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   Building automations to save you time and effort down the road also has advantages for your audience.
  </div>
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                      <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                       The definitive marketing email.
                       <br class="k-br"/>
                      </h3>
                      <br/>
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       October 30, 2024
                      </span>
                     </div>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello fellow marketers,
             <br/>
             <br/>
             We’re kidding! We would never leave you without the tips. Ready to take your email marketing to the next level? Let’s talk about a little thing called automation. Imagine setting up your campaigns once and then watching them work their magic while you sip your favorite coffee. Sounds dreamy, right?
             <br/>
             <br/>
             But wait, there’s more! 49% of sales and marketing professionals listed "time savings of repetitive tasks" as one of the
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              top three advantages of automation
             </a>
             ? 45% of those markets said
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              improved efficiency and ROI
             </a>
             was their next biggest advantage. Now, we know setting up automation might seem daunting, but trust us, the results are oh-so-worth it. Not only does it save you time (and 
sanity), but it also ensures your messages hit the right inboxes at the right times. Talk about a win-win! While we have discussed the general guidelines for automations before, we wanted to give you a practical roadmap to get started. Your future self will thank you!
             <br/>
             <br/>
             Happy automating! 🎉
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Embrace the magic of customer journey mapping
               </a>
              </li>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Use AI to boost your email automation outlines
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Crash course for building email automations
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Refine campaigns by dodging mistakes
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="EmbraceTheMagicOfCustomerJourney" name="EmbraceTheMagicOfCustomerJourney" style="color:#0270DE;" title="EmbraceTheMagicOfCustomerJourney">
             </a>
             FEATURE 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Embrace the magic of customer journey mapping
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             To get anywhere, you need to know where you’re going. Mapping out your customer journey is the crucial first step in building a successful marketing automation strategy. Think of it as creating a treasure map that guides your customers from their first encounter with your brand to becoming loyal fans. Here's why 
it's essential and a how-to roadmap to get started:
             <br/>
             <br/>
             <strong>
              #1 - Study your customers
             </strong>
             <br/>
             Understand their likes, needs, and behaviors. There’s a variety of ways to do this including collecting data on site interactions or content engagement and gathering first-party data through surveys.
             <br/>
             <br/>
             <strong>
              #2 - Identify journey stages
             </strong>
             <br/>
             For example, when and how do people first learn about your brand? What steps do they take before their first purchase? Being aware of these stages can help you notice a specific area 
where subscribers tend to drop out of the funnel.
             <br/>
             <br/>
             <strong>
              #3 - List successful touchpoints
             </strong>
             <br/>
             Note interactions that engage or convert (or don’t), whether through email, social media, or your website. This gives you the ability to contact subscribers in a way that is most likely to be successful…and not annoying.
             <br/>
             <br/>
             <strong>
              #4 - Spot opportunities
             </strong>
             <br/>
             Identify areas for improvement and opportunities to enhance the customer experience. Where is there a lack of touchpoints? Where do leads drop out of your 
funnel—could you provide an incentive at that point?
             <br/>
             <br/>
             <strong>
              #5 - Craft tailored messages
             </strong>
             <br/>
             Design messages that cater to each stage of the journey. The more you show readers content they are interested in, the more likely you are to avoid the dreaded unsubscribe.
             <br/>
             <br/>
             <strong>
              #6 - Continuously improve
             </strong>
             <br/>
             Regularly review and update your map based on new data and feedback. This makes your process more efficient and continually refining and personalizing their customer experience shows your subscribers that you 
care.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
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             <div style="text-align: center; list-style-position: inside">
              By mapping your customer journey, you transform your email marketing from a chaotic approach to a precision-guided campaign. Dive into this process, and you'll see how
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               automation not only saves you time
              </a>
              but also boosts your engagement and sales. Happy mapping! 🗺️🚀
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="UseAIToBoostYourEmailAutomation" name="UseAIToBoostYourEmailAutomation" style="color:#0270DE;" title="UseAIToBoostYourEmailAutomation">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             Use AI to boost your email automation outlines
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             Incorporating AI into building automations can revolutionize the way you plan and execute your campaigns. Imagine having a tireless assistant that can help you ideate, outline, and even refine your email automations. Or most importantly, dodge writer's block.
             <br/>
             <br/>
             <strong>
              How to use AI to outline what you 
need
             </strong>
             <br/>
             <br/>
             Getting started with ChatGPT is straightforward. Here’s is an example prompt you can use to outline your email automations:
             <br/>
             <br/>
             <div style="margin-left: 30px">
              <strong>
               Prompt:
              </strong>
              "Create a follow-up email sequence for a webinar."
              <br/>
             </div>
             <br/>
             <strong>
              Here’s what Chat GPT gave us in return:
             </strong>
             <br/>
             <br/>
             <div style="margin-left: 30px">
              <strong>
               Step 1:
              </strong>
              Thank You Email
              <br/>
              <ul>
               <li>
                <strong>
                 Trigger:
                </strong>
                Immediately after registration
               </li>
               <li>
                <strong>
                 Content:
                </strong>
                Thank you for registering, event 
details
               </li>
              </ul>
             </div>
             <div style="margin-left: 30px">
              <strong>
               Step 2:
              </strong>
              Reminder Email
              <br/>
             </div>
             <div style="margin-left: 30px">
              <ul>
               <li>
                <strong>
                 Trigger:
                </strong>
                1 day before the webinar
               </li>
               <li>
                <strong>
                 Content:
                </strong>
                Reminder of the event, link to join
               </li>
              </ul>
             </div>
             <div style="margin-left: 30px">
              <strong>
               Step 3:
              </strong>
              Post-Webinar Follow-Up
              <br/>
             </div>
             <div style="margin-left: 30px">
              <ul>
               <li>
                <strong>
                 Trigger:
                </strong>
                1 hour after the webinar
               </li>
               <li>
                <strong>
                 Content:
                </strong>
                Thank you for attending, link to replay
               </li>
              </ul>
             </div>
             <div style="margin-left: 30px">
              <strong>
               Step 4:
              </strong>
              Feedback Request
              <br/>
             </div>
             <div style="margin-left: 30px">
              <ul>
               <li>
                <strong>
                 Trigger:
                </strong>
                1 day after the webinar
               </li>
               <li>
                <strong>
                 Content:
                </strong>
                Request for feedback, survey link
               </li>
              </ul>
             </div>
             <div style="margin-left: 30px">
              <strong>
               Step 5:
              </strong>
              Product Pitch
              <br/>
             </div>
             <div style="margin-left: 30px">
              <ul>
               <li>
                <strong>
                 Trigger:
                </strong>
                3 days after the webinar
               </li>
               <li>
                <strong>
                 Content:
                </strong>
                Related product pitch, special offer
               </li>
              </ul>
             </div>
             Using this strategy frees you up to put your 
focus where you need it. To write an effective prompt, include details about the goal, audience, and funnel stage.
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="CrashCourseForBuildingEmail" name="CrashCourseForBuildingEmail" style="color:#0270DE;" title="CrashCourseForBuildingEmail">
             </a>
             TRIED &amp; TRUE 💪
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Crash course for building email automations
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             If you found this content helpful, we have even more resources for you. Before you proceed with your greatness, here are some tips you really can’t ignore:
             <br/>
             <ol>
              <li>
               <strong>
               </strong>
               <strong>
                Personalize everything:
               </strong>
               Tailor emails to each recipient’s preferences and behaviors.
              </li>
              <li>
               <strong>
                Send at the 
right time:
               </strong>
               A/B test to find the perfect send times.
              </li>
              <li>
               <strong>
                Segment smartly:
               </strong>
               Break your list into smaller, targeted groups.
              </li>
             </ol>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#E2E8F6;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fdrip-campaigns-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzM4MDQuNTcyMjAwM30:1toMOa:ZGqBRNHrdH2cDVqEH8JhfDB8gPJ7WNp1y-x8N9EGx-g" style="width:520px;max-height:497px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Want to learn more about how to master drip campaigns and build automations that convert? We’ve got you covered!
             <br/>
             Unlock a free Crash Course in Automated Campaigns that gives you an intro into the 7 essential automated drip campaigns that every marketer should know. Here’s what you’ll get:
             <br/>
             <ul>
              <li>
               <strong>
                Pro 
tips:
               </strong>
               Expert advice on building drip campaigns that every email marketer should know.
              </li>
              <li>
               <strong>
                10 free workflow templates:
               </strong>
               Copy our step-by-step automation workflows to save time when building your own.
              </li>
              <li>
               <strong>
                Avoid major mistakes:
               </strong>
               Trusted advice tailored to each campaign type.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              👉
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Get lesson #1 sent to your inbox
              </a>
              and start mastering drip campaigns today!
             </div>
            </td>
           </tr>
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            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="RefineCampaignsByDodgingMistakes" name="RefineCampaignsByDodgingMistakes" style="color:#0270DE;" title="RefineCampaignsByDodgingMistakes">
             </a>
             SILVER LINING SLIP-UPS 🌤️
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Refine campaigns by dodging mistakes
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             <em>
             </em>
             Email marketing automation can be a game-changer for your campaigns, but only if done right. Let’s dive into common pitfalls, by addressing them early you can save the trouble later and start strong.
             <br/>
             <br/>
             <strong>
              #1 - Don’t take a single-channel approach
             </strong>
             <br/>
             <br/>
             Focusing on one channel might 
seem straightforward, but it limits your reach and effectiveness. Your customers interact with your brand across various touchpoints—email, SMS, social media, and more.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Adopt a multichannel strategy. Leverage data from all touchpoints to create seamless, timely communications. By doing so, you can
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              boost revenue by up to 35%, improve app retention rates by 46%, and enhance conversion rates by 49%
             </a>
             . Consistency and integration across channels ensure you deliver a cohesive brand 
experience.
             <br/>
             <br/>
             <strong>
              #2 - Ignoring data-driven insights
             </strong>
             <br/>
             <br/>
             Your data is gold. Failing to utilize it means missing out on personalization opportunities that can significantly enhance engagement and conversions.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Collect and analyze demographic, behavioral, and transactional data. Use these insights to tailor your campaigns to individual preferences and behaviors. Personalization can boost revenue by up to 15% and make your emails far more relevant to your audience.
             <br/>
             <br/>
             <strong>
              #3 - Avoid 
focusing on quantity over quality
             </strong>
             <br/>
             <br/>
             Sending out more emails might seem like a good strategy, but bombarding your audience with promotions can lead to fatigue and disengagement.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Focus on proper segmentation and personalization of content. Really pay attention to your customer journey and data when you set up automations. We already mentioned how much personalization can impact revenue, but remember sometimes what you don’t send is as important as what you do. Overwhelming readers is the fast lane to
the unsubscribe button.
             <br/>
             <br/>
             By avoiding these mistakes, you’ll not only create more efficient automations but also deliver more personalized, engaging, and profitable email campaigns.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
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              Did a friend forward you this email?
             </h3>
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