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<span style="word-break: break-word; font-size: 15px;">
The World Cup crashes upon North America’s shores this summer, and with tickets starting at $500-1000, you might be looking for a cheaper way to enjoy the party.
<i>
GQ
</i>
’s
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
Dan Riley spoke with Roger Bennett
</a>
, from the soccer podcast
<i>
Men in Blazers
</i>
, about what he’s learned in three decades of World Cup festivities. Tip one: find the Dutch fans. —
<i>
Kat Stoeffel, features director
</i>
</span>
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The World Cup Is Coming to America. Here’s How to Make the Most of It
</a>
</span>
</strong>
</span>
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<strong>
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By Daniel Riley
</span>
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<span style="word-break: break-word; font-size: 15px;">
<span style="word-break: break-word; font-size: 16px;">
When Roger Bennett and Michael Davies started
<i>
Men in Blazers
</i>
in 2010, in the run-up to the
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
World Cup
</a>
in South Africa, that their silly podcast (two British transplants to New York City translating English football to an American audience) would grow into the largest soccer-focused media network in the country was so resolutely unlikely that to call it a dream come true would be insulting to actual ambition. Much more likely was that a World Cup might return to the US in their lifetime—and this summer’s 2026 World Cup, co-hosted by the US, Mexico, and Canada, will serve as a culmination for the stoking of soccer enthusiasm in America that Men in Blazers has been responsible for over the last decade-and-a-half.
<br/>
<br/>
Bennett, who moved to the US in 1994, right as the country was on the verge of hosting its first World Cup, recalls for me that a poll taken three weeks before the tournament found that 71% of America didn’t know the World Cup was about to start and the other 29% didn’t care. This time around, interest is already at a fever pitch and demand for tickets is practically unmeetable. FIFA received applications for 500
<i>
million
</i>
tickets in its last ticket lottery. Many run-of-the-mill tickets to run-of-the-mill group-stage matches have a face value of $500-$1,000. Early knockout-round matches are double that. And the worst seat at the final, at Met Life Stadium in mid-July, is flirting with five figures. Thanks to the tournament’s expansion to 48 teams, the 2026 World Cup will see twice as many matches in 2026 as in 1994 (104 vs. 52), meaning the opportunity to get in the door to see on-the-field action is there. But the five-week party off the field might be the more tantalizing draw. Where should people go? What should people do? Which players, teams, and fan bases should you temporarily pledge your allegiance to?
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2 weeks, 2 days ago - email@newsletter.gq.com
The Broke Person’s Guide to the World Cup
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