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           <td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 0px;">
            PLUS: The business of private coroners.
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                  October 13, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Roblox, the insanely popular sandbox video game, plans to go public and could be worth as much as $8B. By buying this stock, parents can finally offset all the Robux their kids covertly put on their credit cards.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   P.S. Did you hear about the golden tickets?
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               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                America is experiencing a startup boom
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In what is pretty much the Super Bowl for economists, the US Census is releasing its Q3 2020 business formation data tomorrow.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Based on the most recent data, people have been getting their startup on. Through the 40th week of 2020 (ending Oct. 3), business applications were up a record
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 40%
                </a>
                YoY.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 This builds on the 883k+ biz applications submitted in Q2…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ... and is an all-time high, including for “high propensity” businesses, which are linked to firm creation and staff employment,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Economist
                 </em>
                </a>
                reports.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This result is contrary to 2 previous trends:
               </p>
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                 “High propensity” applications fell off the cliff after the last recession
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 New-business creation has been on a downward slide for decades
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Why was startup creation slowing?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Researchers proffer 2 reasons:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Stagnant population growth
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Established corporate powers scaring off new entrants (e.g., our yearslong reluctance to launch HustleBook, a college-to-college social network)
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The recent surge in entrepreneurial-dom can draw a straight line to the government pandemic relief efforts, which prioritized income protection ($1.2k stimulus checks + high unemployment insurance) over job protection.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <em>
                 The Economist
                </em>
                , these factors “gave people both the need (losing their job) and the means (greater financial security) to take on the risk of founding a business.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The startup boost may be less than meets the eye
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The census stats could be juiced by people spinning up businesses to qualify for stimulus money -- and a backlog of paused applications from the start of quarantine.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even if that’s the case, the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Shopify-cation
                </a>
                of the economy makes it easier than ever to start a new (digitally focused) business.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It wouldn’t be the first time a crisis led to some banger startups: Airbnb and Groupon were
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 founded
                </a>
                in 2008 -- while WhatsApp, Uber, Slack, Venmo, and Square all launched in 2009.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                HustleBook may yet have its day in the sun.
               </p>
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            Snippets
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             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The EU is potentially drafting up a “hit list”
              </strong>
              of tech
              <a style="color: #d62829; text-decoration: none;">
               firms
              </a>
              it plans to more closely scrutinize.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Here are YC’s biggest “failures”
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               ranked
              </a>
              by how much money was raised (Atrium, uBiome, Meta, Call9, Boosted).
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Luxury cooler maker Yeti is
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               having a great year
              </a>
              -- and it might be one of the pandemic’s oddest success stories.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Instacart is
              </strong>
              <a style="color: #d62829; text-decoration: none;">
               <strong>
                beating
               </strong>
              </a>
              <strong>
               even Kroger and Target
              </strong>
              at online grocery delivery.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               The guerilla retailer Spirit Halloween
              </strong>
              is back this season, and its
              <a style="color: #d62829; text-decoration: none;">
               pop-up approach
              </a>
              might be its saving grace during an extremely bad year for both retail and Halloween.
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              <strong>
               Bonus: MSCHF’s newest drop will pay you
              </strong>
              … to put some brands on blast on
              <a style="color: #d62829; text-decoration: none;">
               TikTok
              </a>
              .
             </li>
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               Upcycled
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fbike_lane_20201013004833.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXME9:TgzRSiXWam3mQsQ3YRdVwVw7P-ZzlRmtrg3uClHrUmE" style="height: auto; width: 100%;"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Can tech companies make bike commutes safer?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In some cities, commuting on a bicycle can feel like turning over your life to the fates.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LINKS Foundation -- a research group in Turin, Italy -- wants to change that with a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 5G transmitter
                </a>
                that lets bikes and cars talk to each other.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If a bike and a car are hurtling toward a collision, LINKS will preemptively warn each person to slow or turn.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 5G can keep this big bike moment cruising
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                During the pandemic, many city slickers looking to cut down on public transit have taken up cycling. Back in May, bike sales were up ~
                <strong>
                 2x YoY
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But when everyone starts commuting to work again, bike-to-vehicle tech might determine whether US cities -- which typically aren’t designed for mass bike commuting -- can handle the influx.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LINKS, which has collaborated with Chrysler, isn’t the only one in the bike-to-vehicle game: Ford and Trek are among the brands
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 working
                </a>
                on their own system.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Some bike-safety tech already does exist
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 GPS maker Garmin has a radar for bikes that flashes at you when cars are heading your way.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Volvo’s anti-crash system includes a feature that brakes when a cyclist approaches.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Together, features like this have cut accidents by up to
                <strong>
                 35%
                </strong>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But they can only react to what’s in front of them
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Because the bikes and cars aren’t communicating, they depend on cameras.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Bike-to-vehicle tech goes further. It pings other vehicles about speed, direction, and location even when one vehicle is out of sight -- so you’re warned if, say, you and a car are both about to turn the same corner.
               </p>
              </td>
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            <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
             <strong>
              What’s with the 18 zeros?
             </strong>
            </h2>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <br/>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             1,000,000,000,000,000,000: That’s eighteen zeros. A quintillion. A billion
             <em>
              billion
             </em>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             More to the point, that’s the number of calculations exascale supercomputers will make per second. Put simply, exascale supercomputers will be the
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              biggest, baddest computers in the world.
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             How big a deal is
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              exascale
             </a>
             ? Coupled with advancements in artificial intelligence, exascale computing promises to accelerate virtually every field of scientific research—from
             <strong>
              climate change
             </strong>
             to
             <strong>
              alternative fuels
             </strong>
             to
             <strong>
              vaccine research
             </strong>
             . In short, it can help tackle the world's biggest problems, potentially affecting every person on the planet.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             HPE spoke with Rick Stevens, leader of Argonne's Exascale Computing Initiative, about how these new supercomputers will change the world.
            </p>
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             Read the Q&amp;A →
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               AP-I Do
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Twilio’s $3.2B acquisition of Segment makes a lot of sense
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The communications API firm Twilio has been en fuego, with its stock up nearly 3x over the past 12 months.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday, the firm used
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $3.2B
                </a>
                of that sweet sweet $TWLO stock to buy Segment, a customer data firm.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Building from a strong base
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Founded in 2008, Twilio created a suite of application programming interfaces (APIs) that allowed any company to easily add text and voice services with a few lines of code.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As noted by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Techcrunch
                 </em>
                </a>
                , Twilio has not been shy to use acquisitions to expand its offering: It acquired email delivery provider SendGrid in 2018 for $2B and almost acquired chatbot startup Intercom in 2015.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Twilio has 200k+ active user accounts
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With Segment in the mix -- it can cross-sell data management and analytics services to these
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 customers
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The acquisition itself is likely to be a smooth process, per
                <em>
                 Techcrunch
                </em>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Both firms are API-oriented with strong existing integrations
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A number of ex-Twilio folk (which are unfortunately called “Xwillions”) are on the Segment team, including the CFO and CSO
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The market was happy with the deal: $TWLO was up a sweet sweet 7%+ yesterday.
               </p>
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               Seeking Solace
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                Private coroners are suddenly in the spotlight
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Many Americans are facing a terrible dilemma: Their loved one(s) died mysteriously, and they want to know if COVID-19 might be the cause.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But unless they have a positive test, a lot of hospitals aren’t willing to perform an autopsy.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So grieving families with money are turning to a
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                 tiny industry of private coroners
                </a>
                for a final diagnosis.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The US barely does autopsies anymore
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 late 1960s
                </a>
                , US hospitals autopsied
                <strong>
                 ~60%
                </strong>
                of patients. Today, that figure has fallen to just
                <strong>
                 4.3%
                </strong>
                , largely due to budgeting.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The sliding autopsy rate means that death certificates are more unreliable than you’d think. As much as
                <strong>
                 85%
                </strong>
                have some error in the listed cause of death.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to the science publication
                <em>
                 Elemental
                </em>
                , phrases like “cardiac arrest” are often just empty placeholders.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 If you want peace of mind, you have to go private
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s especially true during the pandemic. The National Association of Medical Examiners told
                <em>
                 National Geographic
                </em>
                that private autopsies are on the up and up this year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Companies like the Los Angeles-based 1-800-AUTOPSY say that they are busier in 2020 than ever before.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But at
                <strong>
                 $10k+
                </strong>
                , a private autopsy isn’t cheap. Good luck getting your insurance to pay for that.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 8 algorithms to score you more sales
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Download the full guide here →
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               </p>
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                <strong>
                 1. Popular
                </strong>
                : Introduce new customers to your best-selling products and increase the chances of them making their first purchase. Used by big brands like Chubbies and Ulta Beauty.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 2. Trending:
                </strong>
                Put more recently-popular products (that may be more relevant at the time) in front of shoppers. A favorite of Best Buy and eBay.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 4. Browsing History
                </strong>
                : Recommends products based on customers’ browsing or buying history, and is usually paired with
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 abandoned cart reminders
                </a>
                . Consistently done well by Tory Burch and Home Depot.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To see the other 5 tips, visit
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                 Sailthru
                </a>
                and get the full guide:
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               Paid Social Marketing, Senior Manager,
              </strong>
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                StackCommerce
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             <em>
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               :
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             This product discovery platform wants to go big. Are you the son of a gun to get it done?
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                Unstoppable Domains
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              :
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             Wanna set, erm, sale (we’ll see our way out) with this blockchain builder? You know what to do.
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               Field Marketing Manager,
              </strong>
              <em>
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                Nearpod
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             </a>
             <strong>
              :
             </strong>
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             Join the pod people. Help this ed-tech co drive new sales, customer expansions, and renewals.
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              <strong>
               Director of Brand and Content Marketing,
              </strong>
              <em>
               <strong>
                Guardicore
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
            </h4>
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             This global gang goes hardcore on all things digital security. Spread the word.
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              <strong>
               Head of SEO,
              </strong>
              <em>
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                SEMrush
               </strong>
              </em>
             </a>
             <strong>
              :
             </strong>
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             Don’t be a data hata. Be a data participata. If you love keywords and metrics, this one’s got your name all over it.
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                  SHARE THE HUSTLE
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