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   🍷  Sports merch you can drink
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   Plus: A cheaper Thanksgiving feast, the Tower of London’s crucial ravens, and more.
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              Check your referral progress &amp; prizes
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               here
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                  👋
                  <span style="font-weight: bold;">
                   Good morning!
                  </span>
                  And to make sure it really is a good one, we’re launching Starting Up, a new section to kickstart your day (and every day) on the right foot. If you’re here, you already know our schtick: covering the little-known underdogs, oddballs, and niches of the business world. So it only makes sense to begin every email by highlighting the startups and founders that get us out of bed in the morning. Now, get scrollin’.
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                  🎧
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <span style="font-style: italic;">
                   How to scale your small business with YouTube
                  </span>
                  <em>
                   .
                  </em>
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
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                   STARTING UP
                  </span>
                 </h2>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 20px;">
                   This alternative feathers startup gives a pluck
                   <br/>
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   ❌   The problem:
                  </span>
                  Every year, ~
                  <a data-hs-link-id="0" data-hs-link-id-v2="GHBNVu8b" style="color:#192733" target="_blank">
                   3.4B
                  </a>
                  ducks and geese and ~
                  <a data-hs-link-id="0" data-hs-link-id-v2="8DNHwCpb" style="color:#192733" target="_blank">
                   1.6m
                  </a>
                  ostriches are killed for the down and feathers used in fashion and bedding, according to animal-welfare group Four Paws. Faux feathers aren’t much better — most are made from plastic and take decades to
                  <a data-hs-link-id="0" data-hs-link-id-v2="1rbOufXM" style="color:#192733" target="_blank">
                   decompose
                  </a>
                  .
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   💡  The pitch:
                  </span>
                  UK startup
                  <a data-hs-link-id="0" data-hs-link-id-v2="f1x6J6Bn" style="color:#192733" target="_blank">
                   Fevvers
                  </a>
                  wants you to look luxurious, ethically. It’s developing a naturally dyed, vegan, plant-based feather alternative.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   🚀  The outlook:
                  </span>
                  After bootstrapping to date, Fevvers is
                  <a data-hs-link-id="0" data-hs-link-id-v2="8R2SVl7O" style="color:#192733" target="_blank">
                   raising
                  </a>
                  its first seed round to fund research and development and make its plumes durable enough for mass production. The company sees potential beyond fashion — think interiors, film, cabaret, and theater.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And the startup recently got its first big break: Stella McCartney closed her SS26 Paris Fashion Week show with multiple dresses decked out in fluffy Fevvers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
             </tr>
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           </table>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <span style="font-weight: bold;">
                    Who could have seen this coming?
                   </span>
                   OpenAI will implement
                   <a data-hs-link-id="0" data-hs-link-id-v2="OtBCuz3P" style="color:#192733" target="_blank">
                    guardrails
                   </a>
                   around AI-generated videos of historical figures following complaints from Martin Luther King Jr.’s estate regarding disrespectful depictions. OpenAI’s Sora 2 already bans videos of living people without their consent, and will now allow reps of historical figures to opt out.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <span style="font-weight: bold;">
                    “Clippy for my face”
                   </span>
                   is how
                   <span style="font-style: italic;">
                    The Verge
                   </span>
                   ’s Victoria Song
                   <a data-hs-link-id="0" data-hs-link-id-v2="XySuakGQ" style="color:#192733" target="_blank">
                    described
                   </a>
                   Halo Glass, an always-listening AI companion housed in a pair of smart glasses. Song found its interjections often unnecessary or inaccurate, but occasionally helpful — though they all required her to awkwardly toss her head back to view them. The glasses from Brilliant Labs are expected to ship next month.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <span style="font-weight: bold;">
                    That’s one way to do it:
                   </span>
                   Logan Ivey’s
                   <a data-hs-link-id="0" data-hs-link-id-v2="klhbBeV+" style="color:#192733" target="_blank">
                    6 Pound Phone Case
                   </a>
                   turns an iPhone into a heavy brick that’s uncomfortable to hold. He’s raising money on Kickstarter to sell them for $210 (apparently tariffs are making the steel cases costly to manufacture) to anyone who simply can’t stop scrolling unless it’s too irritating to do so.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <span style="font-weight: bold;">
                    Good news, everyone:
                   </span>
                   The International Union for Conservation of Nature changed the status of
                   <a data-hs-link-id="0" data-hs-link-id-v2="afmwDaj5" style="color:#192733" target="_blank">
                    green sea turtles
                   </a>
                   from Endangered to Least Concern. They were first listed as Endangered in the 1980s when they were hunted for their shells, meat, and eggs, but conservation efforts have brought them back from the brink.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   SLIDES MADE SIMPLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="pJ8/I5uy" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="'30 Proper PowerPoint Templates'" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDaily%2520Newsletter%2520Images%252FDaily%2520Images%252FFeb%252026%25202025%252F30-PowerPoint-Templates.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D30-PowerPoint-Templates.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjA5NTI5OTQuODk0NzkyOH0:1vAmJe:kxHR2FOW4C5o4ByCLpDprJnBt0hfVYdpXahAtP1E5E0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  Create brilliant PowerPoints
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Throughout PowerPoint’s 38-year history, not a lot has changed.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Because what works superbly should stay that way. Use this pack of
                  <a data-hs-link-id="1" data-hs-link-id-v2="egYA86y4" style="color:#192733" target="_blank">
                   30 striking PowerPoint templates
                  </a>
                  to posterize your speeches, pitch decks, and presentations.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  For nod-inducing keynotes:
                 </p>
                 <ul style="line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   Pitch decks
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Product launches
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Company summary
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Quarterly reviews
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Case studies
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Marketing strategy
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Employee Training
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Events
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="9Q6ZbFbw" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Ride the slides
                     </strong>
                    </a>
                   </td>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="3qRp+1Eu" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A fan at a stadium holding a bottle and glass of wine in the air. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fsports-wine.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dsports-wine.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjA5NTI5OTQuODk0OTM4N30:1vAmJe:ngc9ec2kTFPpzXxBQLe6aLkRRzIpwgbDhTZJZju2wuE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
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                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Sports-branded ‘victory wine’ is winning
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Sports and beer? Duh. Sports and wine, on the other hand? That’s a far less traditional pairing, but one you can expect to see more of.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Sports teams and athletes are increasingly churning out their own private-label “victory wines” — brand extensions that give fans a way to engage deeper with their favorite franchises while offering sports teams greater brand exposure — and business is booming,
                  <a data-hs-link-id="0" data-hs-link-id-v2="QShESCdT" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Front Office Sports
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Wine for the win
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Victory wines, many of which are commemorative, range in price and quality.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  One prominent player in the space is Mano’s Wine, which has partnered with dozens of pro sports teams, including the MLB, NFL, and NASCAR, plus 100 collegiate teams.
                  <br/>
                  <br/>
                  After the Florida Panthers won the Stanley Cup this summer, wines labeled with the year, their logo, and the word “champions” quickly became available through Mano’s and a local grocery chain, priced between $35-$60.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  How it works:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Teams work with producers to choose a wine style and create custom bottles etched with their logos, slogans, or other IP, with turnaround times as short as a few months.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   After that, all they need are the right alcohol licenses to be able to sell it in their preferred retailers (sports stadiums, liquor stores, etc.) and region.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 18px;">
                   How do they taste?
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Some victory wines are better than others.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The Jets 2022 Uncorked Legacy — a $40, award-winning bottle — for example, is apparently quite good, according to sommelier Amanda Schuster, who described it as “a full-bodied cabernet sauvignon with intense brambly fruit… and a balanced acidity with approachable tannins.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  As for other bottles: One social media user who tried an unnamed sports-branded wine claimed it tasted “like a penalty box after a triple overtime game,” per
                  <em>
                   FOS
                  </em>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  But wine isn’t the only booze with spirit
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Ready-to-drink canned cocktails: The Las Vegas Raiders released Rum Rusher in 2021, and the NHL’s Carolina Hurricanes debuted its own cocktail last year.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Liquor: Sagamore Spirit’s $39 limited-edition Ravens Festivus Maximus, a small batch rye whiskey that celebrates Baltimore's Super Bowl win in  2001, is now in its third release thanks to its massive popularity.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   <em>
                    FOS
                   </em>
                   predicts it’s just a matter of time before sports teams tap into nonalcoholic options.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   BTW:
                  </span>
                  If sports isn’t your thing, Mano’s also produces
                  <a data-hs-link-id="0" data-hs-link-id-v2="dIPRtOgP" style="color:#192733" target="_blank">
                   crypto
                  </a>
                  wines as well as licensed
                  <span style="font-style: italic;">
                   LOTR
                  </span>
                  and Scrabble ones.
                  <br/>
                  <br/>
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="EPyS6Rz1" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735564883" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Everyone shops online…
                  </span>
                  except Primark customers. Because the Irish retailer doesn’t do the whole e-commerce thing, even though it’s making billions for the other fast fashion giants it competes with.
                  <a data-hs-link-id="0" data-hs-link-id-v2="uxyGe6nr" style="color:#192733" target="_blank">
                   Here’s why.
                  </a>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$40" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F%252440.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%252440.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjA5NTI5OTQuODk1MTU0fQ:1vAmJe:YCv3_n7Wp7XMfvkspx5U-lH3OKy0ztLH5IUts4j3zmQ" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How much Aldi is charging for a
                  <a data-hs-link-id="0" data-hs-link-id-v2="tAWWNqgP" style="color:#192733" target="_blank">
                   10-person Thanksgiving meal
                  </a>
                  this year, $7 cheaper than last year. That price assumes that customers individually purchase 21 items, including a 14-pound turkey, rolls, cranberry sauce, mac &amp; cheese, mashed potatoes, gravy, sweet potato casserole, green bean casserole, stuffing, carrots, and pumpkin pie.
                  <br/>
                  <br/>
                  Though the German grocer is known for its affordability, the deal is particularly relevant at a time when consumers are pulling back on spending and grocery prices are on the rise thanks to inflation, tariffs, and other factors. Ground beef was up
                  <a data-hs-link-id="0" data-hs-link-id-v2="v1izveMW" style="color:#192733" target="_blank">
                   12.8%
                  </a>
                  over the 12 months ended in August, while bananas rose 6.6% and coffee popped 20.9%.
                  <br/>
                  <br/>
                  Mario Bedolla, a driver and clerk manager at a Chicago grocery store, estimated prices at his store have gone up 20% this year, telling
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  , “[Customers] come in and say ‘What the fuck?' It happens all the time.”
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333089002" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1962, “Monster Mash” hit the
                  <a data-hs-link-id="0" data-hs-link-id-v2="00G7b94V" style="color:#192733" target="_blank">
                   No. 1 spot
                  </a>
                  on the Billboard Hot 100.
                  <br/>
                  <br/>
                  🤔
                  <span style="font-weight: bold;">
                   How to:
                  </span>
                  understand what kids these days are
                  <a data-hs-link-id="0" data-hs-link-id-v2="7v33hCom" style="color:#192733" target="_blank">
                   saying
                  </a>
                  .
                  <br/>
                  <br/>
                  🐦‍⬛
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Why the Tower of London’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="NuGCbVkt" style="color:#192733" target="_blank">
                   ravens
                  </a>
                  are so important.
                  <br/>
                  <br/>
                  💰
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  You’re a VC
                  <a data-hs-link-id="0" data-hs-link-id-v2="augYnH4k" style="color:#192733" target="_blank">
                   deciding
                  </a>
                  which pitches to choose.
                  <br/>
                  <br/>
                  🦊
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="TDi4N0CX" style="color:#192733" target="_blank">
                   Surprise visitor
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357737503584" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948180271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948180271_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   QUOTE OF NOTE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17399241210451" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <img align="middle" alt="The highest point of anxiety is when you click the submit button for your latest card applications. And then, as soon as it's approved, there's that adrenaline hit." src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FQuoteOct202025.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DQuoteOct202025.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjA5NTI5OTQuODk1MzEwMn0:1vAmJe:UakgtzWZxzviUzAdLuSrTajD_9Sf_eYcl93FEfLyviI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948365523" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17381948365523_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Easy money:
                  </span>
                  In the US, a growing number of “churners” — people who routinely open new credit cards for the sign-up perks — are raking in thousands of dollars by doing little more than clicking submit a couple dozen times. One member of the churning community, Matthew Palm,
                  <a data-hs-link-id="0" data-hs-link-id-v2="BJ0hOXY0" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  that he and his wife have netted $40k+ in promotional bonuses by opening 50+ credit cards over the past seven years.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It’s exploitative of credit card companies (oh, no!) but not illegal — it can, however, be risky. Unless you’re willing to meticulously manage spreadsheets, are good about reading the fine print, and have the cash on hand, you might want to stick to a side hustle that doesn’t threaten to ruin your credit score.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                  <span style="font-style: italic;">
                   <br/>
                   Batman is probably really good with makeup seeing as he has to hide his bruises as Bruce Wayne.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="8xOqQeKZ" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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