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    New newsletter, who dis?
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         ​
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              ​
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           Hey there!
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           It’s been a while since our last newsletter. We’ve been busy figuring out how this can be more worthy of your inbox because we, too, subscribe to way too many tech newsletters. 😅
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           Here’s what you can expect from us moving forward:
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             1 tip for growing your SaaS or subscription business
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             1 thing that made us go 👀🤔
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             Baremetrics updates, product launches, announcements, and more!
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           Our goal is to cut through the noise and only share things that our team found extremely relevant to growing a subscription business.
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           Your questions or feedback are always welcome. Just respond to this email or shoot me a note at lea@baremetrics.com. Enjoy!
           <br/>
           ​
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          <hr/>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           1 Tip for Growing Your SaaS or Subscription business 💡
          </h2>
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           <em>
            In 2023, be recession-proof
           </em>
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FvxWQYqKYw2gjTqCon4Yk28%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1ppVqv:PCyDCN5J_p7Q1CHujvkuLr9RiAx7iY80QUrHh6i9Chc" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:270px;max-width:100%;border-radius:4px" width="270"/>
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                ​
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           ​
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Let's be honest, 2022 and 2023 have not been fun years for tech companies.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Whether you were worried about keeping your job or worried about your business surviving, the stress brought on from external economic conditions have been felt by all.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           This is when it’s absolutely crucial to buckle down on the right goals and the right metrics to track progress, and maintain a sense of what's par for the course and what isn't.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here are some metrics to definitely keep an eye on this year:
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            1. Trial health
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           When we talk about trial health for SaaS and subscription businesses, we’re usually referring to two things: the frequency of new trials, and the quality of leads that start trials.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Be on the lookout for a decrease in new trials, as well as differences in the types of companies starting trials (e.g. company size, products trialed, the role of the person trialing, etc.).
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Both factors can greatly impact your new recurring revenue.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            ​
            <br/>
            2. Churn
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Churn always matters, in both prosperous times and otherwise.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Whether your primary business goal is to generate cash or grow as quickly as possible, a high churn rate can signal fundamental issues in your business. It can also get out of hand if not addressed.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           To reduce and prevent churn, you must learn more about who’s churning, why, and the financial impact of the why.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Check out the full blog for three more key metrics to keep an eye on in 2023.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
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              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#6177ff;background-color:#6177ff;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1538348279">
               Read: Be Recession-Proof in 2023 With These 5 Metrics
              </a>
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           1 Thing That Made Us Go 👀🤔
          </h2>
          <h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           A big shift at Google Ads and Analytics
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Earlier this month, Google announced that four attribution models would be removed from both Google Ads and Google Analytics. They are:
          </p>
          <ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             First click
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Linear
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Time decay
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Position-based
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           According to Google, this move would “help consolidate and simplify measurement". The above four models make up less than 3% of Google web conversions combined, whereas the data-driven attribution model, which will become the primary model, is most commonly used for conversions for automated bidding.
           <br/>
           ​
           <br/>
           So what does this mean for you and your website?
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Some folks fear that the data-driven model may give Google Ads campaigns more weight in a conversion compared to other channels, though it's too early to tell.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Those concerns aside, existing conversion actions using the soon-to-be-removed models will automatically convert to the data-driven attribution model, or advertisers can manually change to the 'last click' model.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Be sure to take adjust your settings as needed before September 2023, when the change goes into effect. For more details, click below to read the full blog.
           <br/>
           ​
          </p>
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               Read: Google Is Removing 4 Attribution Models For Advertisers
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           ✨ Baremetrics Updates ✨
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           SaaS Calculators!
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           We have added a helpful new suite of free calculators that can help you understand your company’s value, financial outlook, and more.
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           <strong>
            Startup Runway Calculator
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           - Helps startup founders and early investors forecast their company's financial situation
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            SaaS Valuation -
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           Calculates a valuation for a private SaaS company
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            Business Cashflow Forecast -
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           Find out how and when a business will need to raise, borrow or earn more cash
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           <strong>
            SaaS Goal Setting -
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           Find out what levers need to be pulled (and when) to yield the greatest return with the least amount of effort
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                Business Cashflow Forecast
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
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                 Welcome to the land of the brave
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                 Click around the metrics of real SaaS and subscription companies like yours.
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