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   Email + SMS = More conversions. Here’s how.
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   Calling all email marketers, here’s how to stay ahead of the AI curve…
  </div>
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                      <br/>
                      The definitive marketing email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       February 26, 2025
                      </span>
                     </div>
                    </td>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello marketers!
             <br/>
             <br/>
             Fewer than
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              5% of people unsubscribe from SMS lists
             </a>
             , while 20% or more of email subscribers opt out each year. This isn’t just a statistic—it’s an opportunity. By integrating SMS with your email marketing, you’re ensuring your message reaches your audience, even if they miss an email. Adding SMS as a touchpoint can help you maximize engagement and drive better results.
             <br/>
             <br/>
             In this issue, we’re diving into the best ways to blend email and SMS for higher conversions. You’ll learn how to structure an effective campaign sequence, how to find the right SMS frequency, and how to avoid common SMS mistakes that could get your messages filtered or ignored.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Why SMS and email are such a dream team
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to blend email and SMS for maximum impact
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                Finding balance: how to send multi-channel messages without losing subscribers
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to avoid the SMS spam trap
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="WhySMSAndEmailAreSuchADreamTeam" name="WhySMSAndEmailAreSuchADreamTeam" style="color:#FFF;" title="WhySMSAndEmailAreSuchADreamTeam">
             </a>
             FEATURE đź“ť
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Why SMS and email are such a dream team
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
             Why combine email with SMS? It’s simple, each has unique strengths! A balanced strategy ensures you reach your audience at the right time, in the right way.
             <br/>
             <ul>
              <li>
               <strong>
                Multiple touchpoints matter
               </strong>
               <br/>
               Consumers are constantly switching between email, text, and social media, so meeting them where they are when they’re ready to engage, is key. Is there too much info in your message for SMS? Switch to email. Got a time-sensitive offer? SMS.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Depth vs. immediacy
               </strong>
               <br/>
               Email delivers in-depth content and nurtures long-term engagement, while SMS provides instant updates, reminders, and high-converting CTAs. People check their phones an average of
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                80 times per day
               </a>
               . SMS is a way to reach consumers, quite literally, exactly where they are.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                SMS drives action fast
               </strong>
               <br/>
               A coupon received via SMS is redeemed
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                10x more often
               </a>
               than any other channel. If it’s a message that is quick to communicate and something you want to be easily accessible, it’s perfect for SMS.
              </li>
             </ul>
             The takeaway? Pair email for storytelling and brand-building with SMS for immediacy and conversions. Together, they create a high-impact marketing strategy that keeps your audience engaged and responsive.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToBlendEmailAndSMSForMaxImpact" name="HowToBlendEmailAndSMSForMaxImpact" style="color:#FFF;" title="HowToBlendEmailAndSMSForMaxImpact">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to blend email and SMS for maximum impact
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             Integrating SMS with email isn’t just about adding another touchpoint—it’s about creating a seamless customer journey. That’s great in theory, but how do you put it into practice?
             <br/>
             <br/>
             <strong>
              #1 - Match the message to the medium
             </strong>
             <br/>
             <br/>
             Use email for detailed content, think campaign overviews or product information, while SMS delivers urgency, like last-minute reminders or time-sensitive offers.
             <br/>
             <ul>
              <li>
               Example: Flash Sale Announcement
               <br/>
               <br/>
               <ul>
                <li>
                 <strong>
                  Email
                 </strong>
                 <br/>
                 "Our biggest sale of the season is here! Enjoy up to 50% off sitewide. Check out the full collection and start saving now."
                 <br/>
                 <br/>
                </li>
                <li>
                 <strong>
                  SMS (sent a few hours before the sale ends)
                 </strong>
                 <br/>
                 "⏳ Last chance! Our 50% off sale ends tonight at midnight. Don’t miss out—shop now: [link]"
                 <br/>
                 <br class="k-br"/>
                </li>
               </ul>
               <strong>
                Why it works:
               </strong>
               The email provides depth (sale details, featured products, fine print), while the SMS creates urgency with a time-sensitive push.
              </li>
             </ul>
             <strong>
              #2 - Drive sales and event attendance
             </strong>
             <br/>
             <br/>
             Start with a compelling email featuring all the event details, then reinforce it with an SMS reminder right before the deadline to capture last-minute registrations.
             <br/>
             <ul>
              <li>
               Example: Webinar or Live Event Promotion
               <br/>
               <br/>
               <ul>
                <li>
                 <strong>
                  Email (sent 1-2 weeks before)
                 </strong>
                 <br/>
                 "Join us for an exclusive webinar on [date] at [time]! We’ll cover [topic] and give attendees a free resource. Secure your spot now: [link]"
                 <br/>
                 <br/>
                </li>
                <li>
                 <strong>
                  SMS (sent on the event day)
                 </strong>
                 <br/>
                 "🚀 Reminder! [Webinar name] starts in 1 hour. Grab your seat and tune in here: [link]"
                 <br/>
                 <br class="k-br"/>
                </li>
               </ul>
               <strong>
                Why it works:
               </strong>
               The email builds interest and encourages registration, while the SMS ensures last-minute attendance by catching those who forgot or got distracted.
              </li>
             </ul>
             <strong>
              #3 - Engage non-responders
             </strong>
             <br/>
             <br/>
             If someone doesn’t act on your email’s CTA, send a well-timed SMS nudge—short, to the point, and action-driven—to pull them back in.
             <br/>
             <ul>
              <li>
               Example: Abandoned Cart Recovery
               <br/>
               <br/>
               <ul>
                <li>
                 <strong>
                  Email (sent within 24 hours of cart abandonment)
                 </strong>
                 <br/>
                 "You left something behind! Complete your purchase now and enjoy 10% off with code: SAVE10. Your cart: [link]"
                 <br/>
                 <br/>
                </li>
                <li>
                 <strong>
                  SMS (sent if no action is taken within 48 hours)
                 </strong>
                 <br/>
                 "Still thinking it over? Your cart is waiting! Complete your purchase now and enjoy 10% off: [link]"
                 <br/>
                 <br class="k-br"/>
                </li>
               </ul>
               <strong>
                Why it works:
               </strong>
               The email serves as the first reminder, and the SMS cuts through the inbox noise with a direct, action-driven follow-up.
              </li>
             </ul>
             Use these examples to build a strategy that makes the most of all channels.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Find more practical tips for optimizing this setup in our blog on
              <a style="text-decoration:underline;color:#0270DE;" target="_blank">
               Why SMS and email work better together
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="FindingBalanceHowToSendMulti" name="FindingBalanceHowToSendMulti" style="color:#FFF;" title="FindingBalanceHowToSendMulti">
             </a>
             TRIED &amp; TRUE đź’Ş
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Finding balance: how to send multi-channel messages without losing subscribers
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             SMS and email marketing make a great team, but too many messages (or conflicting messages) across multiple channels can lead to unsubscribes. To keep engagement high and opt-outs low, follow these proven best practices:
             <br/>
             <ul>
              <li>
               <strong>
                Start slow &amp; find your frequency
               </strong>
               <br/>
               Begin with 4-5 SMS messages per month (about 1-2 per week) and monitor engagement. Marketers who sent 29 messages in a 45-day period retained only
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                66%
               </a>
               of their subscribers, while those who sent just 4 messages in the same timeframe retained
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                96%
               </a>
               .
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Segment your audience
               </strong>
               <br/>
               Not every message belongs in every channel. Use segmentation to target the right consumers with the right format—reserve SMS for high-intent audiences and time-sensitive actions while keeping broader content in email.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Keep messaging consistent
               </strong>
               <br/>
               A cohesive tone and branding across both email and SMS builds trust and reinforces your message. Ensure that your campaigns feel like part of the same conversation, not separate, disconnected efforts.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Prioritize value
               </strong>
               <br/>
               Every message should offer genuine value, whether it's an exclusive offer, important update, or timely reminder. Leverage your data to understand what resonates—but don’t underestimate the power of simply asking subscribers for their preferences.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Use the right tools
               </strong>
               <br/>
               Platforms like Delivra streamline email and SMS integration, making it easy to orchestrate campaigns that work together effortlessly.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Test and optimize
               </strong>
               <br/>
               A/B test different timing strategies, such as sending an SMS 30 minutes before an email, to see what drives the most engagement and conversions.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              By carefully managing your SMS campaign frequency and focusing on delivering value, you can keep engagement high without overwhelming your audience. Start smart, stay strategic, and
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               learn more about the optimal frequency of SMS messages
              </a>
              .
             </div>
            </td>
           </tr>
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            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToAvoidTheSMSSpamTrap" name="HowToAvoidTheSMSSpamTrap" style="color:#FFF;" title="HowToAvoidTheSMSSpamTrap">
             </a>
             SILVER LINING SLIP-UPS ⛅️
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             How to avoid the SMS spam trap
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Just because SMS feels personal doesn’t mean your messages won’t get flagged as spam. Carriers actively filter out texts that look suspicious, and if you’re not careful, your messages might never reach your customers.
             <br/>
             <br/>
             🚨
             <strong>
              The problem:
             </strong>
             <br/>
             <br/>
             Common spam triggers include free or unbranded shortened links, ALL CAPS, excessive special characters, or robotic, error-filled messages. If your messages hit these red flags, they may get filtered—or worse, even if they do make it through, annoy your audience.
             <br/>
             <br/>
             âś…
             <strong>
              How to avoid it:
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Keep it clean
               </strong>
               <br/>
               Use clear, concise messaging without unnecessary punctuation, all caps, or excessive links.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Brand your links
               </strong>
               <br/>
               Avoid unbranded short links that look suspicious to carriers and consumers alike.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Stay human
               </strong>
               <br/>
               Write like you’re texting a friend, not a robot—short, natural, and free of awkward grammar.
              </li>
             </ul>
            </td>
           </tr>
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             <div style="text-align: center; list-style-position: inside">
              SMS is a powerful tool, but only if your messages actually reach your audience. Keep them clear, professional, and engaging to maximize delivery rates and customer trust. For more potential SMS mistakes and how to troubleshoot them, check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               20 SMS Marketing Do’s and Don’ts for Your Text Messaging Strategy
              </a>
              .
             </div>
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               <col width="17%"/>
               <col width="17%"/>
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                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
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                     <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NTE0ODguMDc1MDU1NH0:1to0yu:EDx_0X0yo2zPtZ-PyzYjqrP1AeDMRVlRWoGJFXxrVHw" style="width:88px;max-height:78px;vertical-align:middle;" width="88"/>
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            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:20px;padding-bottom:48px">
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             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
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               What does Delivra do again?
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