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   The 100 Most Important Watches in the World Right Now
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   Taschen’s new Ultimate Collector Watches is the final boss of horological coffee table books.
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                    <img alt="1968 Rolex Paul Newman // Courtesy of Taschen" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F43818243-9829-48bb-8aa6-41ac786c8953%252F568A_V2_ULT_COLL_WATCHES_XL_09300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjkxNzMyNTguMjcxNDkwNn0:1vjGmY:z7K6zUg7cWYrHAekQ6Gp1hJNdB93TmMBs8l-lIgGPIc" style="display:block;height:auto;border:0;width:100%" title="1968 Rolex Paul Newman // Courtesy of Taschen" width="560"/>
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                  <p style="margin:0">
                   <em>
                    Paul Newman’s Rolex Daytona, which sold for a record-breaking $17.8 million in 2017. // Courtesy of Taschen
                   </em>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Hi friends: It’s me, Cam. For the next couple of months, I’m going to be back out on parental leave. Out of your inbox, but hopefully never gone from your hearts. Thankfully, we are sending one of our top minds into the Box + Papers laboratory. Jeremy Freed, a very sharp writer and longtime contributor to
                     </em>
                     <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                      <em>
                       GQ.com
                      </em>
                     </a>
                     <em>
                      ’s watch coverage, is going to be your trusty guide through the horological world until I return in mid-March. See you soon. —Cam Wolf
                     </em>
                    </span>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     The age of print may be in its twilight years, but fortunately for anyone with a timepiece obsession and a sufficiently robust bookshelf, the age of oversized, lushly illustrated watch books has entered its golden era.
                     <a style="text-decoration: underline; color: #000000;">
                      Vacheron Constantin
                     </a>
                     ,
                     <a style="text-decoration: underline; color: #000000;">
                      Jaeger-LeCoultre
                     </a>
                     ,
                     <a style="text-decoration: underline; color: #000000;">
                      Audemars Piguet
                     </a>
                     , and
                     <a style="text-decoration: underline; color: #000000;">
                      Rolex
                     </a>
                     have all gotten in on the action in recent years, releasing definitive histories of the world’s most coveted timepieces, as have prestige publishers like Rizzoli, teNeues, and Assouline. Despite this bumper crop of hefty horological tomes, veteran design writers Charlotte and Peter Fiell saw a gap in the genre, and spent three years tracking down, photographing, and documenting the 100 most collectible watches in the world to fill it.
                    </span>
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                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     The result of their efforts is Taschen’s
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       Ultimate Collector Watches
                      </em>
                     </a>
                     <em>
                      ,
                     </em>
                     a 960-page two-volume doorstop spanning an array of grails from a pristine 1915
                     <a style="text-decoration: underline; color: #000000;">
                      Cartier Santos
                     </a>
                     to Neil Armstrong’s
                     <a style="text-decoration: underline; color: #000000;">
                      Omega Speedmaster
                     </a>
                     to
                     <a style="text-decoration: underline; color: #000000;">
                      F.P. Journe
                     </a>
                     ’s 1999 Tourbillon Souverain à Remontoir d’Egalité “Souscription.” With a foreword by legendary auctioneer
                     <a style="text-decoration: underline; color: #000000;">
                      Aurel Bacs
                     </a>
                     , interviews with a host of Watch Illuminati from
                     <a style="text-decoration: underline; color: #000000;">
                      Auro Montanari (a.k.a. @goldberger)
                     </a>
                     to
                     <a style="text-decoration: underline; color: #000000;">
                      Roger W. Smith
                     </a>
                     , and hundreds of pages of painstakingly researched historical notes, it may be the most comprehensive tribute to 20th-century watches ever created. Unsurprisingly, the Fiells had a lot to say about the making of the book, the historical importance of watch collecting, and tracking down Albert Einstein’s Longines.
                    </span>
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                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      <em>
                       Box + Papers:
                      </em>
                      As relative watch newbies, what made you think you could do justice to such a complex topic?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Peter Fiell:
                     </em>
                     There's an expression: if you want to learn a lot about a subject, write a book on it. And it’s true. We've been at it for 35 years, and I think this makes 70 books that we've written. We started out specializing in the world of design, and that's how we were able to take on a highly technical subject like watches—by interpreting it through the lens of design history and design theory. We came in relatively cold three years ago and just completely and utterly immersed ourselves in this world full-time.
                    </span>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      There were so many different angles a book like this could have taken. Why did you choose to focus on collecting?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Charlotte Fiell:
                     </em>
                     The unifying feature of most of our books of late is the highest level of collecting, because that's where all the action is. That's where all the grails are, whether it's cars, motorcycles, or watches. There's also a really good argument that it's collectors who make history, because our understanding of history often comes from these collections, which end up in museums and then become part of the canon. So it might seem as though collecting is this elitist hobby, but it’s actually a fundamental building block of our understanding of history. The great museums—the Metropolitan, the V&amp;A—they all started out as personal collections.
                    </span>
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                   <em>
                    Neil Armstrong’s Omega Speedmaster Chronograph. // Courtesy of Taschen
                   </em>
                  </p>
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                    <img alt="A spring case tourbillon by the legendary UK watchmaker George Daniels. // Courtesy of Taschen" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F9463ef59-d47e-4208-95da-74ed1ec5bed3%252F547A_V2_ULT_COLL_WATCHES_XL_09300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjkxNzMyNTguMjcxOTgzNH0:1vjGmY:P_fk7fCOzVr3rZFwwvu9fem7EfKADK7SBzpCkn-MPrI" style="display:block;height:auto;border:0;width:100%" title="A spring case tourbillon by the legendary UK watchmaker George Daniels. // Courtesy of Taschen" width="560"/>
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                  <p style="margin:0">
                   <em>
                    A spring case tourbillon by the legendary UK watchmaker George Daniels. // Courtesy of Taschen
                   </em>
                  </p>
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                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-family:Georgia,Times,'Times New Roman',serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      There are a lot of big, luxurious coffee table books about watches out there already. What did you hope to accomplish with this one?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Charlotte Fiell:
                     </em>
                     Calling this the definitive watch book sounds arrogant, but we don't really want to do a book unless it's the definitive book on a subject. I mean, if you're going to spend three years of your life doing something, you may as well do as good a job as you possibly can, and that's what we tried to do. We also looked at the different watch books out there, and first of all, there seemed to be an awful lot of, as you say, coffee table books, which are very content-light, or you get these wonderful books that are very specialized but also very academic and dry, and often with poor pictures. There didn't seem to be any book out there that was beautiful, but also authoritative and scholarly. So that was the main goal.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      How did you narrow down the list to just 100?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Charlotte Fiell:
                     </em>
                     We went through 30 iterations of the list of 100 watches, but it started with, what are the ultimates? What are the grails? What are the most extraordinary, exclusive, rare, valuable, special, and awesome examples? We quickly discovered, at the highest end, it's about Patek and Rolex, but we didn't want to have half the book dedicated to these two brands because we're also trying to tell an overarching story of the evolution of the watch. Things like the Omega Marine, that's not a particularly expensive watch, but it had the first sapphire crystal, for a start, and it was the first professional divers watch. How could you not have that in there? So, there are certain watches that helped to tell that story from pocket watch ancestry right through to the present day. We hope there's a narrative thread going through the book so that people get a sense of the landmarks, whether it's in design, dial design, mechanisms, or anything else.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      Then you had to get into a room with these watches to photograph them. How did that work?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Peter Fiell:
                     </em>
                     We went to brands, to museums, to auction houses, and we also talked to collectors, and they’d say, ‘Oh, well, did you know so and so's got this amazing watch?’ It was a real learning process, but when you get into this world at a certain level and in a certain way, everybody is your friend. A good example is the
                     <a style="text-decoration: underline; color: #000000;">
                      OAK Collection
                     </a>
                     . I had heard about this exhibition of the OAK Collection at the Design Museum in London, so I got through to the guy responsible for that, and I said, Can you put me in touch with the collector? So now I'm in touch with Patrick Getreide, and he says, ‘Okay, come out to Geneva.’ So off we went with the photographer, and Patrick just gave us the keys to the collection… So there we were. I'd take a box of [Patek Philippe Ref.] 2499s to the photographer, and that case might have had $30 million worth of watches in it. It was nuts—he was so generous.
                    </span>
                   </p>
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                   <a target="_blank">
                    <img alt="Albert Einstein’s Longines Tonneau. // Courtesy of Taschen" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F5ddecb90-367e-4d5e-9a79-893899f23b34%252F139A_V1_ULT_COLL_WATCHES_XL_09300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjkxNzMyNTguMjcyMTA3OH0:1vjGmY:x1b8faasryrmAZua-ZN4QiRYeCPcFwiaxz_zGKh_vg4" style="display:block;height:auto;border:0;width:100%" title="Albert Einstein’s Longines Tonneau. // Courtesy of Taschen" width="560"/>
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                   <a target="_blank">
                    <img alt="Albert Einstein’s Longines Tonneau. // Courtesy of Taschen" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Ff054a774-2122-4538-b5f6-1509309d7ee8%252F141A_V1_ULT_COLL_WATCHES_XL_09300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjkxNzMyNTguMjcyMjQ2Nn0:1vjGmY:qZFYx4dUTf0YBX5FgG7lIMHO7UpPvHbXIZnQviekD_A" style="display:block;height:auto;border:0;width:100%" title="Albert Einstein’s Longines Tonneau. // Courtesy of Taschen" width="560"/>
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                  <p style="margin:0">
                   <em>
                    Albert Einstein’s Longines Tonneau. // Courtesy of Taschen
                   </em>
                  </p>
                 </div>
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                 <div style="font-family:Georgia,'Times New Roman',serif">
                  <div class="" style="font-family:Georgia,Times,'Times New Roman',serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      What other chapters are you proud of?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Peter Fiell:
                     </em>
                     Many of the watches in this book had never been photographed before, but the one I'm most proud of bagging is the Longines that belonged to Albert Einstein. It’s a 1929 Longines Tonneau in 16 karat gold, which was gifted to Albert Einstein by the Jewish community of Los Angeles in 1930, and he wore it every day. When his mistress went back to Russia at the end of the war, he gave her the watch, and it was her son in Russia who consigned it for sale to Antiquorum, where the current owners bought it. The way I got to them is through Daniel Hug, the head of heritage at Longines, and after much correspondence, we agreed that they would make the watch available to photograph at their home in Washington D.C., and that I would send a photographer to undertake the job, which is what happened.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      Patek Philippe is unsurprisingly very well represented in the book. Why do you think it’s such an important brand for collectors?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Charlotte Fiell:
                     </em>
                     In one of the interviews that we did with Patrick Getreide, he said that whatever type of watch it is, they're all excellent, and it's that consistency of excellence that is really the Patek thing.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Peter Fiell:
                     </em>
                     It's a combination of technical expertise and the extraordinariness of their watches. I mean, if you think about how in the 1940s and 1950s they were making the best perpetual calendar chronograph
                     <em>
                      and
                     </em>
                     the best time-only watch, the Calatrava. I mean, need I say more? And the cases were gorgeous. The dials were gorgeous. Everything about them is gorgeous, and then they live up to their good looks with this technical extraordinariness.
                    </span>
                   </p>
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                   <a target="_blank">
                    <img alt="A pair of 1940s-era Patek Philippe Calatravas in pink gold and yellow gold. // Courtesy of Taschen" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F2fb1550d-60da-4348-bcfe-fcf2078a1c71%252F240A_V1_ULT_COLL_WATCHES_XL_09300.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjkxNzMyNTguMjcyMzU2N30:1vjGmY:-C8Uiounmebqp-EpI8hhbJh_cldSDSIUVunW7NCNRmE" style="display:block;height:auto;border:0;width:100%" title="A pair of 1940s-era Patek Philippe Calatravas in pink gold and yellow gold. // Courtesy of Taschen" width="560"/>
                   </a>
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                  <p style="margin:0">
                   <em>
                    A pair of 1940s-era Patek Philippe Calatravas in pink gold and yellow gold. // Courtesy of Taschen
                   </em>
                  </p>
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                  <div class="" style="font-size:12px;font-family:Georgia,Times,'Times New Roman',serif;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      Were there any other books that were particularly helpful in your research?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Peter Fiell:
                     </em>
                     Without a shadow of a doubt, it was Helmut Crott’s book,
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       The Dial
                      </em>
                     </a>
                     . He was so kind to send me a copy, and it's a masterpiece.
                     <a style="text-decoration: underline; color: #000000;">
                      Alex Barter’s two books
                     </a>
                     are really good, too.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      I often wonder how many of the people who buy these books actually ever end up reading them—I definitely haven’t read all of the ones on my shelf. Do you have any thoughts on that, given the amount of work that went into it?
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Charlotte Fiell:
                     </em>
                     I always think that we're actually creating experiential designs with these books. If people just flip through them and appreciate the photographs, great. If they just read the captions and get something out of that, great. And if they want to go deeper and read the texts, I want them to have a really good journey. So it's got to work visually, and it's got to work structurally—it basically has to take someone on a journey.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <u>
                     <em>
                      <strong>
                       <span style="word-break: break-word; font-size: 15px;">
                        <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                         Read and share this post on the web.
                        </a>
                       </span>
                      </strong>
                     </em>
                    </u>
                   </p>
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