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   Learn how to create engaging “About Us” videos to help you connect with your audience and convert them into buyers  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­‌
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                 <h1 style="margin: 0; color: #1d0f2e; direction: ltr; font-family: 'Inter', Lato, Helvetica, Arial, sans-serif; font-size: 28px; font-weight: 700; letter-spacing: normal; line-height: 1.2; text-align: center; margin-top: 0; margin-bottom: 0; mso-line-height-alt: 34px;">
                  The "About Us” video guide
                 </h1>
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                  <p style="margin: 0; margin-bottom: 0px;">
                   Your audience buys into your story, not just your product. To connect with them and turn visitors into customers, they need to know the humans behind the brand.
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                   <br/>
                   We’ve published a
                   <a rel="noopener" style="text-decoration: underline; color: #1d0f2e;" target="_blank">
                    new guide
                   </a>
                   on how to create an
                   <strong>
                    About Us video
                   </strong>
                   that shifts the focus from what you sell to
                   <em>
                    who you are
                   </em>
                   .
                  </p>
                  <p style="margin: 0; margin-bottom: 0px;">
                  </p>
                  <p style="margin: 0;">
                   Here’s what you need to include in your introduction video:
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <div class="spacer_block block-1" style="height:40px;line-height:40px;font-size:1px;">
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; vertical-align: top;" width="25%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;" width="100%">
               <tr>
                <td class="pad" style="width:100%;padding-right:0px;padding-left:0px;">
                 <div align="center" class="alignment">
                  <div style="max-width: 72px;">
                   <img alt="People Icon" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.getblueshift.com%252Fbee%252Fimages%252F629f5551-acd2-47bf-b6a7-0df1ae24b9d0%252F2025-10_Engagement_IntroVideo_Email_icon1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uZ2V0Ymx1ZSIsInRpbWUiOjE3NTk5Mjg1NTYuMjgxMDgzM30:1v6ToS:OkwVEyaPETj0JiOSXiIMD807FvcLLiG5ux-Nn1SxM4I" style="display: block; height: auto; border: 0; width: 100%;" title="People Icon" width="72"/>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-right: 40px; vertical-align: top;" width="75%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;" width="100%">
               <tr>
                <td class="pad" style="padding-right:20px;">
                 <div style="color:#1d0e2e;direction:ltr;font-family:'Inter', Lato, Helvetica, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0px;line-height:1.8;text-align:left;mso-line-height-alt:25px;">
                  <p style="margin: 0;">
                   <strong>
                    The human element:
                   </strong>
                   Real faces build trust faster than mission statements. Spotlight the people behind your product (employees, founders, clients) to foster connection.
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-9" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <div class="spacer_block block-1" style="height:35px;line-height:35px;font-size:1px;">
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-10" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; vertical-align: top;" width="25%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;" width="100%">
               <tr>
                <td class="pad" style="width:100%;padding-right:0px;padding-left:0px;">
                 <div align="center" class="alignment">
                  <div style="max-width: 66px;">
                   <img alt="Magnifying Glass Icon" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.getblueshift.com%252Fbee%252Fimages%252F629f5551-acd2-47bf-b6a7-0df1ae24b9d0%252F2025-10_Engagement_IntroVideo_Email_icon2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uZ2V0Ymx1ZSIsInRpbWUiOjE3NTk5Mjg1NTYuMjgxMTg2M30:1v6ToS:h-RVoHJ4LuNyym9iEHPumun9wbHcTAnGIcLlaVhL07g" style="display: block; height: auto; border: 0; width: 100%;" title="Magnifying Glass Icon" width="66"/>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-right: 40px; vertical-align: top;" width="75%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;" width="100%">
               <tr>
                <td class="pad" style="padding-right:20px;">
                 <div style="color:#1d0e2e;direction:ltr;font-family:'Inter', Lato, Helvetica, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0px;line-height:1.8;text-align:left;mso-line-height-alt:25px;">
                  <p style="margin: 0;">
                   <strong>
                    Focus on the customer's POV:
                   </strong>
                   Frame your narrative around, "What you get when you choose us." Use your history and values to highlight what sets you apart.
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-11" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <div class="spacer_block block-1" style="height:35px;line-height:35px;font-size:1px;">
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-12" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; vertical-align: top;" width="25%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;" width="100%">
               <tr>
                <td class="pad" style="width:100%;padding-right:0px;padding-left:0px;">
                 <div align="center" class="alignment">
                  <div style="max-width: 66px;">
                   <img alt="Image Icon" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.getblueshift.com%252Fbee%252Fimages%252F629f5551-acd2-47bf-b6a7-0df1ae24b9d0%252F2025-10_Engagement_IntroVideo_Email_icon3.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uZ2V0Ymx1ZSIsInRpbWUiOjE3NTk5Mjg1NTYuMjgxMjg4MX0:1v6ToS:bdhJA8g7qykDD1NppVk_V4DlxFRCLIezfHPjUPohEl8" style="display: block; height: auto; border: 0; width: 100%;" title="Image Icon" width="66"/>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-right: 40px; vertical-align: top;" width="75%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;" width="100%">
               <tr>
                <td class="pad" style="padding-right:20px;">
                 <div style="color:#1d0e2e;direction:ltr;font-family:'Inter', Lato, Helvetica, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0px;line-height:1.8;text-align:left;mso-line-height-alt:25px;">
                  <p style="margin: 0;">
                   <strong>
                    End with a strong CTA:
                   </strong>
                   Use a clear call to action to drive traffic or prompt a connection.
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-13" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <div class="spacer_block block-1" style="height:40px;line-height:40px;font-size:1px;">
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-14" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:30px;">
                 <div style="color:#1d0e2e;direction:ltr;font-family:'Inter', Lato, Helvetica, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0px;line-height:1.8;text-align:left;mso-line-height-alt:25px;">
                  <p style="margin: 0;">
                   Ready to start building a connection that converts? Read the full guide then check out our
                   <strong>
                    About Us templates
                   </strong>
                   <a style="text-decoration: underline; color: #808080;" target="_self">
                    here
                   </a>
                   .
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-15" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;" width="100%">
               <tr>
                <td class="pad" style="padding-bottom:30px;text-align:center;">
                 <div align="center" class="alignment">
                  <a style="color:#1d0f2e;text-decoration:none;" target="_blank">
                   <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://animoto.com/blog/guides/about-me-video" style="height:42px;width:148px;v-text-anchor:middle;" arcsize="143%" fillcolor="#ffd337"><v:stroke dashstyle="Solid" weight="0px" color="#ffd337"/><w:anchorlock/><v:textbox inset="0px,0px,0px,0px"><center dir="false" style="color:#1d0f2e;font-family:Arial, sans-serif;font-size:16px"><![endif]-->
                   <span class="button" style="background-color: #ffd337; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 60px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #1d0f2e; display: inline-block; font-family: 'Inter', Lato, Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 700; mso-border-alt: none; padding-bottom: 5px; padding-top: 5px; padding-left: 30px; padding-right: 30px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 32px;">
                     Learn more
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-16" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-left: 10px solid #f7f5f3; border-radius: 0; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 40px; padding-right: 40px; vertical-align: top;" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;" width="100%">
               <tr>
                <td class="pad">
                 <div style="color:#1d0e2e;direction:ltr;font-family:'Inter', Lato, Helvetica, Arial, sans-serif;font-size:14px;font-weight:400;letter-spacing:0px;line-height:1.8;text-align:left;mso-line-height-alt:25px;">
                  <p style="margin: 0;">
                   Happy video making!
                  </p>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-17" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-bottom: 10px solid #f7f5f3; border-left: 10px solid #f7f5f3; border-radius: 0 0 16px 16px; border-right: 10px solid #f7f5f3; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-left: 30px; padding-right: 30px; vertical-align: top;" width="100%">
              <div class="spacer_block block-1" style="height:40px;line-height:40px;font-size:1px;">
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-18" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3;" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f7f5f3; border-radius: 0; color: #000000; width: 600.00px; margin: 0 auto;" width="600.00">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; vertical-align: top;" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-1 mobile_hide" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;" width="100%">
               <tr>
                <td class="pad">
                 <div align="center" style="font-family:'Inter', Lato, Helvetica, Arial, sans-serif;text-align:center;">
                  <table align="center" bgcolor="#f7f5f3" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 580px; background-color: #f7f5f3;" width="580">
                   <tr>
                    <td align="center" style="font-size:0; padding-top: 30px; padding-bottom: 30px;" valign="top">
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                          848 N. Rainbow Blvd. #3017
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                          Las Vegas, NV 89107
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