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   From welcome emails to abandoned carts, these tips are your roadmap to automation success.
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NTguOTc1OTEzNX0:1toNRy:rRuInpWr6UvDrbVuhZVxLs4uOvb0HYtmOg6_aTGcE8g" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                     <h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       January 29, 2025
                      </span>
                     </div>
                    </td>
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             <div style="text-align: center; list-style-position: inside">
             </div>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello, intrepid email marketers,
             <br/>
             <br/>
             We understand how much is going on at the start of every new year…which is why we wanted to open up with some great news: automation is your secret weapon for saving time, boosting efficiency, and driving big results. Don’t believe us? Check this out. Marketing automation can increase qualified leads by a staggering
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              451%
             </a>
             . Triggered emails get
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              8x more opens
             </a>
             and higher earnings than your typical bulk emails. In short, automation does the heavy lifting so you can focus on the big picture.
             <br/>
             <br/>
             For those of you who are already using automation, cheers to that! Are 
you seeing the results you want? Running into unexpected issues? Now that you have the building blocks in place let’s take it to the next level and make sure that it’s really working for you.
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                How email automation can give you time back every day
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                These automations will deliver immediate results
               </a>
              </li>
              <li>
               <a style="color:#0270DE;text-decoration:underline;" target="_self">
                This one strategy can prevent a host of problems
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                An email that nails automation…and personalization
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowEmailAutomationCanGiveYouTime" name="HowEmailAutomationCanGiveYouTime" style="color:#FFF;" title="HowEmailAutomationCanGiveYouTime">
             </a>
             FEATURED 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             How email automation can give you time back every day
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             If you’re a marketer drowning in endless to-do lists and chasing down tasks that steal your time, email automation is your lifeline, especially when used to its full potential. Time is your most valuable asset and it’s time to reclaim your day. With email 
automation, you’re not just saving time, you’re amplifying your efficiency and achieving better results with less effort.Here’s how automation directly frees up your time:
             <br/>
             <ul>
              <li>
               <strong>
                Set it and forget it
               </strong>
               <br/>
               Create once, benefit forever. Automation lets you build workflows that run on their own, reducing the need for constant oversight. Put the tedious tasks on autopilot so you can concentrate on the big picture.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Smarter lead nurturing
               </strong>
               <br/>
               Automation ensures your leads are 
consistently educated and engaged without you lifting a finger. Forget about manually tracking touchpoints or sending follow-ups, it’s all handled. You’re not only saving time but ensuring your leads are always moving closer to a sale.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Hyper-relevant content, without the effort
               </strong>
               <br/>
               Instead of spending hours personalizing messages, automation delivers tailored content to each recipient based on their preferences and behaviors. This targeted approach boosts engagement and eliminates the wasted effort 
of generic, one-size-fits-all outreach.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Build more touchpoints without extra work
               </strong>
               <br/>
               Staying top-of-mind with your audience takes consistent effort, but automation handles this for you. Scheduled sequences and triggered campaigns keep your brand visible and engaging, allowing you to strengthen relationships while you focus on other priorities.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Fewer mistakes, more time saved
               </strong>
               <br/>
               Manual processes are prone to errors, costing you valuable time to fix. 
Automations are precise, reducing the risk of mistakes like sending emails to the wrong audience or forgetting crucial follow-ups.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Time tracking simplified
               </strong>
               <br/>
               With automation, tracking campaign performance and follow-ups become effortless. No more combing through spreadsheets or manually compiling results. Your team can focus on refining strategies instead of being stuck in administrative tasks.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Whether you’re new to automation or looking to optimize your existing workflows, the payoff is undeniable: more time to innovate, strategize, and succeed. Ready to uncover even more ways automation can transform your workday? Check out
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               The 15 Benefits of Email Automation Workflows
              </a>
              and start reclaiming your time today!
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="TheseAutomationsWillDeliver" name="TheseAutomationsWillDeliver" style="color:#FFF;" title="TheseAutomationsWillDeliver">
             </a>
             MARKETER’S 
PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             These automations will deliver immediate results
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             Concerned that automation is all tech and no heart? Think again. It’s all in how you do it. Let’s look at how to sprinkle a little strategy on your automations so they get you results while also retaining that personal touch.
             <br/>
             <br/>
             <strong>
              Welcome 
campaigns
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Why they work:
               </strong>
               Welcome emails generate 320% more revenue than standard campaigns because they have an average open rate of 50-60%. That’s hard to ignore.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Trigger event:
               </strong>
               subscribe to a newsletter, opt-in to marketing emails, new organization member, customer onboarding
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Pro tip:
               </strong>
               Send a welcome email as soon as someone subscribes. Follow up a day later with a discount or perk. Keep it in line with your brand 
tone, show value, and make opting out easy. Bonus points if you suggest an SMS opt in.
              </li>
             </ul>
             <strong>
              Customized abandoned cart emails
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Why they work:
               </strong>
               Abandoned cart e-mails have an open rate of 41.18%, seriously out-performing typical marketing emails at 21%.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Trigger event:
               </strong>
               item left in cart without purchase
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Pro tip:
               </strong>
               Ping your customers 12 hours after they leave something in their cart. Sweeten the deal with a 
discount. Timing is everything. Be quick but not pushy.
              </li>
             </ul>
             <strong>
              Upsell &amp; cross-sell
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Why they work:
               </strong>
               Cross-selling can boost sales by 20% and increase profits by 30%. Who doesn’t want that?
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Trigger event:
               </strong>
               Follow up a week post-purchase or after a failed cart recovery.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Pro tip:
               </strong>
               Tailor your offers to their purchase history and past website activity. Suggest items that complement what they already 
bought.
              </li>
             </ul>
             <strong>
              Re-engagement campaigns
             </strong>
             <br/>
             <ul>
              <li>
               <strong>
                Why they work:
               </strong>
               Re-engaging dormant contacts is an ROI opportunity you can’t miss out on. You have their email, you already have the inside scoop on their preferences, interests and past subscriber behaviour. You get to use all of that data to your advantage.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Trigger event:
               </strong>
               Re-engage dormant subscribers, customers, donors, or members after period of no engagement (email opens, purchases, renewals, 
donations).
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Pro tip:
               </strong>
               Send a heartfelt message to highlight the impact of donor contributions or showcase new benefits they might’ve missed. Dormant customers could use a discount or free shipping incentive. For general subscribers, let them choose their engagement—fewer emails, tailored updates, or different areas of interest.
              </li>
             </ul>
             Automations make sure that subscribers don’t fall through the cracks—and that you don’t miss an opportunity to connect. Nobody likes to feel passed over, but there 
are only so many hours in the day. Let automation be your safety net.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              <strong>
               Step-by-step templates for 7 automations every marketer needs
              </strong>
              <br/>
              <br/>
              If you’re looking to get started with automation or add workflows to your toolkit, we’ve got a blog post you need to read. We reviewed seven of the most common automated use cases for drip campaigns and created step-by-step workflow templates for each one.
              <br class="k-br"/>
             </div>
             <br/>
             <div style="text-align: center; list-style-position: inside">
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               Show me templates
              </a>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="ThisOneStrategyCanPreventAHostOf" name="ThisOneStrategyCanPreventAHostOf" style="color:#FFF;" title="ThisOneStrategyCanPreventAHostOf">
             </a>
             SILVER LINING SLIP-UPS ⛅️
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             This one strategy can prevent a host of problems
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             Automation is fantastic, but it isn’t foolproof. Imagine sending the wrong email to a whole segment or a message with a broken link. Yikes. 🤦🏻‍♀️
             <br/>
             <br/>
             <strong>
              The Problem:
             </strong>
             Starting too big and automating everything at 
once.
             <br/>
             Automating a full customer journey (or multiple) without testing can create major issues you then have to fix! The automation could be broken, sent to the wrong segment, the email may get sent out with a glitch…the list goes on. We as marketers want to save time, but if you roll out too quickly and then have to backtrack trying to untangle a broken and confusing web it could cost you time.
             <br/>
             <br/>
             <strong>
              The Fix:
             </strong>
             Finesse your process. Start small. Test. Scale up. Think of it like cooking—you taste before serving the 
whole dish.
             <br/>
             <br/>
             Start small by creating a simple automation, like a 3-email welcome series, and test its performance. Experiment with subject lines, CTAs, and send times, then analyze results over a few weeks to identify what works. Once optimized, apply those insights to scale up with additional automations like abandoned cart responses or upsell campaigns, refining each step as you go. Create a test email to send through your automation—that way you can see exactly how your audience will experience it, and where any problems 
lie.
             <br/>
             <br/>
             When done right, automation saves time and headaches. Trust us, your future self will thank you.
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Automation is here to make your life easier, not harder. So, start small, tweak as you go, and watch 2025 be your most efficient year yet! Here are
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               5 marketing automation mistakes you might not even know you’re doing
              </a>
              for just a little more troubleshooting help.
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="AnEmailThatNailsAutomation" name="AnEmailThatNailsAutomation" style="color:#FFF;" title="AnEmailThatNailsAutomation">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             An email that nails automation…and personalization
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fon-email.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NTguOTc2MjcyM30:1toNRy:YzeMt8k0SS0oazv_Kxwc1YTk-rol4WnRunTjYUQLK7k" style="width:520px;max-height:1080px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             This email from On is a stellar example of how to use automation and personalization to drive 
conversions. Here’s what makes it shine in our books:
             <br/>
             <br/>
             <strong>
              #1 - Urgency and exclusivity
             </strong>
             <br/>
             Highlighting that items are "selling fast" creates urgency, nudging recipients to act before it’s too late. Clear CTAs and actionable buttons make it easy for the customer to act (and “Check availability” suggests the item may no longer be available, they better head to the site, fast!).
             <br/>
             <br/>
             <strong>
              #2 - Hints of personalization
             </strong>
             <br/>
             Referencing specific products the shopper interacted with shows attention to their 
preferences. The "Recently Viewed Products" section can be automated for all individual subscribers.
             <br/>
             <br/>
             <strong>
              #3 - Additional opportunities
             </strong>
             <br/>
             The "Shop by Category" section provides an alternative path for engagement, even if the original product isn’t a fit. If they were uncertain for some reason, a similar, but different suggestion may just be the perfect fit.
             <br/>
             <br/>
             <strong>
              What would we do differently?
             </strong>
             <br/>
             This is a strong practical example of an automated email, but if we could wish for one more thing? 
We’d showcase more refined categories than a “Shop by Category” based on this specific shopper's history. Looking at this email as an outsider, we can’t tell exactly what this individual is into, and that’s a red flag that there’s an opportunity for more personalization.
            </td>
           </tr>
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              Did a friend forward you this email?
             </h3>
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                 <a style="color:#FFF;" target="_blank">
                  <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NTguOTc3MzM3MX0:1toNRy:ABcHbEx960gnCvOd_Utv4_6KQ1mBjQURbxvMLcp1nFk" style="width:408px;max-height:82px;vertical-align:middle;border:0;" width="408"/>
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16px;width:102%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NTguOTc3NjE1OH0:1toNRy:8B2CPS2iSPcU4CyZhkI_vDdCNlezZtbaMtl14HdyUbo" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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           <tr style="padding-top:40px;padding-bottom:10px">
            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Faff2a9713b777f8facf408023d52a6e0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NTguOTc3NzEyfQ:1toNRy:4qgzr2BqaaL3Cx4UYd1iNGlNCVvy8U4mMQcbwRxyJTc" style="width:504px;max-height:157px;vertical-align:middle;" width="504"/>
            </td>
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           </tr>
           <tr style="padding-top:20px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:20px 24px 48px;background-color:#FEFEFE;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
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               What does Delivra do again?
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             Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
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