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                This edition of The Hustle was brought to you by
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                     The Hustle
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                    Issue #28
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                    Sunday, October 28, 2018
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                <h2 style="font-family: arial, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
                 <strong>
                 </strong>
                </h2>
                <p style="color: #737373; font-family: arial, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 A growing number of entrepreneurs are capitalizing on China’s air pollution crisis by selling bottled air. But who is it actually helping?
                </p>
                <p style="font-family: arial, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
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                   Zachary Crockett
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                 </strong>
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                 On a hazy morning in mid-October, Xiu Wang walks briskly through the streets of Beijing’s Dongcheng District. She carries the requisite luggage of her daily commute: A small backpack, headphones, and a can of fresh Canadian air.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Every 10 to 15 minutes she pauses, pulls her face mask to the side, and inhales a short burst from the can — enough to offer temporary respite from the city’s smog.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 On certain days in northern China, the air is so thick with pollutants that Xiu can’t see her own hand in front of her face. Skyscrapers are obscured and flights are cancelled. Environmentalists have dubbed it the “
                 <a style="color: #ed4d1f; text-decoration: none;">
                  airpocalypse
                 </a>
                 .”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 And in the midst of this crisis, a dystopian industry has emerged: Entrepreneurs from less-polluted countries are turning clean air into a commodity.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  “We created the market”
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In 2014, Moses Lam and Troy Paquette — both Canadian mortgage specialists in their late 20s — were looking for a career change.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We were kind of just sitting around thinking about things, and saw a bottle of water,” Lam recalls. “I thought, ‘What if we do the same thing, except with air?’”
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmoses_20181027024409.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP3p:dS9xYcWwqhER4a-Av_5yegJI9TDnDrj2TQCKGrPcvB8" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Moses Lam (left) and Troy Paquette at their air bottling facility in Alberta, Canada (CNBC, via YouTube)
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 They loaded into Paquette’s SUV, drove to Banff National Park in the Canadian Rockies, and spent an hour “flailing a plastic bag around, trying to catch the mountain breeze.” The duo listed the product of their labor — a Ziploc of air — on eBay, where it generated some unexpected press and sold for US$130.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We almost felt bad the guy paid that much money for a bag of air,” says Lam. “But we also saw a business opportunity.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 What began as a joke segued to a full-fledged operation: Lam and Paquette conducted market research on areas with poor air quality. They designed an aluminum can with a patented inhalation nozzle. And in early 2015, they launched
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Vitality Air
                 </a>
                 , a company that promised to “enhance vitality one breath at a time.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The audacity of selling a free, natural resource to pollutant-ridden international metropoles was a hit with the media; within a few months, Vitality Air had a 5k-bottle order from China, and pending deals in India, Korea, Vietnam, and Mexico.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  The air business
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When Vitality first started, Lam and Paquette would suck up air with a $400 tool, transport it to their garage, and manually transfer it into bottles.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Today, they use a $65k, 200-liter machine that collects 21 bottles of air per minute. Affixed to a 24-foot trailer — 12k pounds, fully loaded — the air is brought to Vitality’s new, fully-automated bottling plant.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We want to keep it as pure as possible,” says Lam. “We’re not taking dirty air and filtering it to make it clean. We’re literally taking clean and pristine air from one side of the world and moving it to the other.”
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcost-gif_20181027024452.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP3p:dS9xYcWwqhER4a-Av_5yegJI9TDnDrj2TQCKGrPcvB8" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Only Sandler can afford that (Zachary Crockett/The Hustle)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The company’s core product, an 8-liter can of Banff mountain air, is good for 160 one-second “inhalations” and retails for $32 — or about $0.20 per breath.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Since launching, Vitality’s sales have doubled year over year, from 30k cans in 2015 to more than 200k cans in 2017. This year, the company has invested more than $1m in an expansion effort that Lam expects will “make bottled air the next bottled water.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Vitality isn’t the only company capitalizing on the “market opportunity” of air pollution.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Down under, in Australia,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Clean &amp; Green
                 </a>
                 bottles air from Blue Mountains of Sydney and runs a thriving business exporting it in bulk to Asia ($72 for a 12-can “bundle”).
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The company’s founder, John Dickinson, was struck with the idea when his partner called him from the smog-choked reaches of Northern China, and asked, ‘
                 <em>
                  How can people live like this?
                 </em>
                 ’
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Leo De Watts, a self-proclaimed “air farmer,” collects “ambient breeze” from the rolling hills of Dorset, Somerset, and Wales in non-porous fishing nets, and sells it in artisanal jars for £95 (US $120) a pop.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Faethaer_20181027024535.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP3p:dS9xYcWwqhER4a-Av_5yegJI9TDnDrj2TQCKGrPcvB8" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Top: Leo De Watts collects air in the English countryside; Bottom: De Watts promoting Aethaer in China (via Aethaer)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 His company,
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Aethaer
                 </a>
                 , is named after the Greek god of “pure upper air” — or the
                 <em>
                  superior
                 </em>
                 air that deities breathe. De Watts
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <u>
                   calls
                  </u>
                 </a>
                 his product the “Louis Vuitton of air.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “Clean air is now a premium product, since 95% of the world's population doesn't have access to it,” he tells us. “If a resource we depend upon becomes more rare, then naturally that resource increases in its perceived value and becomes more expensive.”
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  A band-aid solution
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The goal of bottled air, explains Lam, is not to “be a solution to pollution,” but rather to provide a “fun experience.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We want our customers to share our air with their friends and family — to enjoy the taste of fresh air together,” he says. “We’re like Starbucks… it’s a treat.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Most air entrepreneurs I talk to speak in terms of market capitalization, weakly couched in a desire to “do good” for the world. When I ask Lam about his larger mission, he reverts to economic groupspeak.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We’re just at the tip of the iceberg,” he says. “We haven’t really cracked China or India. Even if we were to do 0.5% of market share, we’d be looking at 3 to 4m bottles per country.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Unlike the medical oxygen market, the canned air market operates largely without regulation. Though studies have shown that clean air is preferable to polluted air, the ‘advantages’ of huffing bursts of it from a can are unfounded.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “There are no studies to suggest that breathing clean air from a can in short bursts has health benefits,” Dr. Shawn Aaron, the director of the Canadian Respiratory Research Network, tells us in an email. “It is hard for me to imagine that a few breaths from a can of clean air can mitigate the long-term health risks of chronic pollution exposure.”
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fload_20181027024605.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXP3p:dS9xYcWwqhER4a-Av_5yegJI9TDnDrj2TQCKGrPcvB8" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Left: a 40-foot shipping container full of Vitality Air canisters bound for China (via Vitality Air); Right: Commuters in China (via Reuters)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In fact, it is likely that Vitality
                 <em>
                  adds
                 </em>
                 to air pollution through their manufacturing and shipping process.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Lam counters this narrative by citing that his bottles are recyclable and contain no
                 <a style="color: #ed4d1f; text-decoration: none;">
                  CFCs
                 </a>
                 — but there is an undeniable irony in peddling respite to people while adding to the global carbon footprint through international shipments.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 De Watts, of Aethaer, claims that his product aims to alleviate global pollution by drawing attention to the issue and raising awareness.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “We are all goldfish living in a murky tank, and we are over-feeding ourselves when it comes to energy creation and product production,” he says. “ You can treat the symptoms, but I want to stop the over-feeding.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 To date, De Watts has only sold about $30k worth of air — but the product directs traffic to his suite of other pollution-related offerings: Face masks, air filters, and an app that tracks air quality.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  The commoditization of natural resources
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 When I talk to Lam, he’s preparing for the Christmas of his industry.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “It’s pollution season,” he says. “Come November, the weather gets colder and the coal plants heat up in Asia. Pollution jumps, and our sales jump. It’s a yearly ritual for us.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In China, residents like Xiu Wang brace for the thickening of the air with particulate matter, the black nose-blows, the coughing, the masks.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Of the
                 <a style="color: #ed4d1f; text-decoration: none;">
                  500 cities
                 </a>
                 with the worst air pollution, China occupies 285 spots. Nearly 40% of China’s population is subjected to air that is, by
                 <a style="color: #ed4d1f; text-decoration: none;">
                  Air Quality Index
                 </a>
                 standards, “very unhealthy” or “hazardous” — so much so, that a
                 <a style="color: #ed4d1f; text-decoration: none;">
                  2015 study
                 </a>
                 found air pollution accounts for 1.6m deaths in China per year.
                </p>
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                 Nearly the entirety of Northern China breathes air that is unhealthy or hazardous  (Zachary Crockett/The Hustle, via AQICN.org)
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                 In a warehouse in Canada, Vitality is ramping up production.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Lam envisions a future where China’s residents will cart around 8-hour canisters of Canadian mountain air, breathing intermittently through nozzles. He’s currently looking into the viability of refill stations, where people could “tap their credit card and get their tanks refilled.”
                </p>
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                 “I want to be known as the king of air,” he
                 <a style="color: #ed4d1f; text-decoration: none;">
                  told
                 </a>
                 <em>
                  The Guardian
                 </em>
                 . “I want to be the first person in the world to sell people air.”
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 A Vitality
                 <a style="color: #ed4d1f; text-decoration: none;">
                  video ad
                 </a>
                 from 2016 pitches us a resource-deprived dystopia.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Shots of polluted cities are intertwined with images of purity: Mountains, trees, children blowing out birthday candles. It is a world in which the key element of life is a monetized “experience” — and Vitality is the gatekeeper.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 “Turn your face to the wind,” coos the narrator. “Suddenly, you know you’re alive.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In Beijing, Xiu Wang takes a breath of fresh air from a can.
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                     ON OUR WEBSITE
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                 <strong>
                  Need a freelancer?
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                 Join the club. We all do. And the bat symbol we’ve been flying at night isn’t exactly working.
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If you’ve ever had to find a whip-crack designer, writer, marketer, accountant,
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                  you-name-it
                 </em>
                 on a tight timeline, you know it’s no walk in the freelance park.
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 And there’s no way you’re settling for a $5 hire when your business is on the line -- you need the
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                 your local talent pool has to offer.
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                  A local freelance headhunter at your service
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                 <a style="color: #ed4d1f; text-decoration: none;">
                  LinkedIn ProFinder
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                 helps you find and hire top freelancers in your area. Whether it’s creative, marketing, or financial help, ProFinder has the contacts -- more than 70,000 of them.
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Just tell them a bit about the project, and in less than 24 hours, you’ll have up to
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                 from vetted professionals near you.
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                 <a style="color: #ed4d1f; text-decoration: none;">
                  ProFinder
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                 is the network you need to take on anything. Brochures for the new product launch? Tri-folded. An accountant to prepare 2018 taxes? Checkbox’ed. A marketer for your Etsy side-hustle selling woven Nalgene holders?
                 <em>
                  It’s a wrap.
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Not in the market for a freelancer because you ARE a freelancer? Let
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                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
                 <strong>
                  Weekend Recap
                 </strong>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Miss an email this week? Here’s a rundown of our top headlines from the past 7 days:
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  1. WORDPLAY OF THE WEEK:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   The truth shell set you sea
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 StarKist Co. agreed to plead guilty to a felony price-fixing charge as part of a near industry-wide collusion scandal involving the… wait for it…
                 <em>
                  Tuna Council.
                 </em>
                 You know, the BIG 3 of the canned-tuna industry?
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  2. OUR FAVORITE:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Patagonia doubles down on ‘morality marketing’
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 For the first time in its corporate history, Patagonia endorsed 2 Senate candidates -- a move that, while unprecedented in the corporate world, couldn’t be more on brand for the stylish outdoor benefit corporation.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  3. ‘TODAY I LEARNED’:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Blockchain engineers are a hot commodity
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Not totally surprising, but according to a study done by a tech recruitment firm, demand for blockchain engineering roles have hiked 400% since 2017 -- making it the second-highest-paying specialized engineer role behind developers in AI.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  4. OLD DOG, NEW TRICKS:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Uber aims to have food delivery drones in the skies by 2021
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Pressure continues to mount for the ride-hailing giant as it eyes a 2019 IPO. Now, Uber and it’s crafty PR team are looking to get people buzzing about the company’s highly ambitious goals of dropping burritos from the sky by 2021 to prove it can grow and be profitable.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  5. TECH TROUBLES:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   No one can agree on who self-driving cars should save in crashes
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As the world prepares itself for a life with fully-autonomous vehicles (whenever that day actually comes), a study done by MIT shows just how complex the ethics of global self-driving car technology really is.
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                   Now Playing:
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                    <strong>
                     Air, Talking Heads
                    </strong>
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                   . Some people say not to worry about the air...
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                    SHARE THE HUSTLE
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                        <img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP3p:k-rv_m9Iqq2HwlIPlNJzKjZul1VLQ3inGZkz0A_rE4Q" style="padding-bottom: 10px; width: 60px;"/>
                       </a>
                       <br/>
                       Zack Crockett
                       <br/>
                       <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
                        NEWS WRITER
                       </span>
                      </td>
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                        <img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP3p:k-rv_m9Iqq2HwlIPlNJzKjZul1VLQ3inGZkz0A_rE4Q" style="padding-bottom: 10px; width: 60px;"/>
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                       Wes Schlagenhauf
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                        NEWS WRITER
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                       <br/>
                       Conor Grant
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                        NEWS WRITER
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                       </a>
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                       Kolby Hatch
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                        AD WRITER
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                     Lindsey “brb, bottling dust” Quinn
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                     MANAGING EDITOR
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                    Aaron Abohtel, Air Salesman
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                    <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
                     Air Salesman
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