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Hey there!
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What did you think of last week's newsletter? I'd love to hear what you think. Just hit reply and let us know how we can make this newsletter better for you.
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This week, we're sharing tips for strengthening your business's finances plus a neat guide for creating a paid parental leave policy for startups.
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Cheers,
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Lea
<br/>
</p>
<hr/>
<h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
1 Tip for Growing Your SaaS or Subscription business 💡
</h2>
<h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
<em>
In the wake of the SVB collapse, strengthen your treasury management
</em>
</h3>
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Silicon Valley Bank's collapse month sent shockwaves through the startup community and forced both entrepreneurs and investors to confront some uncomfortable truths.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
(
<em>
I know what you're thinking, that was only a month ago??)
</em>
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
We won't get into how and why the collapse happened (this
<a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1539979452">
article
</a>
shares a good recap), but we did want to share some tips for strengthening your treasury management so that your business is better prepared in the future.
</p>
<ol class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
<strong>
Maintain a cash reserve
<br/>
</strong>
Having an emergency fund can provide a safety net during times of financial uncertainty. Regularly set aside a portion of your revenue to build and maintain a cash reserve that can be tapped into when needed.
<br/>
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
<strong>
Automate tasks when possible
<br/>
</strong>
Automated systems streamline processes, reduce human errors, and provide real-time data for decision-making.
<br/>
<br/>
By automating tasks such as cash flow forecasting, risk management, and investment analysis, teams can focus on strategic initiatives and drive business growth.
<br/>
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
<strong>
Revenue and profits > investments
<br/>
</strong>
A strong revenue stream that generates consistent profits enables companies to cover daily expenses, maintain liquidity, and reduce dependency on external funding.
<br/>
<br/>
By focusing on revenue generation profitably, founders can alleviate financial stress and create a solid foundation for their business, even during challenging times.
<br/>
</span>
</li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
<span>
<strong>
Consider joining a bank sweep network
<br/>
</strong>
A well-structured bank sweep network optimizes interest earnings and minimizes idle cash, while a redundant banking system protects against the failure of a single institution.
<br/>
<br/>
Before participating in a sweep network, your bank or banking provider will have you sign a disclosure agreement confirming your decision to opt into the network with your designated partner bank.
</span>
</li>
</ol>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
Check out the full blog for more actionable tips from our resident Financial Advisor, Swapnil.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
</p>
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<a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5486ff;background-color:#5486ff;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1539979453">
Read: How to Strengthen Treasury Management in the Wake of the SVB Collapse
</a>
</td>
</tr>
</tbody>
</table>
<!--<![endif]-->
<!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5486ff" style="background-color:#5486ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/blog/from-crisis-to-opportunity-how-to-strengthen-treasury-management-in-the-wake-of-the-svb-collapse?utm_source=newsletter&utm_medium=email&utm_campaign=april27" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5486ff;font-size:16px">Read: How to Strengthen Treasury Management in the Wake of the SVB Collapse</a></td></tr></table></td></tr></table><![endif]-->
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;text-align:center">
</p>
<h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
1 Thing That Made Us Go 👀🤔
<br/>
<span style="font-size:16px">
<em>
The Startup Founders’ Guide to Creating and Using a Parental Leave Policy
</em>
</span>
</h2>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
For startups in the US, crafting a parental leave policy that works for everyone can feel like threading a needle.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
After all, you're dealing with limited resources, confusing laws, and pressure to attract and retain top talent. And as a founder, there's a good chance you're handling HR stuff on top of everything else you're doing.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
This
<a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1539979454">
guide
</a>
, created by All Raise and Springbank, was written for early stage teams navigating paid parental leave in 2023. It features insights from policy founders to startup veterans and shares recommendations based off of the following principles:
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
Equal:
</strong>
No parenting journey looks the same, so your policy should be the same across the board for each employee.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
Enough:
</strong>
Ensure that you are offering enough time off for your employees. Company culture, legal obligations, and financial realities will help determine what's enough.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
<strong>
Easy to use:
</strong>
Employees should find the policy clear and transparent. Ensure they have frequently published communication, so they don't have to hunt for answers to their questions.
</p>
<p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
To learn more about creating an effective parental leave policy for your business, access the full guide for free (no email required!)
<br/>
</p>
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Read: The Startup Founders’ Guide to Creating and Using a Parental Leave Policy
</a>
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<!--<![endif]-->
<!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#6177ff" style="background-color:#6177ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://allraise.wixsite.com/paid-family-leave?utm_source=newsletter&utm_medium=email&utm_campaign=april27" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#6177ff;font-size:16px">Read: The Startup Founders’ Guide to Creating and Using a Parental Leave Policy</a></td></tr></table></td></tr></table><![endif]-->
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✨ Baremetrics Updates ✨
</h2>
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<br/>
SaaS Calculators!
</h3>
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We have added a helpful new suite of free calculators that can help you understand your company’s value, financial outlook, and more.
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<strong>
Business Cashflow Forecast -
</strong>
Find out how and when a business will need to raise, borrow or earn more cash
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<strong>
SaaS Goal Setting -
</strong>
Find out what levers need to be pulled (and when) to yield the greatest return with the least amount of effort
</p>
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Business Cashflow Forecast
</figcaption>
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1 year, 7 months ago - lea@baremetrics.com
Hey there! What did you think of last week's newsletter? I'd love to hear what you think. J...