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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: The rise and fall of “magic dirt.”
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                  December 24, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Happy holidays from
                   <em>
                    The Hustle
                   </em>
                   . Like many of you, we may have visions of sugarplums dancing in our heads tonight, but rest assured we’ll be in your inbox every day next week to close out the year.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   We also want to take a moment to congratulate Pete, Karin, Irenee, John, Mike, Felicia, Joe, Todd, and Travis on winning our tech giveaway. Keep an eye out for more giveaways in 2022 (damn, that’s weird to say).
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today’s rundown:
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     The Santa Claus Rally:
                    </strong>
                    Does Christmas move the market?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     OOO, but cool:
                    </strong>
                    LinkedIn and Cameo are offering out-of-office Christmas carols.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Magic Dirt:
                    </strong>
                    The rise and fall of a pandemic Ponzi scheme.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    The history of eggnog, festive penguins, and more mind-boggling internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
              </td>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source:
                <a style="color: #121212; text-decoration: underline;" target="_blank">
                 Getty Images
                </a>
               </p>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Does Xmas time help stocks? The ‘Santa Claus Rally’ anomaly says yes
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ah, Christmas Eve.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For children who celebrate, it’s a day to patiently wait for a bearded man to deliver
                <em>
                 not
                </em>
                lumps of coal.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Another group that gets excited is investors: Since 1950, the S&amp;P 500 has gained an average of
                <strong>
                 1.3%
                </strong>
                across the 4 trading days after Christmas and through the first 2 days of January.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Wall Street calls it the ‘Santa Claus Rally’
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While there is no concrete explanation for the results, there are many theories, per
                <a style="color: #121212; text-decoration: underline;">
                 <em>
                  Investopedia
                 </em>
                </a>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Positive mood:
                 </strong>
                 Investors are “happy and optimistic” during the holidays
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Tax planning:
                 </strong>
                 People sort out their tax-loss harvesting strategies in early December, leaving room to splurge at the end of the month
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Extra cash:
                 </strong>
                 People put their year-end bonuses into the market
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Easier to move markets up:
                 </strong>
                 Institutional investors (pensions, hedge funds, endowments) are more bearish than retail participants. During the holidays, these professionals are less active and -- with lower trading volumes -- bullish retail investors can push markets up
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rally or not, the S&amp;P 500 has had a strong year: up ~
                <strong>
                 28%
                </strong>
                year-to-date (YTD), despite the recent wave of Omicron fears.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 ‘Correlation does not equal causation’
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A few years back, a Harvard law student went
                <a style="color: #121212; text-decoration: underline;">
                 viral
                </a>
                with charts showing spurious correlations (e.g., margarine consumption is related to divorce rates in Maine).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The “Santa Claus Rally” could def be a random occurrence. But the anomaly does line up with another well-known stock trend: the
                <a style="color: #121212; text-decoration: underline;">
                 January Effect
                </a>
                , a seasonal tendency for stocks to rise at the start of a new year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, will a rally happen this year? We don’t know. But, what we
                <em>
                 do
                </em>
                know for sure is that if Santa doesn’t hook up a Spider-Man Lego set for my kid tomorrow… there’s gonna be problems.
               </p>
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Edtech merger:
                </strong>
                Skillsoft, which offers learning management training,
                <a style="color: #121212; text-decoration: underline;">
                 announced
                </a>
                it would acquire Codecademy for
                <strong>
                 $525m
                </strong>
                .
               </p>
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                <strong>
                 TikTok’s challenger:
                </strong>
                Triller
                <a style="color: #121212; text-decoration: underline;">
                 announced
                </a>
                it would go public via a merger with SeaChange International, a video software company. After the merger, the TikTok competitor is valued at
                <strong>
                 $5B
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Light traffic:
                </strong>
                In-store shopping
                <a style="color: #121212; text-decoration: underline;">
                 declined
                </a>
                <strong>
                 ~26%
                </strong>
                from pre-pandemic levels on the last Saturday before Christmas, though it’s still up ~19% YoY.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Lumber bubble:
                </strong>
                Lumber prices
                <a style="color: #121212; text-decoration: underline;">
                 rose
                </a>
                50% this month, and are up
                <strong>
                 135%
                </strong>
                since August -- signaling a steeper rise could be imminent.
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               <a>
                <img alt="email inbox and carolers" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-hustle_emailimage_1224-02_20211224093125.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n0imH:tagHOX_8VS4sZ6vAv1JpE7N-6RWzOSXm86Vzh0c68p4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Sure, out-of-office messages are fine. But what if they were carols?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In an effort to make holiday OOO messages more fun, LinkedIn invited its members to request custom out-of-office messages for the holidays, sung by Cameo carolers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The short videos feature singers in matching sweaters belting out popular carols with the words altered, like:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Deck the Halls” for this
                 <a style="color: #121212; text-decoration: underline;">
                  doctoral student
                 </a>
                 at the University of Michigan
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Up on the Housetop” for a
                 <a style="color: #121212; text-decoration: underline;">
                  sales executive
                 </a>
                 at CameraMatic
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 “Jingle Bells” for a
                 <a style="color: #121212; text-decoration: underline;">
                  relationship manager
                 </a>
                 at LinkedIn
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The partnership was inspired by member surveys…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … that found some people aren’t very good at taking or announcing time off.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LinkedIn
                <a style="color: #121212; text-decoration: underline;">
                 found
                </a>
                that 34% of respondents felt anxious about turning on their OOO message. And even while OOO, only
                <a style="color: #121212; text-decoration: underline;">
                 35%
                </a>
                were totally off, while others lurked, worked anyhow, or remained available if necessary.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Respondents also
                <a style="color: #121212; text-decoration: underline;">
                 said
                </a>
                OOO messages would be easier to deal with if they were more fun (49%), if more people used them (36%), or if someone else wrote theirs (15%).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What makes a great OOO is debatable
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Alison Green of
                <em>
                 Ask a Manager
                </em>
                called OOO messages the “wild west” because there really isn’t any general consensus on how to use them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                She also shared a collection of
                <a style="color: #121212; text-decoration: underline;">
                 atypical OOO messages
                </a>
                submitted by readers, which included oversharers, people who weren’t actually away, and a guy who left a snarky OOO after he quit.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, if you’re stuck on yours, Green does have some tips
                <a style="color: #121212; text-decoration: underline;">
                 here
                </a>
                . Happy holidays!
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Pandemic Ponzi Scheme
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a>
                <img alt="magic dirt" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-hustle_emailimage_1224-03_20211224093434.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n0imH:tagHOX_8VS4sZ6vAv1JpE7N-6RWzOSXm86Vzh0c68p4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Black Oxygen Organics made a fortune selling magic dirt. Then it got caught
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pandemic sparked some wild business ideas (our readers
                <a style="color: #121212; text-decoration: underline;">
                 launched
                </a>
                300+), but the craziest idea we’ve heard? That would be “magic dirt.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Black Oxygen Organics (BOO), a multilevel marketing organization (MLM) based out of Canada, raked in millions
                <a style="color: #121212; text-decoration: underline;">
                 selling
                </a>
                bags of dirt for $110 a piece before its dirt empire came crashing down, per
                <em>
                 NBC News
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 BOO’s seller network was key to its rapid growth
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In classic
                <del>
                 MLM
                </del>
                <em>
                 Ponzi scheme
                </em>
                fashion, the company paid sellers based on both how much dirt they sold, and how many new sellers they brought on board.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In May, sellers started popping up all over Facebook, using private groups to attract customers and tout the product as a miracle cure for everything from cancer to COVID-19.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By September, the company had grown to:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  21k
                 </strong>
                 sellers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  38k
                 </strong>
                 customers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ~$4m
                 </strong>
                 in monthly sales
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But it was all downhill from there
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Facebook groups that helped BOO grow ultimately led to its downfall. Anti-MLM activists joined BOO’s groups to
                <em>
                 get dirt
                </em>
                on the sellers’ claims.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Making those claims public set off a series of events, including complaints from the FTC, a recall from Health Canada, and FDA seizures. The company finally shuttered after getting dropped by its shopping cart platform.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But this won’t be the last of ‘magic dirt’…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                BOO founder Marc Saint-Onge has been peddling dirt since the ’90s and already has a pivot lined up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Many members of the BOO community have migrated to a new Facebook group called “The Solution,” which reportedly offers an even purer version of magic dirt.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n0imH:uyN2-fzi4AemKNGBi6yCcz1u-GLCtiVFqfHuGz8d5ok" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a>
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-unnamed_20211223170943.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n0imH:tagHOX_8VS4sZ6vAv1JpE7N-6RWzOSXm86Vzh0c68p4" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Comic books, whisky, and A/C units…
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Every week, the Trends team of analysts compiles a report of niche markets crying out for solutions.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We show you
                <em>
                 where
                </em>
                to build,
                <em>
                 what
                </em>
                to build, and even walk you through
                <em>
                 how
                </em>
                to build it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                When you read through
                <a style="color: #121212; text-decoration: underline;">
                 our most recent Flares report
                </a>
                , you’ll learn:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Why folks selling
                 <em>
                  sheaths for A/C units
                 </em>
                 are bringing in
                 <strong>
                  $410k/month
                 </strong>
                 in Amazon sales
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How apps that help users invest in collectibles like whisky and comic books might be the next Robinhood
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ways big brands like Gucci are better representing neurodiversity in their marketing
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And much more.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Want access to thousands of ideas for simple, profitable businesses you can start building over the holidays?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #121212; text-decoration: underline;">
                 <strong>
                  Try one week of Trends for just $1
                 </strong>
                </a>
                , and see what all the hype is about.
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                Try Trends →
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            </table>
           </td>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎄
                <strong>
                 On this day:
                </strong>
                In 1923, President Calvin Coolidge
                <a style="color: #121212; text-decoration: underline;">
                 lit
                </a>
                the 1st national Christmas Tree at the White House. The 48-foot Vermont fir featured 2.5k electric bulbs.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👿
                <strong>
                 That’s interesting:
                </strong>
                Santa brings you presents if you’ve been good, but, according to Germanic folklore,
                <a style="color: #121212; text-decoration: underline;">
                 Krampus
                </a>
                brings nightmares worse than coal if you’ve been bad. (He also
                <a style="color: #121212; text-decoration: underline;">
                 plays
                </a>
                <em>
                </em>
                “Call of Duty.”)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎥
                <strong>
                 That’s cool:
                </strong>
                The
                <a style="color: #121212; text-decoration: underline;">
                 Internet Movie Poster Awards
                </a>
                is a searchable database of movie posters dating back to 1912.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐴
                <strong>
                 Wait, what:
                </strong>
                A century ago, people
                <a style="color: #121212; text-decoration: underline;">
                 threw
                </a>
                Christmas parties for horses. The events were meant to raise awareness of how horses were treated and give passersby a chance to appreciate them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🥛
                <strong>
                 Huh:
                </strong>
                The history of
                <a style="color: #121212; text-decoration: underline;">
                 eggnog
                </a>
                includes nog-fueled riots, donkey-milk prison nog, and nog without the egg.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐧
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #121212; text-decoration: underline;">
                 festive penguins
                </a>
                at Matsue Vogel Park in Japan.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
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                  Feature story:
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                How the $1B poinsettia took over Christmas.
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                  Wild chart:
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                What’s behind Musk’s hefty tax bill?
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                  Founder’s Wallet:
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                How one founder spends his dollars each month.
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                The metaverse already has a harassment problem.
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            Editing by: Mark “Santa is my financial advisor” Dent.
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