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   A roundup of the latest launches, tips, and inspiration every month.
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                     Hey User,
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                     Welcome to the December 2025 edition of
                     <strong style="box-sizing: border-box;">
                      The Airtable Effect
                     </strong>
                     —a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
                    </span>
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                     In each rendition of the newsletter, we’ll bring you:
                    </span>
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                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      New product and program launches and updates
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                    </li>
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                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      The latest educational content from Airtable Academy
                     </span>
                    </li>
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                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      Highlights from the Airtable Community
                     </span>
                    </li>
                    <li style="box-sizing: border-box;">
                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      Upcoming events you won’t want to miss
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                     </span>
                    </li>
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                       <a delay="150" rel="noopener" style="box-sizing: border-box; text-decoration: none; color: #1b61c9;" target="_blank">
                        Read the full newsletter (+subscribe!) on LinkedIn →
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                     </strong>
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                  <p style="box-sizing: border-box; line-height: inherit; margin: 0;">
                   <strong style="box-sizing: border-box;">
                    🎄 The ‘12 Days of AI Plays’ Holiday Challenge
                    <br style="box-sizing: border-box;"/>
                   </strong>
                  </p>
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                     From December 1 through December 12, we published 12 daily AI build challenges, each highlighting a different AI feature or AI use-case inside Airtable. Participants worked inside a festive demo base straight from the North Pole, where Santa’s workshop, the toy factory, Mrs. Claus’ bakery, the gift-wrapping team, and more all ran on Airtable.
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                     Explore the challenges and try them yourself →
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                    🛠️ Community-led Hackathon
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                  <div class="" style="box-sizing: border-box; font-size: 14px; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; mso-line-height-alt: 21px; color: #000; line-height: 1.5;">
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                     With over 100 sign-ups, the event generated some truly incredible submissions, showcasing the power of Airtable through our community's innovative and creative use cases. Participants competed across three exciting categories:
                     <br style="box-sizing: border-box;"/>
                    </span>
                   </p>
                   <ul style="box-sizing: border-box; line-height: 1.5; mso-line-height-alt: 27px; font-size: 18px;">
                    <li style="box-sizing: border-box;">
                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      <strong style="box-sizing: border-box;">
                       Airtable AI
                      </strong>
                      : Recognizing the best use of AI features (selected by Alex McDonnell, Airtable’s Director, Product Marketing)
                     </span>
                    </li>
                    <li style="box-sizing: border-box;">
                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      <strong style="box-sizing: border-box;">
                       Grand Jury
                      </strong>
                      : Selected by our incredible Airtable partners
                     </span>
                    </li>
                    <li style="box-sizing: border-box;">
                     <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                      <strong style="box-sizing: border-box;">
                       Basefluencer
                      </strong>
                      : Awarded to the most-liked video on YouTube
                     </span>
                    </li>
                   </ul>
                  </div>
                 </div>
                </td>
               </tr>
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                  <a style="box-sizing: border-box; color: #ffffff; text-decoration: none;" target="_blank">
                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://links.airtable.com/s/c/Xffw3Er_ELy519ZhvIWb_DApCypa-3zVOh8xyzX3qhhREk2d-zeWo584bUvGkJX0qUtDBjk_SUDna4E93cW2R6SGExIsZ8k8NhXseK5leFSYN2tZB2tgLRJtld63VD0HxVCdVg93ZZcVEmGYSXIPtLgxvRvACdVbS-tlOtcHHzBnHqbzm51wUlGTRs4kzWe_IUc6HRuy0FPRu9PjFc1BWQ0397G4W6XNRcAzP3A2vk24PaOYg62YjOXnmExLEWp7L7OrqRDFArDtUZmywXy_6sl3LawPbZDgdNbfKizTi0PmFCC_URMkegjm0r_BSHTch57KQfWnqIMg3aOcUbbIGqDP5iCxG3QB9zrMVtmZVLr5CRA8RnFvjyVx2sucpwiMBrUE0ZFnJDurBhGrrsmBID4LuXmurEnFf5O17tBiaDk_tg7A2AaOpa44Gzl-zhs7Ag1LE4UX_Rlk1ln38IrX6Lgf8gpn2xO4mjgTs8EBGjEWV2pqbwNSfbsn_cdi1AKEAtoubDhWwn2q_3FWyTdNr-j1YZ9oacikvh7hpg6s-qT4i4goLC7YRm5CDU0Yv-nKIaF1SHB3194Os3Pr3pfPItO8jUkYF1GD9SQSEFIvyHcHqQ2kFA_7RCMkHKEZdu8kfIAsCmKa4r11kuKPtYyK-UEEoRxwTnI8i7slMLl-hb1rD4nNt1f6g2XFpX1S1tmaoWmuZynu3YY5U7g_XIN4bbLMWFQx_8eRer01T6uSgsx_GVQBtU1DoY20az6eAx7txIMf_uSkkX0nma-dyb28LSfZCiVqm6wG5M9ZwvmfYS1u3pJK3jMem1li_fll2fxYKPiy7J80jFoHS5aVRCOZ1PcRylRkjaa_d86qO8EcOH5zX9vnYRYH0Ems8MJSWTqRdWGNmwHYXSRBuQef4H2SfWqRn6eQ8M5HWJawptfVJnOOaXotEA7fnM3x8psXQYTvNIWp23j3NhS_MC4BK1pzPC-zULJNEA/EujEIGeQLrI363Sobby34w88K96owIRk/15" style="height:39px;width:335px;v-text-anchor:middle;" arcsize="21%" fillcolor="#1b61c9"> <v:stroke dashstyle="Solid" weight="0px" color="#1b61c9"/> <w:anchorlock/> <v:textbox inset="0px,0px,0px,0px"> <center dir="false" style="color:#ffffff;font-family:sans-serif;font-size:18px"><![endif]-->
                   <span class="button" style="box-sizing: border-box; background-color: #1b61c9; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 8px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-weight: 400; mso-border-alt: none; padding-bottom: 6px; padding-top: 6px; padding-left: 16px; padding-right: 16px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="box-sizing: border-box; word-break: break-word; line-height: 27px;">
                     Check out the winning demos here →
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
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                   <strong style="box-sizing: border-box;">
                    📅  Community Event Calendar
                    <br style="box-sizing: border-box;"/>
                   </strong>
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; word-break: break-word;" width="100%">
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                  <div class="" style="box-sizing: border-box; font-size: 14px; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; mso-line-height-alt: 21px; color: #000; line-height: 1.5;">
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                     We’re always planning an exciting calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
                     <br style="box-sizing: border-box;"/>
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 18px; mso-line-height-alt: 21px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 18px; mso-line-height-alt: 27px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 18px;">
                     <strong style="box-sizing: border-box;">
                      January 13 |
                      <a rel="noopener" style="box-sizing: border-box; text-decoration: none; color: #1b61c9;" target="_blank">
                       Set the Table: Builder Basics
                      </a>
                     </strong>
                     <br style="box-sizing: border-box;"/>
                     New to Airtable? This interactive 45-minute session is the perfect place to start! You’ll get a hands-on introduction to Airtable with guided demos, a chance to build along in real time, and expert answers to your questions.
                    </span>
                   </p>
                  </div>
                 </div>
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               </tr>
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                     View all upcoming events →
                    </span>
                   </span>
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