Inboxes List

Create an inbox to save and track emails. It's free!

+New inbox
Back
Back
Back 
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" xmlns="//www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml">
 <head>
  <title>
   This One-Click Financing Trap is Draining Small Businesses
  </title>
  <meta content="This One-Click Financing Trap is Draining Small Businesses" property="og:title"/>
  <meta content="This One-Click Financing Trap is Draining Small Businesses" name="twitter:title"/>
  <meta name="x-apple-disable-message-reformatting"/>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width, initial-scale=1.0" name="viewport"/>
  <!--[if gte mso 9]>
  <xml>
    <o:OfficeDocumentSettings>
      <o:AllowPNG/>
      <o:PixelsPerInch>96</o:PixelsPerInch>
    </o:OfficeDocumentSettings>
    <w:WordDocument xmlns:w="urn:schemas-microsoft-com:office:word">
      <w:DontUseAdvancedTypographyReadingMail/>
    </w:WordDocument>
  </xml>
  
  <style>
    ul > li {
      text-indent: -1em;
    }
  </style>
<![endif]-->
  <!--[if mso]>
<style type="text/css">
 body, td {font-family: Arial, Helvetica, sans-serif;}
 .hse-body-wrapper-table {background-color: #FFFFFF;}
</style>
<![endif]-->
  <!--[if mso | IE]>
  <style type="text/css">
    .hse-column-container { border: none !important; padding: 0 !important; }
  </style>
<![endif]-->
  <meta content="HubSpot" name="generator"/>
  <meta content="https://entrepreneur-21266006.hs-sites.com/-temporary-slug-58645fcf-bab7-4b32-a175-2f54299befc4" property="og:url"/>
  <meta content="noindex,follow" name="robots"/>
  <!--[if !((mso)|(IE))]><!-- -->
  <style type="text/css">
   @media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important}
.display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important}
.hs-hm,table.hs-hm{display:none}.hs-hd{display:block !important}table.hs-hd{display:table !important}
}@media only screen and (max-width:639px){.hse-border-m{border-left:0px solid #eaf0f6 !important;border-right:0px solid #eaf0f6 !important;box-sizing:border-box}
.hse-border-bottom-m{border-bottom:0px solid #eaf0f6 !important}.hse-border-top-m{border-top:0px solid #eaf0f6 !important}
.hse-border-top-hm{border-top:none !important}.hse-border-bottom-hm{border-bottom:none !important}
}.moz-text-html .hse-column-container{max-width:600px !important;width:600px !important}
.moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-html .hse-section .hse-size-12{max-width:600px !important;width:600px !important}
@media only screen and (min-width:640px){.hse-column-container{max-width:600px !important;width:600px !important}
.hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-12{max-width:600px !important;width:600px !important}
}@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-top:20px !important}
#section_1765218868957 .hse-column-container{background-color:#fff !important} }@media only screen and (max-width:639px){ #section-1 .hse-column-container{background-color:#fff !important}
}@media only screen and (max-width:639px){ #section_17380979006124 .hse-column-container{padding-top:0px !important;padding-bottom:10px !important}
#section_17380979006124 .hse-column-container{background-color:#fff !important} }
@media only screen and (max-width:639px){ #section_1766094761350 .hse-column-container{background-color:#fff !important}
}@media only screen and (max-width:639px){ #section_1771977716568 .hse-column-container{background-color:#fff !important}
}@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-bottom:20px !important}
#section-3 .hse-column-container{background-color:transparent !important}#section-3 .hse-column-container{background-color:transparent !important}
}
  </style>
  <!--<![endif]-->
  <style type="text/css">
   #hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important}
a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}
table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{border-collapse:collapse}
img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rule:exactly}
.ShadowHTML p,.sh-modified-inline p{margin:0}
  </style>
 </head>
 <body bgcolor="#FFFFFF" id="hs_body" style="margin:0 !important; padding:0 !important; font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word">
  <div id="preview_text" lang="en" style="display:none;font-size:1px;color:#FFFFFF;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   Plus: Interview with Poppi soda founder, insight on Gen Z shopping habits, and what's happening with "grandma hobbies." ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
  </div>
  <!--[if gte mso 9]>
<v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t">
    <v:fill type="tile" size="100%,100%" color="#ffffff"/>
</v:background>
<![endif]-->
  <div bgcolor="#ffffff" class="hse-body-background" lang="en" style="background-color:#ffffff">
   <table cellpadding="0" cellspacing="0" class="hse-body-wrapper-table" height="100%" role="presentation" style="margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%">
    <tbody>
     <tr>
      <td class="hse-body-wrapper-td" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding-top:20px; padding-bottom:20px" valign="top">
       <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" data-hs-cos-general-type="widget" data-hs-cos-type="dnd_area" id="hs_cos_wrapper_main" style="color: inherit; font-size: inherit; line-height: inherit;">
        <div class="hse-section hse-section-first" id="section_1765218868957" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-top hse-border-m hse-border-top-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; border-top:0px solid #eaf0f6; background-color:#ffffff; padding-bottom:10px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6;border-top:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-top hse-border-m hse-border-top-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:10px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1765218868957_0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649100973241" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table style="margin: 0 auto;">
             <tbody>
              <tr>
               <td align="center" class="" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; width:100%; max-width 600px; margin:0 auto; text-align:center" width="100%">
                <a align="center" data-hs-link-id="0" data-hs-link-id-v2="RIi2jRHD" style="color:#00a4bd; margin:auto; text-align:center" target="_blank">
                 <img align="center" class="light-img" src="https://inboxflows.com/_/image/https%253A%252F%252Fassets.entrepreneur.com%252Fstatic%252F20231026121227-Ent-Daily-Outlined.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhc3NldHMuZW50ciIsInRpbWUiOjE3NzM4MzE3NTguNDE1NDM4NH0:1w2ofe:FFKubn41lpvLHEe-WRYoAxXp4EIX5PMxWL2uGEOuu8M" style="outline:none; text-decoration:none; border:none; max-width:300px; width:250px; display:block; margin:0 auto; text-align:center" width="250"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-1" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17676597402926" style="color: inherit; font-size: inherit; line-height: inherit;">
                <p>
                </p>
                <div style="background-color: #ffffff; border: 1px solid #000000; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); font-family: Arial, sans-serif; max-width: 600px; margin: auto; line-height: 1.5; overflow: hidden;">
                 <!-- Gradient accent line at top spanning full width -->
                 <div style="height: 4px; width: 100%; background: linear-gradient(90deg, #0073e6, #00c6ff);">
                 </div>
                 <div style="padding: 16px 20px 20px 20px;">
                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MARCH 18, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    New research on how to turn Gen Z into customers
                   </li>
                   <li>
                    The one-click financing trick small businesses need to know about
                   </li>
                   <li>
                    The business demand surrounding "grandma hobbies"
                   </li>
                   <li>
                    How one entrepreneur went from ignored to a $1.95B Pepsi deal
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 0.26%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.13%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 0.48%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
                <p>
                </p>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 20px 10px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17430072232353" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17430072232353_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; font-size:22px; line-height:160%; text-align:left; font-weight:normal">
                  <span style="font-family: Tahoma, sans-serif;">
                   <span style="font-family: Georgia, serif;">
                    <span style="font-family: Tahoma, sans-serif;">
                     <span style="color: #000000;">
                      <a data-hs-link-id="0" data-hs-link-id-v2="jpapwalZ" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Gen Z Loves This Old-School Way of Shopping — But With a Twist: 'Lines Out the Door'
                      </a>
                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17429209810194" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; color:#000000; word-break:break-word; text-align:center; padding:5px 10px; font-size:0px" valign="top">
                <a data-hs-link-id="1" data-hs-link-id-v2="o0BJRkC0" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="2025_10_16_ML-Custom-Club-1120-1" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252F2025_10_16_ML-Custom-Club-1120-1.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253D2025_10_16_ML-Custom-Club-1120-1.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzM4MzE3NTguNDE2MzkwNH0:1w2ofe:Q86hRV6jwh_By7pPcMJFT1QkNQZUQ0R8AObPQNeJkEo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17429209619161" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17429209619161_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  The endless scroll might be losing its luster — especially among younger generations.
                 </p>
                 <p style="line-height:175%">
                  Gen Zers are more likely than older generations to designate screen-free time in their day, according to new research from
                  <a data-hs-link-id="0" data-hs-link-id-v2="AxHVTyOV" style="color:#2563eb" target="_blank">
                   Talker
                  </a>
                  . They’re also embracing “granny core” hobbies, like knitting, to unwind from their devices,
                  <a data-hs-link-id="0" data-hs-link-id-v2="TReeRdTX" style="color:#2563eb" target="_blank">
                   NPR
                  </a>
                  reported.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  What’s more, in an era where every product imaginable is just a swipe or click away,
                  <a data-hs-link-id="0" data-hs-link-id-v2="kjABEYyq" style="color:#2563eb" target="_blank">
                   young consumers
                  </a>
                  have adopted some old-school shopping habits and preferences, too.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Over seventy percent of 18 to 27 year-olds reported shopping in-store at least once a week compared to 65% of Baby Boomers, according to recent research from financial technology platform
                  <a data-hs-link-id="0" data-hs-link-id-v2="OTDiD6Pq" style="color:#2563eb" target="_blank">
                   Adyen
                  </a>
                  . Additionally, 57% of Gen Z considers in-person shopping an experience, compared to just 35% of Baby Boomers, per the survey.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  So, after more than a decade chasing digital growth, savvy businesses are leaning into the old-fashioned consumption mode. But some of the most successful ones are adding a contemporary twist on the classic in-person shopping experience.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 20px 10px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649617917991" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#193cb8" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; border-radius:1px; cursor:auto; background-color:#193cb8; mso-padding-alt:12px 13px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="5wastEnG" style="color:#00a4bd; font-size:15px; font-family:Helvetica,Arial,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 13px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story →
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:25px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17669511803791" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649102550413" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17649102550413_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; line-height:176%; text-align:left; font-weight:bold; font-size:22px">
                  <span style="font-family: Tahoma, sans-serif;">
                   Today's Must-Reads:
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17380979006124" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#ffffff; padding-bottom:10px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:10px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1738097900612-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17662534279522" style="color: inherit; font-size: inherit; line-height: inherit;">
                <!-- 
  templateType: email
isAvailable
  isEnabledForEmailV3Rendering: true
 -->
                <table style="margin: 0 auto; width: 100%; max-width: 600px;">
                 <tbody>
                  <tr>
                   <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word">
                    <table style="margin: 0 auto; border-spacing: 0;max-width:600px; width: 100%;">
                     <tbody>
                      <tr>
                       <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; width:100%; margin:0 auto" width="100%">
                        <a data-hs-link-id="0" data-hs-link-id-v2="mn+C1wOL" style="display:block; margin:0; padding:0; text-transform:uppercase; text-decoration:none; color:#2463EB; font-size:14px; font-weight:600; letter-spacing:1px; vertical-align:text-bottom" target="_blank">
                         <img height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fassets.entrepreneur.com%252Fstatic%252F20231109054234-Money4x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhc3NldHMuZW50ciIsInRpbWUiOjE3NzM4MzE3NTguNDE2NTE5fQ:1w2ofe:Q_GcwHSnnjdfHTOeH2EMHeph7al1s_fwdCo-p0oYa3s" style="outline:none; text-decoration:none; border:none; display:inline-block; width:20px; height:auto; vertical-align:text-bottom" width="20"/>
                         Money &amp; Finance
                        </a>
                        <p class="tk-sofia-pro" style="margin: 8px 0; color:#0F172A;font-size: 19px; line-height: 25.5px;vertical-align:middle;font-weight: 600;">
                         <a class="headline tk-sofia-pro" data-hs-link-id="0" data-hs-link-id-v2="Zrzs/ST5" style="text-decoration:none; color:#0F172A; font-size:inherit" target="_blank">
                          This One-Click Financing Trap is Quietly Draining Small Businesses
                         </a>
                        </p>
                        <p class="roboto" style="margin:0;line-height:22px;color:#374151;font-size:16px;">
                         For businesses that need working capital, options that make cost and timing explicit often provide better outcomes.
                        </p>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649103994116" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17669540755093" style="color: inherit; font-size: inherit; line-height: inherit;">
                <!-- 
  templateType: email
isAvailable
  isEnabledForEmailV3Rendering: true
 -->
                <table style="margin: 0 auto; width: 100%; max-width: 600px;">
                 <tbody>
                  <tr>
                   <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word">
                    <table style="margin: 0 auto; border-spacing: 0;max-width:600px; width: 100%;">
                     <tbody>
                      <tr>
                       <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; width:100%; margin:0 auto" width="100%">
                        <a data-hs-link-id="0" data-hs-link-id-v2="HLboCFyd" style="display:block; margin:0; padding:0; text-transform:uppercase; text-decoration:none; color:#2463EB; font-size:14px; font-weight:600; letter-spacing:1px; vertical-align:text-bottom" target="_blank">
                         <img height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fassets.entrepreneur.com%252Fstatic%252F20231109054134-GrowingaBusiness4x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhc3NldHMuZW50ciIsInRpbWUiOjE3NzM4MzE3NTguNDE2NjIwNX0:1w2ofe:GKVLpFJWpjVvT_dMgohRJH046xS9fAKqw_7n0OredPw" style="outline:none; text-decoration:none; border:none; display:inline-block; width:20px; height:auto; vertical-align:text-bottom" width="20"/>
                         Growing a Business
                        </a>
                        <p class="tk-sofia-pro" style="margin: 8px 0; color:#0F172A;font-size: 19px; line-height: 25.5px;vertical-align:middle;font-weight: 600;">
                         <a class="headline tk-sofia-pro" data-hs-link-id="0" data-hs-link-id-v2="2iZzSl6V" style="text-decoration:none; color:#0F172A; font-size:inherit" target="_blank">
                          Stop Looking for a Big Break. These 5 Principles Will Reveal Your Entrepreneurial Edge
                         </a>
                        </p>
                        <p class="roboto" style="margin:0;line-height:22px;color:#374151;font-size:16px;">
                         It’s not a secret that 9 out of 10 startups fail because founders don’t realize they already have an advantage.
                        </p>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17676573332435" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649105933619" style="color: inherit; font-size: inherit; line-height: inherit;">
                <!-- 
  templateType: email
isAvailable
  isEnabledForEmailV3Rendering: true
 -->
                <table style="margin: 0 auto; width: 100%; max-width: 600px;">
                 <tbody>
                  <tr>
                   <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word">
                    <table style="margin: 0 auto; border-spacing: 0;max-width:600px; width: 100%;">
                     <tbody>
                      <tr>
                       <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; width:100%; margin:0 auto" width="100%">
                        <a data-hs-link-id="0" data-hs-link-id-v2="2G6X2K5f" style="display:block; margin:0; padding:0; text-transform:uppercase; text-decoration:none; color:#2463EB; font-size:14px; font-weight:600; letter-spacing:1px; vertical-align:text-bottom" target="_blank">
                         <img height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fassets.entrepreneur.com%252Fstatic%252F20231109054134-BusinessNews4x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZhc3NldHMuZW50ciIsInRpbWUiOjE3NzM4MzE3NTguNDE2NzE0N30:1w2ofe:FpxMkEru8bATopbFHhJte5loDSDRa2WuZ8epFA_CHrM" style="outline:none; text-decoration:none; border:none; display:inline-block; width:20px; height:auto; vertical-align:text-bottom" width="20"/>
                         Business news
                        </a>
                        <p class="tk-sofia-pro" style="margin: 8px 0; color:#0F172A;font-size: 19px; line-height: 25.5px;vertical-align:middle;font-weight: 600;">
                         <a class="headline tk-sofia-pro" data-hs-link-id="0" data-hs-link-id-v2="wZgzmtlg" style="text-decoration:none; color:#0F172A; font-size:inherit" target="_blank">
                          Young Entrepreneurs Are Building Businesses Around ‘Grandma Hobbies’ and Demand Is Surging
                         </a>
                        </p>
                        <p class="roboto" style="margin:0;line-height:22px;color:#374151;font-size:16px;">
                         From needlepoint to mahjong, young people are building thriving companies around tactile, offline hobbies that help customers escape technology.
                        </p>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17712138842882" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17712138814051" style="color: inherit; font-size: inherit; line-height: inherit;">
                <!-- 
  templateType: email
isAvailable
  isEnabledForEmailV3Rendering: true
 -->
                <table style="margin: 0 auto; width: 100%; max-width: 600px;">
                 <tbody>
                  <tr>
                   <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word">
                    <table style="margin: 0 auto; border-spacing: 0;max-width:600px; width: 100%;">
                     <tbody>
                      <tr>
                       <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; width:100%; margin:0 auto" width="100%">
                        <a data-hs-link-id="0" data-hs-link-id-v2="eBsCd02X" style="display:block; margin:0; padding:0; text-transform:uppercase; text-decoration:none; color:#2463EB; font-size:14px; font-weight:600; letter-spacing:1px; vertical-align:text-bottom" target="_blank">
                         Sponsored Content
                        </a>
                        <p class="tk-sofia-pro" style="margin: 8px 0; color:#0F172A;font-size: 19px; line-height: 25.5px;vertical-align:middle;font-weight: 600;">
                         <a class="headline tk-sofia-pro" data-hs-link-id="1" data-hs-link-id-v2="8G1xCGfB" style="text-decoration:none; color:#0F172A; font-size:inherit" target="_blank">
                          Solopreneur Success: Strategies for Building the Business of Your Dreams
                         </a>
                        </p>
                        <p class="roboto" style="margin:0;line-height:22px;color:#374151;font-size:16px;">
                         Henry Laporte turned his viral food content into a real business by working with TurboTax and getting serious about his finances.
                        </p>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17727546245843" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 20px 10px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17671092338684" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17671092338684_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; line-height:160%; text-align:left; font-weight:normal; font-size:13px">
                  <span style="color: #000000; font-family: Helvetica, Arial, sans-serif;">
                   <span style="color: #000000;">
                    📈 BUSINESS BREAKDOWN
                   </span>
                  </span>
                 </h2>
                 <h2 align="left" style="margin:0; font-size:22px; line-height:160%; text-align:left; font-weight:bold">
                  <span style="color: #000000;">
                   <span style="font-family: Tahoma, sans-serif; font-size: 24px;">
                    <span style="font-family: Georgia, serif;">
                     <span style="font-family: Tahoma, sans-serif;">
                      <span style="font-family: Georgia, serif;">
                       <span style="font-family: Tahoma, sans-serif;">
                        <span style="font-size: 22px;">
                         <span style="color: #000000;">
                          <a data-hs-link-id="0" data-hs-link-id-v2="FgX7W17p" rel="noopener" style="color:#000000; text-decoration:none; font-weight:bold" target="_blank">
                           She Went From Being Ignored at a Farmer’s Market to Selling to PepsiCo for $1.95 Billion
                          </a>
                         </span>
                         <br/>
                        </span>
                       </span>
                      </span>
                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17685237822862" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; color:#000000; word-break:break-word; text-align:center; padding:10px; font-size:0px" valign="top">
                <a data-hs-link-id="1" data-hs-link-id-v2="fJFIG+MF" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Allison-Ellsworth3" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FAllison-Ellsworth3.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DAllison-Ellsworth3.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzM4MzE3NTguNDE2ODI4Nn0:1w2ofe:_Ax52VLsqwm_shlyx4eLR4JyTSFzK_he9pgqF-2vmWA" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="580"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17734376687632" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17734376687632_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="nogmTnxw" style="color:#2563eb" target="_blank">
                   Poppi soda founder
                  </a>
                  Allison Ellsworth didn’t set out to try to disrupt the soda market; she was just trying to feel better.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  “I was going to doctors for seven years trying to figure out what’s going on with me,” she tells Entrepreneur in a new interview. “I had tummy problems. My skin was a mess. I was tired all the time.”
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  When traditional medicine fell short, she turned to the Internet, discovered apple cider vinegar and realized, “If you read labels and you actually look at what you’re putting in your body, you can affect the way you feel.”
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  There was just one problem: straight apple cider vinegar was hard to choke down. Ellsworth decided she had to figure out a way to make it taste good without loading it with sugar or additives. She started experimenting with different recipes in her kitchen, mixing fruit juices with prebiotics and sparkling water, and asking people to try her concoctions at local farmers’ markets.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Within three weeks of selling sodas at farmers’ markets, a Whole Foods buyer came to her booth and asked to set up a meeting. By 2017, Ellsworth was selling her apple cider vinegar prebiotic soda, then called Mother Beverage, at Whole Foods. By 2018, the company had made about $500,000 in revenue.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  In 2018, Ellsworth appeared on Shark Tank and secured a $400,000 investment for 25% equity from guest Shark Rohan Oza, who is known for his work with major beverage brands, including Vita Coco and Vitaminwater. The company rebranded to Poppi in 2020, swapping its glass bottles for colorful cans, and grew to $500 million in annual revenue by 2025. PepsiCo acquired Poppi
                  <a data-hs-link-id="0" data-hs-link-id-v2="xUdCJWn8" style="color:#2563eb" target="_blank">
                   for $1.95 billion
                  </a>
                  in May 2025.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 20px 10px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17671092013693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#193cb8" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; border-radius:1px; cursor:auto; background-color:#193cb8; mso-padding-alt:12px 13px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="ZAPtaVp4" style="color:#00a4bd; font-size:15px; font-family:Helvetica,Arial,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 13px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story →
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:15px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176495711332019" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:5px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649583164633" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17649583164633_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" data-mce-fragment="1" style="margin:0; font-size:20px; line-height:175%; text-align:left; font-weight:bold">
                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:0px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17716191877941" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17716191877941_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:175%">
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="KoF8qnbG" rel="noopener" style="color:#2563eb; text-decoration:none" target="_blank">
                    4 Ways Leaders Are Unknowingly Breaking Employee Trust →
                   </a>
                  </li>
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="xoZ4KeFo" rel="noopener" style="color:#2563eb; text-decoration:none" target="_blank">
                    So You Owe the IRS a Lot of Money? Here’s What to Do. →
                   </a>
                  </li>
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="jK1vUHcC" rel="noopener" style="color:#2563eb; text-decoration:none" target="_blank">
                    This is the Hidden Cost of Being a ‘Good’ Worker →
                   </a>
                  </li>
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="FHr5udMq" rel="noopener" style="color:#2563eb; text-decoration:none" target="_blank">
                    Self-Driving Semi Trucks Are Coming →
                   </a>
                  </li>
                 </ul>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:15px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176495764474323" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1766094761350" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1766094761350_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_176495764651824" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_176495764651824_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; font-size:20px; line-height:175%; text-align:left; font-weight:bold">
                  <span style="font-family: Tahoma, sans-serif;">
                   Do This Today ✅
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17734350575591" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17734350575591_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:175%">
                  <div data-test-render-count="1" style="line-height:175%">
                   <div data-is-streaming="false" style="line-height:175%">
                    <div data-message-author-role="assistant" data-message-id="ce5219f9-ee67-461d-adf4-4f02c38ee98a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                     <div data-message-author-role="assistant" data-message-id="de460052-dd01-4eae-a78c-ba37831068b6" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                      <div data-message-author-role="assistant" data-message-id="b9c0bb48-ff06-411a-991c-ee4937b1165a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                       <div data-test-render-count="1" style="line-height:175%">
                        <div data-is-streaming="false" style="line-height:175%">
                         <h2 style="margin:0; font-size:15px; line-height:175%">
                          Implement a 20% unscheduled policy.
                          <span style="font-weight: normal;">
                           One of the most common mistakes entrepreneurs make is trying to fill every block on their calendar with meetings. Instead, it’s important to intentionally leave slack in your schedule to fill with
                          </span>
                          <a data-hs-link-id="0" data-hs-link-id-v2="TXs+t/pI" rel="" style="color:#2563eb; font-weight:normal" target="_self">
                           high-value objectives
                          </a>
                          <span style="font-weight: normal;">
                           . A good rule of thumb is to limit your planned time to 80% each week. The remaining free time can be distributed to fit your working style by leaving an entire day each week free or breaking it up into 90 minutes each day.
                          </span>
                         </h2>
                         <p style="line-height:175%">
                         </p>
                         <p style="line-height:175%">
                          The critical part of this strategy is to make sure you don’t waste this valuable time just because nothing urgent happens that week. If you end up not solving a crisis, this time allows you to stay ahead of building your long-term roadmap, reflecting on your company culture or reviewing your financials.
                         </p>
                        </div>
                       </div>
                      </div>
                     </div>
                    </div>
                   </div>
                  </div>
                 </div>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1771977716568" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1771977716568_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:15px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17660947963674" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17696444906561" style="color: inherit; font-size: inherit; line-height: inherit;">
            <div style="background-color: #ffffff; padding: 10px 20px; font-family: Helvetica, Arial, sans-serif; max-width: 600px; margin: 0 auto;">
             <h2 style="line-height:175%; font-size:20px; font-weight:bold; color:#1a1a1a; margin:0 0 16px 0; font-family:Tahoma, Geneva, sans-serif">
              Make Your Next Move
             </h2>
             <div style="background-color: #ffffff; border: 2px solid #0073e6; border-radius: 16px; padding: 28px; margin-bottom: 20px;">
              <p style="font-size: 11px; font-weight: bold; color: #999999; margin: 0 0 12px 0; letter-spacing: 1px; text-transform: uppercase; font-family: Helvetica, Arial, sans-serif;">
               ENTREPRENEUR+
              </p>
              <h3 style="font-size:15px; font-weight:bold; color:#1a1a1a; margin:0 0 12px 0; line-height:1.3; font-family:Helvetica, Arial, sans-serif">
               Unlock the Insights That Drive Smarter Business Decisions
              </h3>
              <p style="font-size: 15px; color: #4a4a4a; margin: 0 0 16px 0; line-height: 1.6; font-family: Helvetica, Arial, sans-serif;">
               Join Entrepreneur+ for exclusive deep-dives, expert strategies and unfiltered access to the content serious founders and leaders rely on to stay ahead — not just informed.
              </p>
              <p style="margin: 0;">
               <a data-hs-link-id="0" data-hs-link-id-v2="+fPwNcQZ" style="color:#0066cc; text-decoration:none; font-weight:600; font-size:15px; font-family:Helvetica, Arial, sans-serif" target="_blank">
                Become a Member
               </a>
              </p>
             </div>
            </div>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-3" style="padding-left:10px; padding-right:10px">
         <div class="hse-column-container hse-border-bottom hse-border hse-border-bottom-m hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; border-bottom:0px solid #eaf0f6; padding-bottom:20px; padding-top:20px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-bottom:0px solid #EAF0F6;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border-bottom hse-border hse-border-bottom-m hse-border-m">
      <tr>
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:20px; padding-top:20px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-3-0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-3-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-footer hse-secondary" role="presentation" style="font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0" width="100%">
             <tbody>
              <tr>
               <td align="center" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; text-align:center; margin-bottom:0; line-height:135%; padding:10px 20px" valign="top">
                <p style="font-family:Arial, sans-serif;font-size:12px;font-weight:normal;text-decoration:none;font-style:normal;color:#000000">
                 Entrepreneur Media, LLC., 1651 E. 4th Street, Suite 125, Santa Ana, California 92701, USA
                </p>
                <p>
                 <a data-hs-link-id="0" data-hs-link-id-v2="kDnPxijp" data-unsubscribe="true" style="font-family:Helvetica,Arial,sans-serif; font-size:12px; color:#000000; font-weight:normal; text-decoration:underline; font-style:normal" target="_blank">
                  Manage preferences
                 </a>
                </p>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
       </div>
      </td>
     </tr>
    </tbody>
   </table>
  </div>
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fd2w2TY04.na1.hubspotlinks.com%252FCto%252FW%252B113%252Fd2w2TY04%252FVVsJgd5Fds3LW2_47nn8xWW2cW72Qs8N5LP1PxW6WXHKv8fYGCj2Y51/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMncyVFkwNC5uYSIsInRpbWUiOjE3NzM4MzE3NTguNDE2OTM2fQ:1w2ofe:33xLIqyuJmObh2gnTWPpJgHgXUhawo4OtasHd0RNs78" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important" width="1"/>
 </body>
</html>