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   The loneliness tax
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   Plus: AI’s reality check.
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               Wednesday, January 28, 2026
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               Sebastian Kahnert/picture alliance via Getty Images
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               Good morning, Quartz readers! It’s Shannon Carroll with the Daily Brief. Today, work is getting lonelier, AI confidence is getting priced on earnings calls, GM is absorbing a tariff hangover, and American is chasing higher-end travelers.
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               HERE'S WHAT YOU NEED TO KNOW
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              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Corporate statements are getting less neutral by 
necessity.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               ICE’s actions have pushed CEOs into public view, where mild criticism is getting parsed for what it avoids, and employees want
              </span>
              <a data-linktext="more than “de-escalation.”" data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               more than “de-escalation.”
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
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20px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               GM’s earnings had a clear villain: tariffs.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               The company pinned a multibillion-dollar hit to trade policy, then promised stronger 2026 
margins — a forecast that depends on rules staying
              </span>
              <a data-linktext="stable long enough to plan around." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               stable long enough to plan around.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica 
Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
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             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               American is pitching a first-class future.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               It hauled in a record year of revenue yet still struggled to turn demand into durable profit, so it’s leaning harder on the airline industry’s
              </span>
              <a data-linktext="most reliable money printers." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               most reliable money printers.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
              </span>
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20px;line-height:1.5;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:12px;color:#000000;mso-line-height-rule:exactly">
             <div>
              <strong style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               Washington cut the IRS, then raised expectations.
              </strong>
              <span style="font-size:16px;color:#000000;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               A watchdog warns that cuts have thinned the workforce that answers phones and fixes 
errors, even as the agency is being pushed to roll out tax breaks
              </span>
              <a data-linktext="ahead of the midterms." data-linktype="Normal" style="color:#168DD9;font-size:16px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;background-color:#FFF;text-decoration:none;" target="_blank">
               ahead of the midterms.
              </a>
              <span style="font-size:16px;color:#000000;font-family:Helvetica 
Neue,Helvetica,Arial,sans-serif;background-color:#FFFFFF">
               
              </span>
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                   Car insurance rates keep 
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               Corporate America has a thousand ways to measure work and almost none to measure whether anyone feels connected doing it.
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               U.S. companies have spent years treating loneliness as a personal problem and productivity as a spreadsheet problem. Cigna’s newest data suggests they’re the same problem now. In 2025, 52% of U.S. workers reported feeling lonely — a quiet majority carrying a very loud operational price tag.
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               The World Health Organization frames loneliness as a public health crisis, which makes it a business issue by default. At work, experts say, loneliness shows up as missed work, rising disengagement, lower productivity, and a strong desire to change jobs. It’s a feelings-problem with a churn-shaped shadow.
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               Remote and hybrid work have made the gap visible by stripping away the idea that proximity equals connection.
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               Clinically, loneliness can look like burnout’s quieter cousin — low mood, fogginess, irritability, motivation that won’t kick in. From the manager’s seat, loneliness looks like fewer questions, thinner collaboration, cameras off, and a slide from teamwork to task survival.
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               Experts say that fixing the loneliness problem takes intention from both sides.
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               Workers can schedule relational check-ins that 
aren’t just task updates, invest in one or two trusted allies, and build accountability rituals, such as a 90-minute virtual Study Hall with colleagues. Employers can start measuring relationships, train leaders to build trust remotely, reward connection-building the way they reward outcomes, and quit treating “24/7” as a personality type.
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               The hard part is cultural: A constant-work posture treats people as engines and connection as a bonus feature. Companies that design projects to 
require real cross-team collaboration get the upside — healthier employees and stronger output — without pretending it happened by accident.
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               If you ignore connection long enough, productivity still gets its bill, just with interest.
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               The AI trade now runs on confidence as much as compute. Over the next few earnings calls, Wall Street will decide whether hyperscalers still sound hungry — or whether the language starts to suggest that patience is getting priced in.
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               Microsoft and Meta report Wednesday, then Amazon and Alphabet follow next week, and every sentence about cloud and AI is going to get treated like a tradable object.
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              <span style="font-size: 
16px">
               Nvidia doesn’t report until Feb. 25, but it’s already in the room. The AI trade has become a chain of inference where hyperscaler spend guides the mood, “AI revenue” determines patience, and a chipmaker inherits whatever conviction or doubt the customers leave behind.
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              <span style="font-size: 16px">
               When executives reach for “capacity,” “lead times,” “efficiency,” and “time to power,” investors either hear a buildout still pulling forward — or a bill that’s starting to feel heavier than the storyline. 
Companies can beat expectations and still lose altitude if the explanation starts sounding procedural instead of purposeful.
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              <span style="font-size: 16px">
               Microsoft is the split-screen case study. Analysts are torn between confidence in long-term positioning and skepticism about near-term acceleration, a divide that shows up in price-target trims even when ratings stay friendly.
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              <span style="font-size: 16px">
               Meta’s scrutiny comes from a different place. Advertising cash gives it 
room to spend, but that same cash flow raises expectations about discipline. Investors want to hear how AI improves the machine they already trust, without drifting into open-ended ambition that sounds expensive for its own sake.
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              <span style="font-size: 16px">
               Amazon and Alphabet add complexity rather than comfort. Both are pouring money into cloud infrastructure while promoting in-house chips as leverage and insurance. That combination plays well only as long as demand stays broad enough to absorb everything 
being built.
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               By the time Nvidia reports later this month, the market will already have a working theory about the state of AI demand. Not from shipments or guidance tables, but from how convincingly four empires described the bill.
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               In this cycle, confidence sets the price first — and the receipt arrives later.
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              <a data-linktext="Quartz’s Shannon Carroll has more on the earnings-season parlor trick that puts Nvidia in everyone else’s earnings." data-linktype="Normal" style="color:#168DD9;font-size:16px;text-decoration:none;" target="_blank">
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