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  <div id="PreHeader" style="display: none !important; mso-hide:all;">
   How many of these trends did you predict? Escape the trend treadmill and double down on engagement with these strategies for copy and design.
  </div>
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                      <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                       The definitive marketing email.
                       <br class="k-br"/>
                      </h3>
                      <br/>
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       April 30, 2024
                      </span>
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             <div style="text-align: center; list-style-position: inside">
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             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Today, we’re breaking down marketing trends and how you can take advantage of the right ones, and avoid the duds.
             <br/>
             <br/>
             From the rise of the dark side…oops,
             <em>
              dark mode…
             </em>
             to lockdowns on cookies and retro fonts, these trends aren’t just for fun—they’ll have BIG implications for your 2024 strategy. Let’s explore the most effective applications, the trends you can leave behind, and the reason why these changes can be so effective.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
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             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                This year’s trends are shaping the future of email
               </a>
              </li>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Leave these email trends in the rearview
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Spring clean your email templates
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to survive mobile global domination
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                An email blast from the past
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="ThisYearsTrends" name="ThisYearsTrends" style="color:#0270DE;" title="ThisYearsTrends">
             </a>
             FEATURED
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             This year’s trends are shaping the future of email
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             Buckle up! Based on the changes we saw last year, 2024 is going to be a rollercoaster ride through bots, privacy pirates, and inbox overload. But fear not, here are our picks for the most impactful trends:
             <br/>
             <br/>
             <strong>
              #1 - Gather first-party data
             </strong>
             <br/>
             Tighter privacy regulations, cookie blocking, 
and unreliable third-party event tracking are making accurate data harder to come by in 2024. This is where
             <em>
              first-party data
             </em>
             comes in. Gathering data directly from users increases accuracy and reduces the creep factor of personalized marketing.
             <br/>
             <ul>
              <li>
               Ask for information during the signup process.
              </li>
              <li>
               Adding a check box or drop-down selection for industry, location, or interests
              </li>
              <li>
               Send out small quizzes on product or content preferences
              </li>
             </ul>
             <br/>
             <strong>
              #2 - Don’t fear AI awesomeness
             </strong>
             <br/>
             AI can work 
with logic-based email rules to send ultra-relevant emails, increasing conversion rates by as much as
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              180%
             </a>
             . AI tools can also help generate ideas for new subject lines and preview 
text, analyze consumer data, and help us better understand metrics.
             <br/>
             <br/>
             <strong>
              #3 - Come to the Dark Side
             </strong>
             <br/>
             Dark mode usage is up
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              34% on Apple Mail clients
             </a>
             . But dark mode drastically changes
how emails are displayed, and (even worse) it's not consistent. Some platforms fully invert colors, and some just add a dark background.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fdark-mode-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzEwMDUuMzcyOTU1Nn0:1toLfR:H9EkG6lftqilOcd0H3OccMvBmvv-GSusIQWzHQRHdW8" style="width:552px;max-height:655px;vertical-align:middle;" width="552"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             Optimize for dark mode:
             <br/>
             <ul>
              <li>
               Add a border to transparent icons (like logos)
              </li>
              <li>
               Use high-contrast colors on text and CTAs
              </li>
              <li>
               Make sure your ESP has your back with built-in previews for dark mode across different clients (like Delivra 💁‍♀️).
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center">
              What does 2024 mean for the email marketing world? What trends are changing the way we market? Find the answers in this blog post from Delivra,
              <a style="text-decoration:underline;color:#0270DE;" target="_blank">
               8 Trends Shaping the Future of Email.
              </a>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="LeaveTheseEmailTrends" name="LeaveTheseEmailTrends" style="color:#0270DE;" title="LeaveTheseEmailTrends">
             </a>
             SLIP-UPS AND SILVER LININGS
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             Leave these email trends in the rearview
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             It’s easy to get caught up in trends, but nothing will ever beat relevant and original content. True to their name, trends come and go, but here’s our list of outdated "best practices" that
             <em>
              really
             </em>
             need to go.
             <br/>
             <br/>
             <strong>
              🚫 Counting on AMP
             </strong>
             <br/>
             Accelerated Mobile Pages (AMP) is an open-source 
technology that lets email marketers send interactive emails. While it may sound snazzy, it isn’t supported by every email client—the risk of faulty emails is too high.
             <br/>
             <br/>
             <strong>
              ❌ Following blanket rules
             </strong>
             <br/>
             Ah, the dreaded spam trigger words, emojis, and capitalization fears. Don’t zero in on arbitrary lists of prohibited words that are subject to change. It’s more worth your time to test different subject lines and content variations, and then check your performance data. It's time to embrace the nuance: context is 
key.
             <br/>
             <br/>
             <strong>
              📬 Avoiding Gmail's categories
             </strong>
             <br/>
             The infamous Gmail Promotions tabs.  Marketers spend so much time trying to dodge Promotions when open and click-through rates can be 50% higher compared to the primary inbox.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Keep your eyes on the prize and don’t get bogged down by trends that don't hold up, this article from Social Media Examiner
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               debunks more email marketing 
myths
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="SpringCleanYourEmailTemplates" name="SpringCleanYourEmailTemplates" style="color:#0270DE;" title="SpringCleanYourEmailTemplates">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Spring clean your email templates
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             Email marketing magic happens when design and copy go hand in hand. Take advantage of the following design trends to maximize the impact of your email templates:
             <br/>
             <br/>
             <strong>
              #1 - Refresh your CTAs
             </strong>
             <br/>
             Personalized CTA buttons perform
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              202%
             </a>
             better than standard and impersonal ones. Give the people what they want! Use first-person language e.g Buy now → “Claim my discount”
             <br/>
             <br/>
             <strong>
              #2 - Go retro
             </strong>
             <br/>
             Remember the good ol' days? 
Well, they're back! Nostalgia design and phrases evoke emotions linked to fond memories and resonate with subscribers across different generations.
             <br/>
             <br/>
             Before you start, research the era that you want to reproduce. Specific color palettes, typefaces, and design elements provide authenticity. (And, only follow through if it makes sense for your brand—a yay for startups, a nay for big serious businesses.)
             <br/>
             <br/>
             <strong>
              #3 - Say it louder
             </strong>
             <br/>
             Enhance your copy (and design) with creative typography. It draws the eye to your 
message and can boost your accessibility practices in templates where you want to minimize your dependency on images.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Incorporate these elements and get excited because your campaigns are about to get a whole lot cooler in 2024! 🚀✨ Explore further with this deep dive on
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               email design trends for 
2024
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToSurviveMobileGlobalDomination" name="HowToSurviveMobileGlobalDomination" style="color:#0270DE;" title="HowToSurviveMobileGlobalDomination">
             </a>
             TRIED &amp; TRUE
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             How to survive mobile global domination
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             Mobile has and will continue to dominate the marketing trend cycle. The good news is, these trends tend to improve your subscribers’ mobile experience—which is more good news for your metrics. Here’s how we’d hop on the bandwagon with mobile-first copy and design:
             <br/>
             <br/>
             <strong>
              📝 Mobile-friendly subject 
lines
             </strong>
             <br/>
             Think bite-sized brilliance. Mobile devices show as little as 30 characters of a subject line compared to the full 60-character limit you get on a desktop.
             <br/>
             <br/>
             <strong>
              💡Optimal organization
             </strong>
             <br/>
             Mobile users are all thumbs. Give your links and buttons room to breathe because white space isn't just for show—it's functional for easier tapping and clicking.
             <br/>
             <br/>
             <strong>
              🔘 Buttons for the win
             </strong>
             <br/>
             Swap out text links for big, bold buttons. For mobile subscribers using their thumbs to scroll through emails, 
more clickable real estate means more chances for engagement. It's all about maximizing your impact!
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Want to read more? We can’t help it, we’re going to recommend the
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               blog post from Designmodo
              </a>
              on email design trends yet again—seriously, it’s worth a look.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AnEmailBlastFromThePast" name="AnEmailBlastFromThePast" style="color:#0270DE;" title="AnEmailBlastFromThePast">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             An email blast from the past
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Ffeatured-email-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzEwMDUuMzczMTcxNn0:1toLfR:H9a0iFqWW8PW0_EJezPAdIwqDAHA3fTmEiqCs8TPa94" style="width:552px;max-height:1258px;vertical-align:middle;" width="552"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Here’s your chance to see some of the 2024 trends in action. This email from Blume manages to leverage multiple trends while keeping their design cohesive. Check out the 2000s font, nostalgic UI design of the pop-up, and calming color palette.
             <br/>
             <br/>
             The shadow outline on each CTA blends in with the other 
design choices while also making the button pop. Blume is also catching everyone’s attention with a GIF animation, it adds another layer of personal touch and brings to life the faces behind the brand—a great re-engagement strategy.
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
             </h3>
            </td>
           </tr>
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             <table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
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                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; 
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            <td class="snippet td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
              <tbody>
               <tr style="padding-top:24px;padding-bottom:48px">
                <td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="33%"/>
                   <col width="33%"/>
                   <col width="33%"/>
                  </colgroup>
                  <tbody>
                   <tr style="padding-top:4px;padding-bottom:4px">
                    <td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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11 months ago - marketing@delivra.com
2024 Email marketing trends incoming 🌊
How many of these trends did you predict? Escape the trend treadmill and double down on engagemen...
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