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</a>
</p>
</td>
</tr>
<tr>
<td align="center" bgcolor="#ffffff" style="background-color: #ffffff; text-align: center;">
<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FHustle_HubSpot_logo_glow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: 250px;" width="250"/>
</td>
</tr>
<tr>
<td class="h2020 intro ignore-defaults" style="padding-top: 20px; width: 100%; font-size: 15px;">
<table style="width: 100%;">
<tr>
<td class="h2020 intro ignore-defaults" style="font-size: 15px; padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr>
<td class="h2020 intro ignore-defaults" style="font-size: 15px; padding: 0px 10px;">
<p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
A
<em>
Morning Consult
</em>
survey
<a style="color: #192733; text-decoration: underline !important;">
found
</a>
that US adults consider Freddy Krueger the scariest horror movie character, followed by Hannibal Lecter and Michael Myers.
</p>
<p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
In today’s email:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Microsoft:
</strong>
The metaverse that got away.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Chart:
</strong>
Spotify’s audiobook roadblock.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Board games:
</strong>
A new tool for therapists.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the Web:
</strong>
A newsletter for top tweets, a club for French cheese labels, virtual paper planes, and more.
</li>
</ul>
</td>
</tr>
<tr>
<td bgcolor="#eaf0f6" class="h2020 intro ignore-defaults dark-bg" style="background-color: #eaf0f6; border-radius: 8px; color: #192733; font-size: 15px; padding: 5px 15px;">
<p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
🎧 On the go?
<a style="color: #192733; text-decoration: underline !important;">
Listen to today’s 10-minute podcast
</a>
to hear Jacob and Juliet discuss Microsoft’s AR strategy, Spotify’s beef with Apple, Elon Musk’s sink, and more.
</p>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding-top: 10px;">
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="knocking headsets" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmicro.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
What’s up with Microsoft and the metaverse?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Given the name change and Zuck’s numerous
<a style="color: #192733; text-decoration: underline !important;">
uncanny valley demos
</a>
, everyone knows Meta is all about the metaverse.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
But what about Microsoft?
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Well, recently, former HoloLens director Tim Osborne lamented Microsoft’s lost opportunity to “own” the market,
<a style="color: #192733; text-decoration: underline !important;">
per
</a>
<em>
The Wall Street Journal
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What happened?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Microsoft’s HoloLens is an AR device dreamed up by its video games team while thinking about the future of gaming systems.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That initial idea was “
<a style="color: #192733; text-decoration: underline !important;">
Screen Zero
</a>
,” an Xbox headset to replace other screens.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Microsoft built a prototype in 2010 that plugged into a computer, then debuted the wireless HoloLens
<a style="color: #192733; text-decoration: underline !important;">
in 2015
</a>
.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
At that year’s E3 gaming conference, Microsoft
<a style="color: #192733; text-decoration: underline !important;">
demoed
</a>
how it could be used to play “Minecraft.”
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Which was cool… except the headset was harder to build than expected and, when made available to consumers, cost
<strong>
$3k
</strong>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That might be why Microsoft sold ~300k of them, compared to Meta’s 17m Quest 2 VR headsets, which retail for
<a style="color: #192733; text-decoration: underline !important;">
~$400
</a>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Since then…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… Microsoft has transitioned to selling the HoloLens to enterprises, including NASA and Mercedes-Benz.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Its largest client is the US Army, which awarded Microsoft a $480m contract to develop AR training for soldiers — a rollout that has not been without tech issues.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Meanwhile:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Plans for a new HoloLens have been shelved due to budget cuts.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Inventor Alex Kipman
<a style="color: #192733; text-decoration: underline !important;">
departed
</a>
amid allegations of inappropriate behavior.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Still, Frank Shaw, Microsoft’s VP of communications, says it’s still “committed” to the metaverse — and it isn’t like it’s been a digital stroll in the virtual park for anyone else.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Only
<a style="color: #192733; text-decoration: underline !important;">
58%
</a>
of Meta employees even get the metaverse themselves.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
And AR headset competitor Magic Leap has
<a style="color: #192733; text-decoration: underline !important;">
returned
</a>
with an enterprise-focused device that’s even less affordable… at ~$5k.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 0px;">
TRENDING
</td>
</tr>
<tr style="padding-top: 10px;">
<td bgcolor="#EAF0F6" style="background-color: #EAF0F6; border-radius: 10px; padding: 5px;">
<table>
<tr>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px;">
<img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: 70px; height: auto;" width="70"/>
</td>
<td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Chief Twit:
</strong>
Ahead of Elon Musk’s $44B Twitter acquisition closing Friday, he
<a style="color: #192733; text-decoration: underline !important;">
tweeted a clip
</a>
of himself entering the Twitter HQ. “Let that sink in,” he wrote, carrying a literal sink.
</p>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Meta stock sank
</strong>
following a weak Q3 earnings
<a style="color: #192733; text-decoration: underline !important;">
report
</a>
. Revenue fell 4% YoY to $27.7B, and its Reality Labs (metaverse) unit saw revenue drop nearly ~49% to $285m.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
It’s official:
</strong>
Apple will
<a style="color: #192733; text-decoration: underline !important;">
comply
</a>
with a new EU law that requires devices to share a common USB-C charger.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<em>
<strong>
A Song of Ice and Fire
</strong>
</em>
<strong>
</strong>
author George R.R. Martin
<a style="color: #192733; text-decoration: underline !important;">
claims
</a>
he’s 75% done with
<em>
The Winds of Winter
</em>
, the sixth of seven novels in his very long series.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Whatnot,
</strong>
a livestream shopping platform for collectibles, raised $260m, bringing its valuation to
<a style="color: #192733; text-decoration: underline !important;">
$3.7B
</a>
in just three years.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Winter blues:
</strong>
Andreessen Horowitz’s $4.5B crypto fund reportedly
<a style="color: #192733; text-decoration: underline !important;">
lost
</a>
~40% of its value in the first half of 2022.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Twitter
</strong>
is
<a style="color: #192733; text-decoration: underline !important;">
losing
</a>
its “heavy tweeters” — those who tweet 3x-4x/week — as interest shifts toward advertiser-unfriendly NSFW and crypto content, per internal documents.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Tyson Foods
</strong>
will pay
<a style="color: #192733; text-decoration: underline !important;">
$10.5m
</a>
to settle a lawsuit alleging that it and 18 other companies collaborated to drive up the cost of chicken sold to restaurants.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Hedge fund legend
</strong>
Ray Dalio sat down with Zack to dissect America’s debt crisis. Check out a quick
<a style="color: #192733; text-decoration: underline !important;">
2-minute clip
</a>
on our new YouTube channel.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Chart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="Spotify listeners" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspotify_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr valign="top">
<td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
Singdhi Sokpo
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Is Apple blocking Spotify’s growth plan?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
“You can’t buy audiobooks in the app. We know, it’s not ideal.”
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That’s the lone, blunt message Spotify now shows to anyone trying to buy an audiobook in its iOS app.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Spotify has seen quarter after quarter of uninterrupted growth, but the company believes audiobooks, which represent
<a style="color: #192733; text-decoration: underline !important;">
6%-7%
</a>
of the $140B global book industry, are needed for its next phase. Last month, the company began offering 300k+ titles.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The problem, according to Spotify…
</strong>
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… is that Apple makes it extremely difficult for people to actually buy one. So difficult, in fact, Spotify made a
<a style="color: #192733; text-decoration: underline !important;">
website
</a>
about it.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Since Spotify chooses not to process purchases through Apple, which charges up to 30% fees, it’s subject to strict App Store guidelines barring it from offering or directing users toward a different payment processor.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The result:
</strong>
Without direction, you have to leave the app, find the book on Spotify’s website, and purchase it there.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
For listeners, until either company budges, Spotify’s audiobook experience will likely remain “not ideal.”
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
</a>
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<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #192733; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F10-27.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Nerdy Nuts’ $6m brand loyalty playbook
</h2>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Craig’s D2C peanut butter brand went viral on TikTok.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
He
<a style="color: #192733; text-decoration: underline !important;">
leveraged the momentum like a machine
</a>
, reaching 20x growth and ~$500k in monthly sales — for peanut butter. Small-batch, lip-smacking peanut butter.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Three brand loyalty tips for TikTok:
</strong>
</p>
<ol style="font-size: 16px;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
CEOs should hear directly from consumers. Craig stays on the pulse via a private text group with top community members.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Ambassadors > influencers/referral programs. Sometimes, you gotta think smaller. As in, the ever-loyal micro-micro-influencers.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Make proper use of community feedback and visibility. (
<a style="color: #192733; text-decoration: underline !important;">
Here’s how
</a>
.)
</li>
</ol>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Craig’s been building his business with help from our community for two years. We’re stoked for the next update.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Finish reading the article and access our 15k-strong network.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
First week’s a buck →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Board Game Therapy
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="Dungeons & Dragons" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FD%2526D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Dungeons & Dragons and… therapy?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
What if your therapist prescribed you one “Dungeons & Dragons” game per week for anxiety?
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
That reality might not be far off, according to
<a style="color: #192733; text-decoration: underline !important;">
<em>
Wired
</em>
</a>
, with the rise of therapeutic tabletop role-playing games (TTRPGs).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
In TTRPGs…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… players sit around a table, taking on the personas of fictional characters. This type of role-playing can be a helpful
<a style="color: #192733; text-decoration: underline !important;">
tool
</a>
when used in a mental health setting by:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Providing a safe space to explore identity, traumas, and social skills
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Helping clients who might be uncomfortable with traditional therapy
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Now, startups are springing up to meet the need:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<a style="color: #192733; text-decoration: underline !important;">
Game to Grow
</a>
created its own
<a style="color: #192733; text-decoration: underline !important;">
TTRPG
</a>
and offers provider training programs.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<a style="color: #192733; text-decoration: underline !important;">
Geek Therapeutics
</a>
has a range of certifications and trainings.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #192733; text-decoration: underline !important;">
Game Therapy UK
</a>
and
<a style="color: #192733; text-decoration: underline !important;">
The Bodhana Group
</a>
house educational resources.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
TTRPGs may seem like a relic of the past…
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
… but business is still booming. “Dungeons & Dragons” earns an estimated
<a style="color: #192733; text-decoration: underline !important;">
$100m-$150m
</a>
annually.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
And thanks in part to a prominent feature in Netflix’s “Stranger Things,” the game has a new batch of young fans, with 24% of players between 20 and 24 years old.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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</a>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="Share on Twitter" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
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<img alt="Send as email to a friend" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail%2520blue.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
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<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #192733; padding: 0 8px;">
<img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
</a>
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</tbody>
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<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
👨🌾
<strong>
On this day:
</strong>
In 1873, farmer Joseph Glidden
<a style="color: #192733; text-decoration: underline !important;">
applied
</a>
for a patent for barbed wire after improving on a design he’d seen at a county fair.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🐦
<strong>
That’s cool:
</strong>
A
<a style="color: #192733; text-decoration: underline !important;">
newsletter
</a>
that sends you the day’s top Twitter stories.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🧀
<strong>
That’s interesting:
</strong>
Since 1960, there’s been a club
<a style="color: #192733; text-decoration: underline !important;">
dedicated
</a>
to collecting French cheese labels.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
✈️
<strong>
Cure boredom:
</strong>
Go to
<a style="color: #192733; text-decoration: underline !important">
this site
</a>
on your phone to throw and catch virtual paper planes with players around the world.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🐁
<strong>
Aww:
</strong>
And now, a mouse
<a style="color: #192733; text-decoration: underline !important;">
market
</a>
.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
Meme
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="Spotify meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspotify_meme_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 550px;" width="550"/>
</td>
</tr>
<tr>
<td>
<p align="center" style="font-family:'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; text-align: center; line-height: 20px; margin: 0px;">
“Not ideal.” (Source:
<a style="color: #192733; text-decoration: underline !important" target="_blank">
imgflip.com
</a>
)
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
</table>
</td>
</tr>
<tr class="zephyr-syntax" style="display: block; padding: 10px 2px 0px;">
<td style="display: block; min-width: 320px; padding: 0px;">
<table style="top: 10px; width: 100%;">
<tr class="zephyr-syntax">
<td style="padding: 0px;">
<table style="width: 100%; border-spacing: 0px;">
<tr class="zephyr-syntax">
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
TELL FRIENDS → GET PRIZES
</td>
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<td style="padding: 5px 3px 0px;">
<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
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<img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referralsgiveaway-03.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
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<a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
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Share The Hustle 🤠 →
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<td style="padding: 5px 3px 0px;">
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Or copy this custom referral link:
<a style="color: #121212; text-decoration: underline !important;">
https://thehustle.co/join/?ref=950fce10a7
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<img height="80" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmehhh.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: auto; height: 80px; padding: 0px 0px 10px;"/>
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