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   🥤  Family-owned fizz
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   Plus: Fancy veggies, the town that’s been on fire for 60 years, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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               Share your link:
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              Check your referral progress &amp; prizes
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               here
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                  👋
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                   Good morning.
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                  And ring, ring! This week marks the 150th anniversary of the first-ever telephone call. In 1876, Alexander Graham Bell changed technology and society forever when he called his assistant from the other room. The phones themselves look quite different today, as do the greetings: Bell preferred starting a call with “Ahoy-hoy” rather than "hello" — try that when presenting your slide deck later today and let us know how it goes.
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                   STARTING UP
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                <img align="middle" alt="A stone bench appearing from a pile of cement. " class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FBentu-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DBentu-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzMyMjE4MjguMjU3OTY4fQ:1w0G04:TOM32HZtL4m7dKQtdbfRNGoy2HPqeVZn4cP7GddnA4A" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   3D printing turns construction waste into public furniture
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  When a building is demolished, the remaining concrete and brick waste leaves piles of debris and few options for reuse. An estimated
                  <a data-hs-link-id="0" data-hs-link-id-v2="7iToi/d2" style="color:#192733" target="_blank">
                   2.2B
                  </a>
                  tons are generated annually, as of 2025.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Design studio
                  <a data-hs-link-id="0" data-hs-link-id-v2="VdZp2NCY" style="color:#192733" target="_blank">
                   Bentu Design
                  </a>
                  not only developed a system that avoids the need for hauling debris, but it’s transforming the waste into public furniture. The company
                  <a data-hs-link-id="0" data-hs-link-id-v2="4wvSF2KX" style="color:#192733" target="_blank">
                   crushes
                  </a>
                  and sorts construction waste on-site, turning the rubble into a printable, cement-like material that’s made of up to 85% recycled content. The mix flows through a 3D printer and hardens into furniture, all on-site. By skipping long-distance transport, the process cuts costs and emissions.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The company’s chairs and stools reduce carbon emissions by 65%-80% compared to traditional concrete or metal prefabrication and lower transport-related emissions by ~70%. Plus, they’ll look pretty cool in a park.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
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               </div>
              </td>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:115%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Hey, that’s not me:
                    </span>
                    To curb misinformation, YouTube
                    <a data-hs-link-id="0" data-hs-link-id-v2="d9Dd+MUm" style="color:#192733" target="_blank">
                     will offer
                    </a>
                    its deepfake detection tool to journalists and politicians, who will be able to review content featuring their likeness and request removal. YouTube already gave the tool to A-list actors, athletes, and ~4m of its creators.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Brain power:
                    </span>
                    Australia's Cortical Labs is
                    <a data-hs-link-id="0" data-hs-link-id-v2="AH67Mu7D" style="color:#192733" target="_blank">
                     developing
                    </a>
                    two “biological” data centers in Melbourne and Singapore, which would use its CL1 units instead of GPUs. Ready for something that sounds like sci-fi? The CL1 is a biocomputer, with a chip that contains 200k lab-grown human brain cells.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Pick a card:
                    </span>
                    Startup Gradient’s robots can process
                    <a data-hs-link-id="0" data-hs-link-id-v2="YB0lU1aJ" rel="noopener" style="color:#192733" target="_blank">
                     100k trading cards
                    </a>
                    per day, using scanners to photograph and catalog them, while AI analyzes and scores them. Customers can use Gradient's portal to manage their collections and list them on eBay, where Gradient takes a cut of sales.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Take off:
                    </span>
                    The FAA
                    <a data-hs-link-id="0" data-hs-link-id-v2="w+LSzcVf" style="color:#192733" target="_blank">
                     approved
                    </a>
                    eight pilot programs that will allow air taxi companies Archer Aviation, Beta Technologies, Joby Aviation, and Wisk to conduct test flights across 26 states over three years.
                   </p>
                   <p style="line-height:150%">
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17727328868966" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1772732886896-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17727328868962" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17727328868962_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   THE TIME IS NOW
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17727328868963" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="fXKVGpwS" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Entrepreneurship-Productivity-Guide" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FEntrepreneurship-Productivity-Guide.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEntrepreneurship-Productivity-Guide.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzMyMjE4MjguMjU4MDk5M30:1w0G04:0zmYN6S8D8RmQ1hZXkDW9BUvcjihlfmKNSljRWnYINA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  How other folks are waaay more productive
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Time
                  <a data-hs-link-id="0" data-hs-link-id-v2="ivalhWbx" style="color:#192733" target="_blank">
                   does not simply
                  </a>
                  vanish. We bet it all in small chunks of change, and then freak out when checking our pockets, confused at where it went.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Anyone weak with clocks should skim our
                  <a data-hs-link-id="1" data-hs-link-id-v2="9lQO84VI" style="color:#192733" target="_blank">
                   Founder-Mode Guide to Time Management
                  </a>
                  for the mental models and daily routines that winners use to heighten productivity.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Think like an entrepreneur:
                 </p>
                 <ul style="line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   Master first-order principles of productivity
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Design high-performance daily systems
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Engage in spaced-out deep-work sprints
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Inject apps across your tech stack
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Make an effort to squash distractions
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   And shorten your meetings (for real)
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17727328868965" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="G8Qe9Y3Z" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Take back time 🕰️
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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             <tbody>
              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="gjzSuG/D" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Several bottles of soda." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FTwigs.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DTwigs.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzMyMjE4MjguMjU4MjA0N30:1w0G04:xHgnl_V4_xUpMo_N-0bLKNHSxaO6VwoTVugNYyl0rX4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  The mom-and-pop soda pop that won't stop
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Sure, you're "I recycle" cool, but are you, "I recycle 60-year-old glass bottles" cool?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Family-owned Twig's Beverage in Wisconsin is one of the last US soda companies to sell liquid refreshment in returnable glass bottles,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Bb04Wkac" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   BBC
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Customers return empties to Twig's factory to be washed and refilled, including those that have been passed down through generations for 60 years — like an eco-friendly heirloom.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Boom time for bottling
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While recovering from being shot in both legs during the Korean War, founder Floyd "Twig" Hartwig learned of the booming bottling business back home. He sent his paychecks to invest in equipment and opened Twig's bottling plant in 1951. Typical
                  <a data-hs-link-id="0" data-hs-link-id-v2="ipO0Y79v" style="color:#192733" target="_blank">
                   origin story
                  </a>
                  , right?
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Twig's bottles citrus-flavored Sun Drop, a Midwest favorite, among others.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Hartwig's grandson Ben now operates the company with his wife and two brothers.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   After 75 years, Twig's is the last manufacturer of Sun Drop (now owned by Keurig Dr Pepper) to use returnable glass bottles instead of plastic.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The company now makes its own line of
                   <a data-hs-link-id="0" data-hs-link-id-v2="zF3/XJpM" style="color:#192733" target="_blank">
                    caffeine-free sodas
                   </a>
                   , including black cherry and the intriguing "rhuberry," and plans to expand across the Midwest.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Twig's is among a surprising number of family-owned soda companies across the US, including
                  <a data-hs-link-id="0" data-hs-link-id-v2="ocqgCQNw" style="color:#192733" target="_blank">
                   Dublin
                  </a>
                  ,
                  <a data-hs-link-id="0" data-hs-link-id-v2="0nlMr0ii" style="color:#192733" target="_blank">
                   Spring Grove
                  </a>
                  , and
                  <a data-hs-link-id="0" data-hs-link-id-v2="lgwyFdsg" style="color:#192733" target="_blank">
                   Polar
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Refillable renaissance
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While it's among the last of a
                  <a data-hs-link-id="0" data-hs-link-id-v2="cxhFrtSe" style="color:#192733" target="_blank">
                   dying breed
                  </a>
                  of old schoolers still using returnable glass bottles, Twig's serves as a role model for a refillable bottle revival.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  A distant or non-existent memory for most Americans, refillable bottles were long the norm. But thanks to cheaper plastic, sales of soda in refillable bottles went from
                  <a data-hs-link-id="0" data-hs-link-id-v2="bWYFaKy9" style="color:#192733" target="_blank">
                   95%
                  </a>
                  in 1960 to 0.4% in 1998.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But that could change.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Refillable plastic bottle programs are successful
                   <a data-hs-link-id="0" data-hs-link-id-v2="gKEAfWAB" style="color:#192733" target="_blank">
                    around the world
                   </a>
                   , including Brazil's
                   <a data-hs-link-id="0" data-hs-link-id-v2="IvL7On4H" style="color:#192733" target="_blank">
                    90% return rate
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Coca-Cola aims to increase sales of reusable packaging from
                   <a data-hs-link-id="0" data-hs-link-id-v2="GuJc37NG" style="color:#192733" target="_blank">
                    14% to 25%
                   </a>
                   by 2030.
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The
                   <a data-hs-link-id="0" data-hs-link-id-v2="uKfa+n11" style="color:#192733" target="_blank">
                    Bring Back Refill
                   </a>
                   campaign advocates for policy changes to increase deposit return systems.
                  </li>
                 </ul>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   A 10% increase in global beverage industry refillables could reduce ocean-bound plastic bottle pollution
                   <a data-hs-link-id="0" data-hs-link-id-v2="8YzlyL/W" style="color:#192733" target="_blank">
                    by 22%
                   </a>
                   each year.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  In the meantime, how about a road trip to Wisconsin?
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="czhu1EXo" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17704008690271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Fun fact:
                  </span>
                  The average age for completing potty training in the US was 18 months in 1947. If you just watched a 3-year-old sprint by in Pampers —
                  <a data-hs-link-id="0" data-hs-link-id-v2="1H1SEy+z" style="color:#192733" target="_blank">
                   blame Big Diaper
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$7.99" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252F%25247.99.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%25247.99.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzMyMjE4MjguMjU4MzA5OH0:1w0G04:y901hPdPz3pc_4mGB7MPVdmJlcaqtVWoxnCNQreJ_Ic" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Cost of Row 7’s fancy new
                  <em>
                   tinned
                  </em>
                  vegetables, which debuted at Whole Foods last month. Unlike canned veggies, these gourmet upgrades — all organic and harvested at peak season, with varieties currently including tomatoes, beets, and a garlic-leek hybrid — can be eaten straight out of their aesthetic little containers. Plus, rather than having to drain them, the veggies are packed with high-quality olive oil or vinaigrette that can be repurposed as a dressing.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The format costs more than canned options and has been met with
                  <a data-hs-link-id="0" data-hs-link-id-v2="VP0zVzYO" style="color:#192733" target="_blank">
                   mixed reviews
                  </a>
                  — but if the popularity of tinned fish, which has been favored for its pretty packaging and convenience, is any indication, don’t be surprised if you start seeing more premium greens overtake your local grocery store shelves.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17725647927921" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17725647961522" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17725647961522_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17731622368103" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17731622368103_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Let’s check in on what you’re building. Here’s our weekly spotlight on a Hustle reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Mike Wickman
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="oUfZqGCG" style="color:#192733" target="_blank">
                   Champ's Pet Kitchen
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “Champ’s Pet Kitchen makes protein-first dog treats with real meat, functional health benefits, and big flavor — think: fun, modern, actually healthy treats at an everyday price.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The problem they’re solving:
                  </span>
                  “Most pet treats are confusing, over-processed, or overpriced, sometimes all three. Pet parents want to feed their dogs better, but they shouldn’t need a nutrition degree or a bigger grocery bill to do it. We’re fixing that with simple ingredients, real protein, and honest labeling.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   One truly innovative thing they’re doing:
                  </span>
                  “We’re treating pet food labeling the way human food evolved. That means clear nutrition, functional benefits, and no mystery math. Innovation doesn’t always mean a new ingredient; sometimes it means making the category easier to understand and trust.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17731622320792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17731622297001" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17731622297001_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17725648073393" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17725648073393_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1989, the TV show “Cops”
                  <a data-hs-link-id="0" data-hs-link-id-v2="AjPJFOy8" style="color:#192733" target="_blank">
                   debuted
                  </a>
                  on Fox. It now airs new episodes only on Fox Nation’s streaming service.
                  <br/>
                  <br/>
                  🚀
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Observe the alien
                  <a data-hs-link-id="0" data-hs-link-id-v2="3usHPVHU" style="color:#192733" target="_blank">
                   planet
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  📰
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="MD4K8ZGL" style="color:#192733; font-style:italic" target="_blank">
                   Selling Signals
                  </a>
                  delivers expert-level deep dives into sales processes and tech.
                  <br/>
                  <br/>
                  🔥
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Centralia, Pennsylvania, was abandoned after a fire in an underground mine couldn’t be extinguished.
                  <a data-hs-link-id="0" data-hs-link-id-v2="CBNsWaK4" style="color:#192733" target="_blank">
                   Here’s what the town looks
                  </a>
                  like, 60 years later. And, yes, it’s still burning.
                  <br/>
                  <br/>
                  🐈
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="KGDLGKuI" style="color:#192733" target="_blank">
                   Biscuits
                  </a>
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