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   Terror in the inbox: Halloween tales for service professionals
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   4 stories to strike fear into the hearts of those who serve
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                          The tell-tale dried apricot
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                          Halloween was never a thing where I live, though it is beginning to catch on. We’re in an awkward phase where, once every few years, a group of children will turn up at our door expecting treats and we scramble to find something acceptable.
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                          Children who are anticipating Freddo Frogs or individual Tim Tams but receive dried fruit and rice cakes—well that’s genuine existential horror.
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                          Our customers, though typically dressed more sedately, are not so different. Setting accurate service expectations through your
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                           contact page design
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                          , auto-reply copy, and marketing promises will shape how a given answer is perceived and valued.
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                          But that’s a post-Halloween opportunity to think about. For now, let’s share some
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                           stories that are only scary to  customer service professionals
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                          , including a brand new campfire tale about how the world we knew came to an end.
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                   <td class="hs-footer-logo-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
                    <!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
                    <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                     <img alt="Help Scout" height="30" loading="" sizes="(max-width: 100px) 100vw, 100px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fhs-monogram.png%253Fwidth%253D200%2526height%253D240%2526upscale%253Dtrue%2526name%253Dhs-monogram.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/hs-monogram.png?upscale=true&amp;width=200&amp;height=240&amp;upscale=true&amp;name=hs-monogram.png 100w, https://email.helpscout.com/hs-fs/hubfs/hs-monogram.png?upscale=true&amp;width=400&amp;height=480&amp;upscale=true&amp;name=hs-monogram.png 200w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto; height:30px" width="auto"/>
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td class="hs-footer-address-wrapper" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; border-bottom:1px solid #E5E4E3" width="100%">
                    <!-- Two tables here to manage the address area and social media graphics -->
                    <!-- Table one has the address, unsubscribe and view as webpage links -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:76.2%; min-width:300px; border-collapse:collapse" width="76.2%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-address" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:30px; color:#314351; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        100 City Hall Plaza
                        <br/>
                        5th Floor  •  Boston, MA 02108
                        <br/>
                        <a data-hs-link-id="0" data-viewaswebpage="true" style="mso-line-height-rule:exactly; color:#314351 !important; text-decoration:underline !important" target="_blank">
                         view in your web browser
                        </a>
                        |
                        <a data-hs-link-id="0" data-unsubscribe="true" style="mso-line-height-rule:exactly; color:#314351 !important; text-decoration:underline !important" target="_blank">
                         unsubscribe
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Social Media Logos -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; min-width:131px; width:23.8%; border-collapse:collapse" width="23.8%">
                     <tbody>
                      <tr>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Twitter logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Twitter-1" height="20" loading="lazy" sizes="(max-width: 99px) 100vw, 99px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTwitter-1.png%253Fwidth%253D198%2526height%253D160%2526upscale%253Dtrue%2526name%253DTwitter-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/Twitter-1.png?upscale=true&amp;width=198&amp;height=160&amp;upscale=true&amp;name=Twitter-1.png 99w, https://email.helpscout.com/hs-fs/hubfs/Twitter-1.png?upscale=true&amp;width=396&amp;height=320&amp;upscale=true&amp;name=Twitter-1.png 198w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Facebook logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Facebook-sq" height="20" loading="lazy" sizes="(max-width: 80px) 100vw, 80px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFacebook-sq.png%253Fwidth%253D160%2526height%253D160%2526upscale%253Dtrue%2526name%253DFacebook-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/Facebook-sq.png?upscale=true&amp;width=160&amp;height=160&amp;upscale=true&amp;name=Facebook-sq.png 80w, https://email.helpscout.com/hs-fs/hubfs/Facebook-sq.png?upscale=true&amp;width=320&amp;height=320&amp;upscale=true&amp;name=Facebook-sq.png 160w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px; padding-right:15px">
                        <!-- Linked In logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn-sq" height="20" loading="lazy" sizes="(max-width: 81px) 100vw, 81px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FLinkedIn-sq.png%253Fwidth%253D162%2526height%253D160%2526upscale%253Dtrue%2526name%253DLinkedIn-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/LinkedIn-sq.png?upscale=true&amp;width=162&amp;height=160&amp;upscale=true&amp;name=LinkedIn-sq.png 81w, https://email.helpscout.com/hs-fs/hubfs/LinkedIn-sq.png?upscale=true&amp;width=324&amp;height=320&amp;upscale=true&amp;name=LinkedIn-sq.png 162w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding-bottom:30px">
                        <!-- Instagram logo-->
                        <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#1292ee; text-decoration:none !important" target="_blank">
                         <img alt="Instagram-sq" height="20" loading="lazy" sizes="(max-width: 81px) 100vw, 81px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FInstagram-sq.png%253Fwidth%253D162%2526height%253D162%2526upscale%253Dtrue%2526name%253DInstagram-sq.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/Instagram-sq.png?upscale=true&amp;width=162&amp;height=162&amp;upscale=true&amp;name=Instagram-sq.png 81w, https://email.helpscout.com/hs-fs/hubfs/Instagram-sq.png?upscale=true&amp;width=324&amp;height=324&amp;upscale=true&amp;name=Instagram-sq.png 162w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; height:20px; width:auto" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-top:20px" width="100%">
                    <!-- Three tables to manage the Scribble image, Made by... and the copyright text -->
                    <!-- Table one has the scribble image-->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; margin-top:4px; width:10%; min-width:60px; border-collapse:collapse" width="10%">
                     <tbody>
                      <tr>
                       <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                        <img alt="hs-scribble" height="15" loading="lazy" sizes="(max-width: 222px) 100vw, 222px" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fhs-scribble.png%253Fwidth%253D444%2526height%253D122%2526upscale%253Dtrue%2526name%253Dhs-scribble.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" srcset="https://email.helpscout.com/hs-fs/hubfs/hs-scribble.png?upscale=true&amp;width=444&amp;height=122&amp;upscale=true&amp;name=hs-scribble.png 222w, https://email.helpscout.com/hs-fs/hubfs/hs-scribble.png?upscale=true&amp;width=888&amp;height=244&amp;upscale=true&amp;name=hs-scribble.png 444w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; height:15px; width:auto" width="auto"/>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table two has the Created by text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; width:67.3%; min-width:310px; border-collapse:collapse" width="67.3%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-madeby" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:10px; color:#1D2B36; font-weight:500; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        Made by hand in over 75 cities around the world.
                       </td>
                      </tr>
                     </tbody>
                    </table>
                    <!-- Table three has the copyright text -->
                    <table align="left" border="0" cellpadding="0" cellspacing="0" class="hs-footer-copyright-table" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; min-width:120px; width:21.1%; border-collapse:collapse" width="21.1%">
                     <tbody>
                      <tr>
                       <td class="hs-footer-copyright" style="border-collapse:collapse; mso-line-height-rule:exactly; word-break:break-word; padding-bottom:10px; color:#556575; font-size:13px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.8">
                        © 2021 Help Scout
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <style type="text/css">
             @media (prefers-color-scheme: dark ) {
      .hs-footer-container {
        background-color: #1E1E1E;
      }
      .hs-footer-address {
        color: #A7B3BE;
      }
      .hs-footer-madeby {
        color: #D1DAE3;
      }
      .hs-footer-copyright {
        color: #A7B3BE;
      }
    }
  /* data-ogsc tag targets Outlook email clients */    
    [data-ogsc] .hs-footer-container {
        background-color: #1E1E1E;
      }
    [data-ogsc] .hs-footer-address {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-madeby {
        color: #D1DAE3;
      }
    [data-ogsc] .hs-footer-copyright {
        color: #A7B3BE;
      }
    [data-ogsc] .hs-footer-address-wrapper {
        border-bottom: 1px solid #000000;
      }
  /* Tweak the padding up on screens larger than 600px */
  @media all and (min-width: 600px) {
    .hs-footer-address {
        padding-bottom: 40px !important;
      }
    .hs-footer-copyright {
        text-align: right !important;
      }
  }
            </style>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
         <!--[if gte mso 9]></td></tr></table><![endif]-->
        </div>
       </div>
      </td>
     </tr>
    </tbody>
   </table>
  </div>
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fe3t%252FBto%252F5A%252B113%252FckxP204%252FMXgbHCb3Z2cW36-Wxl2dHzSNW2bnPc74zkbG3W5q1h3V3D7Bqj112/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyJ9:1mhCZV:LZ_ZMBuduJQt1z2_03I9MiHJM8aDw6psXUvEF2OoghY" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important" width="1"/>
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