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                     Hey Ben,
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                     Welcome to the December 2025 edition of
                     <strong>
                      The Airtable Effect
                     </strong>
                     —a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
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                     In each rendition of the newsletter, we’ll bring you:
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                      New product and program launches and updates
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                      The latest educational content from Airtable Academy
                     </span>
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                     <span style="word-break: break-word; font-size: 18px;">
                      Highlights from the Airtable Community
                     </span>
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                    <li>
                     <span style="word-break: break-word; font-size: 18px;">
                      Upcoming events you won’t want to miss
                      <br/>
                     </span>
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                        Read the full newsletter (+subscribe!) on LinkedIn →
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                   <strong>
                    🎄 The ‘12 Days of AI Plays’ Holiday Challenge
                    <br/>
                   </strong>
                  </p>
                 </div>
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     From December 1 through December 12, we published 12 daily AI build challenges, each highlighting a different AI feature or AI use-case inside Airtable. Participants worked inside a festive demo base straight from the North Pole, where Santa’s workshop, the toy factory, Mrs. Claus’ bakery, the gift-wrapping team, and more all ran on Airtable.
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                     Explore the challenges and try them yourself →
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                  <p style="margin:0">
                   <strong>
                    🛠️ Community-led Hackathon
                   </strong>
                  </p>
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     With over 100 sign-ups, the event generated some truly incredible submissions, showcasing the power of Airtable through our community's innovative and creative use cases. Participants competed across three exciting categories:
                     <br/>
                    </span>
                   </p>
                   <ul style="line-height:1.5;mso-line-height-alt:27px;font-size:18px">
                    <li>
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       Airtable AI
                      </strong>
                      : Recognizing the best use of AI features (selected by Alex McDonnell, Airtable’s Director, Product Marketing)
                     </span>
                    </li>
                    <li>
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       Grand Jury
                      </strong>
                      : Selected by our incredible Airtable partners
                     </span>
                    </li>
                    <li>
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       Basefluencer
                      </strong>
                      : Awarded to the most-liked video on YouTube
                     </span>
                    </li>
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                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://links.airtable.com/s/c/bFx_11Htn2DC6zugnzeeSWipLYDqh7ZQbjMEXGjL0io4DBMKyLqPyvcsHONN1P3dQn1Qxyh9NuwLBVicYrCdO99wGNkuxx2Qdne6pD_nuMoVDEP7jDlLTmL-D8Kxt2upumeECEUBlX8llKDCrE_W4qNt721KyU8dwvWcjHnZi4aaLZUsC--QTKYko4ewLnIM7sFmPW1YeQuuUHtf5Cyu0yv9faK79sKlDjBzcjOWxH5BJXYMSEi4G7j5BB6l2FvIN7f6Qv3nTlzME8GEkksQwsMWu59-lPhd0TdLEdDibjfXXQ_7xVaFAgyTB2diObLJAjYT_q1ABGd8U4PdJi9rHN3DDRUafyNhC-3XWb5XgOGVuZQxV0Nvwh_7fX42L5vT3UkNk6X64faUpAxAiB0Pbc00b7zUGp1Z62Pjdo9L7zL2hDQenkXz2m_-aQpAMamTsPahWKk5v4BCXJqz6DH2dOTm2JivibSnD3MwGFKECf9Rdnk2Yvmy6IroY4yBdWQr5QFLRuqLytncgFFHMGNpj-AqwN0RJRepUkX8AxQsC5MP3B87ElU7W0LPL8YdN8rcVzAhLymF5s-01SS4u9y47Z7LSR8rOOhasvpv6FZP0s_FJtQLeIjpb1YeAqVJE8t4k-xzdDqDtE25iewXwn-vV8zC7lEhSUV4rUzQnWNxMFbYR46xqf0roQEQ2uBpKRXv-mcGd0dv1w2N19MB25KpXcyOPdR8KCsATbi9fvXbfJ1klKmK5kCSPtvgF-rLdcwoVciGUDvoLt_X5np3S-Uldud1xQAOJqzweH5wOxT7cGVxzMiH870PbF80dytWiXH5nb3Oz_6clBvTprGocpc0KXyIvvR-oJAEYXc8CBhAh5nFo5EICUrp-60EA3qrN-RmMFiOu5eCYTrl87887OcOcu5N6eRHupoEsYIoaJSzyi6P8aZpcaJMkcT_w6_S4nPqWBEIimQQCya4pw0HTBnyNMyONPCeng/PQHKs-cURJyREYENCGRZ6qjc4FXM0fLE/15" style="height:39px;width:335px;v-text-anchor:middle;" arcsize="21%" fillcolor="#1b61c9"> <v:stroke dashstyle="Solid" weight="0px" color="#1b61c9"/> <w:anchorlock/> <v:textbox inset="0px,0px,0px,0px"> <center dir="false" style="color:#ffffff;font-family:sans-serif;font-size:18px"><![endif]-->
                   <span class="button" style="background-color: #1b61c9; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 8px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-weight: 400; mso-border-alt: none; padding-bottom: 6px; padding-top: 6px; padding-left: 16px; padding-right: 16px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 27px;">
                     Check out the winning demos here →
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
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         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#e6d6ff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:48px;padding-left:48px;padding-right:48px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <p style="margin:0">
                   <strong>
                    📅  Community Event Calendar
                    <br/>
                   </strong>
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     We’re always planning an exciting calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
                     <br/>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:21px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      January 13 |
                      <a rel="noopener" style="text-decoration: none; color: #1b61c9;" target="_blank">
                       Set the Table: Builder Basics
                      </a>
                     </strong>
                     <br/>
                     New to Airtable? This interactive 45-minute session is the perfect place to start! You’ll get a hands-on introduction to Airtable with guided demos, a chance to build along in real time, and expert answers to your questions.
                    </span>
                   </p>
                  </div>
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              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tr>
                <td class="pad" style="text-align:left">
                 <div align="left" class="alignment">
                  <a style="color:#ffffff;text-decoration:none;" target="_blank">
                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://links.airtable.com/s/c/r2L7gfH1yKKgPD6l_MkMjhLuk8Lk3O3wh9opT0wHvv71sPlL5IoCP3SUY-55z3DvwMNdiMOCXv29EsemlNqWY5AiJNPUFxqAo5lAG4F0OCKy1ukPEfLl5bWOHRcbKXlSaIvUfc-wjdZzRmHG4ab2OhNgUhmucUKfMbGVFn_n4s5zbzTo0v2Or_BjeyjMhZ8OKKi0lk4vvwFtITzj3WZT2g7FY0wAVS8zJ6DwGlQylaroBcLNjqxDS0Y-gzK7SoJIMlu5kd5Pp1yDiNqfaq-BGeoz0WBVBcxqDinReciLALqOTrjkC36mMRG58H5JcTMPl91re_7DRPeYm5w_5q_tBKogBWbhMV_-GugLxlWFCuosJlghzuBJGVUCHL-wR4aVPoXiZtjzVmj0WjzqbpSDjrk46RZW-bvtFfOGGNVdflRQUOS2Tsl89LiYoWUMli2ZmD_37oS_kyOzNJkMShCtiVLH6IUmuObHT29zQxuOtejTB3KAPjOoPN4Z7gMwgKqdDocjgkA2LVWwyfmx5XBdwNtTaKG8YtNPCGT-30Yzn7JQD5shgYuAe9788VdDHimNK4Jki9QAgoW1APiSABuMHf47yKCfliU2oG-iXbM5kKHCt03oXhkSEkqdhSLuWYyOumrFOurB9LAbOD-GR-3CsbY07oB3vV2pU0m9CoeBIOvQGC2oh7fEeHrAJGkHXFk9Ngww11CvhPBOe3b4ADxWJwmgtPvTtVBivTSWunRCZa53qvO65dOW6laLZDqDDb_Tg05lEvgnfYWvhtruygNlvQMc7MqoZKhg9e8yO8HWUg6zww/H_vN3BnVhOFrCMvoDASUtHd-PiNmTOe9/15" style="height:39px;width:259px;v-text-anchor:middle;" arcsize="21%" fillcolor="#1b61c9"> <v:stroke dashstyle="Solid" weight="0px" color="#1b61c9"/> <w:anchorlock/> <v:textbox inset="0px,0px,0px,0px"> <center dir="false" style="color:#ffffff;font-family:sans-serif;font-size:18px"><![endif]-->
                   <span class="button" style="background-color: #1b61c9; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 8px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 18px; font-weight: 400; mso-border-alt: none; padding-bottom: 6px; padding-top: 6px; padding-left: 16px; padding-right: 16px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 27px;">
                     View all upcoming events →
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
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                </td>
               </tr>
              </table>
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            </tr>
           </tbody>
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       </tbody>
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                         <td class="column column-2" style="mso-table-lspace: 0; mso-table-rspace: 0; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border: 0;" width="83.33333333333333%">
                          <table border="0" cellpadding="0" cellspacing="0" class="social_block block-1" role="presentation" style="mso-table-lspace: 0; mso-table-rspace: 0;" width="100%">
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