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<td colspan="3" rowspan="1" style="vertical-align:middle;text-align:center;width:60%;line-height:1.2;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<img alt="" class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgxMjQyfQ:1toM4t:NRm59btWV25x_ATZFrv7E4J7-v4nU0WodhLO8GqZw88" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<span style="color:#FFFFFF">
<br/>
</span>
<span style="color:#FFFFFF">
<span style="color:#16233E">
</span>
</span>
</h3>
<div style="text-align: center; list-style-position: inside">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
The definitive marketing email.
<br class="k-br"/>
</h3>
<br/>
<span style="font-size:16px;font-family:DM Sans,sans-serif">
June 18, 2024
</span>
</div>
<span style="color:#FFFFFF;font-size:20px;font-variant-ligatures:common-ligatures;background-color:#6699FF">
</span>
</td>
<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgxMzU3M30:1toM4t:JIij6gdVsj7B7649iEqXKrWuiaHF9nLnJ2eHTIhWss0" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
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</tbody>
</table>
<!--[if gte mso 9]></td></tr></table></div></div></v:textbox></v:rect><![endif]-->
</td>
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</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:48px 24px 12px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Ftexting-meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgxODgxOX0:1toM4t:51lC4RWIpoKK7QGPiS5mi5FhnqBVqsl42Whw8DhYKRU" style="width:552px;max-height:622px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;width:100%;line-height:1.5;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
</div>
<span style="font-size: 20px">
<strong>
Hey there, savvy marketers!
</strong>
</span>
<br/>
<br/>
Let's kick things off with a question: why should you care about SMS? Well, if email campaigns are your trusty steed then SMS is your sidekick, ready to lend a hand (or should we say thumb?) at just the right moment. SMS is an
<em>
incredibly
</em>
effective addition to your email marketing strategy. You unlock unbeatable open rates and repeat conversions when you skip a crowded inbox and reach subscribers in a personal setting—
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
75% of consumers made purchases as a result of SMS marketing
</a>
.
<br/>
<br/>
In this edition, we're diving deep into SMS. From building trust with your subscribers to mastering SMS dos and don'ts, we've got you covered. Because let's face it, keeping your SMS campaigns both effective and respectful is an art form. So, grab your virtual saddle and get ready for a wild ride of insights and revelations!
<br/>
<br/>
<strong>
— The Inbox team
</strong>
<br/>
<strong>
</strong>
<div style="text-align: left">
<em style="font-size: 14px">
</em>
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#E2E8F6;font-size:16px;mso-line-height-rule:exactly">
<span style="font-size: 14px">
SKIP THE SCROLL
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;background-color:#E2E8F6;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
<ul>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
The importance of finding balance in SMS marketing
</a>
</li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
</a>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
Your quick guide to avoiding SMS fines in 2024
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
The critical dos (and don’ts) of effective SMS marketing strategies
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
Stay informed and protect your subscribers from scammers
</a>
</li>
<li>
<a style="text-decoration:underline;color:#0270DE;" target="_self">
5 starter SMS templates: Your secret sauce for business messaging!
</a>
</li>
</ul>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="TheImportanceOfFindingBalanceInSMS" name="TheImportanceOfFindingBalanceInSMS" style="color:#0270DE;" title="TheImportanceOfFindingBalanceInSMS">
</a>
FEATURED 📝
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The importance of finding balance in SMS marketing
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px 48px;mso-line-height-rule:exactly">
There’s a fine line between overwhelming your subscribers (receiving the infamous “STOP” response) and maximizing the possibilities of SMS. Sometimes the numbers speak for themselves…and you know how we love data. So let’s take a look.
<br/>
<ul>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
60%
</a>
of consumers expect brands to text them at least once a week.
</li>
<li>
But,
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
71%
</a>
cite too many messages as the main reason they no longer want to hear from brands.
</li>
</ul>
So what does this mean for a marketer's practical playbook? Most of the time, these reactions are determined by how that message, and the brand behind it, appear to them. Ask yourself
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
these
questions
</a>
while building SMS messages to make sure your efforts are well-received.
<br/>
<ul>
<li>
Will the text reach your subscriber at a convenient time?
</li>
<li>
Is your message credible and clear at first glance?
</li>
<li>
Is your message helpful? If not, it might just be annoying.
</li>
</ul>
It’s easy to get caught up in building your campaign and forget how important these simple elements are. Without them, you’re contacting your subscribers just for the sake of sending a message—which is an especially critical mistake when it comes to SMS marketing.
<br/>
</td>
</tr>
<tr>
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="Promo 25pct" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="Promo 25pct" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F398a232fec2bba4173706e5e7a6e4e96.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyMTI1fQ:1toM4t:yTHBMvL--4HYwETJMtm0cYjYz2ppye18tHux0H3z9o0" style="width:600px;max-height:200px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
</tr>
<tr>
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="Promo 25pct" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="Promo 25pct" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F1664166d7a065499899a492e8fad41fc.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyMjk4Nn0:1toM4t:Rb6hlL4LsJ1GVo3v0GXoM9uUfpHa7IsK7SRQJXMvZYo" style="width:600px;max-height:1000px;vertical-align:middle;border:0;" width="600"/>
</a>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="YourQuickGuideToAvoidingSMSFines" name="YourQuickGuideToAvoidingSMSFines" style="color:#0270DE;" title="YourQuickGuideToAvoidingSMSFines">
</a>
THE PULSE 🗞
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Your quick guide to avoiding SMS fines in 2024
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;padding:12px 40px;mso-line-height-rule:exactly">
Ever heard the saying "big bucks for bad behavior"? Well, it's not just a saying anymore. From phishing to shady content, fines are skyrocketing. But fear not, because knowledge is power:
<br/>
<ul>
<li>
<strong>
Know the no-nos
</strong>
<br/>
Many wireless carriers ban any SMS marketing for illegal content—which means any content that is not legal in all 50 states and at the federal level (tobacco, alcohol, etc.).
</li>
<li>
<strong>
Read up on law and order
</strong>
<br/>
No, not the TV show. We're talking about federal laws like CAN-SPAM and the Telephone Consumer Protection Act (TCPA). They mean business.
</li>
</ul>
Here’s what you can do:
<br/>
<ul>
<li>
Check the SMS regulations on your industry
</li>
<li>
Get consent before sending any SMS messages
</li>
<li>
Request opt-in confirmation right away
</li>
<li>
Offer an easy opt-out route
</li>
<li>
Make it clear your message is an ad (not a message from a friend)
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Remember, it's not just about avoiding fines; it's about building trust and loyalty with your audience. So, let's pledge to keep it ethical, transparent, and above all, effective. How's that for a guide to staying on the right side of the law while still rocking your marketing game? Read more about
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
changing SMS regulations here
</a>
.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="TheCriticalDosOfEffectiveSMSMarket" name="TheCriticalDosOfEffectiveSMSMarket" style="color:#0270DE;" title="TheCriticalDosOfEffectiveSMSMarket">
</a>
MARKETER’S PLAYBOOK 📚
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
The critical dos (and don’ts) of effective SMS marketing strategies
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
In this fast-paced arena, where characters are precious and attention spans fleeting, navigating the dos and don'ts can be a real challenge. But fear not, intrepid marketer! We're here to equip you with the critical guidelines that will elevate your SMS strategies from forgettable to fantastic.
<br/>
<br/>
<strong>
#1 - Build an opt-in SMS subscriber list
</strong>
<br/>
Get explicit permission from customers before sending them any SMS messages. This way, you adhere to legal and regulatory requirements and establish a foundation of trust and engagement with your audience.
<br/>
<br/>
<strong>
#2 - Craft concise messages
</strong>
<br/>
With limited character spacing the ability to be concise and engaging has never been so critical. To do this, lean on your CTA phrase, really craft that wording, and prioritize personalization tactics like areas of interest or customer preferences.
<br/>
<br/>
<strong>
#3 - Remember timing is key
</strong>
<br/>
Be mindful of time zones and avoid peak hours when your messages are more likely to be forgotten in the buzz or ignored due to annoyance. Your audience's habits and preferences can determine this. Pay attention to open rate trends or utilize send-time optimization.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
With this starting point firmly in place, your SMS campaigns will not only comply with regulations but also foster a relationship with your subscribers built on trust. If you’re ready to move beyond the essentials check out more information on how to
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Avoid Mistakes in SMS Marketing: Essential Do’s and Don’ts
</a>
.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="StayInformedAndProtectYourSubscrib" name="StayInformedAndProtectYourSubscrib" style="color:#0270DE;" title="StayInformedAndProtectYourSubscrib">
</a>
SILVER LINING SLIP-UPS 🌤️
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
Stay informed and protect your subscribers from scammers
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
<em>
</em>
Vigilance for SMS scams protects both marketers and consumers by preserving credibility in campaigns. By staying informed, you can safeguard your brand reputation, mitigate legal risks, and maintain positive customer relationships. Actively demonstrating your intention to protect your community goes a long
way toward building rapport. Here’s a crash course to understand the basics:
<br/>
<br/>
<strong>
#1 - Nail down consistent messaging
</strong>
<br/>
SMS is a much more personal format vs email but don't go so casual that you stray from your brand voice. Keep it personal but don’t confuse or scare your subscribers.
<br/>
<br/>
<strong>
#2 - Handle "suspicious call requests" like a pro
</strong>
<br/>
Assure your audience they won't be receiving an unexpected phone call. Instead, confirm how you'll use their number. For example, “We won't call you, we'll send you offers and updates.”
<br/>
<br/>
<strong>
#3 - Crush the complete-a-survey scam trap
</strong>
<br/>
Make it crystal clear you'll never ask for payment or sensitive information over SMS or in a survey.
<br/>
<br/>
<strong>
#4 - Provide a seamless opt-out experience
</strong>
<br/>
Give your subscribers the power to gracefully bow out with a simple "Reply STOP" – no awkward goodbyes.
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Arming subscribers with knowledge and proactive measures, such as verifying messages and reporting suspicious activity, can help protect your subscribers while preserving their trust in your brand reputation. And if your curiosity is piqued like ours was,
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
see what common SMS scams look like to learn more
</a>
. 👀🙅♀️
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="FiveStarterSMSTemplates" name="FiveStarterSMSTemplates" style="color:#0270DE;" title="FiveStarterSMSTemplates">
</a>
TRIED & TRUE 💪
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
5 starter SMS templates: Your secret sauce for business messaging!
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Texting isn't just for chitchat; it's a goldmine for customer connections. With the world glued to their smartphones, mastering SMS marketing is your ticket to the top. But crafting killer texts? Well, we can help with that:
<br/>
<br/>
<strong>
#1 - Incorporate opt-in confirmation
</strong>
<br/>
"Thanks for joining the party! Reply YES to keep vibing with us!"
<br/>
<br/>
<strong>
#2 - Create a referral program
</strong>
<br/>
"Spread the love! Share us with friends and get a 10% off code for your next spree."
<br/>
<br/>
<strong>
#3 - Send online invites and event reminders
</strong>
<br/>
"Join our virtual bash this Friday at 4 p.m.! RSVP: Eventlink.com."
<br/>
<br/>
<strong>
#4 - Extend exclusive deals
</strong>
<br/>
"Tech talk alert! Get 25% off our e-commerce summit. Sign up now!"
<br/>
<br/>
<strong>
#5 - Offer confirmations galore
</strong>
<br/>
"Hey, Sarah! Confirming your slot at Local Credit Union. Reply “YES” to confirm your appointment!"
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
There are even more message types you can incorporate, explore the options now with these
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
15 Successful Text Message Marketing Examples
</a>
. 📲✨
</div>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:40px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 20px 40px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px;
mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF;
text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
</a>
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM
Sans,sans-serif;font-size:16px;color:#16233E">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
Click to subscribe
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</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
</td>
</tr>
<tr>
<td class="snippet td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr style="padding-top:4px;padding-bottom:4px">
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyNDM5OH0:1toM4t:NG39UX76-gGKysP6MxxsDhyJ_cC6D61dfuf_vGBL0xI" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyNTY4fQ:1toM4t:BaupPwCTsnpWpt-JgL-ZlKz0_jS_9h-0Qa07B6d0cGI" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyNjg3N30:1toM4t:vxY1WX7x5bvNQ38VqvlcAyN4zOP6f3hogSESJ1HCd1A" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:center;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyODU3fQ:1toM4t:XmFIcU1bRRZ0ri8TnireV_Oy3nbGwaJGWdy8z_Gei0k" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgyOTkzNH0:1toM4t:xDY2ALZh_KELnH8yKgMj6yW1zf0gIiEARk0Nc3p9ZQg" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgzMTd9:1toM4t:Gfasu7WWlaxgL3PPYW2ZP4ZVEx1lXg6oP-B3n1vEpI0" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:40px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:40px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<strong>
<span style="color:#FFFFFF">
The Inbox is powered by
</span>
</strong>
</td>
</tr>
<tr>
<td class="snippet td100 mobilehide" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="50%"/>
<col width="50%"/>
</colgroup>
<tbody>
<tr>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FDelivra_Logos%252Fdelivra-lockups%2528transparent%2529-inverted-1200x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgzMzE3OX0:1toM4t:fxpHVTTtVwT5OjLaADkGvokaSrIrTxSJdknUt2e_nqQ" style="width:284px;max-height:112px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgzNDMxNn0:1toM4t:Bohw1P0frKLLUf6sw0D1OdCOUai6Ed_a2mszk3471fA" style="width:284px;max-height:57px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:12px">
<td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:100%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F629c81933ba058ca1a2fe61483cbd148.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTgzNTM2NX0:1toM4t:Q_LIB7pQ0m9q-MxHto1mcchmery44oyViiw5caNh_dg" style="width:408px;max-height:122px;vertical-align:middle;border:0;" width="408"/>
</a>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:100%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg0NTkwM30:1toM4t:lbA4LhyD2nct-PBkByRtHdYoFEHCHBGSnvrM_WgVOsE" style="width:408px;max-height:82px;vertical-align:middle;border:0;" width="408"/>
</a>
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<tr>
<td class="snippet mobilehide td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:16px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:48px 48px 16px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
</colgroup>
<tbody>
<tr>
<td colspan="2" height="1" rowspan="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg0NzcxfQ:1toM4t:m1TEIcdPzm6SO6aqvrKwcsQiaFnQWmK3WX-wrl36uvM" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
<td colspan="1" rowspan="1" style="vertical-align:top;text-align:center;width:20%;padding-right:16px;padding-left:16px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg0OTQzNn0:1toM4t:KmRTk6CFGkJOJLLZJs7tNbyYesw2luoj8aWy3xswjc8" style="width:88px;max-height:78px;vertical-align:middle;" width="88"/>
</td>
<td colspan="2" height="1" style="width:40%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg1MDc2Mn0:1toM4t:2Sg-0WygLINoNR1hDAI5zpaaPOYf2ul_3DO-oEI1SNs" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:16px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide mobilehide" colspan="6" style="text-align:center;vertical-align:top;padding:48px 24px 16px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
<col width="20%"/>
</colgroup>
<tbody>
<tr class="trpad0">
<td class="td100" colspan="2" height="1" style="width:40%;vertical-align:top;text-align:center;height:1px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg1MTc5N30:1toM4t:9dt5ovrrlOPFQV73pLRbq8g5UB8tCrr1GkezOK_mfzY" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
<td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:20%;padding-right:0;padding-left:0;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Ffred.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA4MzI1ODMuOTg1MjgyfQ:1toM4t:tlZuYXjN2nOEB1dpgjb2oCSMutdAyR-7Q-04-7fWbP8" style="width:110px;max-height:488px;vertical-align:middle;" width="110"/>
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