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<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc2OTg1Nn0:1toLfE:3E8_SGq1mkczmSzSqbjGR-bWNV5SdJ3lnoy2umKm_vs" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
<td colspan="3" rowspan="1" style="vertical-align:middle;text-align:center;width:60%;line-height:1.2;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<img alt="" class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3MDk4OH0:1toLfE:tnh5dKHpi3O_7acZBuSLesPOO0OHbbRdR8y-3E1Q_Ak" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<span style="color:#FFFFFF">
<br/>
</span>
<span style="color:#FFFFFF">
<span style="color:#16233E">
</span>
</span>
</h3>
<div style="text-align: center; list-style-position: inside">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
The definitive marketing email.
<br class="k-br"/>
</h3>
<br/>
<span style="font-size:16px;font-family:DM Sans,sans-serif">
May 8, 2024
</span>
</div>
<span style="color:#FFFFFF;font-size:20px;font-variant-ligatures:common-ligatures;background-color:#6699FF">
</span>
</td>
<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3MjUyOX0:1toLfE:19lFmg0OVBHXdfjall_wYNo0GpdByf3AqWlsK0AtaMQ" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
</table>
<!--[if gte mso 9]></td></tr></table></div></div></v:textbox></v:rect><![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:48px 24px 12px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fmeme-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3NDA1NX0:1toLfE:zx_Y-0p4L8t1Kv-SvDlCoGLiUgEUl2B4hmOPRM4kUa0" style="width:552px;max-height:528px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;width:100%;line-height:1.5;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
</div>
<span style="font-size: 20px">
<strong>
</strong>
</span>
Let's talk about the power of GIFs and images. Is it pronounced “giffs” or “jiffs”? That's too much of a hot-button esoteric issue for our taste.
<br/>
<br/>
But we do know how effective GIFs can be for raising your engagement metrics. Using these lightweight animations can
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
increase email click-through rates by a whopping 42%
</a>
.
<br/>
<br/>
So, why are they so effective?
<br/>
<br/>
Well, besides motion graphics causing your subscribers to smile or stop their scroll, they also boost
engagement, increase click-through rates, and give your brand that extra pop! So, without further ado, it's time to unleash your creativity and let GIFs do the talking! 🚀
<br/>
<br/>
<strong>
— The Inbox team
</strong>
<div style="text-align: left">
<em style="font-size: 14px">
</em>
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
<span style="font-size: 14px">
SKIP THE SCROLL
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
<ul>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
The art of finding the perfect GIF (and why you should care)
</a>
</li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
</a>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
Our troubleshooting guide to make your GIFs all fun and games
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
3 places you can use GIFs for good
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
3 technical tips for embedding images
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
The 2024 GIF awards
</a>
</li>
</ul>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="TheArtOfFindingThePerfectGIF" name="TheArtOfFindingThePerfectGIF" style="color:#0270DE;" title="TheArtOfFindingThePerfectGIF">
</a>
FEATURED
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The art of finding the perfect GIF (and why you should care) 🧐
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
Are GIFs relevant in email marketing? The resounding answer: YES! However, determining their appropriateness for your brand and message is crucial. Here's why they matter and how to get the most out of them (this goes for still images too).
<br/>
<br/>
GIFS are great for:
<br/>
<ul>
<li>
<strong>
Storytelling in-context
</strong>
<br/>
Instead of including an outbound link to a hosted video, GIFs keep readers in the email and can convey more than a static image.
</li>
<li>
<strong>
Boosting engagement
</strong>
<br/>
Regularly refreshing your visual content sustains subscriber engagement and prevents monotony.
</li>
<li>
<strong>
Humanize your brand
</strong>
<br/>
GIFs are emotive powerhouses, they can convey nuanced messages or showcase brand identity in ways that text or static visuals can't match. And, what better way to connect with your audience than by making them
laugh? It’s textbook personalized marketing.
</li>
</ul>
But, your GIF won’t be effective if you forget to:
<br/>
<ul>
<li>
Understand your audience and what resonates with them
</li>
<li>
Align with your brand—who are you to your audience? Does humor (or seriousness) make sense?
</li>
<li>
Opt for high-resolution visuals, pixelation might detract from professionalism
</li>
<li>
Adhere to copyright regulations and prioritize licensed or royalty-free content
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center">
Armed with these strategies, you'll elevate your email marketing visuals to new heights! Where are email marketers finding their GIFs? Find images and GIFs galore with
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
GIPHY
</a>
,
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Know your meme
</a>
,
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Open Verse
</a>
, or create your own with
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Imgflip
</a>
.
<a style="text-decoration:underline;color:#0270DE;" target="_blank">
</a>
</div>
</td>
</tr>
<tr>
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="Promo-25%annual" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="Promo-25%annual" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F1664166d7a065499899a492e8fad41fc.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3NTU1N30:1toLfE:3N6SXKImi1tDtIoJc-uyy06oApkfp09x3P_MUw_4YJw" style="width:600px;max-height:1000px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
<!--<![endif]-->
</tr>
<tr>
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="Promo-25%annual" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="Promo-25%annual" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FPromos%252Fheading.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3NjY1Nn0:1toLfE:QiKNRBncVbC7_b1jjn95dMnhISZ5DF4S41PFn7HqrME" style="width:600px;max-height:200px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="OurTroubleshootingGuideToMakeYourG" name="OurTroubleshootingGuideToMakeYourG" style="color:#0270DE;" title="OurTroubleshootingGuideToMakeYourG">
</a>
MARKETER’S PLAYBOOK 📚
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Our troubleshooting guide to make your GIFs all fun and games
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
GIFs—more than just fun and games! They’re serious business when it comes to boosting ROI. To harness their power, a little upfront troubleshooting goes a long way, ensuring your images sail smoothly later on.
<br/>
<ul>
<li>
<strong>
Use ideal GIF size and dimensions
</strong>
<br/>
Keep your GIFs lean and mean, aim
for a file size of 0.5 MB to 1 MB, tops. Stick to a width of 600px for compatibility across devices. Keep animations under 15 seconds with no more than 200 frames for smooth sailing.
</li>
<li>
<strong>
Beware the pitfalls of GIFs in email
</strong>
<br/>
Not all email clients are GIF-friendly, especially those old-school versions like Outlook 2007, 2010, and 2013—they'll only show you the first frame. Watch out for data-heavy GIFs that will slow load times faster than you can say "unsubscribe."
</li>
<li>
<strong>
Testing is the backbone of performance
</strong>
<br/>
Test across different email clients to make sure your GIFs look their best for everyone. If GIFs aren't cutting it, consider HTML5 animations or good old static images. Keep an eye on performance metrics like open rates and clicks to fine-tune your GIF game.
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
With these savvy tips and tricks, you'll be slinging GIFs like a pro, boosting engagement and leaving your audience wanting more. If you want to learn more, we found
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Animated GIFs in Email:
A Noob-Friendly Guide
</a>
from Mailmunch.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="PlacesYouCanUseGIFSForGood" name="PlacesYouCanUseGIFSForGood" style="color:#0270DE;" title="PlacesYouCanUseGIFSForGood">
</a>
THE PULSE 🗞
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
3 places you can use GIFs for good
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fbed-bath-and-beyond-final2.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3NzcyOX0:1toLfE:o1bnQQu-VaC6nS-AIukK-zKbgRWlr9ZLcbFPvYpeCsI" style="width:552px;max-height:311px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
GIFs can do more than make you laugh, there’s plenty of practical uses for using animated snippets. If you’re stuck on what types of GIFs to create here are some ideas:
<br/>
<br/>
<strong>
#1 - Demo a process
</strong>
<br/>
If you have a step-by-step process that is hard to explain, use a GIF to show instead of
tell.
<br/>
<br/>
<strong>
#2 - Show a preview
</strong>
<br/>
Turn a snippet of a product launch video into a short GIF. Use it to give your audience a sneak peek and build suspense!
<br/>
<br/>
<strong>
#3 - Highlight a sale
</strong>
<br/>
GIFs can be very memorable so highlight a discount, tease an upcoming event, or make a call to action.
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
We hope this helps you take GIFs a little more seriously, but if you still need more convincing, check out these
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
6 practical newsletter GIFs
</a>
from Easil. 🌟✨
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="TechnicalTipsForEmbeddingImages" name="TechnicalTipsForEmbeddingImages" style="color:#0270DE;" title="TechnicalTipsForEmbeddingImages">
</a>
TRIED & TRUE
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
3 technical tips for embedding images
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
<em>
</em>
If you’re hesitant about hopping on the GIF train, still images are the next best thing. You have two options to add images: attach them as a separate file or embed them within the email content.
<br/>
<br/>
Embedding images is generally the best path for most email marketers (and the default for most modern
email platforms). Why? Because attaching images requires readers to download attachments, which can be a security risk and is sometimes blocked outright by IT departments. 🙅♀️
<br/>
<br/>
Here are 3 technical tips for top-notch performance & deliverability:
<br/>
<br/>
<strong>
#1 - Utilize Content IDs
</strong>
<br/>
Attach images directly to your email’s HTML using unique content IDs, ensuring images pop up even if the recipient is off the grid. It's email magic!
<br/>
<br/>
<strong>
#2 - Try inline embedding
</strong>
<br/>
Use HTML tags to insert
images into the email's DNA, images will load upon opening. This is perfect for smaller images like logos and decorative elements.
<br/>
<br/>
<strong>
#3 - Linked embedding
</strong>
<br/>
Host inmates on a web server and link to them in emails using URLS. When your recipient opens it, their email client fetches those images. This reduces file size but requires an internet connection.
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Each method has its perks and quirks, but for most marketers, embedding images is the MVP move. Say goodbye to pesky attachments and hello to seamless visuals! Check out
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
5 Tips to
protect your performance & deliverability
</a>
from Delivra if you need more info to decide on the perfect method.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="The2024GIFAwards" name="The2024GIFAwards" style="color:#0270DE;" title="The2024GIFAwards">
</a>
KUDOS TO YOU 👏
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The 2024 GIF awards 🏆🥇
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fconverse-final2.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc3OTQzM30:1toLfE:ykkKEcLVlb4awfCW5Uo0dygGv658m6RnH60tLTS6Jc4" style="width:552px;max-height:684px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Welcome to the GIF hall of fame, if you need any extra inspiration for creating an eye-catching campaign, this is it! Check out this compilation from Platformly of the
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
9 Examples of The Best Gifs in Email Marketing
</a>
. These are our highlights:
<br/>
<ul>
<li>
ShoeMint uses a lighthearted GIF that matches the happy messaging and playful socks colors. The animation also draws your attention directly to the product.
Kudos!
</li>
<li>
Converse uses a GIF to make a dramatic entrance and show off its new color schemes.
</li>
<li>
Bed Bath & Beyond creates a GIF product demo so they can show you how effective their space-saver is.
</li>
</ul>
Each example combines playfulness with informative and tactical marketing 👏
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
</td>
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<tr style="padding-top:12px;padding-bottom:40px">
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<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px;
mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF;
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<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
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<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM
Sans,sans-serif;font-size:16px;color:#16233E">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
Click to subscribe
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<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
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<tr>
<td class="snippet td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr style="padding-top:4px;padding-bottom:4px">
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4MDUxM30:1toLfE:U_VaKT-uzSmFfkcYZAT1nCwGh6wQY1lt2eLXkrdDAXQ" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
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</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4MjQ4M30:1toLfE:rY3oJF_NfkFhxV6By8INGDF2YASRV4KuriGLX1XxMek" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:center;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4MzY0fQ:1toLfE:c5szPTsV_Uo-Np2SK2PfYGc-K1EeHXPp9G9op92FqHU" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4NjE2OX0:1toLfE:iA9ouz0k1WMr6l3-hmP0e2wrX9a5_rlao_iuipkMBYE" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4NzYwNH0:1toLfE:mThasH0_2n1ljYPkYjTzfd-ZJNgsrw07eg9udIxhQF4" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:40px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:40px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<strong>
<span style="color:#FFFFFF">
The Inbox is powered by
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</strong>
</td>
</tr>
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<td class="snippet td100 mobilehide" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="50%"/>
<col width="50%"/>
</colgroup>
<tbody>
<tr>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FDelivra_Logos%252Fdelivra-lockups%2528transparent%2529-inverted-1200x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4ODgzfQ:1toLfE:Jt9iORJNZAK6RRxYYkT51K8LmdVfaq6rRZxd0mCuDxA" style="width:284px;max-height:112px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc4OTgzfQ:1toLfE:5mg2qruxWkM2QHEE6EjV9VuPVRMeHPVy9EWq5YfYMyU" style="width:284px;max-height:57px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:12px">
<td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:100%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F629c81933ba058ca1a2fe61483cbd148.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc5MDg4NH0:1toLfE:r02RuiIIX5z5YSXNb1KbAJ0JgdqMxH3vjyeKux8K4AM" style="width:408px;max-height:122px;vertical-align:middle;border:0;" width="408"/>
</a>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:100%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc5MjEwOH0:1toLfE:2Giw4R876ya8q3Y1vbtcIUOabUkmx4vstc4s7-YHesA" style="width:408px;max-height:82px;vertical-align:middle;border:0;" width="408"/>
</a>
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<!--<![endif]-->
</tr>
<tr>
<td class="snippet mobilehide td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:16px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 48px 16px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
</colgroup>
<tbody>
<tr>
<td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc5MzU2fQ:1toLfE:Y6aLT68KHibYQJOhlGmMoyQP9AILOjulN0RXMjLxJbk" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:20%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc5NDY3M30:1toLfE:BxMJ1C2VLe0h124rE0hCon_DCVL2uj19557Dt0GAhzc" style="width:88px;max-height:78px;vertical-align:middle;" width="88"/>
</td>
<td colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzA5OTIuNTc5NjA1Nn0:1toLfE:GTvS5ip15IcXEWO36lTA0FXRtr2v2x8_iY9ag9Espsg" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:16px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide mobilehide" colspan="6" style="text-align:center;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
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10 months, 3 weeks ago - marketing@delivra.com
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