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   Genuine since 1937, discover the full story here
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               Design your own
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               Stores
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                     Ray-Ban
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                     Decades in Definition
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               Timelessly classic and fearlessly modern. It all began back in the 1930s when the high-flyers of the US Air Force needed protection against the harmful sun rays. And so, Ray-Ban was born.
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                     1930
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                    <table border="0" cellpadding="0" cellspacing="0" height="26" valign="middle">
                     <tr>
                      <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: center; background-color: white; vertical-align: middle; color: #1f1f24; padding: 0 5px;">
                       <a style="color:#1f1f24;  background-color: white;" target="_blank">
                        Take Off Time
                       </a>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: normal; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal;text-align: left; padding-top: 10px; padding-right:10px;color: #000000 !important; background-color:#f2f2f2; ">
                    <a style="color:#1f1f24;" target="_blank">
                     The decade that started it all. Ray-Ban develops the first ever crystal lenses that cut out glare for US pilots.
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
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            </tr>
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          </td>
         </tr>
         <!-- end blocco 1930-->
         <!--  blocco 1940-->
         <tr>
          <td align="center">
           <table align="center" cellpadding="0" cellspacing="0">
            <tr>
             <td align="center" background="https://inboxflows.com/_/image/https%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fcontent%252Fluxottica001%252Fp2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlLmRhdmlkY2x1bCIsInRpbWUiOjE3NTQ1NjgyMjEuNzA1NzQ1N30:1ujzLR:ZblQafO4UX2kJE8WLy-b4xG4RicbUbeMQqdTTrPNRec" height="191" style="width:640px; height:191px;" width="640">
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               <tr>
                <td style="width:300px" width="300">
                 <table align="right" border="0" cellpadding="0" cellspacing="0" style="width:300px">
                  <tr>
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                     1940
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td align="right">
                    <table border="0" cellpadding="0" cellspacing="0" height="26" valign="middle">
                     <tr>
                      <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: center; background-color: white; vertical-align: middle; color: #1f1f24; padding: 0 5px;">
                       <a style="color:#1f1f24;  background-color: white;" target="_blank">
                        Innovation Era
                       </a>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: normal; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal;text-align: right;  padding-top: 10px; padding-left:10px;color: #000000 !important; background-color:#f2f2f2;">
                    <a style="color:#1f1f24;" target="_blank">
                     Pilot technology came back down to earth, expanding the range for police officers and all champions of the outdoors.
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
                <td style="width:40px" width="40">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAwNTUyN30:1ujzLR:HEEb-LinUn71hNNQVS536Q04iTRmZLxV-IZiYoRQgXY" style="display:block; max-width:40px; height:1px;" title="Ray-ban.com" width="40"/>
                </td>
                <td style="width:300px" width="300">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAwNzA3NH0:1ujzLR:hZoNrudu1K2xeNFvpQblAy8R5eoVzUTXdiff3krtito" style="display:block; max-width:300px; height:1px;" title="Ray-ban.com" width="300"/>
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         <!-- blocco 1950-->
         <tr>
          <td align="center">
           <table align="center" cellpadding="0" cellspacing="0">
            <tr>
             <td align="center" background="https://inboxflows.com/_/image/https%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fcontent%252Fluxottica001%252Fp3.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlLmRhdmlkY2x1bCIsInRpbWUiOjE3NTQ1NjgyMjEuNzA1ODQ3N30:1ujzLR:mxujg5z4xlxVILxejZlVqZ5cS8a2mNdNhsGHszrfu8M" height="191" style="width:640px; height:191px;" width="640">
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                <td style="width:300px" width="300">
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                </td>
                <td style="width:40px" width="40">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAwOTUzNX0:1ujzLR:LRYxQo1bt8Sj-RsK4Pzkk9tQxsjuZT3Fy2pbIl5tre4" style="display:block; max-width:40px; height:1px;" title="Ray-ban.com" width="40"/>
                </td>
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                    <a style="font-family: Arial; font-size: 45px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: left; color: #e42920;" target="_blank">
                     1950
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td>
                    <table border="0" cellpadding="0" cellspacing="0" height="26" valign="middle" width="111">
                     <tr>
                      <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: center; background-color: white; vertical-align: middle; color: #1f1f24; padding: 0 5px;">
                       <a style="color:#1f1f24;  background-color: white;" target="_blank">
                        Golden Age
                       </a>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: normal; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal;text-align: left; padding-top: 10px; padding-right:10px; color: #000000 !important;background-color:#f2f2f2;">
                    <a style="color:#1f1f24;" target="_blank">
                     With an influx of new groundbreaking materials, Ray-Ban shifted from military function to everyday fashion.
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
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            </tr>
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         <!--  blocco 1960-->
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          <td align="center">
           <table align="center" cellpadding="0" cellspacing="0">
            <tr>
             <td align="center" background="https://inboxflows.com/_/image/https%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fcontent%252Fluxottica001%252Fp4.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlLmRhdmlkY2x1bCIsInRpbWUiOjE3NTQ1NjgyMjEuNzA1OTU3fQ:1ujzLR:cIQskm9N82WiDEu0GssWoDtij7oEYupmGHCcAy9IqEk" height="191" style="width:640px; height:191px;" width="640">
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              <table align="center" border="0" cellpadding="0" cellspacing="0" width="640">
               <tr>
                <td style="width:300px" width="300">
                 <table align="right" border="0" cellpadding="0" cellspacing="0" style=" width:300px;">
                  <tr>
                   <td style="font-family: Arial;mso-line-height-rule:exactly; font-size: 45px; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: right; color: #e42920; ">
                    <a style="font-family: Arial; font-size: 45px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: left; color: #e42920;" target="_blank">
                     1960
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td align="right">
                    <table border="0" cellpadding="0" cellspacing="0" height="26" valign="middle">
                     <tr>
                      <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: center; background-color: white; vertical-align: middle; color: #1f1f24; padding: 0 5px;">
                       Free Love Revolution
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: normal; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal;text-align: right;  padding-top: 10px;padding-left:10px;color: #000000 !important; background-color:#f2f2f2;">
                    <a style="color:#1f1f24;" target="_blank">
                     Enter the age of individual expression. Ray-Ban became the see and be seen sunglasses, launching all kinds of different shapes and styles.
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
                <td style="width:40px" width="40">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxMDY0Nn0:1ujzLR:EAuIApqwOT1lZS4BLtoSp4dDrXrGUrJRvkB_Iqs8T2c" style="display:block; max-width:40px; height:1px;" title="Ray-ban.com" width="40"/>
                </td>
                <td style="width:300px" width="300">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxMTgwN30:1ujzLR:BuYoDgjBo6_JvvRR6QqraxshcaCk5ZhjlZDPtTqRxHA" style="display:block; max-width:300px; height:1px;" title="Ray-ban.com" width="300"/>
                </td>
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         <!--blocco 1970-->
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            <tr>
             <td align="center" background="https://inboxflows.com/_/image/https%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fcontent%252Fluxottica001%252Fp5.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlLmRhdmlkY2x1bCIsInRpbWUiOjE3NTQ1NjgyMjEuNzA2MDU2Nn0:1ujzLR:DWf9KFYpVE-kEFbNHjD1KGVU5he5MAmk78x4P05GYQ8" height="233" style="width:640px; height:233px;" width="640">
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              <table align="center" border="0" cellpadding="0" cellspacing="0" width="640">
               <tr>
                <td style="width:300px" width="300">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxMjl9:1ujzLR:ZJYcukXKv-jSk1c6PVcgWmvZFpMASMwayErZ99IfjuI" style="display:block; max-width:40px; height:1px;" title="Ray-ban.com" width="300"/>
                </td>
                <td style="width:40px" width="40">
                 <img alt="Ray-ban" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxMzk2fQ:1ujzLR:a2pW7W9QeBF82su3w4ZlJV-PG96Q8vXdckDlQwgp65E" style="display:block; max-width:320px; height:1px;" title="Ray-ban.com" width="40"/>
                </td>
                <td style="width:300px" width="300">
                 <table border="0" cellpadding="0" cellspacing="0" style="width:300px;">
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                    <a style="font-family: Arial; font-size: 45px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: left; color: #e42920;" target="_blank">
                     1970
                    </a>
                   </td>
                  </tr>
                  <tr>
                   <td>
                    <table border="0" cellpadding="0" cellspacing="0" height="26" valign="middle">
                     <tr>
                      <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal; text-align: center; background-color: white; vertical-align: middle; color: #1f1f24; padding: 0 5px;">
                       <a style="color:#1f1f24;  background-color: white;" target="_blank">
                        Sports Scene
                       </a>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family: 'Lato', sans-serif; font-size: 14px; mso-line-height-rule:exactly; font-weight: normal; font-stretch: normal; font-style: normal; line-height: 1.28; letter-spacing: normal;text-align: left;  padding-top: 10px; padding-right:10px; color: #000000 !important; background-color:#f2f2f2;">
                    <a style="color:#1f1f24;" target="_blank">
                     With new mirrored, tinted and light responsive lenses, Ray-Ban became a frontrunner in the sport’s world with flamboyant ‘70s style.
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
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            </tr>
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          </td>
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         <!--blocco 1970-->
         <tr>
          <td align="center">
           <img alt="Ray-ban" border="0" height="25" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxNTAyM30:1ujzLR:hYzKCP3OP10dQu1O_Of_DNHDpTznRkc0ksOF_XjW7fE" style="display:block; max-width:640px; height:25px;" title="Ray-ban.com" width="640"/>
          </td>
         </tr>
         <tr>
          <td align="center" class="tablemobile" style="text-align: center; font-family: 'Lato', sans-serif; font-size: 14px; font-weight: bold; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; text-align: center; color: #000000; background-color:#f2f2f2; ">
           Want to know more? Discover the full story!
          </td>
         </tr>
         <tr>
          <td align="center">
           <img alt="Ray-ban" border="0" height="25" src="https://inboxflows.com/_/image/http%253A%252F%252Fe.davidclulow.com%252Fassets%252Fresponsysimages%252Fluxottica001%252Fcontentlibrary%252Fray-ban%252F%2521templates%252Fimages%252Fspace-width.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmUuZGF2aWRjbHVsbyIsInRpbWUiOjE3NTQ1NjgyMjEuNzAxNjA2fQ:1ujzLR:3G5suxmJWt5Qs_9xQczQZ3TJPKJJJFIkfL1uHCrCLoY" style="display:block; max-width:640px; height:25px;" title="Ray-ban.com" width="640"/>
          </td>
         </tr>
         <!-- Botton READ ON -->
         <tr>
          <td align="center" class="tablemobile" style="height: 40px;  background-color: #f2f2f2">
           <table align="center" cellpadding="0" cellspacing="0" height="40" style=" height: 40px;">
            <tr>
             <td height="40" style="background-color: #1f1f24; text-align: center; font-family: 'Lato', sans-serif; font-size: 15px; font-weight: bold; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; text-align: center; color: white;  height: 40px; text-transform: uppercase; padding: 0 30px;">
              <a style="background-color: #1f1f24; text-align: center; font-family: 'Lato', sans-serif; font-size: 15px; font-weight: bold; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; text-align: center; color: white; width: 200px; height: 40px; text-transform: uppercase;" target="_blank">
               Read on
              </a>
             </td>
            </tr>
           </table>
          </td>
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            Ray-Ban
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            Decades in Definition
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            Timelessly classic and fearlessly modern. It all began back in the 1930s when the high-flyers of the US Air Force needed protection against the harmful sun rays. And so, Ray-Ban was born.
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             1930
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             Take Off Time
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             The decade that started it all. Ray-Ban develops the first ever crystal lenses that cut out glare for US pilots.
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             1940
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             Innovation Era
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             Pilot technology came back down to earth, expanding the range for police officers and all champions of the outdoors.
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             1950
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             Golden Age
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             With an influx of new groundbreaking materials, Ray-Ban shifted from military function to everyday fashion.
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             1960
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             Free Love Revolution
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             Enter the age of individual expression. Ray-Ban became the see and be seen sunglasses, launching all kinds of different shapes and styles.
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            1970
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           <a style="font-family: 'Lato', Arial;mso-line-height-rule:exactly; font-size: 2.8vw; font-weight: bold; font-stretch: normal; font-style: normal; line-height: 3.4vw; letter-spacing: normal;  color: #000000;  background-color:#ffffff;display:block; text-align:center; float:left; padding: 0vw 2vw;  background-color: white; ">
            Sports Scene
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            With new mirrored, tinted and light responsive lenses, Ray-Ban became a frontrunner in the sport’s world with flamboyant ‘70s style.
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           Want to know more? Discover the full story!
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2 weeks, 5 days ago - news@e.ray-ban.com
The Ray-Ban Legacy is waiting for you
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