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Women’s health and well-being is on pace to become a $50B industry by the year 2025. Investors, say hello to ‘femtech'.
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The Hustle
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Sponsored by
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
The femtech market is expected to reach $50B by 2025
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to
<a style="color: #ed4d1f; text-decoration: none;">
<em>
Forbes
</em>
</a>
<em>
,
</em>
only 10% of global investment goes to female-led startups -- that’s horrendous -- but, today, we’re going to let positivity win.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Research firm Frost & Sullivan forecasts the women’s health market to reach $50B by 2025 -- an industry (for better or worse) that is making a name for itself as
<a style="color: #ed4d1f; text-decoration: none;">
“femtech.”
</a>
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
‘Femtech’ worldwide
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The femtech industry is currently made up of at least 200 startups globally that focus on women’s health, and are primarily female led and founded.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The term encompasses a subset of apps and gadgets that focus on amplifying a woman’s well-being, from hormone tracking birth control apps to female-targeted condoms.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Or, for example, Elvie, a company that recently launched a wireless breast pump (a product that New Zealand’s prime minister said “made it possible” to do her job only
<a style="color: #ed4d1f; text-decoration: none;">
6 weeks
</a>
after giving birth).
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
There have been some snags…
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Most notably around Natural Cycles, a contraceptive tracking app, after
<a style="color: #ed4d1f; text-decoration: none;">
37 users
</a>
became pregnant while using the apps. Months later its advert touting its “highly accurate” service was pulled from Facebook in the UK after it was deemed
<a style="color: #ed4d1f; text-decoration: none;">
misleading
</a>
by the advertising standards agency.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Luckily, that hasn’t stopped the industry from rolling: The hormone tracking app, Moody Month, and the ovulation calculator Flo Health both recently clocked in at $200m valuations.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Is women’s health finally getting a fair shake in tech?
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Let’s not count our eggs before they hatch, but, according to
<em>
The
</em>
<em>
Guardian,
</em>
developers in femtech are confident the growing industry will continue to bring more women into the scientific research fields and break down taboos around the needs of the female body.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Meanwhile, venture firms are starting to invest more meaningfully in women’s health and wellness startups, including Portfolia, the world’s first femtech-specific fund (financed by nearly all female investors), which expects to invest nearly $4m in 6 femtech startups this year.
</p>
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<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Direct-to-consumer dynamo Allbirds soars to $1.4B valuation on some sweet kicks
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Silicon Valley’s wool sneaker darling Allbirds raised a $50m Series C at the end of last week, bringing its valuation to
<a style="color: #ed4d1f; text-decoration: none;">
$1.4B
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Building on the success of brands like Bonobos and Warby Parker, the shoemaker is a poster child for the staying power of the direct-to-consumer business model -- and how much it’s evolved in the past 10 years.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Now, Allbirds is on track to out-Warby Warby
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
First, Bonobos built a D2C clothing empire in 11 years before selling to Walmart for
<a style="color: #ed4d1f; text-decoration: none;">
$310m
</a>
, then Dollar Shave Club sold to Unilever for
<a style="color: #ed4d1f; text-decoration: none;">
$1B
</a>
in just 5.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And, of course, there’s D2C OG Warby Parker, which has opted to stay private, raising
<a style="color: #ed4d1f; text-decoration: none;">
$290.5m
</a>
over 8 years to hit a
<a style="color: #ed4d1f; text-decoration: none;">
$1.75B
</a>
valuation.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But Allbirds has outpaced them all, hitting a $1.4B valuation in just 3 years after raising
<a style="color: #ed4d1f; text-decoration: none;">
$77.5m
</a>
.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
’Birds in flight
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Allbirds’ value tripled in just 13 months after raising a
<a style="color: #ed4d1f; text-decoration: none;">
$17.5m
</a>
round last year, thanks to their refreshingly simple business model: Allbirds sells shoes made of wool or wood for $95. That’s it.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Eventually, as it grows where no D2C startup has grown before, Allbirds will decide whether or not to IPO. But for now, Allbirds founder Joey Zwillinger
<a style="color: #ed4d1f; text-decoration: none;">
tells
</a>
<em>
The
</em>
<em>
Wall Street Journal
</em>
an IPO is “not desirable for a variety of reasons.”
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Instead, they’ll use their new tickle cash to launch a UK store and
<a style="color: #ed4d1f; text-decoration: none;">
8
</a>
more US stores (on top of their two new US locations) in 2019.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<em>
Disclaimer: Allbirds is an advertiser with the Hustle
</em>
</p>
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Amazon’s recent wage increase shows the drawbacks of a universal $15 minimum
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The movement for a $15 per hour federal minimum wage has
<a style="color: #ed4d1f; text-decoration: none;">
gathered momentum
</a>
in the past year after New York, San Francisco and Seattle passed minimum wage laws, encouraging some companies to follow suit.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But, Amazon’s new
<a style="color: #ed4d1f; text-decoration: none;">
$15
</a>
wage mandate shows that increasing minimum wages across an uneven economic landscape also comes with unexpected negative consequences.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
The many faces of $15
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
One of the issues is that the purchasing power of $15 varies from roughly $11 to $20 across the country based on varied costs of living.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
A $15 wage
<a style="color: #ed4d1f; text-decoration: none;">
equals
</a>
$17.10 in purchasing power at Amazon’s South Carolina fulfillment center, but only $13.57 at a warehouse outside of Seattle, where the company is headquartered.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
What’s the problem with this variability? Well, since the
<em>
median
</em>
wage is below $15 in some places, Amazon employees could suddenly be making more than nurses and other professionals.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And, unless the wages of nurses increase proportionally alongside the mandated increases, many communities could gut local economies by drawing employees away from other jobs and potentially slowing down hiring in other important industries.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
And it also comes with a catch:
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
To finance wage increases, Amazon eliminated employee bonuses and stock awards, causing employees to
<a style="color: #ed4d1f; text-decoration: none;">
claim
</a>
their overall compensation will decrease.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<em>
All right then geniuses, what’s your solution?
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Here’s one proposed idea: Increase employee wages according to their local purchasing power. Sure, it’d be harder for Amazon to implement, but it would also avoid throwing local economies out of whack.
</p>
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I prefer my $15 to be $20
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Lime tried to block the scooter companies who received San Francisco permits… it didn’t work out
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Lime, the Uber-backed scooter startup recently denied the almighty scooter
<a style="color: #ed4d1f; text-decoration: none;">
permit
</a>
in San Francisco, has decided it won’t scoot gentle into that good night.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The company filed for a temporary restraining order against the city, arguing that its selection process was unfair.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In a press release, the company wrote that the city has chosen “2 other less experienced electric scooter companies” and that they should revisit their decision.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Skippin’ and Scootin’
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The “less experienced” companies Lime is referring to are Skip, a company started in DC, and Scoot, an electric moped company gettin’ into the scooter game.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Lime’s restraining order would’ve essentially
<a style="color: #ed4d1f; text-decoration: none;">
blocked
</a>
Skip and Scoot from deploying their products all over the city today, but of course, the restraining order was also
<a style="color: #ed4d1f; text-decoration: none;">
denied
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Now, Lime says it “has no choice but to seek emergency relief in the court.”
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Sometimes nice companies finish first
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The city argues that Lime and Bird deployed scooters in the city before it had created a pilot program for the other companies, while companies like Skip and Scoot
<a style="color: #ed4d1f; text-decoration: none;">
patiently waited
</a>
like good little scooter startups for the city to come up with a plan.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to City Attorney Dennis Herrera’s office, “The SFMTA’s permitting process for the pilot program was thoughtful, fair and transparent.” It also included an appeal process that Lime completely bypassed, opting to go straight to the courts instead.
</p>
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<strong>
What’s the secret to snagging a 92 point Super Tuscan for 50% off?
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
It involves a blood oath, three unopened packs of butterscotch hard candies, and a vinyl copy of Simon & Garfunkel’s
<em>
Sounds of Silence
</em>
… but if you can’t get your hands on those, there is a simpler way.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Introducing
<a style="color: #ed4d1f; text-decoration: none;">
Last Bottle Wines
</a>
, the only service that finds you high-quality wines you’ll actually like at rock-bottom prices (and we mean
<em>
rock-bottom:
</em>
30-70% off retail).
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Each day, a great new red (or white) for just a little green
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
No subscriptions, no middleman, and no
<em>
club etiquette
</em>
. Just a couple
<a style="color: #ed4d1f; text-decoration: none;">
good-hearted fans
</a>
of that sweet, sweet nectar hooking you up with the best stuff they can find.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Each day, Last Bottle Wines serves up one
<a style="color: #ed4d1f; text-decoration: none;">
hand-picked, top-shelf vino
</a>
slapped with a wallet-friendly discount. When it sells out, the deal’s done (often in hours).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But if you do come across a real winner, and they sell out, don’t worry — they’ve also got
<a style="color: #ed4d1f; text-decoration: none;">
First Bottle Wines
</a>
(
<em>
get it?
</em>
), a killer-diller sister site, with a higher-inventory, wide selection, curated wine list that lets you get your paws on whichever wine you loved most.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Click the button below to
<strong>
get a $10 credit
</strong>
, and grab today’s deal while you’re at it: a 92 point Tuscan for $19 from Tenuta San Guido.
<em>
See you in ITALY, folks.
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monday morning review
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<strong>
30 days until Hustle Con East prices increase
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
If you’re the kind of person who likes to throw away money for fun, disregard this message.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
For everyone else, general admission to
<a style="color: #ed4d1f; text-decoration: none;">
Hustle Con East
</a>
ends November 14. That means you have 30 days to get your ticket before prices go up.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Hang out with us in
<a style="color: #ed4d1f; text-decoration: none;">
<strong>
NYC on December 6
</strong>
</a>
to learn startup tactics from top-notch founders like Alex Chung (founder of Giphy), Suzy Batiz (founder of POO~POURRI), and David Wolfe (founder of Leesa) and meet cool people doing big things.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Hustle Con East has all the best things about our flagship Hustle Con West,
<em>
plus
</em>
more hands-on experience with smaller breakout sessions and structured networking.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Not to mention, it’s all going down in New York during peak-holiday cheer time. What more could you want?
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Stop putting it off and get on it.
</p>
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Your wallet will thank us later →
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Now Playing:
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<strong>
Orange Color Queen, Ty Segall
</strong>
</a>
. Energy picks up ⅓ of the way in -- kind of like a Monday.
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0
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SHARE THE HUSTLE
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REFERRALS
</td>
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//ambassadors.thehustle.co/?ref=950fce10a7
</a>
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<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; line-height: 100%;">
YOUR UNIQUE URL
</span>
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<a style="color: #ed4d1f; text-decoration: none;">
<img alt="Zack Crockett" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_zack.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP5X:lnZSQGEwRBKGK0BbXwCpSrzF835UO0yrWHQIxacY-iY" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Zack Crockett
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
NEWS WRITER
</span>
</td>
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<a style="color: #ed4d1f; text-decoration: none;">
<img alt="Wes Schlagenhauf" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ffooter_wes.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP5X:lnZSQGEwRBKGK0BbXwCpSrzF835UO0yrWHQIxacY-iY" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Wes Schlagenhauf
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
NEWS WRITER
</span>
</td>
<td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
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<br/>
Conor Grant
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
NEWS WRITER
</span>
</td>
<td align="center" style="display: inline-block; font-family: 'Courier New',courier,monospace; font-size: 13px; font-weight: bold; line-height: 120%; min-width: 130px; padding: 5px; text-align: center;">
<a style="color: #ed4d1f; text-decoration: none;">
<img alt="Kolby Hatch" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fkolby_footer.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXP5X:lnZSQGEwRBKGK0BbXwCpSrzF835UO0yrWHQIxacY-iY" style="padding-bottom: 10px; width: 60px;"/>
</a>
<br/>
Kolby Hatch
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
AD WRITER
</span>
</td>
</tr>
</table>
</td>
</tr>
<tr style="line-height: 120%;">
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<a style="color: #000000; text-decoration: none;">
Lindsey “I believe I can scoot” Quinn
</a>
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px;">
MANAGING EDITOR
</span>
</td>
<td align="center" style="font-family: 'Courier New',courier,monospace; font-size: 16px; font-weight: bold; line-height: 100%; padding: 20px 0; text-align: center; width: 50%;">
Don Chase Katz
<br/>
<span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
Dog Trainer
</span>
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SUBSCRIBE
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771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES
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•
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6 years, 11 months ago - news@thehustle.co
Women’s health and well-being is on pace to become a $50B industry by the year 2025. Investors, s...