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         ​
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              ​
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Can you describe your business in three emojis?
          </p>
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           I'll go first: 📊 🔢 💡
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Reply to this email with your three, and I'll give you my best guess about what your business does.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           This week, we're sharing 5 revenue-generating insights to apply to your business, plus an obituary that makes us feel a little less bad about products we launched that ultimately failed.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Cheers,
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Lea
          </p>
          <hr/>
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           1 Tip for Growing Your SaaS or Subscription business 💡
          </h2>
          <h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           Look for insights over metrics
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Without insights, subscription metrics are just numbers in a spreadsheet.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Insights add context, understanding, and actionable meaning to your metrics, and help you make more informed decisions that drive growth.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           For example, you can easily track your
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1544816009">
            Monthly Recurring Revenue (MRR)
           </a>
           to see if it's increasing or decreasing, but if you dig a little deeper, you can learn a lot about your pricing strategy, where the majority of your revenue is coming from, what kind of customers you’re bringing in, and more.
          </p>
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           ​
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               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:block">
                MRR by Plan Type breakout in Baremetrics.
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           ​
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           Based on the above table, we can make a few interesting observations:
          </p>
          <ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Revenue distribution is somewhat even across our top three plans. This could mean that a decrease in subscriptions to one plan wouldn’t impact our overall MRR too much.
             <br/>
             ​
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             The $1129 plan brings in almost the same amount of revenue as the $249 plan. Launching dedicated campaigns to bring in just a few more “bigger fish” would give a healthy boost in MRR.
            </span>
           </li>
          </ul>
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           With this kind of knowledge, you can tailor your marketing strategies, product development, and customer support efforts to focus on the tiers that yield the highest returns.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Want to know the other 4 insights? Just click on the link below.
          </p>
          <span>
           ​
          </span>
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               5 Unique, Revenue-Generating Insights You Can Get in Baremetrics
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          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5486ff" style="background-color:#5486ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/blog/5-unique-revenue-generating-insights-you-can-get-in-baremetrics?utm_source=newsletter&utm_medium=email&utm_campaign=may18" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5486ff;font-size:16px">5 Unique, Revenue-Generating Insights You Can Get in Baremetrics</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           1 Thing That Made Us Go 👀🤔
          </h2>
          <h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           The latest fad to join the tech graveyard
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In just three years, the Metaverse went from being the future of online social interaction to one of tech's most historic failures to date.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Its crash and burn says a lot about the industry that enabled it all.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           I enjoyed this read and think you will, too.
           <br/>
           ​
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               RIP Metaverse
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          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#6177ff" style="background-color:#6177ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://www.businessinsider.com/metaverse-dead-obituary-facebook-mark-zuckerberg-tech-fad-ai-chatgpt-2023-5?utm_source=newsletter&utm_medium=email&utm_campaign=may18" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#6177ff;font-size:16px">RIP Metaverse</a></td></tr></table></td></tr></table><![endif]-->
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           ​
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           ✨ Baremetrics Updates ✨
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           ​
           <br/>
           Open Benchmarks
          </h3>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Our
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            Open Benchmarks
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           tool is a completely free resource you can use to compare your MRR, LTV, user churn, revenue churn, and pricing models to similar-sized companies.
          </p>
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           Try it today!
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               <div style="display:block;max-width:800px">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F7Urk59r8WaRxKmqtHupNVi%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1pzfBx:csiFlXTUg-eRenOarhT7aFeOW3_9RLrO5jglbbLATsA" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
             </td>
            </tr>
           </tbody>
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           ​
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               Try For Free: Open Benchmarks
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          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#6177ff" style="background-color:#6177ff;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/open-benchmarks?utm_source=newsletter&utm_medium=email&utm_campaign=may18" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#6177ff;font-size:16px">Try For Free: Open Benchmarks</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;text-align:center">
           ​
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                <!--[if mso]><style>.button-table { padding: 12px 0 }</style><![endif]-->
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                  Get paid to recommend Baremetrics to SaaS &amp; subscription-based startups
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                 Welcome to the land of the brave
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                 Click around the metrics of real SaaS and subscription companies like yours.
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                 ​
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                ​
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