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    Learn the 3 key things you need to do to analyze churn and get actionable insights to start saving more customers..
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    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                <p>
                 Happy Thursday!
                </p>
                <p>
                 This month we are talking about the dreaded evil of the SaaS world, churn. In this edition we are going to share the 3 things you need to do perform a churn analysis so you can make real changes and stop losing customers. We also dive into the concept of leveraging Health Score to predict churn and get ahead of it.
                </p>
                <p>
                 ​
                </p>
                <p>
                 Enjoy!
                </p>
                <p>
                 ​
                </p>
                <p>
                 ​
                </p>
                <h2>
                 1 Tip for Growing Your SaaS or Subscription business 💡
                </h2>
                <p>
                 ​
                </p>
                <p>
                 <strong>
                  What is Churn Analysis and why does it matter?
                 </strong>
                </p>
                <p>
                 Churn analysis is the process of using data to understand why your customers have stopped using your product or service.
                </p>
                <p>
                 Analyzing your churn doesn’t
                 <strong>
                  only
                 </strong>
                 mean
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1549255016">
                  knowing what your customer churn rate is
                 </a>
                 . It’s about figuring out why customers are churning at the rate they are, and how to fix the problem. While similar, churn analysis and churn prediction aren’t the same.
                 <strong>
                  Churn analysis
                 </strong>
                 helps you understand why customers are cancelling, so you can make a plan to reduce it.
                 <strong>
                  Churn prediction
                 </strong>
                 is forecasting the likelihood that a customer will churn based on feedback and historical data, so you can plan ahead.
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1549255018">
                  Learn more about churn prediction here
                 </a>
                 .
                </p>
                <p>
                 Analyzing your churn and understanding 3 key questions is the first step in making the improvements you need to stop losing customers.
                </p>
                <p>
                 ​
                </p>
                <ul class="unordered_list" style="list-style-position:inside">
                 <li class="list_item">
                  <span>
                   Which customers are churning
                  </span>
                 </li>
                 <li class="list_item">
                  <span>
                   Why they’re cancelling
                  </span>
                 </li>
                 <li class="list_item">
                  <span>
                   How to fix the problem
                  </span>
                 </li>
                </ul>
                <p>
                 ​
                </p>
                <p>
                 Our complete guide will walk you through how to answer those 3 steps and get you taking action.
                </p>
                <p>
                 ​
                </p>
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                     </a>
                     <figcaption style="text-align:center;display:block">
                      Learn how to break down churn so you can take action to fix it.
                     </figcaption>
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                <p>
                 ​
                </p>
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                     Read the Complete Guide: Churn Analytics: How to Perform a Churn Analysis
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                <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://baremetrics.com/blog/churn-analysis?utm_source=newsletter&utm_medium=email&utm_campaign=june8" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;font-size:16px" data-ck-element="button">Read the Complete Guide: Churn Analytics: How to Perform a Churn Analysis</a></td></tr></table></td></tr></table><![endif]-->
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                 ​
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                <p>
                 ​
                </p>
                <h2>
                 1 Thing That Made Us Go 👀🤔
                </h2>
                <p>
                 <strong>
                  ​
                 </strong>
                </p>
                <p>
                 <strong>
                  The Customer Health Score
                 </strong>
                </p>
                <p style="text-align:left">
                 Being able to predict which customers are going to churn, retain or grow may sound like a fantasy but if you talk to any seasoned customer success professional, they can tell you about an important metric that can help you do just that. Customer Health Score is a comparative metric that takes into account several key factors like active use, open tickets and more. This article from the Future of SaaS walks through exactly how you can polish off the crystal ball and leverage your customer's behaviour to start predicting churn.
                </p>
                <p style="text-align:left">
                 ​
                </p>
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                     Everything You Need To Know About Customer Health Score
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                <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden;padding:12px 20px"><a class="email-button" href="https://www.futureofsaas.io/the-customer-health-score-how-to-master-this-metric?utm_source=newsletter&utm_medium=email&utm_campaign=june8" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;font-size:16px" data-ck-element="button">Everything You Need To Know About Customer Health Score</a></td></tr></table></td></tr></table><![endif]-->
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                 ​
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                 <em>
                  What would you add to this list? Reply to this email and let me know!
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