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The Inbox - 2023.09.21 - V1A_12555721
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Calling all email marketers, here’s how to stay ahead of the AI curve…
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The (best) email marketing email
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September 21, 2023
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<tr style="padding-top:24px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
We don't want to admit it either, but in email marketing land, it’s already (past) time to start gearing up for the holiday season and the sales frenzy that comes with it.
<br/>
<br/>
Take Black Friday for instance, that's
<strong>
less than 9 weeks away.
</strong>
<br/>
<br/>
(Pause here to let the stress wash over you...)
<br/>
<br/>
So whether your email marketing campaigns are already perfectly packaged or you've scarcely given it a second thought, this is the email for you.
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fmeme-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:552px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 48px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
<span style="font-size: 14px">
SKIP THE SCROLL
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
<ul>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Black Friday begins...today?
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
How to keep an eye on your competitor’s campaigns
</a>
<br/>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
How to avoid a mass unsubscribe
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
“You did what?!” and what to do instead
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Prep for sales season like a pro
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Survey + $75 Giveaway
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
Test results from last edition
</a>
</li>
</ul>
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<ol>
</ol>
</h3>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="BlackFridayBegins" name="BlackFridayBegins" style="color:#597BC5;" title="BlackFridayBegins">
</a>
FEATURED
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Black Friday begins…today?
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The best time to start planning for Black Friday is in July or August. The next best time to start is...pretty much right now. These are our favorite ingredients for a successful Black Friday campaign:
<br/>
<ul>
<li>
<strong>
Create a splash beyond a sale
</strong>
<strong>
<br/>
</strong>
Take advantage of the extra eyes on your brand and give your customers more than just a site-wide sale. Consider capitalizing on Black Friday traffic by also launching 'early-bird' access to a new product, or upselling a VIP experience.
<strong>
<br/>
<br class="k-br"/>
</strong>
</li>
<li>
<strong>
Make your deals crystal clear
</strong>
<strong>
<br/>
</strong>
Too many offers, too many discounts (too much math), can make for a frustrating shopping experience. And as the marketing adage goes: when you confuse them, you lose them. Don’t forget to clearly communicate:
<ul>
<li>
What is the offer?
</li>
</ul>
<ul>
<li>
How do you qualify?
</li>
</ul>
<ul>
<li>
When will the code or offer be applied?
</li>
</ul>
<ul>
<li>
When does the sale end?
<br/>
</li>
</ul>
<br/>
</li>
<li>
<strong>
Build long-term trust
</strong>
<strong>
<br class="k-br"/>
</strong>
Your goal should be to create a relationship with consumers that lasts beyond a one-time sale on Black Friday. Consider pushing back on the trend to perpetually extend sales (“Surprise, we are extending ’til Monday!”) and earn some consumer trust by clearly communicating what the deal is and when it ends.
</li>
</ul>
<ul>
<li>
<strong>
Air-tight abandonment automations
</strong>
<strong>
<br class="k-br"/>
</strong>
While you’re building out your strategy, pay special attention to abandoned cart emails. Black Friday customers have “shiny object syndrome” and are prone to abandoning their carts.
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#0270DE;padding:12px 48px 48px;font-weight:normal;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="color:#16233E;text-align:center;list-style-position:inside">
<strong>
Want to learn more?
<br/>
</strong>
<br/>
We recommend checking out this post with
<a style="text-decoration:underline;color:#597BC5;" target="_blank">
65+ experts’ email marketing strategy for Black Friday and Cyber Monday
</a>
published by Email Monday.
<br/>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:32px;font-weight:bold;line-height:1.5;color:#16233E;mso-line-height-rule:exactly">
<h1 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:30px;">
<a class="dEditorAnchor" id="competitors" name="competitors" style="color:#597BC5;" title="competitors">
</a>
<span style="font-family:DM Sans,sans-serif;font-size:32px">
Want to keep 👀 on your competitor’s campaigns?
</span>
</h1>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: left">
Use
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
InboxFlows
</a>
to search, (anonymously) sleuth, and share email campaigns from any brand. You can find all your competitors' emails (and store your save-for-laters) in one place.
</div>
The best part? It’s completely free.
<br/>
<br/>
Take a look at two examples of some holiday sale emails we found on
<a style="color:#0270DE;" target="_blank">
InboxFlows
</a>
⬇️
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail_1_-_img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:552px;vertical-align:middle;border:0;" width="552"/>
</a>
</td>
</tr>
<tr style="padding-top:0;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:0 48px 24px;width:100%;line-height:1.5;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
<strong>
See the complete email here ›
</strong>
</a>
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail_2_-_img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:552px;vertical-align:middle;border:0;" width="552"/>
</a>
</td>
</tr>
<tr style="padding-top:0;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:0 48px 24px;width:100%;line-height:1.5;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<span>
<strong>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
</a>
</strong>
</span>
<strong>
<a style="color:#0D85FD;text-decoration:underline;" target="_blank">
See the complete email here ›
</a>
</strong>
<strong>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
</a>
</strong>
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:0">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 0;width:100%;background-color:#FFF4CE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail_3_-_img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:552px;vertical-align:middle;border:0;" width="552"/>
</a>
</td>
</tr>
<tr style="padding-top:0;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:0 48px 24px;width:100%;line-height:1.5;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<span>
<strong>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
See the complete email here
</a>
</strong>
</span>
<strong>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
›
</a>
</strong>
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 24px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
</a>
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
Check out InboxFlows 🙌
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;background-color:#FFF4CE;padding:24px 48px 48px;border-width:0;font-family:DM Sans,sans-serif;color:#16233E;border-left-color:#0D85FD;border-left-style:solid;width:100%;font-size:16px">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:16px;padding-bottom:16px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;border-width:0 0 0 4px;padding:16px;background-color:#FEFEFE;width:100%;border-left-color:#0D85FD;border-left-style:solid;font-family:DM Sans,sans-serif;color:#16233E;font-size:16px">
<strong>
<span style="color:#16233E">
</span>
</strong>
Was one of your recent campaigns a hit? Forward it to
<span style="color:#0270DE">
<a style="color:#0270DE;text-decoration:none;" target="_blank">
inspire@delivra.com
</a>
</span>
– we’d love to feature it.
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="AvoidMassUnsubscribe" name="AvoidMassUnsubscribe" style="color:#597BC5;" title="AvoidMassUnsubscribe">
</a>
MARKETER’S PLAYBOOK 📚
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
How to avoid a mass unsubscribe
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
With every marketer sending at a higher volume, big sales holidays lead to a 33% spike in unsubscribes. Here's some tips we've learned to protect your list:
<br/>
<br/>
<strong>
#1 - Use the buyer mindset:
</strong>
give your subscribers the opportunity to opt out of communications for [insert your big sales holiday here]. Don’t skimp on your first few emails, show them you’ll provide real value—but then give them a chance to opt out.
<br/>
<div style="margin-left: 30px">
<span>
</span>
<span>
</span>
<span>
P.S You don’t need to help them unsubscribe from all your brand communications, maybe just Black Friday!
<br/>
P.P.S We love this tip for webinar invites as well!
</span>
<br/>
<span>
</span>
</div>
<br/>
<strong>
#2 -
</strong>
<strong>
Use opt-in SMS:
</strong>
try an “opt-in ahead” campaign to build anticipation for your big sale and to secure a high-conversion channel of subscribers who are VERY interested in hearing about all your offers.
<br/>
<br/>
<strong>
#3 -
</strong>
<strong>
Create a seamless experience:
</strong>
want to be sure you’re sending subscribers down a smooth, personalized Black Friday sales funnel? You need to start testing it now! Nothing puts a damper on your conversion rate like broken links or glitchy templates.
<br/>
<br/>
<strong>
#4 -
</strong>
<strong>
Keep it personal:
</strong>
71% of consumers expect personalized interactions, and 76% are frustrated when it doesn’t happen. Don’t risk sending subscribers content that feels irrelevant, personalize all your campaigns from the subject line down to the discounts you offer.
<br/>
<br/>
We recommend this
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Black Friday checklist
</a>
to supercharge your sales and avoid the pitfalls of holiday marketing.
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="YouDidWhat" name="YouDidWhat" style="color:#597BC5;" title="YouDidWhat">
</a>
<span>
</span>
<span>
</span>
<span>
SLIP UPS AND SILVER LININGS
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
“You did what?!” & what to do instead
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
They say your real character emerges under stress—so how do you respond to tricky situations as a manager? And what do you hope to hear from the higher-ups when your next “oopsy daisy” rolls around? One anonymous email marketer had this to share:
<br/>
<br/>
<em>
I QA’d an email and scheduled it for the right time, wrong date. When my manager caught the mistake, she asked questions instead of making accusations and suggested we work together to prevent this in the future. It was a big learning moment for me but it could have easily been much (much) worse if she’d focused on tearing me down rather than fixing the problem.
</em>
<br/>
<br/>
<strong>
What we can learn:
</strong>
<br/>
<ul>
<li>
Plan for a second pair of eyes (on everything)
</li>
<li>
Ask—don’t accuse.
</li>
<li>
Agree on what to do differently going forward
</li>
<li>
Multi-channel marketing for the win!
</li>
</ul>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="prepping" name="prepping" style="color:#597BC5;" title="prepping">
</a>
RECIPE FOR RESULTS
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Prep for sales season like a pro
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Check out
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
The Braze Holiday Inspiration Guide
</a>
to prepare for the holiday season. (This isn’t sponsored, we just genuinely think this is a great resource.)
<br/>
<ul>
<li>
How to better leverage contact data for your holiday campaigns
</li>
<li>
The kind of winning campaigns you should be planning for before, during, and after the holidays
</li>
<li>
Inspiring use cases to help you elevate customer engagement
</li>
</ul>
<span>
</span>
<span>
</span>
<span>
We highly recommend you dig into this
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
free collection of marketers’ case studies
</a>
put together by Braze.
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td class="snippet td100" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 48px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="tried" name="tried" style="color:#597BC5;" title="tried">
</a>
TRIED & TRUE
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 48px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
Learn from our latest email experiments
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
As true email marketers, our newsletter strategy is never finished. We’re A/B testing pretty much everything over the next few months and sharing our results at the bottom of each email so you can follow along with what’s working for us and what isn’t.
<br/>
<br/>
<strong>
What did we test?
<br/>
</strong>
Two things: the impact of subject line on open rate as well as the impact of email length on CTOR.
<br/>
<br/>
<strong>
💥
</strong>
<strong>
The results:
<br/>
<br/>
</strong>
<span style="text-decoration: underline">
Subject line
</span>
<strong>
<br class="k-br"/>
</strong>
For context, our previous edition (sent 09-06) had an average open rate of 18%.
<br/>
<ul>
<li>
Subject: Tackling Gmail's inbox tabs
<span style="white-space: pre">
<br/>
O
</span>
pen rate: 27.19%
<br/>
<br class="k-br"/>
</li>
<li>
Subject: The Inbox - Sept. 6
<br/>
Open rate:
<strong>
47.79%
</strong>
</li>
</ul>
<span style="text-decoration: underline">
Email length
<br/>
</span>
The following are cumulative results over the past several editions of The Inbox that have tested the impact of email length.
<br/>
<br/>
The longer email version is currently winning, resulting in:
<br/>
<ul>
<li>
6% higher CTOR
</li>
<li>
30% lower unsubscribe rate
</li>
</ul>
We'll continue to test and keep you posted!
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<a class="dEditorAnchor" id="Survey" name="Survey" style="color:#597BC5;" title="Survey">
</a>
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<span style="font-family:DM Sans,sans-serif;font-size:32px">
How did you pick your email platform?
</span>
</h3>
</td>
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<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;width:100%;background-color:#FEFEFE;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fgiveaway-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:552px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:24px 48px 12px;width:100%;line-height:1.5;background-color:#FEFEFE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: left">
</div>
Share your experience to help other marketers and get a chance to
<strong>
win a $75 Amazon gift card
</strong>
. (It takes less than 10 minutes to answer our survey!)
<br/>
<br/>
Your responses will help the Delivra team develop a template that will help marketers streamline the vetting process and ultimately make a better buying decision.
<br/>
<em>
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</em>
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<strong>
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</a>
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<strong style="color:#16233E">
</strong>
</a>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Enter to win a $75 gift card ›
</a>
<strong style="color:#16233E">
</strong>
</div>
</strong>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 48px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
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<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 24px 40px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
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<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
</td>
</tr>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr style="padding-top:4px;padding-bottom:4px">
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:152px;vertical-align:middle;border:0;" width="152"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful-mobile" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:488px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant-mobile" style="color:#597BC5;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:488px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it-mobile" style="color:#597BC5;" target="_blank">
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</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:39px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:39px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
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<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="50%"/>
<col width="50%"/>
</colgroup>
<tbody>
<tr>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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</a>
</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
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<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCJ9:1qoPsj:NeGBWhtypVvw3w-HKO7Zr9jqlbsS1dLfpI3sxeTRRNE" style="width:150px;vertical-align:middle;border:0;" width="150"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:12px">
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What does Delivra do again?
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Good question. We help small teams pull off their best campaigns with world-class marketing automation. Create customer journeys in half the time with a full suite of powerful automation tools for email, SMS, forms, and landing pages.
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1 year, 3 months ago - marketing@delivra.com
Calling all email marketers, here’s how to stay ahead of the AI curve… The (best) email marketing...