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                <p>
                 Happy June! Can you believe we're almost halfway through 2023? 🤯
                </p>
                <p>
                 Anywho... welcome to the 28 new subscribers joining us this week! We're glad you're here.
                </p>
                <p>
                 In today's newsletter, we're talking about churn insights that help you increase revenue and sharing tips for launching a SaaS on Product Hunt.
                </p>
                <p>
                 Cheers,
                </p>
                <p>
                 Lea
                </p>
                <hr/>
                <h2>
                 1 Tip for Growing Your SaaS or Subscription business 💡
                </h2>
                <h3>
                 Splice and dice your churn to better understand what's going on
                </h3>
                <p>
                 As a SaaS founder, you’re well aware that churn is more than just a buzzword. After all, high churn rates directly impact revenue, growth, and the long-term success of a business.
                </p>
                <p>
                 You also probably know that managing churn requires a comprehensive approach that goes beyond customer acquisition.
                </p>
                <p>
                 Three key insights about churn that can boost revenue:
                </p>
                <ol class="unordered_list" style="list-style-position:inside">
                 <li class="list_item">
                  <span>
                   <strong>
                    Churn by Customer Segments
                   </strong>
                  </span>
                 </li>
                </ol>
                <p>
                 Understanding churn rates across different customer segments can provide valuable insights around who’s churning, when they’re churning, and why they’re churning.
                </p>
                <p>
                 A great way to do this is by segmenting your churn rate by attributes such as customer size (small, medium, enterprise), industry, audience, or geographic location.
                </p>
                <p>
                 For example, check out this 6-month comparison of Revenue Churn between B2B and B2C customers. In December 2022, the cohorts had a similar churn rate.
                </p>
                <p>
                 Two months later, B2C churn spiked and remained significantly higher than B2B churn until April 2023. After that, B2C churn continued to decrease while B2B began to increase.
                </p>
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                      <img height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FwdTt2vwuxCDqLqbjzhqCi%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1q4jrV:9p3ByAqA5nQM1fMMXsQhpeAXqIqoXAxuoTcREB3ER4U" style="border-bottom-left-radius:4px;border-bottom-right-radius:4px;width:100%;height:auto;object-fit:contain" width="100%"/>
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                     <figcaption style="text-align:center;display:block">
                      Revenue churn comparison between B2B and B2C segments in Baremetrics.
                     </figcaption>
                    </figure>
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                <p>
                 With this information, you could dig deeper into which customers were lost during this period and start to identify trends (more on this in the next section!)
                </p>
                <p>
                 Want to try segmenting for yourself? Play around in our
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1547791465">
                  live demo
                 </a>
                 , no log-in required.
                </p>
                <p>
                 Get the other two insights about churn in our
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1547791467">
                  latest blog post.
                 </a>
                </p>
                <p>
                 ​
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                     Churn Analytics: 3 Insights That Can Help You Increase SaaS Revenue
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                <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/blog/churn-analytics-3-insights-that-can-help-you-increase-saas-revenue?utm_source=newsletter&utm_medium=email&utm_campaign=june1" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;font-size:16px" data-ck-element="button">Churn Analytics: 3 Insights That Can Help You Increase SaaS Revenue</a></td></tr></table></td></tr></table><![endif]-->
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                 ​
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                <p>
                 ​
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                <h2>
                 1 Thing That Made Us Go 👀🤔
                </h2>
                <p>
                 <strong>
                  Tips for a successful launch on Product Hunt
                 </strong>
                </p>
                <p>
                 Product Hunt launches are a fun and proven way to spread the word about new products (fun fact, Baremetrics has done
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1547791471">
                  40 over the years!
                 </a>
                 )
                </p>
                <p>
                 Not surprisingly, there are lots of different tactics to improve your chances of making it to the front page. This
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1547791474">
                  in-depth guide
                 </a>
                 does a great job of sharing what exactly you need to do.
                </p>
                <p>
                 Three takeaways from the guide that we bookmarked for the future:
                </p>
                <ol class="unordered_list" style="list-style-position:inside">
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                   Set an email conversion goal. Don’t get distracted by upvotes.
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                  <span>
                   Hold off on your launch until you build up an audience of at least 400 people. Preferably more.
                  </span>
                 </li>
                 <li class="list_item">
                  <span>
                   Schedule your launch for a Tuesday, Wednesday, or Thursday morning—at 12am PST.
                  </span>
                 </li>
                </ol>
                <p style="text-align:left">
                 Read the full guide by clicking the link below.
                </p>
                <p style="text-align:left">
                 <em>
                  What would you add to this list? Reply to this email and let me know!
                 </em>
                </p>
                <p style="text-align:left">
                 ​
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                <h2 style="text-align:left">
                 ✨ More cool stuff from Baremetrics ✨
                </h2>
                <h3 style="text-align:left">
                 ​
                 <br/>
                 Open Benchmarks
                </h3>
                <p>
                 Our
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                  Open Benchmarks
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                 tool is a completely free resource you can use to compare your MRR, LTV, user churn, revenue churn, and pricing models to similar-sized companies.
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                 Try it today!
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