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Hi friends: It’s me, Cam. I'm on parental leave at the moment. Out of your inbox, but hopefully never gone from your hearts. Thankfully, we've sent one of our top minds into the Box + Papers laboratory. Jeremy Freed, a very sharp writer and longtime contributor to
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<em>
’s watch coverage, is your trusty guide through the horological world until I return in mid-March. See you soon. —Cam Wolf
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<span style="word-break: break-word; font-size: 15px;">
Every watch is a product of its time, but some feel more connected to a particular moment in history than others. Just as the
<a style="text-decoration: underline; color: #000000;">
Piaget Polo
</a>
was born of the disco era, and the
<a style="text-decoration: underline; color: #000000;">
Swatch Jellyfish
</a>
reflects the colorful postmodernism of the 1980s,
<a style="text-decoration: underline; color: #000000;">
Fossil
</a>
’s Big Tic is every bit a product of the age of
<a style="text-decoration: underline; color: #000000;">
boy bands
</a>
and
<a style="text-decoration: underline; color: #000000;">
CK One
</a>
. Released in 1999, the Big Tic’s signature feature was a bulbous animated display that counted up the seconds beneath a set of analog hour and minute hands. Now, more than 25 years after its launch, it’s the latest in a growing number of
<a style="text-decoration: underline; color: #000000;">
pre-Y2K
</a>
mainstays, from
<a style="text-decoration: underline; color: #000000;">
Oasis
</a>
to
<a style="text-decoration: underline; color: #000000;">
relaxed-fit suits
</a>
, that have returned for a victory lap in the 2020s.
</span>
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<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
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<span style="word-break: break-word; font-size: 15px;">
Revealed last week, the 2026
<a style="text-decoration: underline; color: #000000;">
Y2K Big Tic collection
</a>
consists of five models, each steeped in the look of the late ’90s, including a steampunk-inspired version on a leather cuff, a model adorned with Guy Fieri-esque flames, and a pocket watch on a mall-goth-style wallet chain. Any of these—which look almost identical to the originals—will make a natural complement to
<a style="text-decoration: underline; color: #000000;">
baggy jeans
</a>
,
<a style="text-decoration: underline; color: #000000;">
leather blazers
</a>
,
<a style="text-decoration: underline; color: #000000;">
bucket hats
</a>
, and other resurgent staples of
<a style="text-decoration: underline; color: #000000;">
’90s style
</a>
, but the Big Tic is more than just a pastiche of late-20th-century fashion. With its globular numerals and translucent candy-colored plastic straps, the original Big Tic was the product of a wide-reaching historical moment nearing its apex in 1999: the era of the “blobject.”
</span>
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<div style="font-family:Georgia,'Times New Roman',serif">
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<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
Distinguished by soft, fluid shapes and bright colors, blobjects would define cutting-edge design in the late ’90s and early aughts.
<a style="text-decoration: underline; color: #000000;">
Oakley Eye Jackets
</a>
? Blobject.
<a style="text-decoration: underline; color: #000000;">
The VW New Beetle
</a>
? Blobject.
<a style="text-decoration: underline; color: #000000;">
Translucent blue iMac G3
</a>
? Peak blobject. The Big Tic wasn’t the only blobject watch (the
<a style="text-decoration: underline; color: #000000;">
Nike Triax and Oakley Time Bomb
</a>
are other textbook examples), but its amorphous ana-digi design offered something unique. “The Big Tic captured a very specific late-’90s tech moment,” says Ryan White, senior creative director of Fossil Watches. “It captured the shift toward expressive, approachable technology. It turned time itself into a playful, animated experience rather than just aa function.”
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
The Big Tic was one of Fossil’s most popular creations of the pre-smartwatch days, and was produced in dozens of variants—including collabs with blob-loving designers like Philippe Starck and Frank Gehry—many of which are still available on eBay. As part of a cohort that included the first camera phone, the first BlackBerry two-way pager, and the “Clamshell” Apple iBook G3—all of which also debuted in 1999—the Big Tic was also the product of a rapidly changing technological landscape. “The turn of the millennium was defined by digital optimism, technological excitement, and a rejection of gray corporate modernism,” says veteran designer Karim Rashid, who pioneered the blobject style in the ’90s. “Technology was becoming personal. Blobjects humanized the future. Devices became emotional, playful, approachable.”
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
In contrast to the uninspired beige boxes of previous eras, these creations represented a shift in objects of all kinds from utilitarian and nerdy to friendly and colorful. While there are examples of blobby, amorphous designs from previous decades—
<a style="text-decoration: underline; color: #000000;">
Eames chairs
</a>
, Noguchi tables, lava lamps—the advent of computer-aided design and injection-molded plastics laid the groundwork for a blobject boom of unprecedented scale in the ’90s. “It basically introduced a new neo-modern language of design that was all about eye-appealing organic forms with sensuous soft edges and material translucency,” says Charlotte Fiel, the co-author of
<a style="text-decoration: underline; color: #000000;">
<em>
Design of the 20th Century
</em>
</a>
(Taschen). “By the turn of the millennium, the Y2K look was all about the blob aesthetic.”
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
That period of playful, joyful design would continue through the aughts in the form of the sci-fi
<a style="text-decoration: underline; color: #000000;">
Nike Air Foamposite
</a>
, the
<a style="text-decoration: underline; color: #000000;">
Sony S2
</a>
audio collection, and many others, before winding down following the 2008 financial crash. Ironically, the hard lines, sharp corners, and relative seriousness of the minimalism that replaced it in the 2010s—also known as the “Apple Store aesthetic”—was largely the work of two blobject pioneers. Marc Newson, who helped to design the Apple Watch, blobbed it up in the mid-’80s with creations like the
<a style="text-decoration: underline; color: #000000;">
Lockheed Lounge
</a>
before co-founding
<a style="text-decoration: underline; color: #000000;">
Ikepod
</a>
, a watch brand synonymous with stylish blobbiness. Meanwhile, Jony Ive, who designed the iPhone and the iPod, created some of the most famous blobjects for Apple in the ’90s, including the
<a style="text-decoration: underline; color: #000000;">
Harmon/Kardon SoundSticks
</a>
speaker set, before helping to shape the brand’s monochrome, machined aluminum present.
</span>
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<em>
Courtesy of Fossil
</em>
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<div style="font-family:Georgia,'Times New Roman',serif">
<div class="" style="font-family:Georgia,Times,'Times New Roman',serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
In contrast, the maximalist Big Tic looks even more fun, frivolous, and unabashedly weird in 2026 than it did in 1999, and will appeal to anyone who appreciates the freakier end of the ‘90s style spectrum. According to Rashid, however, the Big Tic—along with the entire blobject genre—also stirs something deeper in us. “Design mirrors psychology,” he says. “When culture feels tense, objects become armored. When culture feels hopeful, objects soften. Hard, faceted forms often reflect anxiety, control, and defensiveness; blobjects express fluidity, inclusivity, and comfort.”
</span>
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:18px">
</p>
<p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;">
For all of the anxiety about global warming and the Y2K bug in the late ‘90s, the height of the blobject era was a time when American culture was broadly optimistic about the future. In 1999, Amazon was an online bookstore, Donald Trump was a B-list celebrity, no one had to take their shoes off at the airport, and there was a real sense that the dawning internet age might be one of equality and enlightenment. By recalling the look and feel of that era, the Big Tic and its blobby brethren do what all great vintage watch designs do, and offer a physical connection to another time. That the era in question was more colorful and more hopeful than our own is all the more reason to love it.
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1 day, 8 hours ago - email@newsletter.gq.com
This $195 Watch Is a Marvel of Y2K Blob Design
Fossil’s freshly reissued Big Tic timepiece is ready to party like it’s 1999. View this email in ...