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Descript Registered user
@uifeed.com
Subscribed 3 years, 10 months ago
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Are you a centaur or a cyborg? Yikes. Plus, a flood of new AI features in Descript. As we seek a safe and sane pathway into the new world of AI, we are well advised to seek the wisdom of our greatest creative minds.
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<img alt="Descript" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F6361b6e01118243623b28d49%252Foriginal.png%253F1667348191/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSJ9:1qxr5b:p8oucJo5c4kmDctcmxjmiGv17ztZ6oIm4k_D9ACqFR0" style="display: block; height: auto; max-width: 150px; width: 100%; box-sizing: border-box; border: 0;" title="Descript" width="150"/>
</a>
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<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Deepfakes and you" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FHBRAI.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1qxr5b:2yAQt4bFalDb6A2LuKUX4QjNWEhV0k2dWRCz1kE_hCE" style="display: block; height: auto; max-width: 440px; width: 100%; box-sizing: border-box; border: 0;" title="Deepfakes and you" width="440"/>
</a>
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<td align="center" class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 10px; width: 100%; box-sizing: border-box;">
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<span class="tinyMce-placeholder" style="box-sizing: border-box;">
The best ways to use AI tools
</span>
</h1>
</td>
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<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
As we seek a safe and sane pathway into the new world of AI, we are well advised to seek the wisdom of our greatest creative minds.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Or we could ask a bunch of management consultants. That's what some researchers at Harvard Business School did. And while the consultants' work may be different than yours, it may not be as different as you'd think—so the results of the study are worth checking out.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
TL;DR, using GPT-4 made the consultants not only more productive, but actually helped them produce better results—including on creative work like coming up with new product ideas.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
But! The consultants who relied
<em style="box-sizing: border-box;">
too much
</em>
on the AI came up with recommendations (which is what the consultants produce, probably) that were not only misinformed and inaccurate but weirdly, dangerously persuasive.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
The full results are in a 58-page working paper that uses terms like "knowledge-intensive domains" and "Harvard." But you don't have to be a Thought Leader to understand it, because our friend Briana Brownell broke down the findings for us, and wrote about what it means for creatives.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Here you go
</a>
.
</p>
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<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="AI that's actually useful " src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FCybCent.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1qxr5b:2yAQt4bFalDb6A2LuKUX4QjNWEhV0k2dWRCz1kE_hCE" style="display: block; height: auto; max-width: 440px; width: 100%; box-sizing: border-box; border: 0;" title="AI that's actually useful " width="440"/>
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<span class="tinyMce-placeholder" style="box-sizing: border-box;">
AI that's actually useful—and lots of it
</span>
</h1>
</td>
</tr>
</table>
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<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Even more usefully, Briana also deconstructed the two types of AI users the researchers identified in the study: those who limit their use of AI to certain tasks and do the rest themselves, and those who incorporate the AI throughout their workflows. The authors labeled them
<em style="box-sizing: border-box;">
Centaurs
</em>
and
<em style="box-sizing: border-box;">
Cyborgs,
</em>
which sounds monstrous—and definitely, totally, chillingly correct.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
As a creative, you're most likely a Centaur—using AI for tedious tasks, maybe for a little brainstorming, but saving the creative work for yourself. Whichever you are, you can learn quite a bit from both ways of working.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Here's the breakdown.
</a>
</p>
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<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="How to use the new Overdub" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1qxr5b:2yAQt4bFalDb6A2LuKUX4QjNWEhV0k2dWRCz1kE_hCE" style="display: block; height: auto; max-width: 440px; width: 100%; box-sizing: border-box; border: 0;" title="How to use the new Overdub" width="440"/>
</a>
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<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
And speaking of AI: we're adding new AI features to Descript, literally every week. Last week we got started with a sort of appetizer—AI tools that will instantly write your social-media copy, create & insert chapter markers, and write a tight little summary of your podcast or video.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Get the full lowdown here
</a>
. And watch for more, bigger, super-useful stuff in the coming weeks.
</p>
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<span class="tinyMce-placeholder" style="box-sizing: border-box;">
Creative mastery, live
</span>
</h1>
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<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Office hours" class="fullWidth" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FAI%2520office%2520hours.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1qxr5b:2yAQt4bFalDb6A2LuKUX4QjNWEhV0k2dWRCz1kE_hCE" style="display: block; height: auto; max-width: 190px; width: 100%; box-sizing: border-box; border: 0;" title="Office hours" width="190"/>
</a>
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<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 14.399999999999999px; color: #555555; line-height: 1.2; box-sizing: border-box;">
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<strong style="box-sizing: border-box;">
Humans helping humans learn AI tools
</strong>
</p>
</div>
</div>
</td>
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<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
<p align="left" style="font-size: 14px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Want to get a crash course in the new AI features? Have questions you'd prefer to ask a real, hair-growing, non-chatbot person? We've got you. Every Thursday, we're holding AI office hours—to demo the new features and answer all your questions about them.
<strong style="box-sizing: border-box;">
November 4th
</strong>
<span style="color: #009d9b; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
on Discord
</a>
</span>
.
<br style="box-sizing: border-box;"/>
</span>
</p>
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If you still haven't connected your Descript account to SquadCast—so you can record, edit, publish, and do everything in a single tool—now's the time. In a few hours our team will be live to show you how it works and answer any remote-recording questions you've got.
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October 31st (today!)
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1 year, 11 months ago - newsletter@marketing.descript.com
The best ways to use AI tools.
Are you a centaur or a cyborg? Yikes. Plus, a flood of new AI features in Descript. As we seek a ...