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   💰  Small niche businesses are in
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   Plus: Experience “Mario Kart” IRL, a mushroom kayak, our grand prize winners, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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              Check your referral progress &amp; prizes
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               here
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold">
                   If you’re reading this while you’re behind the wheel, cut it out.
                  </span>
                  But in fairness, the road itself might partially be to blame for your dangerous decision? UConn researchers recently found that streets people labeled as boring generally yield more accidents than ones they rated as beautiful, in part because drab streetscapes lead disengaged drivers to reach for their phones more often. If only there was a podcast you could entertain yourself with instead…
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
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                   :
                  </span>
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                   <strong>
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                    </span>
                   </strong>
                  </span>
                  <span style="font-style: italic">
                   What’s going on with Starbucks’ CEO Brian Niccol  $500m "Back to Starbucks" experiment?
                  </span>
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                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Until your entrepreneurial story supplants his someday, J. Willard Marriott ranks high in the pantheon of American business, turning a singular root beer stand in Washington, DC, into the world’s largest hotel chain. The hotelier would’ve turned 125 today, which is coincidentally how many times per hour you’ll be harangued to sign up for its Bonvoy program when you walk into one of his hotels today.
                  <br/>
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                  🎧
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                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-style: italic;">
                   How Oracle transformed from an enterprise software dinosaur into an AI powerhouse.
                  </span>
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                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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               </div>
              </td>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <img align="middle" alt="A pink and orange landline Tin Can phone." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Ftincan.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dtincan.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxMDE3MTYuNDYxMDg1Nn0:1uyoZI:pI7njFKAc8dk9z4nkdS5IGw485jC0NVILpPKx68Lseg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-style: italic; font-size: 12px;">
                   (Tin Can)
                  </span>
                  <br/>
                  <br/>
                  🍄
                  <span style="font-weight: bold;">
                   Your singular dream (living inside “Mario Kart”) is nearing reality:
                  </span>
                  There’s a
                  <a data-hs-link-id="0" data-hs-link-id-v2="F3Uz40Zf" style="color:#192733" target="_blank">
                   new attraction
                  </a>
                  called Kart Klash at RPM Raceway, an indoor go-kart chain in the northeast US, that’ll feel familiar to fans of the Nintendo racing franchise. Just not too familiar, lest Nintendo’s legal team take notice. Drivers vie to be the first to finish eight laps in RPM’s karts, which max out at 45 mph, pick up power-ups by driving over a projected image on the track, and then live the highs and lows of all the karts slowing down when struck by a weapon. Each race runs $40 for non-members.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  📞
                  <span style="font-weight: bold;">
                   “One of the fastest growing and most viral businesses I have seen in more than 25 years of venture investing” is, surprisingly, a recent quote about a landline telephone:
                  </span>
                  Last month, we shared how the
                  <a data-hs-link-id="0" data-hs-link-id-v2="VF5Sl5Ov" style="color:#192733" target="_blank">
                   landlines-for-kids
                  </a>
                  market was heating up, and startup Tin Can is now white-hot after raising $3.5m from its hyperbolically excited VC. The Seattle-based startup sold out the first two batches of its stripped-down product — cute, corded WiFi-enabled phones that come in a variety of colors for $75 — and seemingly nailed the timing perfectly on the tech-minimalization trend.
                  <br/>
                  <br/>
                  🔮
                  <span style="font-weight: bold;">
                   Not quite:
                  </span>
                  Six months ago, Anthropic CEO Dario Amodei predicted that AI would be writing 90% of code.
                  <span style="font-style: italic;">
                   Futurism
                  </span>
                  checked in on that prediction, and
                  <a data-hs-link-id="0" data-hs-link-id-v2="PC/d5Jzm" style="color:#192733" target="_blank">
                   nope
                  </a>
                  . While it’s hard to figure out exactly how much code is written by AI, it ain’t 90%. Relying on AI actually slows coders down, according to research, because they spend more time reviewing and modifying its work or waiting for code to generate. One study found that using AI to code can also increase security vulnerabilities tenfold.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    When ChatGPT launched in 2022,
                   </span>
                   OpenAI estimated that up to 80% of its users were male. Things have changed: women are now using the AI tool
                   <a data-hs-link-id="0" data-hs-link-id-v2="M1bqL6AA" style="color:#192733" target="_blank">
                    more than men
                   </a>
                   . It’s not by much and OpenAI’s calculation methods aren’t foolproof, but still.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Tired?
                   </span>
                   Calm launched its first new standalone app,
                   <a data-hs-link-id="0" data-hs-link-id-v2="bnl6IIm/" style="color:#192733" target="_blank">
                    Calm Sleep
                   </a>
                   . It offers users a personalized sleep plan with recommended content, tasks, soothing sleep content and stories, and the ability to sync with wearables.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Not great:
                   </span>
                   The national average FICO score has
                   <a data-hs-link-id="0" data-hs-link-id-v2="w30V+vs+" style="color:#192733" target="_blank">
                    dropped
                   </a>
                   two points in 2025, the most since 2009 amid the Great Recession, as Americans fall behind on loans amid a rising cost of living and student loan debt. Gen Z saw an average three-point drop.
                   <br/>
                   <br/>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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        </div>
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         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
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            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   THE WHATSAPP PLAYBOOK
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="a0dh8TAG" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-Powered-WhatsApp-Business-Starter-Kit" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-Powered-WhatsApp-Business-Starter-Kit.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-Powered-WhatsApp-Business-Starter-Kit.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxMDE3MTYuNDYxMjAyOX0:1uyoZI:HGevgiPuDRz1fpCKz-FS2VYkiOXWbo5DjgEYgF-qVJg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  WhatsApp = Your next growth engine?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  When it comes to users (2.9B), views (98% opens), and conversions (up to 40% click-throughs), Meta-owned WhatsApp blows just about everything related to messaging out of the water.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Here’s our 30-min.
                  <a data-hs-link-id="1" data-hs-link-id-v2="GX3U85AI" style="color:#192733" target="_blank">
                   WhatsApp launch playbook
                  </a>
                  for onboarding your brand and capturing a new lane of leads.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Included in the toolkit:
                 </p>
                 <ul style="line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   Why WhatsApp trounces other channels
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   The perks of WhatsApp marketing
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   5 use cases worth exploring
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   15 AI prompts for copy and workflows
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Boilerplate campaign planning template
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="3Ky1dNhQ" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Wield WhatsApp
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
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      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="TAb/zuRT" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An outstretched hand offers a key to another outstretched hand in front of a cafe. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fsmall-biz-sell.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dsmall-biz-sell.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxMDE3MTYuNDYxMzAzMn0:1uyoZI:2jlxAlnaXiUruIZqFtB_k5sVt1z48ap9fmZpi2hADkA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   Why start a niche business when you can buy one?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Starting a small business is hard, but, apparently, you don’t have to. You can buy an existing one, a growing trend that,
                  <a data-hs-link-id="0" data-hs-link-id-v2="uksU/Cnw" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Forbes
                  </span>
                  , began with the publication of Walker Deibel’s
                  <span style="font-style: italic;">
                   Buy Then Build
                  </span>
                  in 2018.
                  <br/>
                  <br/>
                  The benefits are obvious. Instead of doing everything from scratch — coming up with a business plan, finding and renovating a location, building a customer base, etc. — you just hop right in.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Where do you find one?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  There are online marketplaces that list businesses for sale, of which BizBuySell is the largest.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   It saw 9.5k transactions in 2024 and earned $2.7B in revenue from listing fees.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   In Q1 2025, 2.3k+ businesses sold on the platform, representing $2B in value — a 9% year over year increase — despite economic uncertainty around tariffs.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   What can you buy?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  TBH, we were mostly attracted to
                  <em>
                   Forbes
                  </em>
                  ’ headline about buying a haunted forest. That refers to a 20-acre New Jersey Halloween attraction available for $2.85m, but there’s a huge range of businesses, many under $100k.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Some are ordinary — restaurants, retailers, spas, vending machines — and others, like the haunt, are quirkier. BizBuySell marketing director Adam DeBussy told
                  <em>
                   Forbes
                  </em>
                  that the site has even listed “ghost towns, islands, and an independent league baseball team.”
                  <br/>
                  <br/>
                  While niche businesses can be harder to both sell and buy — and buyers should of course do their due diligence — experts say acquisitions often go through, assuming the cash flow is there.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 18px; font-weight: bold;">
                   Who’s buying and who’s selling?
                  </span>
                  <br/>
                  <br/>
                  Many sellers are boomers, who, as of 2024, owned ~51% of privately held US businesses,
                  <a data-hs-link-id="0" data-hs-link-id-v2="LHrDpIzP" rel="noopener" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Guardian
                  </span>
                  . They’re looking to retire: BizBuySell reported that 35% of its buyers, often millennials, want to leave corporate America to run their own small business.
                  <br/>
                  <br/>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="u9KfcNHa" rel="noopener" style="color:#192733" target="_blank">
                   highlighted
                  </a>
                  several people who bought niche businesses and noted that often, boring is best — something with solid revenue and room for growth, and in an industry that sustains small operators.
                  <br/>
                  <br/>
                  Among them: a manufacturer of machines that clean other machines, a garage and gate door controller business, and an indoor plant maintenance company.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="qAnGCd5Y" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What happened to the McIntosh apple?
                  </span>
                  In the late 20th century, it was among the top-produced apples in the US. Now? Not so much. Production of the McIntosh has declined by half in the last few years alone.
                  <a data-hs-link-id="0" data-hs-link-id-v2="7ltm/jcA" style="color:#192733" target="_blank">
                   RIP, grandma’s favorite apple
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="About 26.4 miles" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAbout26.4miles.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAbout26.4miles.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxMDE3MTYuNDYxNDA1fQ:1uyoZI:nOoJ259D5jucnU0slev_stu_dYSCT2NJGKuqR_HaSIk" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="nNahjyOD" style="color:#192733" target="_blank">
                   How far
                  </a>
                  sculpture artist Sam Shoemaker sailed from the coast of Catalina Island to San Pedro, California, in a kayak made of mushrooms, per
                  <span style="font-style: italic;">
                   The Guardian
                  </span>
                  . Shoemaker grew fungus for six weeks in a fiberglass mold, then dried it for three months.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The journey took him 12 hours, included a bout of seasickness and an encounter with a fin whale, and “was just like a psychedelic experience,” Shoemaker said.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  You may be wondering why anyone outside of a crafting survival video game would do this. Shoemaker wanted to show that fungus is a more sustainable material than plastics, which are frequently used in boats, buoys, surfboards, and other items we use in the water.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507871921334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507871921334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   We always use this spot to see what our readers are building, but this one’s extra dear to our hearts: these two are the grand prize winners of the $50k AI startup pitch competition we recently co-hosted with HubSpot for Startups. Our congrats to…
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Caden Broussard &amp; Jinny Chen
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="mHtK+2Np" style="color:#192733" target="_blank">
                   Cello
                  </a>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Cello uses AI and predictive analytics to give everyone access to their own real professional stylist at an affordable price.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Origin story:
                  </span>
                  “We're big data and operations nerds. Before founding Cello, Jinny taught predictive analytics and led GTM strategy in tech while Caden led strategy consulting teams and headed a product and analytics business unit at a bank. We met as roommates at Stanford Business School and bonded over a second shared passion: making people feel comfortable and confident in their own skin. Over the next year we interviewed hundreds of people and found that feeling great about what you wear is one of the biggest determinants of how confident we feel. Everyone deserves to draw power from how they look. Thus, Cello was born.”
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Their biggest innovation:
                  </span>
                  “We're bringing down the cost of personal styling from $5,000 to $100.”
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Advice for fellow entrepreneurs:
                  </span>
                  “Don't be afraid to do things that don't scale at first. If something is really easy, someone else would have done it already!”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="r14AecbA" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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                </table>
               </div>
              </td>
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            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📆
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1976, NASA
                  <a data-hs-link-id="0" data-hs-link-id-v2="1AR7e9to" style="color:#192733" target="_blank">
                   debuted
                  </a>
                  its first space shuttle, Enterprise. It took nearly $10B ($56B+ today) and a decade to build.
                  <br/>
                  <br/>
                  🌲
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  In 2021, Beau Miles
                  <a data-hs-link-id="0" data-hs-link-id-v2="ktOo7r1o" style="color:#192733" target="_blank">
                   planted a forest
                  </a>
                  on his friend’s farm. Four years later, he returned to see what had grown.
                  <br/>
                  <br/>
                  🕵️
                  <span style="font-weight: bold;">
                   How to:
                  </span>
                  See how
                  <a data-hs-link-id="0" data-hs-link-id-v2="PcTR3u47" style="color:#192733" target="_blank">
                   anonymous
                  </a>
                  your browser is (or isn’t).
                  <br/>
                  <br/>
                  🥱
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Why you
                  <a data-hs-link-id="0" data-hs-link-id-v2="h5tHF9qi" style="color:#192733" target="_blank">
                   should be bored
                  </a>
                  sometimes.
                  <br/>
                  <br/>
                  🐇
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="c0cCwRJg" style="color:#192733" target="_blank">
                   Leaf thief
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <img align="middle" alt="I thought it was a good plan, but it was not." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteSept172025.jpg%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253DQuoteSept172025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTgxMDE3MTYuNDYxNTMyOH0:1uyoZI:enckjcNLjTuK6RaV6P4hoApI-SXp3eIhuIPyssAimYo" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
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                 <p style="line-height:150%">
                  What Valentino Luchin, a prominent Italian chef from the Bay Area, said during a 2018 jailhouse interview after robbing a local bank that year,
                  <a data-hs-link-id="0" data-hs-link-id-v2="D/2EsvxN" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   SFGate
                  </span>
                  . Despite acknowledging what a bad idea that was, the 62-year-old chef apparently didn’t learn his lesson — last week, he was arrested for allegedly robbing
                  <span style="font-style: italic;">
                   three
                  </span>
                  San Francisco banks in a single day.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Admittedly, times are tough, but stealing dough is probably still harder than making it.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
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                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                  <em>
                   A planned encore isn't really an encore, it's just part of the set.
                  </em>
                  <span style="font-style: italic;">
                  </span>
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                      SOURCE
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                   </span>
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                 </p>
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