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If you’re a creator seeking a bigger audience, you need to be on TikTok. Here’s some advice to help you understand what works on the platform.
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Get help finding your voice, learn from other creators, and try Storyboard
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<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 20px; width: 100%; box-sizing: border-box;">
<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Tiktok for creators" class="big" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FTikTok_for_Creators_Email.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1olZ90:6LdjDnov4GTXODvbw49f-clY2gzNzuu9KxyK8ubSoQY" style="display: block; height: auto; width: 580px; max-width: 100%; box-sizing: border-box; border: 0;" title="Tiktok for creators" width="580"/>
</a>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
TikTok is the fastest growing social media platform
<em style="box-sizing: border-box;">
ever
</em>
, and according to Edison Research, the share of podcast listeners on the platform is growing just as fast. The youths are even using TikTok instead of Google for their search queries.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 21px; box-sizing: border-box; line-height: inherit; margin: 0;">
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
In other words, if you’re a creator seeking a bigger audience, you need to be there. You may be thinking “great, first you told me I had to be on YouTube, now it’s TikTok. Where does it end?!” We hear you. But this is the reality we live in — constant, relentless change — and as creators we have to do our best to keep up with where the audiences are.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 21px; box-sizing: border-box; line-height: inherit; margin: 0;">
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
And remember: Creating content is a skill — if you’ve mastered it for one platform, you can master it for another.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 21px; box-sizing: border-box; line-height: inherit; margin: 0;">
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Now,
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
here's some advice
</a>
to help you understand what works on TikTok.
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; width: 100%; box-sizing: border-box;">
<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img class="big" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252Feditor_images%252FScreen%2520Shot%25202022-10-20%2520at%25208.44.36%2520AM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1olZ90:6LdjDnov4GTXODvbw49f-clY2gzNzuu9KxyK8ubSoQY" style="display: block; height: auto; width: 580px; max-width: 100%; box-sizing: border-box; border: 0;" width="580"/>
</a>
</div>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #000000; width: 640px; box-sizing: border-box;" width="640">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="background-color: transparent; box-sizing: border-box;">
Storyboard — our biggest release ever — is coming soon. But you can start working with the preview version today. Again, it's a complete redesign of Descript, packed with more than 30 new features including Scenes, a revolutionary new way of making video.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 21px; box-sizing: border-box; line-height: inherit; margin: 0;">
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
As with any redesign, Storyboard will take some getting used to, so starting now will give you a jump on the transition.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<br style="box-sizing: border-box;"/>
<span style="font-size: 16px; box-sizing: border-box;">
<a style="text-decoration: underline; color: #009d9b; box-sizing: border-box;">
Sign up here
</a>
to get access to the beta. And lean heavily on our
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Storyboard help center
</a>
as you get started.
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #000000; width: 640px; box-sizing: border-box;" width="640">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box;">
<div align="center" class="alignment" style="box-sizing: border-box;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="divider_inner" style="font-size: 1px; line-height: 1px; border-top-width: 2px; border-top-color: #8A3C90; border-top-style: solid; box-sizing: border-box;">
<span style="box-sizing: border-box;">
</span>
</td>
</tr>
</table>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 5px 30px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="mso-line-height-alt: 33px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 22px; box-sizing: border-box;">
<strong style="box-sizing: border-box;">
Live events ahead
</strong>
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Take a tour of Storyboard, streamline your training & development content, or choose from 20+ webinars about webinars.
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #000000; width: 640px; box-sizing: border-box;" width="640">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 20px; width: 100%; box-sizing: border-box;">
<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Storyboard 101 event" class="big" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FLearning%2520Events%2520Template_2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1olZ90:6LdjDnov4GTXODvbw49f-clY2gzNzuu9KxyK8ubSoQY" style="display: block; height: auto; width: 580px; max-width: 100%; box-sizing: border-box; border: 0;" title="Storyboard 101 event" width="580"/>
</a>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Here's a great way to get your head around the changes coming with Storyboard: join this live walkthrough. Kevin and Christiana will demo the new features and workflows to give you a sense of Storyboard's layout, and a glimpse of its power.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
<span style="font-size: 16px; box-sizing: border-box;">
Register here
</span>
</a>
</p>
</div>
</div>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #000000; width: 640px; box-sizing: border-box;" width="640">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 20px; width: 100%; box-sizing: border-box;">
<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Descript at work event" class="big" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FDescript%2520%2540%2520Work%2520Temps.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1olZ90:6LdjDnov4GTXODvbw49f-clY2gzNzuu9KxyK8ubSoQY" style="display: block; height: auto; width: 580px; max-width: 100%; box-sizing: border-box; border: 0;" title="Descript at work event" width="580"/>
</a>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Creating and curating content for learning and development is time-consuming, and relentless — there's always some new update to make so you can stay current. Descript gives L&D teams lots of ways to create new content and make updates easier and faster. Join Harmony and Jack live to start streamlining your workflow.
</span>
</p>
<p style="font-size: 16px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Register here
</a>
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #000000; width: 640px; box-sizing: border-box;" width="640">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-top: 0px; padding-bottom: 0px; box-sizing: border-box; border: 0px;" valign="top" width="100%">
<table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 20px; width: 100%; box-sizing: border-box;">
<div align="center" class="alignment" style="line-height: 10px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Wistia Webinars" class="big" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252FBeeProAgency%252F755353_738723%252FInvite%252BRecap.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1olZ90:6LdjDnov4GTXODvbw49f-clY2gzNzuu9KxyK8ubSoQY" style="display: block; height: auto; width: 580px; max-width: 100%; box-sizing: border-box; border: 0;" title="Wistia Webinars" width="580"/>
</a>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 3px 30px 15px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; mso-line-height-alt: 21px; color: #545d63; line-height: 1.5; box-sizing: border-box;">
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Wistia, the video marketing platform (which we use), just rolled out a feature called Wistia Live, aimed at making it super easy to create webinars. Doubling down, they're offering a series of more than 20...webinars — not only about the strategy, production, and craft that goes into virtual presentations, but also about important stuff like video editing, and using video across the customer journey.
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See the lineup, and register here
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2 years, 11 months ago - noreply@marketing.descript.com
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