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Plus: Auctioneers in training, how things stack up, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<em>
<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
<a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
prizes here
</a>
.
</span>
<br/>
<span style="font-weight: bold; color: #bf2434;">
Share your link:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="1" data-hs-link-id-v2="Zygo4LuM" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
</em>
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Share The Hustle:
</span>
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https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
here
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<img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk1MTM4NTMuNDMwNzU5fQ:1vkhO1:L4QC8EKtPbDRwrsYgARt6IPgWpxPqlA3Xz4lDFCOEG8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
While some of us were too busy being toddlers in the '90s, Anguilla was building its empire. The island, which was assigned the “.ai” domain long before artificial intelligence took off, has continued to benefit from the AI boom, charging ~$140 for a two-year domain registration that 90% of domains renew. The number of .ai domains surpassed 1m as of January 2026, according to Domain Name Stat, and the territory has amassed an estimated $70m+ from .ai domains in the last year.
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
STARTING UP
</span>
</h2>
</div>
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<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<h1 style="margin:0; font-size:20px; line-height:150%">
<span style="font-size: 22px;">
The startup making fat without the farm
</span>
<br/>
<br/>
</h1>
<p style="line-height:150%">
❌
<span style="font-weight: bold;">
The problem:
</span>
Traditional plant-based and animal fats use up large amounts of natural resources and can be time consuming to manufacture, but they're an essential ingredient in many foods.
<br/>
<br/>
</p>
<p style="line-height:150%">
💡
<span style="font-weight: bold;">
The pitch:
</span>
Estonian startup
<a data-hs-link-id="0" data-hs-link-id-v2="8OQVy1HM" style="color:#192733" target="_blank">
Äio
</a>
uses precision fermentation to turn industrial byproducts from wood, dairy, and food production into alternative fats. One of its products, Flavoured Fat, mimics the mouthfeel and taste of conventional fats for use in cooking, baking, and beverage production while using 97% less land and 90% less water than palm oil production — and being 10x faster.
<br/>
<br/>
</p>
<p style="line-height:150%">
🚀
<span style="font-weight: bold;">
The outlook:
</span>
Äio
<a data-hs-link-id="0" data-hs-link-id-v2="sJoGME4Y" style="color:#192733" target="_blank">
received
</a>
a $1.4m grant from the Estonian government to scale up production and fatten up the country’s food industry.
<span style="font-size: 12px; color: #000000;">
</span>
<br/>
<br/>
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
<ul style="line-height:150%">
<li>
<span style="font-weight: bold;">
Deep doo-doo:
</span>
<span style="font-weight: normal;">
Startup
</span>
<span style="font-weight: normal;">
Vaulted Deep
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="1M7iOhyY" style="color:#192733" target="_blank">
buries
</a>
cow manure to prevent it from contaminating waterways or emitting gases that are harmful to the environment. It has one facility in Kansas and another pending approval in Colorado that would contain eight wells that reach 6k+ feet below the Earth’s surface.
<br/>
<br/>
</li>
<li>
<span style="font-weight: bold;">
</span>
<p style="line-height:150%">
<span style="font-weight: bold;">
Still digging out your car?
</span>
US bettors wagered on the weekend’s storms via online markets like Kalshi and Polymarket, with
<a data-hs-link-id="0" data-hs-link-id-v2="oVhY/0EA" rel="noopener" style="color:#192733" target="_blank">
$6m
</a>
bet on New York City alone. Gamblers won’t see a payout until the National Oceanic and Atmospheric Administration releases its data for the total snow between Jan. 24 and 26. Let’s hope it's enough to cover the physical therapy for your lower back.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Final resting space:
</span>
Space Beyond
<a data-hs-link-id="0" data-hs-link-id-v2="7H1DjL6z" style="color:#192733" target="_blank">
announced
</a>
a launch services agreement with Arrow Science and Technology to launch a CubeSat (a small, cube-shaped satellite) containing the ashes of up to 1k people into space in October 2027. Prices start at just $249, but customers must pay for cremation elsewhere.
<br/>
<br/>
</p>
</li>
<li>
<span style="font-weight: bold;">
Where’s the beef?
</span>
Smithfield Foods, the world’s largest pork processor, will buy Nathan’s Famous — the 110-year-old all-beef hot dog brand known for its Fourth of July hot dog eating contest — for
<a data-hs-link-id="0" data-hs-link-id-v2="N+8UFuXD" style="color:#192733" target="_blank">
$450m
</a>
.
<br/>
<br/>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
GPT GOALS
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="+Wj5ftDh" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Turn-ChatGPT-Into-Your-Executive-Coach" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FTurn-ChatGPT-Into-Your-Executive-Coach.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DTurn-ChatGPT-Into-Your-Executive-Coach.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk1MTM4NTMuNDMxNDEzfQ:1vkhO1:pjP2Fr7MJ1tI4XHb8xx1oKZgE1Pyah7ZztrEkEbt2l4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
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</div>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%; font-weight:bold; font-size:22px">
How Sam squeezes chatbots for the good stuff
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
If you don’t know the hot dog-selling legend who later launched us, Sam is one of the most deeply productive people on the planet.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Here’s
<a data-hs-link-id="1" data-hs-link-id-v2="lwHhT7LB" style="color:#192733" target="_blank">
how he trained a GPT
</a>
to act as his board of advisors. See how he structured the process to optimize yourself.
</p>
<ul style="line-height:115%">
<li aria-level="1" style="line-height: 150%;">
Life coaching: Pulling advice based on his profile, favorite books, and scientific research.
<br/>
<br/>
</li>
<li aria-level="1" style="line-height: 150%;">
Boosting copywriting course sales: Just a few tweaks, and suddenly CopyThat is “making way more money now.”
<br/>
<br/>
</li>
<li aria-level="1" style="line-height: 150%;">
Improving his health by feeding it photos, fitness logs, and bloodwork.
<br/>
<br/>
</li>
<li aria-level="1" style="line-height: 150%;">
Finding new ‘fits, AKA making it his NYC shopping spree guide.
<br/>
<br/>
</li>
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<tr>
<td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
<a data-hs-link-id="2" data-hs-link-id-v2="cpJS/1xJ" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Chatbot training tips
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
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</div>
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<tbody>
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</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<a data-hs-link-id="0" data-hs-link-id-v2="WK6A343x" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A man wearing glasses has an excited expression on his face." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FGlasses.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DGlasses.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk1MTM4NTMuNDMxNTEzNX0:1vkhO1:ypILAXkzluszoQP9ryinx731CctlyDUS7_-P-ZgoCHo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<p style="line-height:150%; font-weight:bold; font-size:22px">
Eyewear innovations are coming into focus
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
While other tech companies like Meta and Google are doubling down on efforts to spin out
<a data-hs-link-id="0" data-hs-link-id-v2="CxFrjiKx" style="color:#192733" target="_blank">
smart glasses
</a>
with futuristic specs, one eyewear startup is working on improving the world’s oldest wearable’s most basic function: vision correction.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Finland-based
<a data-hs-link-id="0" data-hs-link-id-v2="lGe8cKfI" style="color:#192733" target="_blank">
IXI
</a>
is developing autofocus glasses that adjust to a user’s vision on the fly, and it’s raised $40m in funding to bring it to market. If it succeeds, it would be the eyewear industry’s first major innovation on vision correction in ~60 years.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Similar to bifocals and varifocals, IXI’s glasses would still have separate regions for different magnification, but it would provide a much more natural viewing experience with less distortion and a larger near-vision area,
<a data-hs-link-id="0" data-hs-link-id-v2="MKQz5IgG" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
CNN
</span>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
How it works
</p>
<ul style="line-height:150%">
<li aria-level="1">
Embedded sensors track a wearer’s eyes while infrared light is used to measure the reflection and predict what they’re looking at.
<br/>
<br/>
</li>
<li aria-level="1">
That data is converted to electrical signals that inform liquid crystals within the lenses to adapt to the wearer’s needs.
</li>
</ul>
<p style="line-height:150%">
What that could mean for people with trouble seeing far and near: no need to own multiple pairs of glasses or peer through the bottom half of your lenses to read.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
Other companies are also working on autofocus lenses
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Japanese company
<a data-hs-link-id="0" data-hs-link-id-v2="Sh17W7Zs" style="color:#192733" target="_blank">
Elcyo
</a>
’s tech also uses liquid crystal lenses, while
<a data-hs-link-id="0" data-hs-link-id-v2="J+IyZHMR" style="color:#192733" target="_blank">
ViXion
</a>
(also Japanese) already offers autofocus glasses, though they have a narrower field of vision and look a bit… cyborg-y.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Which is what makes IXI’s product more consumer friendly: They’re lightweight and look like normal glasses — something other smart glass makers have struggled with — despite all the hardware embedded within them.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%; font-weight:bold; font-size:18px">
The drawbacks?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
One is cost, which CEO Niko Eiden told
<em>
CNN
</em>
would put the glasses “in the really high end of existing eyewear,” adding only that they’d be more expensive than the current options, which can retail for up to $1k+.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
They’d also need to be charged overnight, which means one more device to manage, with complicated repairs and some potentially dangerous implications. We can imagine a few scenarios that could be bad for, like when driving.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
They’ll require further testing — for conditions like temperature change, moisture, lighting, etc. — before they’re safe to use on the road, though it does have a failsafe mode that would restore the glasses to their base prescription in the event of a malfunction.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
So, IXI has a few big kinks to work out before the high-tech spectacles, which are due to launch within the next year, are ready for everyday use.
</p>
<p style="line-height:150%">
<br/>
In any case, I guess you could say the future is looking clear AF.
<br/>
<span style="font-size: 14px; color: #000000;">
<br/>
</span>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="0GNG6gmJ" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
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<tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
<br/>
</span>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
The infamous cold call:
</span>
It’s a dreaded inevitability. But, done right, it doesn’t have to be awkward.
<a data-hs-link-id="0" data-hs-link-id-v2="xr/4otp7" style="color:#192733" target="_blank">
Here’s how
</a>
to do your product justice.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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<tbody>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
<tr>
<td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
<img align="middle" alt="85" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F85.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D85.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3Njk1MTM4NTMuNDMxNjA5Nn0:1vkhO1:FANEZc8SbkzAo_3yiR2JgD9pMHX79SI30C8IqWuauv0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
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</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Hours required to earn an auctioneering license through a course at the Western College of Auctioneering in Bozeman, Montana. Founded in 1948, the school has taught 5k+ students the ins and outs of the niche profession, which is vital to the sale of everything from cars and cattle to real estate and fine art,
<a data-hs-link-id="0" data-hs-link-id-v2="cfrmqPNy" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Wall Street Journal
</span>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
Surprisingly, having a motor mouth is not a prerequisite but a learned art form comprising breathing and body language techniques, vocal resonance, and — the biggest trade secret — filler words, like “over here,” “over there,” and fun ones like “bid’em at.”
<br/>
<br/>
</p>
<p style="line-height:150%">
Career pivot, anyone? Going once, going twice…
</p>
<p style="line-height:150%">
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
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AROUND THE WEB
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<p style="line-height:150%">
📆
<span style="font-weight: bold;">
On this day:
</span>
in 1951, the US government
<a data-hs-link-id="0" data-hs-link-id-v2="8UujVqt/" style="color:#192733" target="_blank">
detonated
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the first of several nuclear bombs at its testing site in Nevada.
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Newsletter:
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Get
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m
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ake your own
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amaro
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That’s cool:
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Compare the
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size of things
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.
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🐶
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Aww:
</span>
A
<a data-hs-link-id="0" data-hs-link-id-v2="81PAwvux" style="color:#192733" target="_blank">
menace
</a>
.
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<p style="line-height:150%">
</p>
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SHOWER THOUGHT
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<p style="line-height:150%">
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The rocks you listlessly kick in the street have existed long before any person was born and will remain long after you are forgotten.
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SOURCE
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1 week, 5 days ago - news@thehustle.co
Plus: Auctioneers in training, how things stack up, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...