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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Candy Corn -- Halloween’s most polarizing candy.
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                  October 28, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   A new FTC report found more cigarettes were purchased in 2020 than in 2019 -- the 1st uptick in 20 years -- as tobacco companies spent $7.84B on marketing. Manufacturers sold 203.7B cigs in 2020, enough for ~618 for every person in the US. D.A.R.E. officers are losing their minds.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Redbox:
                    </strong>
                    It’s much more than a DVD kiosk, and it just went public.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Candy Corn:
                    </strong>
                    It may be polarizing, but it
                    <em>
                     sells
                    </em>
                    .
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Spritz Society:
                    </strong>
                    A pro meme-er is launching a sparkling wine.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    A site for generating nonsensical tech jargon, simple Wikipedia, a 3.5k-year-old ghost depiction, and more.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The Big Idea
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Redbox kiosk" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-redbox_20211027223204.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Redbox just IPO’d, and it’s out to prove there’s more than meets the kiosk
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’ve all been there -- marching out of a 7-Eleven, slurpee in hand, when you see it glowing in the distance: the Redbox kiosk, like a lighthouse in the storm of your Friday night.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company, a relic of our pre-streaming past, hit the public markets this week in a SPAC deal that
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 raised
                </a>
                <strong>
                 ~$88m
                </strong>
                , per
                <em>
                 Variety
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The move marks a new era for the kiosk king of DVD rentals
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Which is timely -- according to Nielsen, DVD and Blu-ray player ownership
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 dropped
                </a>
                from 90% in 2008 to 67% in 2018 (and only 57% among people ages 18 to 34 -- a coveted demographic for advertisers).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While Redbox still operates
                <strong>
                 ~40k
                </strong>
                kiosks, it’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 broadened
                </a>
                its offering to better fit modern consumption habits. New developments include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Redbox Entertainment:
                 </strong>
                 Its production arm that acquires and releases a variety of genre movies at modest budgets
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Redbox Free Live TV:
                 </strong>
                 An ad-supported channel that launched in February 2020 and has reached
                 <strong>
                  1m
                 </strong>
                 monthly active viewers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Redbox On Demand:
                 </strong>
                 A streaming service that offers free viewing and the ability to rent or buy a list of titles
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Together, the new offerings help Redbox work toward its goal of becoming a one-stop shop for entertainment.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But Redbox isn’t dumping its DVD collection quite yet
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In December 2020, the firm launched Redbox+, an annual subscription that lets customers
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 rent
                </a>
                12 to 24 DVDs at a time.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                CEO Galen Smith says its hybrid approach makes Redbox unique compared to digital-only companies that never actually turn a profit.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Plus, given Gen Z’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 budding
                </a>
                interest in early 2000s nostalgia, Redbox may have a hidden goldmine waiting in the wings.
               </p>
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               SNIPPETS
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                 Angry algo:
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                Facebook once
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                 valued
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                the importance of the angry emoji reaction at 5x the weight of likes. After data scientists discovered that move boosted posts containing misinformation, they eventually lowered it to a weight of 4x and then to 0.
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                 Old dog, new tricks:
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                Adobe
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                 announced
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                web apps for its popular Photoshop and Illustrator products, following the lead of Figma’s browser-based collaborative design software.
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                <strong>
                 Ponzi economics?
                </strong>
                A report
                <a style="color: #d62829; text-decoration: none;">
                 found
                </a>
                ~⅓ of the total bitcoin supply is held by the top
                <strong>
                 10k
                </strong>
                investors.
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                 Dynamic duo:
                </strong>
                Stripe
                <a style="color: #d62829; text-decoration: none;">
                 partnered
                </a>
                with Klarna to offer “buy now, pay later” capabilities to its customers in a move rivaling Square’s acquisition of Afterpay.
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                <strong>
                 Topps topped again:
                </strong>
                Italian company Panini SpA
                <a style="color: #d62829; text-decoration: none;">
                 signed
                </a>
                a
                <strong>
                 $10m+
                </strong>
                deal with WWE to be its exclusive trading card partner, beating out Topps, which lost its MLB trading card rights to Fanatics earlier this year.
               </p>
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                 Ford posted huge earnings
                </strong>
                , doubling Wall Street
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                 estimates
                </a>
                and — in an optimistic move — will reinstate its dividend in Q4.
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               Candy Corn
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              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="candy corn" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-candycorn_20211027222958.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Candy corn is Halloween’s most polarizing candy, but people are still buying it
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Candy corn was
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 invented
                </a>
                by Wunderlee Candy Company employee George Renninger in the 1880s, then popularized by the Goelitz Confectionery Company (now the Jelly Belly Candy Co.). At the time, it was known as “Chicken Feed,” which makes sense because chickens eat corn, right?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, Brach’s Confections is the largest manufacturer of the treat, making
                <strong>
                 ~7B
                </strong>
                pieces per year,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                <em>
                 Fox Business
                </em>
                . In 2018, Brach’s sold
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $73m+
                </a>
                worth.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This year, total Halloween candy sales have already hit $324m as of Oct. 4, up 48% from the same period in 2020,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                the National Confectioners Association.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So it could be a big year for candy corn, assuming that Ferrara -- the Chicago-based company that owns Brach’s -- can recover from a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ransomware attack
                </a>
                earlier this month that’s been causing order issues.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Who eats this stuff anyhow?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brach’s recently looked at sales data to determine
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 which states
                </a>
                buy the most candy corn:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                1. California
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                2. Texas
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                3. Florida
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                4. New York
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                5. Michigan
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, the states that buy the least include:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                1. Alabama
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                2. Hawaii
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                3. Nebraska
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                4. Vermont
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                5. Wisconsin
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you haven’t had any candy corn yet, don’t despair. The treat is made in a variety of holiday flavors, including -- this is not a joke --
                <strong>
                 Thanksgiving Dinner + Apple Pie and Coffee
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Recently, brave taste tester Heather Martin’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 review
                </a>
                of the candy went viral. She called the stuffing flavor “an unrepentant violation of the Geneva Convention,” and the green beans option “unforgivable.”
               </p>
              </td>
             </tr>
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                  </td>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mg2gV:sNnY7F5i42pYdadH1NdTaVOvk2UAlgdrMiV5Q7fKLZk" width="30"/>
                   </a>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
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               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-10-28_20211027163211.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Get your email marketing act together
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are some resources that everyone in the business of email marketing should use.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This customizable
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 email marketing planning template
                </a>
                for Google Sheets and Microsoft Excel will keep your emails organized and optimized.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Accomplish more with this tidy template:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Organize sends for each segment
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Easily document A/B split-testing results
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Gather highly specific performance metrics
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Calculate delivery, open, and click-thru rates
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Summarize key findings into high-level results
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Co-workers have a thing for digestible data. Do the whole team a solid.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Bonus resource: free
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  marketing plan template
                 </em>
                </a>
                <em>
                 .)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Download for excellent emails →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Spritz SZN
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Spritz Society cans" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Spritz_Society_20211027223329.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Spritz Society is breaking into the soon-to-be $3B+ canned cocktail market
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a meme Instagram account called @BoyWithNoJob.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It has
                <strong>
                 1.6m
                </strong>
                followers and chances are you’ve seen it. (A recent nugget of wisdom: “Delete ‘lol’ from the end of your sentences and just say what you need to say.”)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you have an audience that big, you can launch products:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Enter Spritz Society…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … a spritzer wine cocktail that recently hit markets, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  PureWow
                 </em>
                </a>
                . Founded by Ben Soffer (the man behind @BoyWithNoJob), the brand is jumping into the fast-growing canned cocktail market.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  CNBC
                 </em>
                </a>
                , this category of the alcohol market is still small (3% of total) but growing fast (+50% from 2019 to 2020) and projected to reach $3B-$4B in the next few years.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The value prop
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Aside from leaning into a built-in audience, Soffer’s brand has higher end inputs: Spritz Society is made from 100% white wine whereas many canned cocktails contain malt liquor.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Spritz Society
                </a>
                comes in 4 flavors (Grapefruit, Blood Orange, Pineapple, Lemonade), and like any ecommerce brand worth its salt, has a subscription option.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This playbook has been executed to great effect before: In 2019, another popular Instagram meme account -- @TheFatJewish -- sold its wine brand, Babe Wine, to alcohol giant
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Anheuser-Busch InBev
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
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                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mg2gV:sNnY7F5i42pYdadH1NdTaVOvk2UAlgdrMiV5Q7fKLZk" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mg2gV:sNnY7F5i42pYdadH1NdTaVOvk2UAlgdrMiV5Q7fKLZk" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mg2gV:sNnY7F5i42pYdadH1NdTaVOvk2UAlgdrMiV5Q7fKLZk" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1mg2gV:sNnY7F5i42pYdadH1NdTaVOvk2UAlgdrMiV5Q7fKLZk" width="30"/>
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               TRENDS
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               <center>
                <a style="color: #d62829; text-decoration: none;">
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                </a>
               </center>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 9 community-sourced business ideas
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s not just the Trends team brainstorming the next winners.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Our members do plenty of deep-diving themselves. They’re catching opportunities from the rabbit holes you’re too busy to dig into.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A few favorites from our latest community roundup:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Cohort-based courses are crushing
                 </strong>
                </a>
                <strong>
                 :
                </strong>
                Learning in tandem with a community is leading to 80%-90% higher completion rates than its solo/DIY counterparts. Trends member Rachel points to course creation platforms like Maven and Mighty Networks to cite the big opportunities in digital education.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Real estate inefficiencies
                 </strong>
                </a>
                are leaving a lot of value on the table. Jared waited 5 weeks on a title insurance surveyor while trying to close a sale, and Scott doesn’t see why you can’t “try-before-you-buy” with new homes. Since that’s the way everything seems to be going.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  The comeback of direct mail
                 </strong>
                </a>
                is not sexy, but very much upon us. Seth (who hosts a podcast with Shark Tank creator Kevin Harrington) highlights why there will be a ton of demand for new direct mail services -- think, VR integrations, voice-activated CTAs, trigger-send postcards.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And there’s a lot more where that came from.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Get hot market reports and growth hacks galore when you
                <strong>
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  try one week of Trends for just $1
                 </strong>
                </a>
                .
               </p>
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               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                Try now →
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           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🗽
                <strong>
                 On this day:
                </strong>
                In 1886, President Grover Cleveland
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 dedicated
                </a>
                the Statue of Liberty in New York Harbor. The gift from France was originally known as “Liberty Enlightening the World.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤓
                <strong>
                 Useful:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Simple English Wikipedia
                </a>
                contains
                <strong>
                 197.7k+
                </strong>
                articles written with basic English words and short sentences. It’s ideal for children, people who are learning English or speak it as a 2nd language, and anyone who just wants a quick, easy read.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ​​📱 TikTok tips:
                </strong>
                Want to trend on the popular short video app? Read this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 step-by-step
                </a>
                breakdown.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💩
                <strong>
                 Haha:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Make Bullshit
                </a>
                generates nonsensical tech jargon. Click the button to get phrases like “aggregate extensible infomediaries” and “synthesize leading-edge e-markets.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎃
                <strong>
                 Art:
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Gourdlandia
                </a>
                in Ithaca, New York, is where artist Graham Ottoson grows gourds to turn into a vast art collection, including lamps, masks, and more. If you can’t visit IRL, check out the galleries.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👻
                <strong>
                 Spooky:
                </strong>
                According to British Museum curator Irving Finkel, a 3.5k-year-old Babylonian tablet may feature the earliest depiction of a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ghost
                </a>
                . The back of the tablet describes how to perform an exorcism.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔒
                <strong>
                 How to:
                </strong>
                In the 1st of a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2-part series
                </a>
                on digital safety,
                <em>
                 Ars Technica
                </em>
                explains the basic security steps everyone should be taking with their online devices.
               </p>
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               Pic of the day
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               <img alt="Redbox meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-redbox_meme_20211027223512.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="height: auto; width: 100%; max-width: 400px;" width="400"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                Pay if forward! (Source: Memedroid)
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               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-sunset_photo_20211027225122.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1mg2gV:8US95ZRSVRJrwnocDIgnbfwgs24ENE-3JnYP7AmwX3Q" style="width: 100%; max-width: 600px; height: auto; padding: 5px 0px;" width="600"/>
                </a>
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               <p style="font-size: 22px; line-height: 24px; font-weight: bold; margin: 0px; padding: 15px 0px 0px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
                 The golden hour photo formula
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Take a photo outside. Set highlights to -32, shadows to -26, contrast to -30, brightness to -15, black point to 10, saturation to 10, vibrance to 8, warmth to 10, tint to 29, sharpness to 14, and definition to 23. You’re welcome.
               </p>
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            .
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            Editing by: Mark “Still owe Blockbuster $20 in late fees” Dent.
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