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I’m a longtime matcha drinker, but lately I’ve been opting for a different green tea for my lattes—and that tea is hojicha.
<br/>
<br/>
While I love the grassy flavor of matcha, the nutty, toasty notes of hojicha—which gets its flavor from being roasted over charcoal—are what I truly crave come wintertime. And because hojicha is low in caffeine, it’s an excellent choice for a cozy afternoon bev.
<br/>
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Hojicha originated in Japan, where it’s been around for 100 years or so, but only recently has it started to gain popularity in the States. Perhaps you’ve seen it popping up on café menus or in baked goods? If you’re curious to learn more—and pick up a tin to try at home yourself—BA’s resident matcha queen Kate Kassin and I have you covered.
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Meet Hojicha: The Nutty, Low-Caffeine Tea Taking Over Café Menus
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BY ALAINA CHOU AND KATE KASSIN
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If you were a frequent coffee shop-goer and Instagram scroller in the mid-2010s, chances are you remember when a certain grassy green beverage started to pop up on café menus, grid posts, and Tumblr feeds. (Of course, we’re talking about matcha.) Now, some 10 years later, another type of Japanese green tea has made the jump over to the US market: hojicha.
<br/>
<br/>
Hojicha (also spelled houjicha) is easy to love. Roasty-toasty and low in caffeine, its recent growth in popularity on menus and in stores across the country is hardly surprising to those of us who already know and love it. But in case you aren’t familiar, allow us to answer some questions about the cool-toned brown beverage that’s become an afternoon staple for many BA staffers.
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Hōjichai
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If You
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