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         ​
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           Hey there!
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           What a week, huh? I don't know about you, but I didn't have "multiple bank failures" on my 2023 bingo card.
          </p>
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           Today we're talking about inexpensive ways to get new customers when you're first starting out, plus the latest productivity panic for remote workers.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Cheers,
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Lea
           <br/>
           ​
          </p>
          <hr/>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           1 Tip for Growing Your SaaS or Subscription business 💡
          </h2>
          <h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           <em>
            Top 5 inexpensive yet specific ways for startups to get new customers
           </em>
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           POV: You’re a startup strapped for cash.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           You know that upselling and retention are cheaper than acquiring new business BUT there’s no one to upsell and retain if you don’t have business coming in.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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                ​
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           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here are some straightforward, inexpensive ways that you can target prospects and bring in business without having to be a sales pro or marketing guru.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            1. Find proactive partners for free distribution
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Think of partners as distributors of your product that doesn’t hurt your margins. Or, as a sales fleet that you don’t have to pay for (at least until they’ve brought in some cash). Partners usually work via commission. Maybe they’d earn 10-25% of all the
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1541687865">
            total contract value (TCV)
           </a>
           of any deal they bring in.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           A successful partnership typically goes like this:
          </p>
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           <em>
            Your SaaS company + Service provider in same niche/industry = leads
           </em>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            Here's an example:
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           A new CRM SaaS company targets mid-sized companies. CRM company might reach out to a sales consultant, who has a solid book of mid-sized business, to offer a partnership.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           The SaaS company could offer a commission arrangement to the consultant partner. In exchange, the consultant would actively seek opportunities for the SaaS company through their current network and future prospects.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Your partner(s) might close deals themselves if they’ve got the experience (although with that, they might demand higher commission).
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Most likely, your partner will refer warm leads directly to you (probably via email) in exchange for a lower commission or fee. You’ll have to work out the details with your partner regarding a possible subscription to your software as they might need to provide demos to prospects.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <strong>
            Cool, but how do I find a great partner(s)?
           </strong>
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           First, understand who you are targeting. You need to look for partners who have the same customer/client demographic as you. Search for consultants and other product companies that share your niche. Let them know that you’re offering a commission arrangement.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           The best partners are the ones that are proactive. They WANT to sell your product to their current Rolodex, and they WANT to pitch it to their new prospects.
           <br/>
           ​
           <br/>
           You might have to kiss a lot of toads to find the prince – but, trying won’t hurt you!
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Get the other 4 ways by clicking the link below.
           <br/>
           ​
          </p>
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               Read: Top 5 Inexpensive, Specific Ways for Startups to
               <br/>
               Get New Customers
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5486ff" style="background-color:#5486ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/academy/top-5-inexpensive-specific-ways-for-startups-to-get-new-customers?utm_source=newsletter&utm_medium=email&utm_campaign=may4" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5486ff;font-size:16px">Read: Top 5 Inexpensive, Specific Ways for Startups to <br/>Get New Customers</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           1 Thing That Made Us Go 👀🤔
           <br/>
           ​
           <span style="font-size:16px">
            <em>
             "Productivity theatre" in the WFH era
            </em>
           </span>
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           According to a
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1541687867">
            recent survey
           </a>
           of 1,000 US-based employees, productivity theater occurs when “employees prioritize performative work over more valuable tasks.”
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           83% of respondents said they'd engaged in at least one common
           <strong>
            performative workplace behavior
           </strong>
           in the last year. These include:
          </p>
          <ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             "responding to colleagues via email/instant message as promptly as possible, even though an immediate response was not necessary"
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             “scheduling an email/message to be delivered at a future time”
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             “attending a meeting that wasn’t necessary for me to attend.”
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           This trend is believed to be the response to
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1541687868">
            "productivity paranoia"
           </a>
           , a term that Microsoft coined in 2022 where managers suspect that remote employees are working less, even though meetings, calls, and emails haven’t lagged.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           So, if you've ever felt the need to
           <em>
            show
           </em>
           people that you were working... you're not alone.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           <em>
            Do you work from home? If so, would you say that "productivity theatre" happens within your team? Curious what you make of this!
            <br/>
            ​
           </em>
          </p>
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               Read: Productivity Theater (c/o HR Brew)
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#6177ff" style="background-color:#6177ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://www.hr-brew.com/stories/2023/04/27/friday-water-cooler-productivity-theater?utm_source=newsletter&utm_medium=email&utm_campaign=may4" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#6177ff;font-size:16px">Read: Productivity Theater (c/o HR Brew)</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;text-align:center">
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5;text-align:left">
           ✨ Baremetrics Updates ✨
          </h2>
          <h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5;text-align:left">
           ​
           <br/>
           SaaS Calculators!
          </h3>
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           We have added a helpful new suite of free calculators that can help you understand your company’s value, financial outlook, and more.
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            Startup Runway Calculator
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           - Helps startup founders and early investors forecast their company's financial situation
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           <strong>
            SaaS Valuation -
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           Calculates a valuation for a private SaaS company
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            Business Cashflow Forecast -
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           Find out how and when a business will need to raise, borrow or earn more cash
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            SaaS Goal Setting -
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           Find out what levers need to be pulled (and when) to yield the greatest return with the least amount of effort
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                Business Cashflow Forecast
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