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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: The creator economy’s 1%.
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                  October 14, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   How’s this for vertical integration? CrossFit recently
                   <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                    launched
                   </a>
                   CrossFit Precision Care, a primary care service for its athletes, who can now get treated for injuries without worrying about their doctor telling them to cut back on CrossFit.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Teachers vs. TikTok:
                    </strong>
                    The platform is the source of wild problems at school.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Is tech changing baby names?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Creator Economy:
                    </strong>
                    Who’s actually benefiting from the boom?
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
              </td>
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                Source:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 njgphoto
                </a>
                /Getty
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                TikTok is causing problems for teachers, and it's bigger than just a classroom distraction
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Remember that shameful, uneasy feeling on the way to the principal's office while awaiting punishment for acting up?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                TikTok is probably feeling some of that right about now.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The largest teachers union in the US
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 requested
                </a>
                that TikTok, along with Facebook and Twitter, do more to stop the spread of viral challenges and misinformation that have put the safety of educators at risk, per
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The teachers aren’t mad, just disappointed
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Becky Pringle, president of the National Education Association,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 penned
                </a>
                a letter in true teacher fashion -- as a compliment sandwich that opens and closes with praise for the promise of social media, but calls out a number of recent incidents in between, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  TikTok challenges:
                 </strong>
                 Like the “devious licks” challenge, which
                 <a style="color: #d62829; text-decoration: none;">
                  involves
                 </a>
                 students vandalizing and stealing school property, and the “slap a teacher” challenge, which is pretty
                 <a style="color: #d62829; text-decoration: none;">
                  self-explanatory
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Violence fueled by misinformation:
                 </strong>
                 Including radical groups
                 <a style="color: #d62829; text-decoration: none;">
                  attacking
                 </a>
                 teachers for enforcing mask mandates, and another group attempting to use zip ties to
                 <a style="color: #d62829; text-decoration: none;">
                  abduct
                 </a>
                 a principal in Arizona for enforcing quarantine policies.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For its part, TikTok removed content associated with the “devious licks” challenge and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 promised
                </a>
                the same with the “slap a teacher” challenge, but not before both had already gained steam.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The homework assignment…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … is for each platform to make a pledge to “fix [their] algorithms to put public safety over profits.” None of the 3 companies have issued a formal response, but Twitter did acknowledge the letter and plans to respond.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As for the students that end up in detention for participating in viral challenges -- well, they’ll probably find a way to spend that time on TikTok, anyway.
               </p>
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                 Zuck’s good news:
                </strong>
                Facebook documents
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                 revealed
                </a>
                the company has banned
                <strong>
                 ~1k
                </strong>
                militarized social movements using the platform to organize.
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                 Priority placement:
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                DoorDash
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                 launched
                </a>
                search-page ads for restaurants in an effort to take on Uber Eats and Postmates.
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                <strong>
                 Geek Squad for health:
                </strong>
                Best Buy
                <a style="color: #d62829; text-decoration: none;">
                 announced
                </a>
                plans to acquire Current Health, a UK-based company that offers patient monitoring, telehealth, and patient engagement services along with wearable devices.
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                 Secure sharing:
                </strong>
                1Password
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                 launched
                </a>
                Psst!, a feature that allows users to share their password securely with one click.
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                 Canva’s video play:
                </strong>
                Canva
                <a style="color: #d62829; text-decoration: none;">
                 launched
                </a>
                free tools for video creation and editing.
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Update:
                </strong>
                Film/TV union IATSE plans to
                <a style="color: #d62829; text-decoration: none;">
                 strike
                </a>
                on Oct. 18 if it doesn’t reach an agreement with the Alliance of Motion Picture and Television Producers. This would be Hollywood’s biggest strike since 1945. Read our previous coverage
                <a style="color: #d62829; text-decoration: none;">
                 here
                </a>
                .
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                 Join the 112,902 others
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Alexa graphic" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Falexa_graphic.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1may1R:k9ThBEqo3K3DGw05JKAqKurzEv5By8sxyvmr3rMTyng" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Visual: Singdhi Sokpo
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How tech is changing baby names
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to Social Security Administration data, the name Alexa dropped ~79% in popularity since Amazon announced its virtual assistant in late 2014.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the UK, Alexa was the
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 167th
                </a>
                most popular baby name in 2016, and 920th in 2019. (Keep in mind, correlation ≠ causation.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But it’s not just Alexa:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Polling
                 <a style="color: #d62829; text-decoration: none;">
                  found
                 </a>
                 37% of parents are naming kids with website domains in mind.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In 2018, “Fortnite”-related names
                 <a style="color: #d62829; text-decoration: none;">
                  surged
                 </a>
                 , including Ramirez (+57%), Leviathan (+46%), and Bunny (+30%).
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One name that hasn’t exploded? That of Elon Musk’s son: X Æ A-Xii.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fvid_marketing_starter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1may1R:k9ThBEqo3K3DGw05JKAqKurzEv5By8sxyvmr3rMTyng" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 84% of people have paid for a product/service...
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 … after watching a brand’s video
                </em>
                , according to Wyzowl.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Great video marketing is a mix of visuals and storytelling that doesn’t miss. Plenty of simple touches can help you generate a striking difference in impressions and engagement.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Use the comprehensive
                </strong>
                <a style="color: #d62829; text-decoration: none;">
                 <strong>
                  video marketing starter pack
                 </strong>
                </a>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                HubSpot and VideoAsk (by Typeform) collabed on this step-by-step guide, complete with videos and supplementary resources.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It details the various video formats, high-quality content creation, marketing strategy optimization, and more.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Learn how to craft videos that attract, engage, and delight.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (
                <em>
                 Bonus: The
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  <strong>
                   top 9 YouTube ads of 2020-21
                  </strong>
                 </em>
                </a>
                <em>
                 -- insights included.
                </em>
                )
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Vetted video marketing →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Power Laws
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Jake Paul" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fjake_paul.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1may1R:k9ThBEqo3K3DGw05JKAqKurzEv5By8sxyvmr3rMTyng" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source:
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 Jason Miller/Getty Images
                </a>
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Who’s actually benefiting from the creator economy boom?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Like the green sweatsuit from “Squid Game,” the so-called creator economy exploded in 2021.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Powered by a suite of
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tools
                </a>
                -- from broadcasting (YouTube) to publishing (Substack) to payments (OnlyFans) -- the trend was supposed to empower digital media creators of all types to earn a livable wage.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But actual riches across media verticals…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … are accruing to only the top creator, per
                <em>
                 Axios
                </em>
                ’
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Sara Fischer
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Video:
                 </strong>
                 The top 1% of streamers on Twitch earn 50%+ of revenue (most earn $120 or less)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Podcasts:
                 </strong>
                 Top 1% of podcasters earn the “vast majority” of ad revenue
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Newsletters:
                 </strong>
                 The top 10 Substack publications make $20m+ a year collectively (vs. the majority of less popular accounts making 5 figures)
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This type of distribution is common entertainment
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Superstars like Taylor Swift (music), Dwayne “The Rock” Johnson (film), and Lionel Messi (soccer) make many multiples of the average person in their field.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Investor
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Li Jin
                </a>
                has offered recommendations on how platforms like YouTube, Instagram, and TikTok can help make a “creator middle class”:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Allow creators to capitalize on superfans
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Offer a form of Universal Creative Income (UCI)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Provide capital investment to up-and-coming creators
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Recommend content algorithmically with an element of randomness
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Create passive (or almost-passive) income opportunities for creators
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While these Big Tech platforms offer hundreds of millions in
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 creator funds
                </a>
                , more work needs to be done.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1may1R:Ogz8UgkUB69S8ssXCPEQBbY3gUsA1rUX0gAC2xwCU3g" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🕵️
                <strong>
                 On this day:
                </strong>
                In 1892, Sir Arthur Conan Doyle
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 published
                </a>
                <em>
                 The Adventures of Sherlock Holmes
                </em>
                , a collection of short mysteries starring the observant detective.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌲
                <strong>
                 How to:
                </strong>
                Hiking can be a great way to connect with nature, but not if the trails are packed with people.
                <em>
                 Popular Science
                </em>
                offers
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 tips
                </a>
                for avoiding crowds.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🔥 Wait, what:
                </strong>
                Someone made a “Burning Man” out of…
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 drones
                </a>
                ?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 💻 Useful:
                </strong>
                If you need a break from Zoom,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Sprout
                </a>
                offers a playful interface for virtual meetings where you can drag and resize images and videos on the canvas.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌞
                <strong>
                 That’s cool:
                </strong>
                Use
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this site
                </a>
                to see how close you are to various events -- from Halloween to the death of the Sun -- via progress bars. (It’s cool, you’ve got 5B years before that last one.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🐟 Haha:
                </strong>
                And now, Big Mouth Billy Bass and friends
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 perform
                </a>
                “The Monster Mash.”
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
             <tr>
              <td style="padding-bottom: 5px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme of the day
              </td>
             </tr>
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