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           Plus: Spotify’s audiobook roadblock, Elon Musk’s new title, a Ray Dalio exclusive, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   A
                   <em>
                    Morning Consult
                   </em>
                   survey
                   <a style="color: #192733; text-decoration: underline !important;">
                    found
                   </a>
                   that US adults consider Freddy Krueger the scariest horror movie character, followed by Hannibal Lecter and Michael Myers.
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                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Microsoft:
                    </strong>
                    The metaverse that got away.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Spotify’s audiobook roadblock.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Board games:
                    </strong>
                    A new tool for therapists.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    A newsletter for top tweets, a club for French cheese labels, virtual paper planes, and more.
                   </li>
                  </ul>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Jacob and Juliet discuss Microsoft’s AR strategy, Spotify’s beef with Apple, Elon Musk’s sink, and more.
                  </p>
                 </td>
                </tr>
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               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="knocking headsets" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmicro.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                What’s up with Microsoft and the metaverse?
               </h2>
              </td>
             </tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Given the name change and Zuck’s numerous
                <a style="color: #192733; text-decoration: underline !important;">
                 uncanny valley demos
                </a>
                , everyone knows Meta is all about the metaverse.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But what about Microsoft?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Well, recently, former HoloLens director Tim Osborne lamented Microsoft’s lost opportunity to “own” the market,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What happened?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Microsoft’s HoloLens is an AR device dreamed up by its video games team while thinking about the future of gaming systems.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That initial idea was “
                <a style="color: #192733; text-decoration: underline !important;">
                 Screen Zero
                </a>
                ,” an Xbox headset to replace other screens.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Microsoft built a prototype in 2010 that plugged into a computer, then debuted the wireless HoloLens
                 <a style="color: #192733; text-decoration: underline !important;">
                  in 2015
                 </a>
                 .
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 At that year’s E3 gaming conference, Microsoft
                 <a style="color: #192733; text-decoration: underline !important;">
                  demoed
                 </a>
                 how it could be used to play “Minecraft.”
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Which was cool… except the headset was harder to build than expected and, when made available to consumers, cost
                <strong>
                 $3k
                </strong>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That might be why Microsoft sold ~300k of them, compared to Meta’s 17m Quest 2 VR headsets, which retail for
                <a style="color: #192733; text-decoration: underline !important;">
                 ~$400
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Since then…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … Microsoft has transitioned to selling the HoloLens to enterprises, including NASA and Mercedes-Benz.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Its largest client is the US Army, which awarded Microsoft a $480m contract to develop AR training for soldiers — a rollout that has not been without tech issues.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Plans for a new HoloLens have been shelved due to budget cuts.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Inventor Alex Kipman
                 <a style="color: #192733; text-decoration: underline !important;">
                  departed
                 </a>
                 amid allegations of inappropriate behavior.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Still, Frank Shaw, Microsoft’s VP of communications, says it’s still “committed” to the metaverse — and it isn’t like it’s been a digital stroll in the virtual park for anyone else.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Only
                <a style="color: #192733; text-decoration: underline !important;">
                 58%
                </a>
                of Meta employees even get the metaverse themselves.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                And AR headset competitor Magic Leap has
                <a style="color: #192733; text-decoration: underline !important;">
                 returned
                </a>
                with an enterprise-focused device that’s even less affordable… at ~$5k.
               </p>
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               TRENDING
              </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Chief Twit:
                   </strong>
                   Ahead of Elon Musk’s $44B Twitter acquisition closing Friday, he
                   <a style="color: #192733; text-decoration: underline !important;">
                    tweeted a clip
                   </a>
                   of himself entering the Twitter HQ. “Let that sink in,” he wrote, carrying a literal sink.
                  </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Meta stock sank
                </strong>
                following a weak Q3 earnings
                <a style="color: #192733; text-decoration: underline !important;">
                 report
                </a>
                . Revenue fell 4% YoY to $27.7B, and its Reality Labs (metaverse) unit saw revenue drop nearly ~49% to $285m.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 It’s official:
                </strong>
                Apple will
                <a style="color: #192733; text-decoration: underline !important;">
                 comply
                </a>
                with a new EU law that requires devices to share a common USB-C charger.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 <strong>
                  A Song of Ice and Fire
                 </strong>
                </em>
                <strong>
                </strong>
                author George R.R. Martin
                <a style="color: #192733; text-decoration: underline !important;">
                 claims
                </a>
                he’s 75% done with
                <em>
                 The Winds of Winter
                </em>
                , the sixth of seven novels in his very long series.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Whatnot,
                </strong>
                a livestream shopping platform for collectibles, raised $260m, bringing its valuation to
                <a style="color: #192733; text-decoration: underline !important;">
                 $3.7B
                </a>
                in just three years.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Winter blues:
                </strong>
                Andreessen Horowitz’s $4.5B crypto fund reportedly
                <a style="color: #192733; text-decoration: underline !important;">
                 lost
                </a>
                ~40% of its value in the first half of 2022.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Twitter
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 losing
                </a>
                its “heavy tweeters” — those who tweet 3x-4x/week — as interest shifts toward advertiser-unfriendly NSFW and crypto content, per internal documents.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Tyson Foods
                </strong>
                will pay
                <a style="color: #192733; text-decoration: underline !important;">
                 $10.5m
                </a>
                to settle a lawsuit alleging that it and 18 other companies collaborated to drive up the cost of chicken sold to restaurants.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Hedge fund legend
                </strong>
                Ray Dalio sat down with Zack to dissect America’s debt crisis. Check out a quick
                <a style="color: #192733; text-decoration: underline !important;">
                 2-minute clip
                </a>
                on our new YouTube channel.
               </p>
              </td>
             </tr>
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              </td>
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           </td>
          </tr>
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             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Spotify listeners" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspotify_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding: 5px 0px 10px;">
               Singdhi Sokpo
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is Apple blocking Spotify’s growth plan?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “You can’t buy audiobooks in the app. We know, it’s not ideal.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That’s the lone, blunt message Spotify now shows to anyone trying to buy an audiobook in its iOS app.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Spotify has seen quarter after quarter of uninterrupted growth, but the company believes audiobooks, which represent
                <a style="color: #192733; text-decoration: underline !important;">
                 6%-7%
                </a>
                of the $140B global book industry, are needed for its next phase. Last month, the company began offering 300k+ titles.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The problem, according to Spotify…
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … is that Apple makes it extremely difficult for people to actually buy one. So difficult, in fact, Spotify made a
                <a style="color: #192733; text-decoration: underline !important;">
                 website
                </a>
                about it.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Since Spotify chooses not to process purchases through Apple, which charges up to 30% fees, it’s subject to strict App Store guidelines barring it from offering or directing users toward a different payment processor.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The result:
                </strong>
                Without direction, you have to leave the app, find the book on Spotify’s website, and purchase it there.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                For listeners, until either company budges, Spotify’s audiobook experience will likely remain “not ideal.”
               </p>
              </td>
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                    <img alt="View on our website" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FLink%2520Small.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" width="26"/>
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               Free Resource
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                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F10-27.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Nerdy Nuts’ $6m brand loyalty playbook
               </h2>
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Craig’s D2C peanut butter brand went viral on TikTok.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                He
                <a style="color: #192733; text-decoration: underline !important;">
                 leveraged the momentum like a machine
                </a>
                , reaching 20x growth and ~$500k in monthly sales — for peanut butter. Small-batch, lip-smacking peanut butter.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Three brand loyalty tips for TikTok:
                </strong>
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 CEOs should hear directly from consumers. Craig stays on the pulse via a private text group with top community members.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ambassadors &gt; influencers/referral programs. Sometimes, you gotta think smaller. As in, the ever-loyal micro-micro-influencers.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Make proper use of community feedback and visibility. (
                 <a style="color: #192733; text-decoration: underline !important;">
                  Here’s how
                 </a>
                 .)
                </li>
               </ol>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Craig’s been building his business with help from our community for two years. We’re stoked for the next update.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Finish reading the article and access our 15k-strong network.
               </p>
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               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 First week’s a buck →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Board Game Therapy
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Dungeons &amp; Dragons" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FD%2526D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1oo15a:IsxtKFUODpSelXrDuE6fxusPq8tN5as8LPJchWQZJPc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Dungeons &amp; Dragons and… therapy?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                What if your therapist prescribed you one “Dungeons &amp; Dragons” game per week for anxiety?
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                That reality might not be far off, according to
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  Wired
                 </em>
                </a>
                , with the rise of therapeutic tabletop role-playing games (TTRPGs).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 In TTRPGs…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … players sit around a table, taking on the personas of fictional characters. This type of role-playing can be a helpful
                <a style="color: #192733; text-decoration: underline !important;">
                 tool
                </a>
                when used in a mental health setting by:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Providing a safe space to explore identity, traumas, and social skills
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Helping clients who might be uncomfortable with traditional therapy
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Now, startups are springing up to meet the need:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <a style="color: #192733; text-decoration: underline !important;">
                  Game to Grow
                 </a>
                 created its own
                 <a style="color: #192733; text-decoration: underline !important;">
                  TTRPG
                 </a>
                 and offers provider training programs.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 <a style="color: #192733; text-decoration: underline !important;">
                  Geek Therapeutics
                 </a>
                 has a range of certifications and trainings.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #192733; text-decoration: underline !important;">
                  Game Therapy UK
                 </a>
                 and
                 <a style="color: #192733; text-decoration: underline !important;">
                  The Bodhana Group
                 </a>
                 house educational resources.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 TTRPGs may seem like a relic of the past…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … but business is still booming. “Dungeons &amp; Dragons” earns an estimated
                <a style="color: #192733; text-decoration: underline !important;">
                 $100m-$150m
                </a>
                annually.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                And thanks in part to a prominent feature in Netflix’s “Stranger Things,” the game has a new batch of young fans, with 24% of players between 20 and 24 years old.
               </p>
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               AROUND THE WEB
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                👨‍🌾
                <strong>
                 On this day:
                </strong>
                In 1873, farmer Joseph Glidden
                <a style="color: #192733; text-decoration: underline !important;">
                 applied
                </a>
                for a patent for barbed wire after improving on a design he’d seen at a county fair.
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐦
                <strong>
                 That’s cool:
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                A
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                that sends you the day’s top Twitter stories.
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧀
                <strong>
                 That’s interesting:
                </strong>
                Since 1960, there’s been a club
                <a style="color: #192733; text-decoration: underline !important;">
                 dedicated
                </a>
                to collecting French cheese labels.
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                ✈️
                <strong>
                 Cure boredom:
                </strong>
                Go to
                <a style="color: #192733; text-decoration: underline !important">
                 this site
                </a>
                on your phone to throw and catch virtual paper planes with players around the world.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🐁
                <strong>
                 Aww:
                </strong>
                And now, a mouse
                <a style="color: #192733; text-decoration: underline !important;">
                 market
                </a>
                .
               </p>
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                “Not ideal.” (Source:
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                )
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