Inboxes List

Create an inbox to save and track emails. It's free!

+New inbox
Back
Back
Back 
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" xmlns="//www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml">
 <head>
  <!--[if !mso]><!-->
  <link href="https://fonts.googleapis.com/css?family=Lato|Lato:i,b,bi&amp;display=swap" hs-webfonts="true" rel="stylesheet" type="text/css"/>
  <!--<![endif]-->
  <title>
   Something is off with donor behavior
  </title>
  <meta content="Something is off with donor behavior" property="og:title"/>
  <meta content="Something is off with donor behavior" name="twitter:title"/>
  <meta name="x-apple-disable-message-reformatting"/>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width, initial-scale=1.0" name="viewport"/>
  <!--[if gte mso 9]>
  <xml>
    <o:OfficeDocumentSettings>
      <o:AllowPNG/>
      <o:PixelsPerInch>96</o:PixelsPerInch>
    </o:OfficeDocumentSettings>
    <w:WordDocument xmlns:w="urn:schemas-microsoft-com:office:word">
      <w:DontUseAdvancedTypographyReadingMail/>
    </w:WordDocument>
  </xml>
  
  <style>
    ul > li {
      text-indent: -1em;
    }
  </style>
<![endif]-->
  <!--[if mso]>
<style type="text/css">
 body, td {font-family: Arial, Helvetica, sans-serif;}
 .hse-body-wrapper-table {background-color: #ECEBFF;}
</style>
<![endif]-->
  <!--[if mso | IE]>
  <style type="text/css">
    .hse-column-container { border: none !important; padding: 0 !important; }
  </style>
<![endif]-->
  <meta content="HubSpot" name="generator"/>
  <meta content="https://connect.rallyup.com/-temporary-slug-55dc9655-31ef-433e-80c9-a6250e2649db" property="og:url"/>
  <meta content="noindex,follow" name="robots"/>
  <!--[if !((mso)|(IE))]><!-- -->
  <style type="text/css">
   @media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important}
.display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important}
.hs-hm,table.hs-hm{display:none}.hs-hd{display:block !important}table.hs-hd{display:table !important}
}@media only screen and (max-width:639px){.hse-border-m{border-left:0px solid #eaf0f6 !important;border-right:0px solid #eaf0f6 !important;box-sizing:border-box}
.hse-border-bottom-m{border-bottom:0px solid #eaf0f6 !important}.hse-border-top-m{border-top:0px solid #eaf0f6 !important}
.hse-border-top-hm{border-top:none !important}.hse-border-bottom-hm{border-bottom:none !important}
}.moz-text-html .hse-column-container{max-width:600px !important;width:600px !important}
.moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-html .hse-section .hse-size-4{max-width:200px !important;width:200px !important}
.moz-text-html .hse-section .hse-size-6{max-width:300px !important;width:300px !important}
.moz-text-html .hse-section .hse-size-8{max-width:400px !important;width:400px !important}
.moz-text-html .hse-section .hse-size-12{max-width:600px !important;width:600px !important}
@media only screen and (min-width:640px){.hse-column-container{max-width:600px !important;width:600px !important}
.hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-4{max-width:200px !important;width:200px !important}
.hse-section .hse-size-6{max-width:300px !important;width:300px !important}.hse-section .hse-size-8{max-width:400px !important;width:400px !important}
.hse-section .hse-size-12{max-width:600px !important;width:600px !important} }@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-top:20px !important}
#section_1766482562886 .hse-column-container{background-color:#fff !important} }@media only screen and (max-width:639px){ #section-1 .hse-column-container{padding-top:30px !important;padding-bottom:30px !important}
#section-1 .hse-column-container{background-color:#272756 !important} }@media only screen and (max-width:639px){ #section_1767773941504 .hse-column-container{padding-top:30px !important;padding-bottom:30px !important}
#section_1767773941504 .hse-column-container{background-color:#bfbdff !important}
}@media only screen and (max-width:639px){ #section-2 .hse-column-container{padding-top:0px !important;padding-bottom:0px !important}
#section-2 .hse-column-container{background-color:#fff !important} }@media only screen and (max-width:639px){ #section_1768491056007 .hse-column-container{padding-top:0px !important;padding-bottom:0px !important}
#section_1768491056007 .hse-column-container{background-color:#fff !important} }@media only screen and (max-width:639px){ #section-3 .hse-column-container{padding-top:30px !important;padding-bottom:30px !important}
#section-3 .hse-column-container{background-color:#272756 !important} }@media only screen and (max-width:639px){ #section-4 .hse-column-container{padding-top:0px !important;padding-bottom:0px !important}
#section-4 .hse-column-container{background-color:#fff !important} }@media only screen and (max-width:639px){ #section-7 .hse-column-container{padding-top:30px !important;padding-bottom:30px !important}
#section-7 .hse-column-container{background-color:#625ee9 !important} }@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-bottom:20px !important}
#section_1768491947063 .hse-column-container{background-color:#fff !important} }
  </style>
  <!--<![endif]-->
  <style type="text/css">
   #hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important}
a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}
table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{border-collapse:collapse}
img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rule:exactly}
.ShadowHTML p,.sh-modified-inline p{margin:0}
  </style>
 </head>
 <body bgcolor="#ECEBFF" id="hs_body" style="margin:0 !important; padding:0 !important; font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word">
  <div id="preview_text" lang="en" style="display:none;font-size:1px;color:#ECEBFF;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   A change in generosity is what’s working better in fundraising.
  </div>
  <!--[if gte mso 9]>
<v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t">
    <v:fill type="tile" size="100%,100%" color="#ffffff"/>
</v:background>
<![endif]-->
  <div bgcolor="#ecebff" class="hse-body-background" lang="en" style="background-color:#ecebff">
   <table cellpadding="0" cellspacing="0" class="hse-body-wrapper-table" height="100%" role="presentation" style="margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%">
    <tbody>
     <tr>
      <td class="hse-body-wrapper-td" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding-top:20px; padding-bottom:20px" valign="top">
       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" data-hs-cos-general-type="widget" data-hs-cos-type="dnd_area" id="hs_cos_wrapper_main" style="color: inherit; font-size: inherit; line-height: inherit;">
        <div class="hse-section hse-section-first" id="section_1766482562886" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF; padding-bottom:8px; padding-top:1px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:8px; padding-top:1px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766482562886_0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17664825628481" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px; font-size:0px" valign="top">
                <img align="middle" alt="Weekly Tipoff Banner" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FWeekly%2520Tipoff%2520Banner.png%253Fwidth%253D1194%2526upscale%253Dtrue%2526name%253DWeekly%2520Tipoff%2520Banner.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIxMDk2fQ:1viyJV:Cn79rJiye2G8Nm_YnxO-h2d9Mjnv6-G8Bj-J9iIA95o" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="597"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17664827043063" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:20px 20px 10px; font-size:0px" valign="top">
                <img align="middle" alt="1000019078" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000019078.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D1000019078.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIxNzQzfQ:1viyJV:JnPqagEv6E1T64fM1kYy95_vxYhXjp_sQapCdyI65j8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17664826831932" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17664826831932_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 align="center" style="margin:0; line-height:175%; font-size:28px; text-align:center">
                  Why generosity feels different right now
                 </h1>
                 <p align="center" style="line-height:175%; text-align:center">
                  Something interesting is happening with giving this year
                 </p>
                 <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                  <span style="color: #625ee9;">
                   Giving is more visible and social now!
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  People are paying attention to who’s contributing to what.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  So, we decided to look at how generosity moves through groups, and how fundraisers can design for that early momentum
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-1" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#272756" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#272756; padding-bottom:30px; padding-top:30px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#272756">
      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 35px 10px 32px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-1-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-1-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center; font-weight:bold">
                  <span style="color: #ffffff;">
                   Giving is happening in groups
                  </span>
                 </h2>
                 <p style="line-height:175%">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   Giving is easier when people can see it happening, because people take cues from the room around them.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   That’s why
                   <em>
                    crowdfunding
                   </em>
                   mechanics now sit at the heart of the best events:
                  </span>
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <span style="font-weight: bold;">
                   </span>
                   <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                    <span style="color: #ffffff;">
                     Dozens of small gifts through mobile bidding
                    </span>
                   </p>
                   <span style="font-weight: bold;">
                   </span>
                  </li>
                  <li style="text-align: center;">
                   <span style="font-weight: bold;">
                   </span>
                   <p style="line-height:175%; font-weight:bold">
                    <span style="color: #ffffff;">
                     Low-stakes donations triggered by real-time moments
                    </span>
                   </p>
                   <span style="font-weight: bold;">
                   </span>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                   </span>
                   <p align="center" style="line-height:175%; text-align:center; font-weight:bold">
                    <span style="color: #ffffff;">
                     Supporters give because someone in their circle did too
                    </span>
                   </p>
                   <span style="font-weight: bold;">
                   </span>
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   You can also design for this momentum.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   RallyUp’s Galas &amp; Events make it easy for people to give together, right in the moment.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17684895608031" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="ySkPjLgX" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Explore how premium Galas &amp; Events operate
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1767773941504" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#BFBDFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#BFBDFF; padding-bottom:30px; padding-top:30px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#BFBDFF">
      <tr style="background-color:#BFBDFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1767773941504_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:47px 35px 10px 32px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677739414783" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17677739414783_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  The myth of the independent donor
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  As people, we rarely act in isolation. We look for
                  <span style="font-weight: bold;">
                   social
                  </span>
                  <span style="font-weight: bold;">
                   validation
                  </span>
                  in almost everything we do, from the words we use to the decisions we make. Giving is part of the same mentality. Donors look for
                  <span style="font-weight: bold;">
                   signals
                  </span>
                  ,
                  <span style="font-weight: bold;">
                   social
                  </span>
                  <span style="font-weight: bold;">
                   proof
                  </span>
                  , and
                  <span style="font-weight: bold;">
                   reassurance
                  </span>
                  that others care too.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1767777595133_0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17684902398712" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="1000019429" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000019429.jpg%253Fwidth%253D520%2526upscale%253Dtrue%2526name%253D1000019429.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIxODgyM30:1viyJV:egjsItBiTGiBZgVnh-cLOQq0jT0E31zx0h0I5VGGvUU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="260"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1766138180633" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766138180634_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677744164866" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17677744164866_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  How to design for the ripple effect
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1766486416100" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766486416100_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176648640762020" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176648640762020_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  According to an experiment published by the NIH, when people can see others giving, the average donation amount increases by 15-30%.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  Trigger the bandwagon effect in your campaigns:
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1766134903632" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766482990698_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:0px 16px 16px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17661350303181" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17661350303181_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:175%">
                  <li style="text-align: center; font-weight: bold;">
                   <p align="left" style="line-height:175%; text-align:left; font-weight:normal">
                    <span style="color: #000000;">
                     Show live donor activity so people see others giving in real time.
                    </span>
                   </p>
                  </li>
                  <li style="font-weight: bold; text-align: left;">
                   <p style="line-height:175%; font-weight:normal">
                    <span style="color: #000000;">
                     Use progress indicators that reflect collective participation.
                    </span>
                   </p>
                  </li>
                  <li style="font-weight: bold; text-align: left;">
                   <p style="line-height:175%; font-weight:normal">
                    <span style="color: #000000;">
                     Highlight recent contributions from peers or community members.
                    </span>
                   </p>
                  </li>
                  <li style="font-weight: bold; text-align: left;">
                   <p style="line-height:175%; font-weight:normal">
                    <span style="color: #000000;">
                     Feature short social cues (“20 people just gave”) in messaging.
                    </span>
                   </p>
                  </li>
                  <li style="text-align: center; font-weight: bold;">
                   <p align="left" style="line-height:175%; text-align:left; font-weight:normal">
                    <span style="color: #000000;">
                     Tap into social networks by encouraging visible endorsements.
                    </span>
                   </p>
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center">
                  We've still got a few tips up our sleeve. Check out the video to see them!
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17689964122672" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="twRurIq0" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="1000019529" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000019529.jpg%253Fupsize%253Dtrue%2526t%253D1769101066213%2526width%253D442%2526composeType%253Dplay_button%2526overlayColor%253D%25232f4254%2526overlayScale%253D0.3%2526name%253D1000019529.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIyMDM2fQ:1viyJV:Lxq4TcZbgCjTXNXkNiZbTKcD4e6ZyRKyCWuXsYrmYa4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="442"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1766484321133" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#272756" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#272756; padding-bottom:10px; padding-top:10px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#272756">
      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:10px; padding-top:10px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766484321133_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:16px 35px 10px 32px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176648432112716" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176648432112716_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #ffffff;">
                   A free resource to begin social giving
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   For this week, we’re zooming in on crowdfunding. If you’ve been curious about how to use it or where to begin, this should help.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 12px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677821852253" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:15px 19px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="A2qunVYg" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:15px 19px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Unlock the power of crowdfunding
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1768490981235" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1768490981236_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:18px 20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176613805046610" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176613805046610_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  A social fundraising opportunity: MLK Day
                 </h2>
                 <p style="line-height:175%">
                 </p>
                 <p align="center" style="font-size:18px; line-height:164%; text-align:center">
                  <em>
                   “We are caught in an inescapable network of mutuality, tied in a single garment of destiny.”
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   <span style="font-size: 14px;">
                    -
                   </span>
                   <span style="font-size: 14px;">
                    Dr. Martin Luther King Jr.'s "Letter from Birmingham Jail (1963)"
                   </span>
                   <br/>
                  </em>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  Action spreads when people act together.  That is why MLK Day is the only U.S. federal holiday designated by Congress as a National Day of Service, making it a natural moment to mobilize supporters.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <strong>
                   What to do
                  </strong>
                  :  MLK Day is one of the
                  <span style="font-weight: bold;">
                   <span style="color: #625ee9;">
                    strongest annual service movements.
                   </span>
                  </span>
                  Invite
                  <span style="color: #000000;">
                   supporters
                  </span>
                  to show up together. Shared service often becomes the first step toward long-term giving.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17690638541271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #625EE9;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #625EE9;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677809868123" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="1000019081" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000019081.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D1000019081.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIyMTU0Nn0:1viyJV:sEnOGvOo_ZQg0Mxz1nCN1RWiMUoqvbuOjKMUuCa0YsE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176849120387013" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176849120387013_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  A live event powered by shared momentum
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1768490724696" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1768490724696_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17690640194562" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17690640194562_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h3 align="center" style="font-size:17px; margin:0; line-height:175%; text-align:center">
                  <strong>
                   <span style="color: #625ee9;">
                    What  happened
                   </span>
                   <br/>
                  </strong>
                 </h3>
                 <p align="center" style="line-height:175%; text-align:center">
                  In 2024, the Sydney Children’s Hospitals Foundation Gold Dinner
                  <span style="font-weight: normal;">
                   raised
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="font-weight: normal;">
                   <span style="font-weight: bold;">
                    ~$22.73 million USD
                   </span>
                  </span>
                  in a single night.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17690642229334" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17690642229334_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h3 align="center" style="font-size:17px; margin:0; line-height:175%; text-align:center">
                  <span style="color: #625ee9;">
                   <strong>
                    Why it worked
                   </strong>
                  </span>
                 </h3>
                 <p align="center" style="line-height:175%; text-align:center">
                  Giving built steadily as people watched the room
                  <span style="font-weight: bold;">
                   respond
                  </span>
                  <span style="font-weight: bold;">
                   together
                  </span>
                  .
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17684907792205" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17684907792205_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h3 align="center" style="font-size:17px; margin:0; line-height:175%; text-align:center">
                  <span style="font-weight: bold; color: #625ee9;">
                   Tactics used
                  </span>
                 </h3>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="font-weight: bold;">
                   Live pledge moment
                  </span>
                  +
                  <span style="font-weight: bold;">
                   Real-time progress display
                  </span>
                  +
                  <span style="font-weight: bold;">
                   Instant donor recognition
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  Together, they turned giving into a shared action instead of a private decision.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <h4 align="center" style="font-size:15px; margin:0; line-height:175%; text-align:center">
                  <em>
                   Shared responsibility has a tighter grasp on giving momentum than pressure does.
                  </em>
                 </h4>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1768491056007" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1768491056007_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176849127913314" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #BFBDFF;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #BFBDFF;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176849105599912" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
             <tbody>
              <tr>
               <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                <p style="font-size:1px;border-top:8px solid #ECEBFF;width:100%;margin:0 auto;">
                </p>
                <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:8px solid #ECEBFF;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-3" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#272756" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#272756; padding-bottom:30px; padding-top:30px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#272756">
      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-3-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-3-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-3-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #cdf378;">
                   A few thoughts from our CEO
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-3-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-3-0-1_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   Giving rarely starts with persuasion.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   It starts when people feel included.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   When campaigns reflect that sense of togetherness, generosity follows naturally.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   It’s a small shift with a big impact.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   We’ll be back next week.
                  </span>
                 </p>
                 <ul style="line-height:175%">
                  <li aria-level="1">
                   <span style="color: #ffffff;">
                    — Steve Bernat
                   </span>
                  </li>
                  <li aria-level="1">
                   <span style="color: #ffffff;">
                    Founder and CEO, RallyUp
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17677818951751" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="CbLZXEvf" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Explore how RallyUp can help you
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-4" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-4-0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-4-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
             <tbody>
              <tr>
               <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                <p style="font-size:1px;border-top:8px solid #ECEBFF;width:100%;margin:0 auto;">
                </p>
                <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:8px solid #ECEBFF;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-7" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#625ee9" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#625ee9; padding-bottom:30px; padding-top:30px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#625ee9">
      <tr style="background-color:#625ee9;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:400px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="400" cellpadding="0" cellspacing="0" style="width:400px">
<![endif]-->
          <div class="hse-column hse-size-8" id="column-7-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-7-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-7-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:22px; line-height:125%">
                  <span style="color: #ffffff;">
                   With the right information, there’s no stopping your organization. You can go right to the top.
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-7-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#FFFFFF" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#FFFFFF; border:2px solid #272756; box-sizing:border-box; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="tOAz14JK" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Start fundraising
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:200px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="200" cellpadding="0" cellspacing="0" style="width:200px">
<![endif]-->
          <div class="hse-column hse-size-4" id="column-7-1">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-7-1-0" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="wand - thistle" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fwand%2520-%2520thistle.png%253Fwidth%253D212%2526upscale%253Dtrue%2526name%253Dwand%2520-%2520thistle.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIyMjc0N30:1viyJV:vpYeOtZS6T-4QSbHbEL8GD2XOAev3Ssls3L4rud14dg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="106"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section_1768491947063" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1768491947063_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176849194700615" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table cellpadding="0" cellspacing="0" class="hse-footer hse-secondary" role="presentation" style="font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; text-align:center; margin-bottom:0; line-height:135%; padding:10px 20px" valign="top">
                    <p style="font-family:arial, helvetica, sans-serif;font-size:12px;font-weight:normal;text-decoration:none;font-style:normal;color:#23496d">
                     RallyUp.com, Inc., 11201 N Tatum Blvd Ste 300 85337, Phoenix, AZ 85028, United States
                    </p>
                    <p>
                     <a data-hs-link-id="0" data-hs-link-id-v2="SFRZzEXk" data-unsubscribe="true" style="font-family:helvetica; font-size:12px; color:#00a4bd; font-weight:normal; text-decoration:underline; font-style:normal" target="_blank">
                      Unsubscribe
                     </a>
                     <a data-hs-link-id="0" data-hs-link-id-v2="qjPJqCop" data-unsubscribe="true" style="font-family:helvetica; font-size:12px; color:#00a4bd; font-weight:normal; text-decoration:underline; font-style:normal" target="_blank">
                      Manage preferences
                     </a>
                    </p>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
       </div>
      </td>
     </tr>
    </tbody>
   </table>
  </div>
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fe3t%252FCto%252FL1%252B113%252Fd4HjXT04%252FVWbXM18R1jh0W5cyDch4lk-YVW3NdgT55JCJ-2W4sL3_33D6Sq01l2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3NjkxMDIyNjUuMDIyMzk1Nn0:1viyJV:0UvuT1tmCb8_Rnm7B-ZESQg4DckUp-MVrdIoOYKS_ig" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important" width="1"/>
 </body>
</html>