <placementslot data-id="e47b82ae0d65">
                 </placementslot>
                 <placementslot data-id="69e9777d5f66">
                 </placementslot>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <sup>
                   <em>
                    *A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.
                   </em>
                  </sup>
                 </p>
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            SHARE THE BREW
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                  Share Morning Brew
                 </a>
                 with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 We’re saying we’ll give you free stuff and more friends if you share a link. One link.
                </p>
                <a>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fe8c0d668fd2ce584105a14629f9409b29ddffc91-3840x2160.png%253Fw%253D640%2526q%253D60/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3NTQyMTYxODMuNTIzOTc1Nn0:1uiVlP:2vJ-Vcb3qHXXuHTZrkYb0TF78_8Xlz9Nm-n92x3VhfY" style="width:100%;max-width:640px;display:block;width:100%!important" width="640"/>
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                 <b>
                  Your referral count:
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                 Click to Share
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                <p style="margin-top:15px;margin-bottom:15px;line-height:22px">
                 Or copy &amp; paste your referral link to others:
                 <br/>
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