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           Plus: Challenges in VR, the Apple superstar who never worked at Apple, boopin’ big cats, and more.
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                   New Zealand’s environmental group Forest and Bird has decided the kākāpō — a chubby, flightless parrot — is on hiatus for its Bird of the Year competition. Why? It’s just too popular and other birds need love, too.
                  </p>
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                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Gas:
                    </strong>
                    The anonymous app taking over high schools.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    VR devices are gathering dust.
                   </li>
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                    <strong>
                     Dunkin’:
                    </strong>
                    Brewing drama.
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    Time management tips, an endless Rube Goldberg machine, and more internet finds.
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                  </ul>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Rob and Juliet discuss the hot new app for teens, coffee drama, and Shein’s new resale platform.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="gas-gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-gas_20221017231955.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1okko9:EC8F-WMAdil88pNKR4rTqPqOr9qhMAMC1_zUuNaQEwQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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               <p style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size: 12px; font-style: italic; padding-bottom: 10px; line-height: 20px; margin: 0px;">
                Zachary Crockett
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                An anonymous app called Gas is taking high schools by storm
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                New social media apps tend to have limited shelf lives.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Even BeReal, which has
                <a style="color: #192733; text-decoration: underline !important;">
                 grown
                </a>
                users ~2300% this year, is showing signs of trouble, with only 9% of Android users opening the app daily.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Now there’s Gas, an anonymous app that prompts teens to say nice things about each other. Last week, it
                <a style="color: #192733; text-decoration: underline !important;">
                 became
                </a>
                the No. 1 free social app in the App Store, per
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 If Gas sounds familiar…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … that’s because its founder, Nikita Bier, also founded TBH, a similar app that Facebook acquired in 2017 and shut down in 2018.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s how Gas works:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The app uses location data to let users choose their high school
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Users are served multiple choice questions about fellow students with superlative-style answers (e.g., “the most beautiful person you have ever met”)
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Users are anonymous by default, but an upgraded version lets them see who said what about them
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The app has racked up 500k+ downloads since August, despite only launching in 12 states so far.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But is Gas safe for teens?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Gas, like BeReal and Locket, aims to create a more positive social media experience.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Bier said users have credited the app with improving their self-esteem, and making them feel more loved.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While that might sound great, especially in light of mounting
                <a style="color: #192733; text-decoration: underline !important;">
                 evidence
                </a>
                that Instagram did the exact
                <em>
                 opposite
                </em>
                for teenage girls, Gas still perpetuates a
                <a style="color: #192733; text-decoration: underline !important;">
                 dopamine cycle
                </a>
                that trains teens to check their phones for validation.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 If you’re a curious parent,
                </strong>
                check out this
                <a style="color: #192733; text-decoration: underline !important;">
                 review
                </a>
                from Bark, a parental control app.
               </p>
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               TRENDING
              </td>
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1okko9:exYaeesFfSsu2pcs2eF3-cTiSgR-LaDNlwN1hEFjaCI" style="width: 70px; height: auto;" width="70"/>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Beef:
                   </strong>
                   Meta played into its budding rivalry with Apple in a
                   <a style="color: #192733; text-decoration: underline !important;">
                    new ad
                   </a>
                   that pins WhatsApp against iMessage.
                  </p>
                 </td>
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              </td>
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              <td style="padding-bottom: 5px;">
              </td>
             </tr>
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           </td>
          </tr>
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               SNIPPETS
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size: 15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Thanks to positive earnings reports,
                </strong>
                the Dow Jones Industrial Average increased by
                <a style="color: #192733; text-decoration: underline !important;">
                 1.9%
                </a>
                , the S&amp;P 500 by 2.7%, and the Nasdaq Composite by 3.4% on Monday.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Shein
                </strong>
                announced a resale platform, Shein Exchange, where users can
                <a style="color: #192733; text-decoration: underline !important;">
                 buy or sell
                </a>
                used items through the fast-fashion retailer’s app.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Pink tax:
                </strong>
                CVS will slash prices on store-branded menstrual products by
                <a style="color: #192733; text-decoration: underline !important;">
                 25%
                </a>
                and pay the sales tax for customers in 12 states that tax period products.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Walgreens, Walmart, CVS,
                </strong>
                and others will
                <a style="color: #192733; text-decoration: underline !important;">
                 sell
                </a>
                over-the-counter hearing aids, thanks to new FDA regulations. People with hearing expenses are expected to save ~$3k annually.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Butter
                </strong>
                and margarine prices are up
                <a style="color: #192733; text-decoration: underline !important;">
                 32%
                </a>
                YoY due in part to the war in Ukraine — the top producer of sunflower oil.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Roblox
                </strong>
                announced it had
                <a style="color: #192733; text-decoration: underline !important;">
                 57.8m
                </a>
                daily active users last month, up 23% YoY. As a result, shares bumped 19% on Monday.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Lyft
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 increasing
                </a>
                service fees by ~50-60 cents for US customers to cover rising insurance costs.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Cyberdontics
                </strong>
                raised
                <a style="color: #192733; text-decoration: underline !important;">
                 $15m
                </a>
                for a surgery bot that it claims can perform root canals and other dental procedures in minutes.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Kanye West,
                </strong>
                recently booted from Twitter for antisemitic comments, will
                <a style="color: #192733; text-decoration: underline !important;">
                 acquire
                </a>
                right-wing social media platform Parler.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 12 resume templates:
                </strong>
                1) Pick one of these
                <a style="color: #192733; text-decoration: underline !important;">
                 eye-catchers
                </a>
                . 2) Change a color or two. 3) Finesse a few hydrating humble-brags.
               </p>
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               Exclusive
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                  <img alt="hubspot logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-hubspot-logo_20221017233017.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1okko9:EC8F-WMAdil88pNKR4rTqPqOr9qhMAMC1_zUuNaQEwQ" style="width: 70px; height: auto;" width="70"/>
                 </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   When HubSpot acquired
                   <em>
                    The Hustle
                   </em>
                   last year, you may have wondered, “What’s in it for me?” Well, here’s something —
                   <em>
                    Hustle
                   </em>
                   subscribers can get 20% off HubSpot or get started for free.
                   <a style="color: #192733; text-decoration: underline !important;">
                    Check out the details here
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                   .
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               Chart
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="vr-info" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-teen%2520vr%2520use_20221017233105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1okko9:EC8F-WMAdil88pNKR4rTqPqOr9qhMAMC1_zUuNaQEwQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Singdhi Sokpo
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Even with legs, VR devices face an uphill battle
               </h2>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, Mark Zuckerberg announced an exciting new feature in his company’s metaverse platform — legs. (Cue the
                <a style="color: #192733; text-decoration: underline !important;">
                 memes
                </a>
                .)
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Days later,
                <em>
                 The Information
                </em>
                <a style="color: #192733; text-decoration: underline !important;">
                 reported
                </a>
                that Apple’s upcoming mixed reality device will have two downward-facing cameras to better capture leg movements.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Excitement around legs…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … underlines the fact that we’re still very much in the early days of mixed reality’s development — and the challenges these companies face in shifting impatient consumer outlooks.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While the technology improves, early adopters are spending less time with these products.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Weekly teen use of these platforms has
                 <a style="color: #192733; text-decoration: underline !important;">
                  dropped
                 </a>
                 3% this year.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 The
                 <em>
                  WSJ
                 </em>
                 <a style="color: #192733; text-decoration: underline !important;">
                  found
                 </a>
                 that most users in Meta’s Horizon Worlds don’t return to the app after the first month.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <em>
                  The Verge
                 </em>
                 <a style="color: #192733; text-decoration: underline !important;">
                  reported
                 </a>
                 that Meta’s own employees “are barely using it.”
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In other words, Apple will likely need more than legs to make mixed reality lucrative.
               </p>
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                Three TikTok tips from Gary Vee’s strategist
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                If you don’t know Gary Vee, he’s an absolute content machine.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But when it came to hitting on TikTok, he tapped
                <strong>
                 Caleb Ralston
                </strong>
                , who grew Gary’s following 700% in
                <em>
                 under four months
                </em>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                We broke down his keys to success inside Trends.
                <a style="color: #192733; text-decoration: underline !important;">
                 This article
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                covers making the perfect clip, honing as you grow, and reverse-engineering successful strategies.
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                 For a buck
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                , you can test-run a week of all the market reports and case studies you can stomach.
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                Plus, access to the members-only forum with daily drops like these:
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                 How a Chrome plug-in gained ~150k TikTok users (for $2k)
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                 How to automate influencer outreach on TikTok
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                 Insights from analyzing 4k+ TikTok ad accounts
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               Brew Beefs
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                <img alt="dunkin-character" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Copy%2520of%2520The%2520Hustle%2520-%2520B3%2520Visual%2520Template%2520%25283%2529%2520%25281%2529_20221017233517.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1okko9:EC8F-WMAdil88pNKR4rTqPqOr9qhMAMC1_zUuNaQEwQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Dunkin’ drama, explained
               </h2>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In 2021, Dunkin’
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                it had topped Brand Keys’ Customer Loyalty Engagement Index for out-of-home coffee for the 15th year in a row, pointing to the success of its DD Perks Rewards Program.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But this month, Dunkin’ swapped DD Perks for Dunkin’ Rewards, changing how much loyalists need to spend to earn free stuff,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Buzzfeed
                </em>
                .
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  DD Perks
                 </strong>
                 allowed customers to earn
                 <em>
                  any
                 </em>
                 drink after ~$40.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 <strong>
                  Dunkin’ Rewards
                 </strong>
                 users now earn a basic coffee after ~$50, but must spend ~$90 for a latte.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The ultimate betrayal: no
                 <a style="color: #192733; text-decoration: underline !important;">
                  free birthday drinks
                 </a>
                 , just increased
                 <a style="color: #192733; text-decoration: underline !important;">
                  points
                 </a>
                 .
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Angry Dunkin’ fans have been excoriating the brand on its
                <a style="color: #192733; text-decoration: underline !important;">
                 subreddit
                </a>
                (which has 18.4k+ members) and complaining to employees.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Dunkin’ Americas president Scott Murphy told
                <em>
                 Buzzfeed
                </em>
                that customers will benefit in the long-run as the new program includes more deals, including on food.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 But will they?
                </strong>
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It likely depends on how much America
                <em>
                 really
                </em>
                runs on Dunkin’.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                While some may appreciate a free donut for 250 points — half that of a basic coffee — other chains offer cheaper loyalty schemes.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 Starbucks customers can earn a basic coffee after $25 or a premium beverage after $75, and some can even
                 <a style="color: #192733; text-decoration: underline !important;">
                  earn
                 </a>
                 Delta SkyMiles now.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 For those not hellbent on PSLs, Panera Bread’s
                 <a style="color: #192733; text-decoration: underline !important;">
                  Unlimited Sip Club
                 </a>
                 is ~$11/mo. plus tax for any size basic beverage every two hours.
                </li>
               </ul>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Meanwhile,
                </strong>
                for those willing to buy a coffee maker, the $685.7m global coffee subscription market is expected to
                <a style="color: #192733; text-decoration: underline !important;">
                 grow
                </a>
                significantly through 2023.
               </p>
              </td>
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               AROUND THE WEB
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                 ⚾ On this day:
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                In 1977, New York Yankees outfielder Reggie Jackson hit
                <a style="color: #192733; text-decoration: underline !important;">
                 three
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                home runs in a row during a World Series game against the LA Dodgers.
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                 🍏 That’s interesting:
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                 The Verge
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                profiled
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                 Margot Comstock
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                , whose Apple enthusiast magazine was key to the company’s history. She passed away earlier this month.
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                🔵
                <strong>
                 Haha:
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                Meme site YTMND’s
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                 Blue Ball Machine
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                , an animated Rube Goldberg machine, debuted in 2005. Please enjoy this improved
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                 endless loop
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                .
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                ⏲️
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                 How to:
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                Chris Capossela, Bill Gates’ former speechwriter,
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                 shares
                </a>
                two time management tips.
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                 🐱 Aww:
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                And now,
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                 boop
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                !
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                 Submit it here
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            , and
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