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October 01, 2025
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BEST OF BEAUTY 2025
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SKIN WINNERS
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Welcome to
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, a series where, each week, you'll get to know some of our editors. This week, we're breaking down the
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Best of Beauty-winning
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scents that inspire and seduce, calm and uplift, and everything in-between.
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At
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we know there's no easy way to navigate the search for the
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perfect fragrance
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. The most subjective of all the beauty categories, fragrance is incredibly tricky to judge—bound up in biases, personal memories, and cultural preferences. You’ll never be able to find one perfume that appeals to everyone, but we feel confident the scents we selected this year all represent something exceptional in their categories.
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That greatness includes a beachy-yet-elevated
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body mist
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, a sexy, earthy scent you'll want to share with your partner, and a perfume oil that all of the
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vanilla fiends
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on our team—there are
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many—
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managed to agree on. So what are these scents that left our testers (uncharacteristically) speechless and in full agreement? Keep scrolling.
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The Posh-est Spice Girl created the prettiest perfume for work days, date nights, and every event or occasion in between. Capturing that sexy-but-outdoorsy moment, 21:50 Rêverie is a woody, subtly sweet fragrance that oozes warmth.
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For a scent that evokes California beach culture—the heart features a surf-wax accord—it smells incredibly sophisticated, thanks to elevated notes of spicy saffron, intoxicating jasmine, and earthy oakmoss.
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Dedcool Mochi Milk Fragrance
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Mochi Milk is a mystery. It's more whipped than creamy, more sparkly than syrupy, and with a base reminiscent of a skin scent. The result is an edible-inspired juice that smells less overtly sugary and more like the semisweet treat it’s named after.
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Jo Malone London Raspberry Ripple
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Named for the nostalgic ice cream flavor, Raspberry Ripple is a mouthwatering swirl of tangy red currant, juicy raspberry, and milky white musk that smells both delightfully tart and deliciously creamy.
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2 weeks, 3 days ago - allure@newsletters.allure.com
There's No One Perfect Fragrance, but These Come Close
View this email in your browser | Manage newsletter subscriptions October 01, 2025 BEST OF BEAUTY...