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   Boost sign-ups with interactive content, smart timing, and fresh takes on classic strategies.
  </div>
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                      <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjU4MzQ4OH0:1toNSF:Ene0uZbQpz7h5DTiHiu8S2eCsjv_M6HQWLEbR4a8nIQ" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
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                     <h3 style="mso-line-height-rule:exactly;Margin:0;text-align:center;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
                      <br/>
                      The definitive marketing 
email.
                     </h3>
                     <div style="text-align: center">
                      <br/>
                     </div>
                     <div style="text-align: center">
                      <span style="font-size:16px;font-family:DM Sans,sans-serif">
                       December 11, 2024
                      </span>
                     </div>
                    </td>
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             <div style="text-align: center; list-style-position: inside">
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             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             <span style="font-size: 20px">
              <strong>
              </strong>
             </span>
             Hello again, marketers!
             <br/>
             <br/>
             We’ve got the scoop on how to fine-tune your email strategies and connect with more subscribers—without overwhelming them. Because let’s face it, getting subscribers is essential to email marketing. Here’s a sneak peek:
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              interactive quizzes, snappy short-form videos, free trials, and original reports are taking the lead
             </a>
             , offering fresh ways to stand out from the crowd.
             <br/>
             <br/>
             Ready to dive deeper? This newsletter is packed with smart tactics to maximize 
sign-ups, beat subscriber fatigue, and make the most of every sign-up opportunity. Read on!
             <br/>
             <br/>
             <strong>
              — The Inbox team
             </strong>
             <br/>
             <strong>
             </strong>
             <div style="text-align: left">
              <em style="font-size: 14px">
              </em>
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
             <span style="font-size: 14px">
              SKIP THE SCROLL
             </span>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 
48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
             <ul>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Keep the ol’ lead magnet current and converting
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <a style="color:#0270DE;text-decoration:underline;" target="_self">
              </a>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                How to overcome subscriber fatigue and grow your list
               </a>
              </li>
              <a style="text-decoration:underline;color:#0270DE;" target="_self">
              </a>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Boosting sign-ups with pop-ups
               </a>
              </li>
              <li>
               <a style="text-decoration:underline;color:#0270DE;" target="_self">
                Reverse psychology and making the most of every sign-up opportunity
               </a>
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="KeepTheOldLeadMagnetCurrent" name="KeepTheOldLeadMagnetCurrent" style="color:#FFF;" title="KeepTheOldLeadMagnetCurrent">
             </a>
             FEATURED 📝
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Keep the ol’ lead magnet current and converting
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
             You may be thinking, “I’m a marketer…I know lead magnets are beneficial," and that might be true but it turns out
             <a style="color:#0270DE;text-decoration:underline;" target="_blank">
              40% of marketers
             </a>
             still aren’t using them. Even then, is your lead magnet converting effectively? Here are some lead magnets proven to be more impactful than traditional methods like eBooks or standard 
discounts.
             <br/>
             <ul>
              <li>
               <strong>
                Interactive options
               </strong>
               <br/>
               Quizzes offer a personalized experience with conversion rates that outstrip simpler downloadables. Increase lead engagement by inviting visitors to learn more about themselves or get customized recommendations, requiring their email to access results—boosting signup rates.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Video content
               </strong>
               <br/>
               Short-form videos (under 30 seconds) are particularly effective,
               <a style="color:#0270DE;text-decoration:underline;" target="_blank">
                converting up to 24% more leads than text-based content
               </a>
               . Videos can function as mini-tutorials or product previews which captivate viewers and lead to higher opt-in rates.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Free trials and product
demos
               </strong>
               <br/>
               Free trials build trust before purchase. This can range from free product samples to trial periods and beyond depending on your niche. Users are more likely to commit after getting a free experience of your product.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Discounts and free shipping
               </strong>
               <br/>
               Discounts remain top lead magnets for online retail, but free shipping in exchange for an email signup is especially powerful. With many customers abandoning carts due to shipping costs, a free shipping lead magnet can encourage initial 
purchases while building your email list.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Original research or trend reports
               </strong>
               <br/>
               High-value, unique content like industry trend reports or survey-based research appeals particularly to B2B audiences. Reports with fresh data or insights not available elsewhere are more compelling to business customers seeking strategic insights.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              Testing different lead magnet types and optimizing based on engagement metrics can help you pinpoint what resonates most with your audience for sustained growth this year and beyond. For more details on these stats and more check out these insights on
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               lead magnet statistics
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="HowToOvercomeSubscriberFatigue" name="HowToOvercomeSubscriberFatigue" style="color:#FFF;" title="HowToOvercomeSubscriberFatigue">
             </a>
             MARKETER’S PLAYBOOK 📚
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             How to overcome subscriber fatigue and grow your list
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
             In today’s email-heavy world, your potential subscribers are inundated with offers and updates, leading to “subscriber fatigue”—where people avoid signing up for new email lists. But with a few smart strategies, you can stand out and drive list growth from 
the get-go:
             <br/>
             <br/>
             <strong>
              #1 - Segment &amp; personalize pre-signup content
             </strong>
             <br/>
             Make joining your list feel like an exclusive experience tailored to individual needs. Consider using pre-signup options where potential subscribers can choose topics or interests that matter to them. This way, subscribers know they’ll only get content they care about, not general updates.
             <br/>
             <br/>
             <strong>
              #2 - Offer email frequency preferences
             </strong>
             <br/>
             Before they even join, let subscribers choose how often they’ll hear from you. Potential subscribers 
are far more likely to sign up if they can opt for a frequency that matches their inbox comfort level. This flexibility shows you’re mindful of their inbox space.
             <br/>
             <br/>
             <strong>
              #3 - Design high-quality, value-driven content
             </strong>
             <br/>
             People sign up when they see clear benefits. Offer lead magnets, exclusive insights, or early access to valuable content that’s too good to miss. Make it clear they’re getting more than the average newsletter—think “VIP-only” content and real benefits they won’t find elsewhere.
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              By putting these practices in place, you actively invite new subscribers to feel valued and understood from the first click. And if you’re looking for more in-depth tips, take a look at
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               What is Email Fatigue and How To Avoid It
              </a>
              for a full breakdown!
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="BoostingSignUpsWithPopUps" name="BoostingSignUpsWithPopUps" style="color:#FFF;" title="BoostingSignUpsWithPopUps">
             </a>
             TRIED &amp; TRUE 💪
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             Boosting sign-ups with pop-ups
             <br/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
             <em>
             </em>
             Want to capture more emails without disrupting a smooth user experience? Well-designed pop-ups can help. However…beware of becoming annoying...draw people in but don’t send them running from your website because pop-ups are hounding them. Here’s how
to use pop-ups effectively:
             <br/>
             <ul>
              <li>
               <strong>
                Timing is key
               </strong>
               <br/>
               Use exit-intent pop-ups or delay triggers so your pop-up appears at the right moment, not as soon as users land.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Eye-catching but clean design
               </strong>
               <br/>
               Keep pop-ups visually engaging without clutter; the goal is attraction, not distraction.
               <br/>
               <br class="k-br"/>
              </li>
              <li>
               <strong>
                Clear, compelling CTA
               </strong>
               <br/>
               Offer something valuable (e.g., exclusive content) with concise messaging that prompts sign-ups.
              </li>
             </ul>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
             <div style="text-align: center; list-style-position: inside">
              These are the key must-haves to start strong with pop-ups. For a deeper dive, check out Campaign Monitor's full article
              <a style="color:#0270DE;text-decoration:underline;" target="_blank">
               The Modern Marketer’s 
Guide to Growing an Email List
              </a>
              .
             </div>
            </td>
           </tr>
           <tr style="padding-top:48px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             <a class="dEditorAnchor" id="ReversePsychologyAndMakingTheMost" name="ReversePsychologyAndMakingTheMost" style="color:#FFF;" title="ReversePsychologyAndMakingTheMost">
             </a>
             KUDOS TO YOU 👏
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             Reverse psychology and making the most of every sign-up opportunity
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:12px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 
40px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fblume-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjU4NjY4NX0:1toNSF:joGgxFYG9qoq9gIW-WEkKD3MIxkxt-wV7ltvKRPpdPM" style="width:520px;max-height:665px;vertical-align:middle;" width="520"/>
            </td>
           </tr>
           <tr style="padding-top:12px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
             We 
couldn’t end this newsletter without drawing attention to an email list growth strategy that is absolutely killing it out there.
             <br/>
             <br/>
             Blume nails it with (drum roll please)...
             <br/>
             <br/>
             <div style="margin-left: 30px">
              👀 An interactive pop-up that feels both engaging and personal.
              <br/>
             </div>
             <div style="margin-left: 30px">
              📝 Going beyond a standard sign-up and gathering personalization data.
              <br/>
             </div>
             <div style="margin-left: 30px">
              🪄 Suggesting products tailored to each user’s needs.
              <br/>
             </div>
             <div style="margin-left: 
30px">
              🧨 AND using a clever “reverse psychology” CTA that makes it hard to say no.
              <br class="k-br"/>
             </div>
             <br/>
             This method combines the strength of rewards, the draw of a quiz, and landing strong with additional information. This approach boosts engagement and offers an intuitive shopping experience.
             <br/>
             <br/>
             Hats off to them for a refreshing, user-centered strategy that really sets the bar high! Now excuse us…we’re off to complete our Blume quiz.
            </td>
           </tr>
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            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
              Did a friend forward you this email?
             </h3>
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                   <col width="20%"/>
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                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjYwNjAxfQ:1toNSF:_ihkIOkHrD5sVAm0fS3D0PnUWqC0QSokK8n7BvjS1Bk" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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                     <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjYwNzYzN30:1toNSF:uCEQXKUI42iTx7INaIXsDnaF5uQXlnabqjvdE5Bp-8U" style="width:88px;max-height:78px;vertical-align:middle;" width="88"/>
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Sans,sans-serif;font-size:16px;color:#16233E">
                     <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjYwOTA0Nn0:1toNSF:L7jGBVpO7GBnLD87YUXIQZdmK5g3Y4IUMB1ZOy8bMu4" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
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           <tr style="padding-top:40px;padding-bottom:10px">
            <!--[if !mso]><!-- -->
            <td class="desktophide td100" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
             <img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Faff2a9713b777f8facf408023d52a6e0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4Mzc4NzUuNjYxMDY4Mn0:1toNSF:i2gqLpMiEfHNKhPN-YbMfhD35ItOM7vnzPOy3vv4OkA" style="width:504px;max-height:157px;vertical-align:middle;" width="504"/>
            </td>
            <!--<![endif]-->
           </tr>
           <tr style="padding-top:20px;padding-bottom:48px">
            <td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:20px 24px 48px;background-color:#FEFEFE;width:100%;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
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               What does Delivra do again?
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3 months, 2 weeks ago - marketing@delivra.com
Sow the seeds for email list growth 🌱
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