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   The "single source of truth" data myth 🫣
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   And why your goal should be an "agreed source of truth" instead.
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                  Hiya, there!
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  It's Andrea here!
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  I came across a Reddit post that hits on a frustration that every SaaS founder has dealt with: conflicting numbers across every dashboard you open.
                 </p>
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                 <img align="middle" alt="Conflicting data sources Reddit Post" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FScreenshot%25202025-12-11%2520at%252011.46.45%2520AM.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DScreenshot%25202025-12-11%2520at%252011.46.45%2520AM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NjU5MTAwMDkuMjc0ODU5N30:1vVZrV:fCXSYClEhbKxhPKQU3fLwMI_LXfT7y0P9PcCHdGIORY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   The Reddit post in question
                  </em>
                 </p>
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                 <p style="line-height:175%">
                  If you've ever stared at conflicting dashboards wondering if you're losing your mind, you're not. Luke, CEO at Baremetrics, and I talked through why this happens so often, and what to do about it in this newsletter.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  Here's what we're covering:
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   Why there's no "correct" number (and why that's actually okay)
                  </li>
                  <li>
                   The myth of the "single source of truth"
                  </li>
                  <li>
                   How Baremetrics thinks differently about metrics (and why it matters)
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  Grab your coffee and let's dive in. ☕
                 </p>
                </div>
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                   Was this email forwarded to you?
                  </em>
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                     <strong style="color:#ffffff;font-weight:normal;text-decoration:none;font-style:normal;">
                      Subscribe Here
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17562286232402" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  There's no standard for SaaS metrics
                 </h1>
                 <p style="line-height:175%">
                  For all the hate that accountants get about all the nitty gritty that goes into maintaining your books, at least there is a standardized way in which to account for those numbers, i.e.
                  <span style="font-weight: bold;">
                   GAAP principles
                  </span>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Everyone agrees on what a liability is, what an asset is, how to reconcile books. There's a rulebook.
                 </p>
                 <p style="line-height:175%">
                  <br/>
                  In SaaS metrics? There is no rulebook.
                 </p>
                </div>
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                <img align="middle" alt="Stripe Reddit Chats Newsletter Screencap" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FStripe%2520Reddit%2520Chats%2520Newsletter%2520Screencap.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DStripe%2520Reddit%2520Chats%2520Newsletter%2520Screencap.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NjU5MTAwMDkuMjc1MDA3Mn0:1vVZrV:o0ZtnytNbEgLrX6Ea5LXstj2VcV7UBo496uVfEUYymE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563100520723" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:175%">
                  Luke's example as we were chatting about this really drove this home:
                 </p>
                </div>
               </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17637641472992" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17637641472992_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <blockquote style="line-height:175%">
                  <p style="line-height:175%">
                   <em>
                    "Even Stripe, literally the leader in SaaS billing, has
                    <span style="font-weight: bold;">
                     three different ways
                    </span>
                    of calculating MRR depending on how you look at it inside their own platform."
                   </em>
                  </p>
                 </blockquote>
                </div>
               </div>
              </td>
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                    </p>
                    <!--[if mso]>
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               </div>
              </td>
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            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17484506070083" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17484506070083_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:175%; font-size:22px">
                  Why your numbers differ
                 </h2>
                 <p style="line-height:175%">
                  The difference between numbers comes down to interpretation of what you want that data to be aligned with, whether that is customers, revenue, subscriptions, products, plans, etc.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <h3 style="font-size:17px; margin:0; line-height:175%">
                  What this means for you
                 </h3>
                 <p style="line-height:175%">
                  This isn't about finding the "real" number. Because here's what Luke kept emphasizing: There might not be one "real" number. There are just different ways of measuring the same thing, each optimized for different insights.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <em>
                   The question isn't "which number is correct?" It's "which number helps us make better decisions?"
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    </p>
                    <!--[if mso]>
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            <td style="height:0;line-height:0">&nbsp;</td>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17562301209853" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17562301209853_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  Stop chasing a "single source of truth"
                 </h1>
                 <p style="line-height:175%">
                  Everyone obsesses over getting a "single source of truth", aka that one perfect, unified dashboard where all the numbers finally match. It's the promised land of data analytics.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Companies spend months (years?) trying to build it.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Our CEO's advice? Stop. Instead,
                  <span style="font-weight: bold;">
                   build an agreed source of truth
                  </span>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Here's the difference:
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   A
                   <span style="font-weight: bold;">
                    single source of truth
                   </span>
                   assumes there's one correct answer hiding somewhere in your systems. If you could just consolidate everything perfectly, you'd find it.
                  </li>
                  <li>
                   An
                   <span style="font-weight: bold;">
                    agreed source of truth
                   </span>
                   acknowledges that multiple interpretations exist, and what matters is that everyone's making decisions based on the same one.
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  In other words: You're not looking at the data. You're looking at the insight beyond it.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
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                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17563159007958" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17563159007958_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  How we think about SaaS metrics at Baremetrics
                 </h1>
                 <p style="line-height:175%">
                  Since we're chatting about this, Luke explained our philosophy at Baremetrics and I think it's a really good example of how different approaches can both be valid depending on what you're optimizing for.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  To put it simply, Baremetrics only counts revenue
                  <span style="font-weight: bold;">
                   when cash actually moves
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:175%">
                  What does that look like in practice? Let's go through some scenarios to find out.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   Scenario 1: The subscription that hasn't paid yet
                  </span>
                 </p>
                 <p style="line-height:175%">
                  Someone signs up for your $100/month product. Yay!
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <span style="font-weight: bold;">
                    Stripe says
                   </span>
                   : "Congrats, you have $100 in MRR!" (because there's an active subscription)
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Baremetrics says
                   </span>
                   : "Cool, but they haven't paid yet." That $100 doesn't hit your MRR until the actual payment processes.
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   Scenario 2: The Black Friday discount
                  </span>
                  <br/>
                  You run a 50% off promotion. Someone signs up for your $100 subscription but only pays $50.
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <strong>
                    Stripe shows
                   </strong>
                   : $100 MRR (the subscription value)
                  </li>
                  <li>
                   <strong>
                    Baremetrics shows
                   </strong>
                   : $50 MRR (what actually landed in your bank)
                  </li>
                 </ul>
                 <p style="line-height:175%">
                 </p>
                 <h3 style="font-size:17px; margin:0; line-height:175%">
                  Why the difference matters
                 </h3>
                 <p style="line-height:175%">
                  Neither approach is wrong. They're just measuring different things.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Stripe optimizes for showing
                  <span style="font-weight: bold;">
                   subscription growth
                  </span>
                  and
                  <span style="font-weight: bold;">
                   product adoption
                  </span>
                  . If you're tracking how many people are signing up and committing to your product, their method makes sense.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Baremetrics optimizes for
                  <span style="font-weight: bold;">
                   showing real revenue you can use to run your business
                  </span>
                  . If you're trying to forecast runway or understand actual cash flow, our method gives you a more realistic picture.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654843761022" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#23496d; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Baremetrics MRR Monthly Growth Graph" src="https://inboxflows.com/_/image/https%253A%252F%252Fbaremetrics.com%252Fhs-fs%252Fhubfs%252FScreenshot%25202025-12-11%2520at%25208.04.16%2520PM.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DScreenshot%25202025-12-11%2520at%25208.04.16%2520PM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZiYXJlbWV0cmljcyIsInRpbWUiOjE3NjU5MTAwMDkuMjc1MTM3fQ:1vVZrV:JU-tz8ZwZIjKG0oplOsQ_OoqDQ7gCp0a_Oalcj1eiuY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654843493551" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17654843493551_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  <em>
                   An example of an MRR monthly graph in Baremetrics
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654844519723" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17654844519723_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  During our chat, Luke called it "conservative but realistic." Baremetrics
                  <span style="font-weight: bold;">
                   prioritizes helping founders understand what money is actually available to help them grow
                  </span>
                  .
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654879858701" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#5484FC" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; border-radius:8px; cursor:auto; background-color:#5484FC; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="guckeO5b" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:normal;text-decoration:none;font-style:normal;">
                      See your MRR in Baremetrics
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
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                    <p style="font-size:1px;border-top:2px solid #6078ff;width:50%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:2px solid #6078ff;width:280px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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              </td>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17509840466121" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17509840466121_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h1 style="margin:0; line-height:175%; font-size:24px">
                  The framework: Start with the insight
                 </h1>
                 <p style="line-height:175%">
                  Here's what our CEO kept coming back to, and I think this is the most important part of this whole conversation:
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17654738235811" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17654738235811_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <em>
                   "Don't get wrapped up in the data. Look at the insight you're trying to get from it."
                  </em>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Ask yourself:
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   Are you trying to understand if you're growing? Then pick a number and track if it's moving up.
                  </li>
                  <li>
                   Are you trying to forecast runway? Then you need to know what cash is actually coming in.
                  </li>
                  <li>
                   Are you trying to show product adoption to investors? Then subscription counts might matter more than revenue timing.
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  The metric you choose should serve the decision you're trying to make. Not the other way around.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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