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   The Inbox – Let’s build your 2026 strategy (together)👷‍♀️
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   Reflect, refine, and get ready for your best year yet with this edition of The Inbox.
  </div>
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                      <br/>
                      The definitive marketing 
email.
                     </h3>
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                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       November 24, 2025
                      </span>
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              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello marketers 👋
             <br/>
             <br/>
             As we close out 2025, email marketers all around the world (ourselves included) are in the pits of planning next year’s strategy. We’re all asking ourselves the same questions: What worked? What didn't? And most importantly, how do we use that data to build winning campaigns in 2026?
             <br/>
             <br/>
             Ready to turn last year's insights into next year's action? Let's get planning.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
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             SURVEY
            </td>
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            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 
40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Don’t be shy. Share your marketing goals with us 👀
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             Because we’re planning for 2026 right alongside you—we want your input! Tell us about your email marketing goals so we can share relevant strategies in every issue.
             <br/>
            </td>
           </tr>
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                             <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none;    border: none; display: block; ">
                              Take the survey ›
                             </a>
                             <!--<![endif]-->
                             <!--[if mso]><a href="https://emailrpts.delivra.com/t/48776292/1780358297/107604641/1/1005715/?f5d63f87=VGhlJTIwSW5ib3glMjAtJTIwMjAyNS4xMS4yNA&b44ed14b=YzE1YzVlYWYtYjVjMy00YjQxLTlkMWYtMDQ1NWRhZGY0Nzll&x=9da62fb8" target="_blank" 
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              <strong>
              </strong>
              <div style="text-align: left">
               Thank you for your input! Coming your way in 2026 — editions of The Inbox to help you achieve those goals. 💪
              </div>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#FFF4CE;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#FFF4CE;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Email and SMS marketing: Your year-end audit
               </a>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to turn your 2025 data into 2026 goals
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Planning pitfalls that
derail Q1 success (and how to avoid them)
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="EmailAndSMSMarketing" name="EmailAndSMSMarketing" style="color:#FFF;" title="EmailAndSMSMarketing">
             </a>
             FEATURED 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Email and SMS marketing: Your year-end audit
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fmarketing-silos-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NjM5OTY5MTYuODEzMjI0fQ:1vNYBA:rRLaKkLUNRmY1QPQFs4kpzjE1cxWeIlXWKKI8Kywh7o" style="width:520px;max-height:497px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             It’s time for an honest inbox-to-inbox chat: what did 2025 teach you?
             <br/>
             <br/>
             Your metrics have stories to tell: open rates hint at what resonated, automation stats reveal where workflows succeeded (or stalled), and list health signals whether your audience stayed engaged. A thoughtful year-end audit doesn’t just 
report performance—it builds your 2026 roadmap.
             <br/>
             <br/>
             <strong>
              🎯 Here’s your to-do list:
             </strong>
             <br/>
             <ol>
              <li>
               Which campaigns drove the highest engagement?
              </li>
              <li>
               What automation workflows performed best?
              </li>
              <li>
               Identify where subscribers dropped off and ask
               <em>
                why
               </em>
               .
              </li>
              <li>
               How healthy is your email list? (Think bounce rates, unsubscribes, and inactive subscribers)
              </li>
              <li>
               Which segments responded most strongly to your messaging?
              </li>
             </ol>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              If you’re running into data blind spots, especially between SMS and email,
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               you need to look into unified customer 
profiles
              </a>
              for 2026. Without them, you’re siloing your data and limiting your growth.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToTurnYour2025Data" name="HowToTurnYour2025Data" style="color:#FFF;" title="HowToTurnYour2025Data">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to turn your 2025 data into 2026 goals
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             <strong>
             </strong>
             <strong>
              #1 - Forget vanity metrics like total opens
             </strong>
             <br/>
             High open rates mean nothing if they don't translate to clicks, conversions, or revenue.
             <br/>
             <br/>
             <strong>
              #2 - Don’t overlook behavioral data
             </strong>
             <br/>
             Click paths and 
frequency may not show up in the data you’re automatically tracking but heatmapping websites or emails can be invaluable in shaping new automation triggers or uncovering friction points within existing campaigns.
             <br/>
             <br/>
             <strong>
              #3 - Set conversion-based KPIs
             </strong>
             <br/>
             Set specific, measurable goals like "increase email-driven conversions by 20%" or "boost average order value from email campaigns by 15%."
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              Making data-driven decisions means you’re
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               23x more likely to acquire 
customers
              </a>
              — and 6x more likely to retain them.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="PlanningPitfallsThatDerailQ1" name="PlanningPitfallsThatDerailQ1" style="color:#FFF;" title="PlanningPitfallsThatDerailQ1">
             </a>
             SILVER LINING SLIP-UPS ⛅️
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Planning pitfalls that derail Q1 success (and how to avoid them)
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             <em>
             </em>
             <em>
             </em>
             Even the best-laid plans can go sideways. Here are the most common mistakes marketers make during annual planning—and how to sidestep them.
             <br/>
             <br/>
             <strong>
              Mistake #1: Setting goals without audience input
             </strong>
             <br/>
             <br/>
             You can’t 
improve engagement if you’re guessing what subscribers want. (Hint, hint, respond to our survey!).
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Use quizzes and feedback forms to understand their needs and preferences before you finalize your strategy.
             <br/>
             <br/>
             <strong>
              Mistake #2: Overloading your automation
             </strong>
             <br/>
             <br/>
             Automating a full customer journey (or multiple journeys) without testing can create major issues. A broken automation, a poorly targeted segment, or a glitchy email can tank your results fast.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Roll out your automations slowly. Don’t be afraid to launch with a few core interactions and build them out over the course of the quarter, testing and leveraging new insights along the way.
             <br/>
             <br/>
             <strong>
              Mistake #3: Recycling stale automations
             </strong>
             <br/>
             <br/>
             If your “welcome” or “re-engagement” series hasn’t been updated in a year, it’s time for a refresh.
             <br/>
             <br/>
             <strong>
              The fix:
             </strong>
             Make targeted fixes to existing automations, A/B testing wherever possible. It’s not the flashiest strategy upgrade, but don’t overlook 
these quick fixes, they can make a world of difference.
             <strong>
             </strong>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
              </strong>
              The biggest mistake you can make? Not being prepared to pivot, adjust, or go back to the drawing board. Check out this article about
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               when to pivot your marketing strategy and how to do it right
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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              Did a friend forward you this email?
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