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  <div class="sailthru-emco-preheader" style="display: none; max-height: 0px; overflow: hidden;">
   Plus: Y2K-era Air Jordans are having a moment.
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                    The week’s best stuff.
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                  <p style="margin:0">
                   If I was a C-suiter at [
                   <i>
                    redacted multinational sneaker company
                   </i>
                   ], I’d be shaking in my low-tops right now. —
                   <i>
                    Avidan Grossman, senior commerce editor
                   </i>
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                    Trending
                   </strong>
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                     Y2K-era Air Jordans are having a moment
                    </a>
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                     This $2 Million Richard Mille is designed for diehard soccer fans
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                     Simone Rocha is the Mary Shelley of menswear
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                  <p style="margin:0">
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                    6 Upstart Labels Every Sneakerhead Should Know
                   </strong>
                  </p>
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                     <strong>
                      By Leon Hedgepeth
                     </strong>
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                  <p style="margin:0">
                   Over the last few years, it started to feel like sneakers and the brands that make ‘em had entered a period of rest-on-their-laurels stagnation. Sure, the usual household names keep printing money, but the real energy has shifted downward, towards a global cohort of smaller, independent labels pushing the category forward.
                   <br/>
                   <br/>
                   Luckily, that crossroads means there’s never been a better time to get familiar with the under-the-radar names doing it differently. From a small-batch Finnish imprint crafting hiking shoes fit for a trek through Lapland to a red-hot Parisian skate outfit behind the hottest kicks in the 6th, these are the brands every weary sneakerhead should have on his radar in 2026.
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