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   The Inbox - 2023.11.30 V1_12712357
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   Calling all email marketers, here’s how to stay ahead of the AI curve…
  </div>
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                       <br/>
                      </span>
                      <span style="color:#FFFFFF">
                       <span style="color:#16233E">
                       </span>
                      </span>
                     </h3>
                     <div style="text-align: center; list-style-position: inside">
                      <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                       The definitive email marketing email.
                       <br class="k-br"/>
                      </h3>
                      <br/>
                      <span style="font-size: 14px">
                       November 30, 2023
                      </span>
                     </div>
                     <span style="color:#FFFFFF;font-size:20px;font-variant-ligatures:common-ligatures;background-color:#6699FF">
                     </span>
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            </td>
           </tr>
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             <div style="text-align: left">
              “Consumers don’t just want personalization, they demand it,”
             </div>
             <div style="text-align: left">
              <br/>
             </div>
             <div style="text-align: left">
              Ok,
              <a style="color:#0270DE;" target="_blank">
               McKinsey
              </a>
              —we heard you. We’ve been
              <em>
               hearing you
              </em>
              for a decade now.
             </div>
             <div style="text-align: left">
              <br/>
             </div>
             <div style="text-align: left">
              In fact, you’d be hard-pressed to find an enclave of email marketers that isn’t abuzz about the power of personalized, dynamic content in email marketing and throwing around some
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               pretty compelling stats
              </a>
              :
             </div>
             <div style="text-align: left">
              <ul>
               <li>
                25-35% Higher open rates
               </li>
               <li>
                2-3x Higher CTRs
               </li>
               <li>
                20-50% more revenue
               </li>
              </ul>
             </div>
             <div style="text-align: left">
              Whether you’re just dabbling in the world of dynamic content or you already have an email program powered by personalization, today we’re unpacking some ideas to use it more effectively and protect against those…oopsie-daisy data slips ups that can be oh-so painful.
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 48px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#FFF4CE;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;background-color:#FFF4CE;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How to become a personalization pro
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Bulk senders have strict rules coming in 2024
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                The post-Black Friday inbox blitz
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Sure it’s personalized — but is it powerful?
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                How to avoid personalization faux-pas
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Survey + $75 Giveaway
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
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              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
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                 <a class="dEditorAnchor" id="HowToBecomeAPersonalizationPro" name="HowToBecomeAPersonalizationPro" style="color:#0270DE;" title="HowToBecomeAPersonalizationPro">
                 </a>
                 FEATURED
                 <br/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:102%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <div>
                  How to become a personalization pro
                 </div>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#FEFEFE;padding:12px 48px;mso-line-height-rule:exactly">
                 78% of marketers are implementing personalization as part of their email marketing strategies—and you should too. Even small changes will produce big changes in how your audience engages with content, so pick and choose from the master strategies we’ve listed below (or do them all and knock your stats out of the park).
                 <br/>
                 <ul>
                  <li>
                   <strong>
                    Send time optimization (STO):
                   </strong>
                   Predictive sending calculates the best time to send emails based on when individual subscribers or segments are most likely to read them and time-zone sending adjusts a given send time for the subscriber’s local time zone.
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Dynamic content:
                   </strong>
                   Customize email content using 1:1 data from a subscriber’s contact record. Some popular examples include:
                  </li>
                  <li style="margin-left: 30px">
                   Subject lines ”The cast of [SHOW NAME] can’t wait to see you on [SHOW DATE]”
                  </li>
                  <li style="margin-left: 30px">
                   Content Your online course confirmation: ”[COURSE NAME] classes beginning [START DATE]”
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Conditional content:
                   </strong>
                   Dynamically display email header, footers and content based on who your reader is by membership status, email preferences, and more.
                  </li>
                  <li style="margin-left: 30px">
                   Show/hide exclusive subscriptions and offers based on member vs non-member
                  </li>
                  <li style="margin-left: 30px">
                   Show/hide email content tailored to subscriber interest or past purchases
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Sender/reply to addresses:
                   </strong>
                   Merge From lines that your readers recognize at your organization.
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Preference center:
                   </strong>
                   Manage subscriber preferences with tags to ensure that you’re sending the content they want and offer an external facing form for self-management.
                  </li>
                 </ul>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <div style="text-align: center">
                  Want more ways for how you can use personalized content in your email marketing? This article by Litmus has
                  <a style="color:#0270DE;" target="_blank">
                   10 ideas for you
                  </a>
                  .
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:102%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="BulkSendersStrictRules" name="BulkSendersStrictRules" style="color:#0270DE;" title="BulkSendersStrictRules">
                 </a>
                 THE PULSE
                 <br/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:102%;background-color:#E2E8F6;mso-line-height-rule:exactly">
                 <div>
                  Bulk senders have strict rules coming in 2024
                 </div>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#E2E8F6;padding:12px 48px 48px;mso-line-height-rule:exactly">
                 Gmail and Yahoo announced new requirements for commercial email marketers in 2024.
                 <br/>
                 <br/>
                 These two mailbox providers are requiring bulk senders to authenticate their sending domains, quickly process unsubscribe, and stay under a spam/complaint rate threshold.
                 <br/>
                 <br/>
                 Check out this blog from AWS to find out how you can
                 <a style="color:#0270DE;" target="_blank">
                  stay ahead of the new regulations
                 </a>
                 .
                 <br/>
                 <ul>
                  <li>
                   <a style="color:#0270DE;" target="_blank">
                    Gmail introduced emoji reactions
                   </a>
                   as an alternative way to acknowledge an email—more creative and faster than typing out a response.
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   In September, Apple released an update to iOS 17. Marketers are concerned about the impact on email rendering and click tracking as a result of the newly introduced
                   <a style="color:#0270DE;" target="_blank">
                    Link Tracking Protection (LTP)
                   </a>
                   .
                   <a style="color:#0270DE;" target="_blank">
                    Here’s what you need to know
                   </a>
                   .
                  </li>
                 </ul>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:102%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="PostBlackFridayInboxBlitz" name="PostBlackFridayInboxBlitz" style="color:#0270DE;" title="PostBlackFridayInboxBlitz">
                 </a>
                 PROTECT YOUR INBOX (AND YOUR SANITY)
                 <br/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:102%;background-color:#FFF4CE;mso-line-height-rule:exactly">
                 <div>
                  The post-Black Friday inbox blitz
                 </div>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#FFF4CE;padding:12px 48px 48px;mso-line-height-rule:exactly">
                 With the November sales season behind us, this is a great time to clean up your inbox, unsubscribe from the noise, and update your filters to stay focused on what matters most.
                 <br/>
                 <br/>
                 Take 10 minutes to:
                 <br/>
                 <ul>
                  <li>
                   <strong>
                    1 min - Review the promotions you received:
                   </strong>
                   Unsubscribe from companies that you do not anticipate needing products from in the future.
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    7 min - Unsub or filter:
                   </strong>
                   Rather than playing whack-a-mole with individual mailings you don’t care for, take action to prevent future clutter: unsubscribe, or create a filter (such as “archive/skip the inbox” or “mark as promotional.”
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    2 min - Mass delete:
                   </strong>
                   To avoid hitting inbox storage limits, mass delete emails by searching for the top 5 commercial email senders you no longer want to hear from and finding that “delete all” button.
                  </li>
                 </ul>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:102%;background-color:#FEFEFE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="SureItsPersonalized" name="SureItsPersonalized" style="color:#0270DE;" title="SureItsPersonalized">
                 </a>
                 MARKETER’S PLAYBOOK 📚
                 <br/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:102%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <div>
                  Sure it’s personalized — but is it powerful?
                 </div>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#FEFEFE;padding:12px 48px;mso-line-height-rule:exactly">
                 Ok, sure—technically speaking, if you’ve injected your subscriber’s first name in the subject line or email body, it’s personalized. Box checked.
                 <br/>
                 <br/>
                 But does anyone care? Does behavior change because of that? Eh…maybe a little.
                 <br/>
                 <br/>
                 But the magic really happens when your email content doesn’t just
                 <strong>
                  recognize
                 </strong>
                 an individual (Hey, Sandra!), it isn’t just
                 <strong>
                  relevant
                 </strong>
                 (here’s your abandoned shopping cart), but it
                 <strong>
                  meaningfully resonates
                 </strong>
                 because the content is customized to an individual’s specific preferences, interests, and behaviors.
                 <br/>
                 <br/>
                 That’s effective email personalization and here are some tips to create it within your marketing strategy:
                 <br/>
                 <strong>
                  <br/>
                  #1 - Build customer personas:
                 </strong>
                 create detailed profiles to understand who your ideal customers are, what they need from you, and what some of their common behaviors are.
                 <br/>
                 <strong>
                  <br/>
                  #2 - Collect the right data:
                 </strong>
                 strategize your signup forms, surveys, integrations, and enrichment platforms to sequentially collect the data that will enable you to meaningfully segment and personalize your messaging.
                 <br/>
                 <br/>
                 <strong>
                  #3 - Mark milestones:
                 </strong>
                 Use important dates like birthdays, anniversaries, subscription renewals, refill dates, and other special occasions to send targeted emails that are likely to resonate and provide value.
                 <br/>
                 <strong>
                  <br/>
                  #4 - Close the gap:
                 </strong>
                 Incomplete actions are a great opportunity to reclaim revenue and re-engage your audience. Failing to complete a signup form, abandoning a shopping cart, browsing a web page, or missing a virtual event —are all great opportunities to use behavior-triggered emails to re-engage.
                 <br/>
                 <strong>
                  <br/>
                  #5 - Add “Recommendations for You”:
                 </strong>
                 Recognize what interests your subscribers and recommend related content specific to their past behaviors: similar articles, related products/services, even recommendations for third-party resources that could provide value.
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#FEFEFE;mso-line-height-rule:exactly">
                 <div style="text-align: center">
                  Hungry for 10 more ideas for highly effective email personalization? You’ll find them in
                  <a style="color:#0270DE;" target="_blank">
                   this article by Neil Patel
                  </a>
                  .
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
               <col width="17%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:48px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:102%;background-color:#E2E8F6;background-repeat:no-repeat;background-size:cover;mso-line-height-rule:exactly">
                 <a class="dEditorAnchor" id="HowToAvoidPersonalizationFauxPas" name="HowToAvoidPersonalizationFauxPas" style="color:#0270DE;" title="HowToAvoidPersonalizationFauxPas">
                 </a>
                 SLIP-UPS AND SILVER LININGS
                 <br/>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:12px">
                <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:102%;background-color:#E2E8F6;background-repeat:no-repeat;background-size:cover;mso-line-height-rule:exactly">
                 <div>
                  How to avoid personalization faux-pas
                 </div>
                </td>
               </tr>
               <tr style="padding-top:12px;padding-bottom:48px">
                <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:102%;background-color:#E2E8F6;background-repeat:no-repeat;background-size:cover;padding:12px 48px 48px;mso-line-height-rule:exactly">
                 Chances are, there are a handful of personalization errors sitting in your inbox as you read this. They’re all-too-frequent and range from the comical to the commercially-devastating.
                 <br/>
                 <br/>
                 So rather than highlight a few real-world examples and the “oopsie” emails that inevitably follow, we wanted to focus on how to avoid those slip-ups in the first place.
                 <br/>
                 <br/>
                 The more you use personalized, dynamic and conditional content in your emails, the more possible versions you’re creating—which makes the QA process infinitely more challenging.
                 <br/>
                 <br/>
                 Here are some tips we’ve gathered from other email marketers:
                 <br/>
                 <ul>
                  <li>
                   <strong>
                    Create a QA checklist (in two parts)
                   </strong>
                  </li>
                  <li style="margin-left: 30px">
                   “Standardize as much as possible and then create a two-part QA: one part that's standard and another that's specific to the unique segments and dynamic content you need to test.”
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Divide and conquer
                   </strong>
                  </li>
                  <li style="margin-left: 30px">
                   If you can, have one person create the unique QA checklist for that email (Google Sheets works well), and the other person needs to follow that and leave initials next to each item.
                  </li>
                  <li style="margin-left: 30px">
                   “That allowed us to QA each other's work, or QA our own work or when deadlines were tight, co-QA.”
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Don’t rush it
                   </strong>
                  </li>
                  <li style="margin-left: 30px">
                   Set a policy that allows for a minimum of 24 hours for QA time.
                  </li>
                  <li style="margin-left: 30px">
                   “We find that almost 100% of errors are because we rushed the QA process.”
                   <br/>
                   <br class="k-br"/>
                  </li>
                  <li>
                   <strong>
                    Upgrade your ESP
                   </strong>
                  </li>
                  <li style="margin-left: 30px">
                   Shop for an email platform that allows you to preview dynamic content in real-time and send test emails of any conditional content blocks to a group of QA reviewers. It’s also helpful to have built-in features to help with the feedback and approval process.
                  </li>
                 </ul>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:32px;font-weight:bold;line-height:1.5;color:#16233E;mso-line-height-rule:exactly">
             <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:30px;">
              Your inbox wasn’t made for market research
              <span style="font-family:DM Sans,sans-serif;font-size:32px">
              </span>
             </h1>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <span>
             </span>
             <span>
             </span>
             <span>
              No more inbox pileup, say goodbye to extra email addresses and that archive folder you never check. You can find all your competitors' emails (and store your save-for-laters) in one place.
              <br/>
             </span>
             <br class="k-br"/>
             <div style="text-align: left">
              Use
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               InboxFlows
              </a>
              to search, (anonymously) sleuth, and share email campaigns from any brand. The best part? It’s completely free.
             </div>
             <br/>
             Take a look at this case study strategy from Linktree that we found  on
             <a style="color:#0270DE;" target="_blank">
              InboxFlows
             </a>
             ⬇️ It’s a great example of a community round-up email series.
             <br class="k-br"/>
             <br/>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:0">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <a style="color:#0270DE;" target="_blank">
              <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail-example-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzE4MjQxNn0:1rQZfS:_bx19J0O1ecbVR_ap_owS2kVFAVPmLv4hiOxMEkLNnk" style="width:552px;vertical-align:middle;border:0;" width="552"/>
             </a>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#FFF4CE;padding:24px 48px 48px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr style="padding-top:16px;padding-bottom:16px">
                <td class="td100" colspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#FEFEFE;width:100%;border-left-color:#0D85FD;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
                 <strong>
                  <span style="color:#16233E">
                  </span>
                 </strong>
                 Was one of your recent campaigns a hit? Forward it to
                 <span style="color:#0270DE">
                  <a style="color:#0270DE;text-decoration:none;" target="_blank">
                   inspire@delivra.com
                  </a>
                 </span>
                 – we’d love to feature it.
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:32px;font-weight:bold;line-height:1.5;color:#16233E;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="SurveyAndGiveaway" name="SurveyAndGiveaway" style="color:#0270DE;" title="SurveyAndGiveaway">
             </a>
             How did you pick your email platform?
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fgiveaway-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzE4NDAzN30:1rQZfS:2cCzGG2ix5eFp48mIjx4auU_5hSrwseK1yZKjzESuf0" style="width:552px;vertical-align:middle;" width="552"/>
            </td>
           </tr>
           <tr style="padding-top:24px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#FEFEFE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <div style="text-align: left">
             </div>
             Share your experience to help other marketers and get a chance to
             <strong>
              win a $75 Amazon gift card
             </strong>
             . (It takes less than 10 minutes to answer our survey!)
             <br/>
             <br/>
             Your responses will help the Delivra team develop a template that will help marketers streamline the vetting process and ultimately make a better buying decision.
             <br/>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 48px 48px;width:100%;line-height:1.5;background-color:#FEFEFE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
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              </a>
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                <strong style="color:#16233E">
                </strong>
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                Enter to win a $75 gift card ›
               </a>
               <strong style="color:#16233E">
               </strong>
              </div>
             </strong>
             <em>
              <span style="color:#16233E">
              </span>
             </em>
            </td>
           </tr>
           <tr style="padding-top:40px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
             </h3>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:40px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 24px 40px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
              <tbody>
               <tr>
                <td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                  <tbody>
                   <tr>
                    <td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
                     <a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none;  border: 1px solid #597BC5; display: block; " target="_blank">
                     </a>
                     <table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
                         <table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
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            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="100%"/>
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                 <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
                  <colgroup>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                   <col width="20%"/>
                  </colgroup>
                  <tbody>
                   <tr>
                    <td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzIwMDY3Mn0:1rQZfS:SGvUQ8mObuW9aI0bZ8XYgjIfJN1_BWCxsyPKI_zTofw" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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                    <td colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:20%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                     <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzIwMzE5fQ:1rQZfS:BefRuP27UyEwBeytzO9BFPTu3vTcUiV473l85ynXXaI" style="width:69px;vertical-align:middle;" width="69"/>
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                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzIwNTA2M30:1rQZfS:Ydm3o1QQ5K-ca9oW2ckml56y97z5i8iWvXUDoRM0ekU" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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           <tr style="padding-top:48px;padding-bottom:16px">
            <!--[if !mso]><!-- -->
            <td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
              <colgroup>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
               <col width="20%"/>
              </colgroup>
              <tbody>
               <tr class="trpad0">
                <td class="td100" colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzIwNjcxNn0:1rQZfS:5bvGwG_xcEgzvJeA6iraUrrHo3y4nkggxQU1qldtHJw" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
                </td>
                <td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:20%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
                 <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3MDU2MTIyNzguMzIwODI1M30:1rQZfS:eCTK6ayFpm4b8mAdJeSNTtlpLcOnnbLdaHfZkPRxwiY" style="width:69px;vertical-align:middle;" width="69"/>
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                <td class="td100" colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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              </tbody>
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            <!--<![endif]-->
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