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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252Fa1542793-f4b6-4656-b814-84e1fd9406db.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwMDIzNn0:1unePJ:BTzoIOCCJyKPK4fSlxJJX9eK26q-8Q6n6asFD7RLW80" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:25px;padding-bottom:30px;padding-left:25px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<p style="margin-bottom:0; margin-left:0; margin-right:0; margin-top:0; padding-bottom:1em; text-align:center">
<span style="color: rgb(255, 255, 255);">
Here at Athletic we put a lot of effort into crafting these brews for our fans' enjoyment. Sometimes, that enjoyment means cracking a cold one on a hot day and knocking it back quick! However, slowing it down to notice the finer points can be equally as rewarding. Come with me as we delve into the nuances of our amazing brews and lets see if we can learn something new!
</span>
</p>
<p style="margin-bottom:0; margin-left:0; margin-right:0; margin-top:0; padding-bottom:0; text-align:center">
<strong>
<span style="color: rgb(255, 255, 255);">
-Stephen Moser,
<br/>
Sensory Scientist at Athletic Brewing
</span>
</strong>
</p>
</div>
</td>
</tr>
</tbody>
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</td>
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</tbody>
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<tbody>
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<a style="color:#003A5D; text-decoration:none; display:block; background:#41C1D5; font-family:Helvetica, Arial, sans-serif; font-size:15px; font-style:normal; font-weight:700; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:20px 30px 20px 30px; mso-padding-alt:0; border-radius:30px" target="_blank">
Shop Brews
</a>
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<td style="direction:ltr;font-size:0px;padding:20px 0;padding-bottom:0px;padding-left:0px;padding-right:0px;padding-top:0px;text-align:center;">
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:15px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h1 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#003A5D; font-family:Helvetica, Arial, sans-serif; font-size:40px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.3; margin:0; margin-bottom:15px; text-align:center">
<span style="color: rgb(255, 198, 41);">
How to Taste Upside Dawn Like a Pro
</span>
</h1>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
Here’s a step-by-step guide to tasting non-alcoholic beer the same way the pros do in our sensory lab. Grab a can, pour it into a glass, and give this a go:
</span>
</div>
</div>
</td>
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<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252Fd99fc2cf-cc5b-48c0-9d29-2ff5519bb347.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwMjc1NH0:1unePJ:JiKD37zTE2HK5I9X5MSMnx7Z5P1zEJG_g1UGRq4p9PY" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
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</td>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:40px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h2 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#222427; font-family:Helvetica, Arial, sans-serif; font-size:30px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.1; margin:0; margin-bottom:16px; text-align:center">
<span style="color: rgb(238, 118, 35);">
Look at the color, clarity,
<br/>
and head (foam).
</span>
</h2>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
Upside dawn is straw in color with no haze and some white foam that leaves very light lacing on the glas
</span>
s.
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
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</tbody>
</table>
</div>
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<td class="" style="vertical-align:top;padding-top:15px;padding-right:0px;padding-bottom:15px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252F8fc7179b-ca72-44f4-a06e-043bbb54e07e.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwMzkzN30:1unePJ:NDEeFjy3GgYlqDxo5HuJBsE-ZPKzzHCA_T766hCvdbg" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
</table>
</div>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:40px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h2 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#222427; font-family:Helvetica, Arial, sans-serif; font-size:30px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.1; margin:0; margin-bottom:16px; text-align:center">
<span style="color: rgb(255, 198, 41);">
Swirl the glass gently and take a deep sniff. What comes through first…?
</span>
</h2>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
The malt plays a major role with grainy, biscuit, and other cereal notes right up front. There’s a lot of herbaceous character with some dried grass aromas alongside, some lemon and citrus too. There’s also mild honey notes on the finish..
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:0px;padding-bottom:15px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252F81ff476f-485d-4308-badc-40239c27efb1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwNTY0NH0:1unePJ:wrjQKUPNgN-bZh5nZwgk6vFE_3yQTgBLpkZ2X3ARr9o" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
</table>
</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:40px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h2 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#222427; font-family:Helvetica, Arial, sans-serif; font-size:30px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.1; margin:0; margin-bottom:16px; text-align:center">
<span style="color: rgb(238, 118, 35); font-size: 30px;">
This is all about texture. Is it smooth? Bubbly? Light or full-bodied?
</span>
</h2>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
Despite being a decently malt forward beer it is not exceptionally heavy on the palate and has a Light to medium body with medium carbonation.
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
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<td class="" style="vertical-align:top;padding-top:15px;padding-right:0px;padding-bottom:15px;padding-left:0px;">
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252F7d544f66-1c15-415f-8b50-ca0c3f4d6de2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwNjg5fQ:1unePJ:inIIDhjaV-446zKufZPMYAnbeOD-355iCBs-J8ZBy8k" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:40px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:40px;padding-bottom:0px;padding-left:40px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h2 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#222427; font-family:Helvetica, Arial, sans-serif; font-size:30px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.1; margin:0; margin-bottom:16px; text-align:center">
<span style="color: rgb(255, 198, 41);">
Take a sip and let it sit on your tongue for a second before swallowing.
</span>
</h2>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
The balance of the beer is very nice and it has low sweetness, and a low bitterness that gently lingers.
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:0px;padding-bottom:15px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
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<tbody>
<tr>
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FL9VHwL%252Fimages%252Fae269e25-1bd3-4b7d-9c46-8caf14902431.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3NTU0NDEwNDkuNDYwNzk4M30:1unePJ:quFLH65FyvK_6Gj6LLstVYuna0TqlBdZpj5t82mkDaY" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" width="600"/>
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<h2 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#222427; font-family:Helvetica, Arial, sans-serif; font-size:30px; font-style:normal; font-weight:700; letter-spacing:0; line-height:1.1; margin:0; margin-bottom:16px; text-align:center">
<span style="color: rgb(238, 118, 35);">
What lingers?
</span>
</h2>
<div style="text-align: center;">
<span style="color: rgb(255, 255, 255);">
Upside Dawn has a nice pleasant herbal and slightly grainy finish that isn’t overpowering which makes this easy to come back to time and time again.
</span>
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</div>
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Shop Upside Dawn
</a>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:30px;padding-right:30px;padding-bottom:0px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#003A5D;">
<h1 class="ql-block" data-block-id="block-a0d44dd9-9c51-4b6e-869c-0a8d0a6b71bc" style="color:#003A5D; font-family:Helvetica, Arial, sans-serif; font-size:40px; font-style:normal; font-weight:700; letter-spacing:0; line-height:100%; margin:0; margin-bottom:15px; text-align:center">
<span style="color: rgb(113, 149, 108); font-size: 40px;">
Stephen’s Pairing Picks
</span>
</h1>
<div style="text-align: center;">
<div>
<span style="color: rgb(255, 255, 255);">
We asked Stephen how he enjoys his brews outside the lab. Here are a few of his favorite Upside Dawn pairings:
</span>
</div>
<div>
<span style="color: rgb(255, 255, 255);">
</span>
</div>
</div>
</div>
</td>
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</tbody>
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</tbody>
</table>
</div>
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<td class="" style="vertical-align:top;padding-top:15px;padding-right:30px;padding-bottom:20px;padding-left:30px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<div style="text-align: center;">
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010" style="letter-spacing: 3px;">
<strong>
<span style="color: rgb(250, 220, 98);">
ACTIVITY PAIRING:
</span>
</strong>
</div>
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010">
<span style="color: rgb(255, 255, 255);">
While reading under a shade tree in the back yard. A crisp clean and refreshing Upside Dawn pairs well with a nice relaxing outdoor hang out session.
</span>
</div>
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010">
<span style="color: rgb(255, 255, 255);">
</span>
</div>
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010" style="letter-spacing: 3px;">
<span style="color: rgb(238, 118, 35);">
<strong>
FOOD PAIRING:
</strong>
</span>
</div>
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010">
<span style="color: rgb(255, 255, 255);">
A warm Bavarian sourdough pretzel served with rich beer cheese makes the perfect companion for Upside Dawn. The malt notes of the brew complement the doughy pretzel, while its crisp, refreshing finish cuts through the creamy cheese—resetting your palate for the next bite.
</span>
</div>
<div class="ql-block" data-block-id="block-03570b9f-e87d-44b2-adfe-22654161b010">
<span style="color: rgb(255, 255, 255);">
</span>
</div>
</div>
</div>
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</tbody>
</table>
</td>
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</tbody>
</table>
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Buy Upside Dawn
</a>
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<td class="" style="vertical-align:top;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;">
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<td align="center" bgcolor="#41C3D6" role="presentation" style="border:none;border-radius:0px;cursor:auto;font-style:normal;mso-padding-alt:20px 0px 20px 0px;background:#41C3D6;" valign="middle">
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Download the Athletic App
</a>
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Join the Athletic Club
</a>
</td>
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<td align="center" bgcolor="#FFFFFF" role="presentation" style="border:none;border-bottom:solid 1px #003A5D;border-left:solid 1px #003A5D;border-radius:0px;border-right:solid 1px #003A5D;border-top:solid 1px #003A5D;cursor:auto;font-style:normal;mso-padding-alt:15px 0px 15px 0px;background:#FFFFFF;" valign="middle">
<a style="color:#003A5D; text-decoration:none; display:block; background:#FFF; font-family:Helvetica, Arial, sans-serif; font-size:15px; font-style:normal; font-weight:700; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:15px 0 15px 0; mso-padding-alt:0; border-radius:0" target="_blank">
Shop Brews
</a>
</td>
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5 days, 8 hours ago - info@athleticbrewing.com
Sip like Our Sensory Pro 🍺 🔍👨🔬
Here at Athletic we put a lot of effort into crafting these brews for our fans' enjoyment. Someti...