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   The Coolest Flex Right Now Is a Cheap Watch
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   There's never been a better time to be a broke-ass watch collector, writes Brynn Wallner.
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                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Hi, my Boxers, some good news: I just had my second child, a baby boy named Rafa. Welcome, beautiful. The even-better news is that while I’m occupied changing diapers, I’ve enlisted a few members of the Watch Illuminati board to steward us through
                     </em>
                     Hot Take
                     <em>
                     </em>
                     Month
                     <em>
                      here on Box + Papers.
                     </em>
                    </span>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      Today, I’m thrilled to welcome Brynn Wallner, who you might know better as the
                     </em>
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       game-changing Instagram account Dimepiece
                      </em>
                     </a>
                     <em>
                      . The high priestess of the Watch Illuminati, the TTRO evangelist, the
                     </em>
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       JFK Jr. revivalist
                      </em>
                     </a>
                     <em>
                      , and one of the coolest people in the industry. —Cam Wolf
                     </em>
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     New York City-based entertainer
                     <a style="text-decoration: underline; color: #000000;">
                      Kareem Rahma
                     </a>
                     —or as you may know him, the guy from
                     <a style="text-decoration: underline; color: #000000;">
                      Subway Takes
                     </a>
                     —recently found himself at 4 Charles Prime Rib, an impossible-to-get-into  West Village restaurant, seated with a group of fancy guys wearing their fancy timepieces.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     “Everyone had some baller shit on. Like, $50,000 watches,” he recalls. “But I was wearing a G-Shock. And I felt really cool.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Rahma was expressing a thought that’s been lingering in my head ever since I got into watches: The coolest flex is an anti-flex. It’s Jack Nicholson sitting courtside watching the Lakers battle it out in the playoffs wearing a $50 Timex. In the celebrity-row sea of the Staples Center (as Jack probably still calls it), swimming with Royal Oaks and Daytonas, the chicest fish is the Timex.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     “To wear an inexpensive watch… It’s almost ‘quiet luxury’,” Rahma says, referencing
                     <a style="text-decoration: underline; color: #000000;">
                      the Loro Piana-ified aesthetic that briefly had us all in a chokehold
                     </a>
                     . Or maybe it’s a little like the preppy tendency to choose the “reliable bumper sticker-covered Volvo station wagon in a parking lot full of Teslas,” as
                     <a style="text-decoration: underline; color: #000000;">
                      Samuel Hine wrote when he investigated the prevalence of prep at New York Fashion Week this fall
                     </a>
                     . In their most idealized form, watches are designed not only to transcend whatever’s hot on the runway or your TikTok feed, but to transcend the centuries. “You never actually own a Patek Philippe. You merely look after it for the next generation." But. If you
                     <em>
                      literally
                     </em>
                     never get to own a Patek Philippe, you might just wear a cheap watch, and, in a way, that’s just as good—it’s the Volvo (or maybe the similarly reliable and understated Honda Accord) instead of the Rolls Royce.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Covering luxury watches for a living, I know I’m not supposed to say this. And yes, I do worship at the altar of craftsmanship and heritages that define my favorite big brands. Indeed, the last thing I normally do before leaving my apartment is put on a Rolex. But having gotten to the point that a presentation for a 5 or 6-figure watch (as in, the $328K Audemars Piguet RD#5 Royal Oak I saw yesterday) no longer phases me, it’s fun to be surprised by a Casio.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     A couple weeks ago, before the start of Todd Snyder’s Spring/Summer 2026 runway show, I felt just this when I ran into my friend and stylist Ian Bradley. On his wrist was… a Casio! I asked him about it a few weeks later.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     “I like how low-fi it is,” he says. “This Casio is to-the-point, but still chic—like wearing a Converse All-Star. I could be wearing a full Prada look with my Casio, and something about that makes me feel grounded. I hate wearing too many ‘designer-y’ things.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Bradley is touching on the “high/low” concept that Rahma was also getting at. Wearing a G-Shock to the fancy dinner, topping your chicken nuggets with a dollop of caviar… As cliché as this concept may be, there’s a delicious contrast that arises when we mix the two, the Prada look balancing out the $30 watch.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     A couple years ago, I was scrolling through Getty Images and stumbled upon a photo of John F. Kennedy Jr. commuting to work in ‘90s NYC; he was wearing a Timex with his suit. This image was
                     <em>
                      so
                     </em>
                     irresistible to me that I got in touch with Timex and had them
                     <a style="text-decoration: underline; color: #000000;">
                      reissue JFK Jr.’s watch
                     </a>
                     , releasing
                     <a style="text-decoration: underline; color: #000000;">
                      my own sized-down version
                     </a>
                     months later.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     This was all done in partnership with my friend and the professional vintage watch dealer Alan Bedwell (aka
                     <a style="text-decoration: underline; color: #000000;">
                      Foundwell
                     </a>
                     ). Having come of age around Grays Antique Market, where his late mother sold everything from luxury watches to Hermès silver trays, Bedwell developed a taste for the finer things in life. But he was excited to work with Timex because he’s wary of the knee-jerk reaction we may have when we see a hefty price tag.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     “Just because something is expensive does not mean it is good,” says Bedwell, who uses his platform to educate clients on what is truly worth their hard-earned cash. “The pleasure you get from buying and owning a watch should never be dependent on its price. One of the splendors of ownership is the bond that’s formed between you and the watch when you wear it, constantly gazing at it and seeing it in motion,” he continues, with a romantic glint in his eye. “Some of the watches I enjoy wearing the most are not always the most expensive. Pieces like the Lemania TG195 or the Heuer Monza are as compelling as watches 10x the price. Now, it’s easy to talk about JFK Jr. wearing a Timex—but, decades ago, for a guy like him to select a watch like that conveys a certain confidence, inner-peace, and comfort in his own personal style.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     When we read between the lines, of course, we know that JFK Jr. had more going for him than a sub-$100 watch that made him feel this confidence and alleged inner-peace—I understand he and Jack Nicholson are not exactly models for the average man (or woman). “When you’re actually rich, you don’t need to overcompensate by wearing expensive jewelry,” says
                     <a style="text-decoration: underline; color: #000000;">
                      GQ columnist
                     </a>
                     and How Long Gone host Chris Black. This is why it’s so sick to see someone like Tyler, the Creator wearing a Casio or archival photos of Steve Jobs accessorizing his black turtleneck and New Balances with a Seiko. But what about for the rest of us? Does the “cheap watch” lose its caché as a status symbol when it’s not accessorizing Prada or an obviously high net worth?
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     On a sunny day like today, the answer is yes. Having found ourselves in this era where absolutely
                     <em>
                      no one
                     </em>
                     needs a watch (there are a million other ways to tell the time), we’re all just having fun with it—and the slew of recently released, reasonably priced watches is proof. Take the
                     <a style="text-decoration: underline; color: #000000;">
                      Noah x Timex collaborations
                     </a>
                     , for example, or (if self-promotion does not breach my journalistic integrity) my own Timex collab. Or even a Seiko 5. Or, really, any
                     <a style="text-decoration: underline; color: #000000;">
                      watch under $500
                     </a>
                     . When you go for the less-obvious choices and have to rely on your own personal rizz to pull off something lacking the built-in status of a luxury watch, you’re already winning.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     And if you’re like,
                     <em>
                      whatever, I’m gonna keep wearing my Nautilus
                     </em>
                     … No shade. Just remember: “Watches are like cars—one of the only ways for men to flex,” says Chris Black. “It can get corny very fast.”
                    </span>
                   </p>
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