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   Timothée Chalamet’s Pop-Star Rollout
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                  <p style="margin:0">
                   A figure sits center-frame, his face obscured by the giant orange ping-pong ball that covers his entire head. The camera zooms out to show he’s in a cage, with regular-sized ping pong balls of the same color bouncing all around him; a wider shot places us in a field, where similar ping-pong-headed men swarm. As a hard-hitting bass line builds to a crescendo, the ping-pong-headed men get activated around their leader, who reveals himself as none other than
                   <a style="text-decoration: underline; color: #000000;">
                    Timothée Chalamet
                   </a>
                   —dramatically
                   <a style="text-decoration: underline; color: #000000;">
                    unveiling a striking buzz cut
                   </a>
                   , the Head Cue Ball in Charge. He’s wearing a jacket emblazoned with the name of his next movie,
                   <a style="text-decoration: underline; color: #000000;">
                    <em>
                     Marty Supreme
                    </em>
                   </a>
                   ; the video ends with his henchmen rallying him to a studio set-up resembling a junket interview to promote the film.
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                    <img alt="Timothée Chalamet tweets a promo video of " height="auto" marty="" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F20d8ec9f-c544-4f6e-894a-a2e4810f64e2%252FScreenshot%252B2025-10-16%252Bat%252B11.18.53%25E2%2580%25AFAM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NjA2Mzk0MjEuNDg5MjgyfQ:1v9Sk1:Bcadp7MdjBv2obKYp-U0cscpeFn-QqiIDApccQxkJAI" style="display: block; height: auto; border: 0; width: 100%;" supreme.="" title="Timothée Chalamet tweets a promo video of " width="560"/>
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                  <p style="margin:0;margin-bottom:16px">
                   Timothée tweeted this clip out last Tuesday, one day after
                   <em>
                    Marty Supreme
                   </em>
                   —the upcoming Josh Safdie drama starring Timothee as the titular ping-pong wunderkind and scammer—took the New York Film Festival by storm with a surprise screening that completely dominated the cultural conversation and sparked movie-of-the-year debates as soon as the credits rolled.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   When Chalamet took the NYFF stage alongside Safdie and cast members including Gwyneth Paltrow and
                   <a style="text-decoration: underline; color: #000000;">
                    Tyler, The Creator
                   </a>
                   to make the first presentation of their film, he’d opted to keep his new look under wraps. It was one of his first public appearances after what’s been a relatively quiet summer for the actor as far as being outside goes. After weeks of cheering on the Knicks during their drought-breaking playoff run, he was suddenly absent—likely to go film
                   <em>
                    Dune: Part Three
                   </em>
                   , which, as book-readers can attest, is what likely required him to shave his signature locks off.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   From there, he popped out a little less, and when he did, a strategically placed hat kept a lid on his new look—the implication being that while he couldn’t hide the baldy forever, he at least wanted to unveil and embrace it on his own terms.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   It’s not exactly newsworthy to anyone except the terminally online that Timothée shaved his head (hairstyles change everyday, b—especially for movie roles.) But by debuting the cut in such cinematic fashion, he’s managed to turn what may have been a jarring new look to his fans into a full-on vibe shift that heralds a new movie—and a new era. And just like that, he’s back outside, attracting style headlines for the Cartier glasses accentuating his new visage or his
                   <a style="text-decoration: underline; color: #000000;">
                    mini purses
                   </a>
                   , and indoctrinating Kylie Jenner to playoff fandom of yet another
                   <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                    beloved New York team
                   </a>
                   .
                  </p>
                  <p style="margin:0">
                   Then a few days after he posted the short, Tim stormed through Times Square, flanked by his ping-pong-headed henchmen like a Joel Schumacher
                   <em>
                    Batman
                   </em>
                   villain, to surprise a theater full of fans with the first 30 minutes of
                   <em>
                    Supreme
                   </em>
                   .
                  </p>
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                  <p style="margin:0;margin-bottom:16px">
                   This is a method of marketing, curating and personal brand storytelling that feels beyond even the A-list legendary actors Timothée hopes to stand next to one day, and certainly beyond most of his A-List contemporaries. He’s moving on a level that feels more akin to the way some of our biggest, most aesthetically intentional and creative pop stars use aesthetics to delineate their eras. Think about how you can easily match an image of Kanye in a grey suit or shutter shades to the respective albums those looks represented, or how red-haired Rihanna recalls a different set of singles than when she had the blonde bob. And while the music on
                   <em>
                    Certified Lover Boy
                   </em>
                   may have been forgettable, we’ll always remember that rollout as the time Drake over-committed to the theme by shaving a heart pattern into his head for close to a year.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   We’ve seen some of Timothée’s peers adopt similar mindsets; Zendaya, for example, with the help of Law Roach, tends to tell a story with the outfits on her press runs as they pertain to the theme of the movie she’s promoting (regularly stealing the show from Timothée as they promoted
                   <em>
                    Dune: Part Two
                   </em>
                   , going full Wimbledon chic for
                   <em>
                    Challengers
                   </em>
                   , etc). But we’re witnessing Timothée take the play and magnify it in real time, getting creative, weird, and intentional—and in the process warping the whole idea of a film rollout into something less staid.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   Having seen
                   <em>
                    Marty Supreme
                   </em>
                   I can attest that orange ping-pong men do not feature into the film at all, which is intense but grounded heavily in realism. But Timothée striding through the streets mobbed up with them like Eminem’s iconic “Real Slim Shady” performance, and the idea of what other appearances and activations he might have up his sleeve between now and Christmas—that just feels
                   <em>
                    cool
                   </em>
                   , hyper-relation to the film be damned. It’s striking, it’s weird, it makes people pay attention and ask questions. It eventizes the film, in a way that even a great trailer and a murderer’s row of talent in front of and behind the camera can’t always be counted on to do in this ever-more-savage attention economy. We’re still over two months away from this movie’s release date and he’s already turned a standard crew jacket into a grail.
                  </p>
                  <p style="margin:0;margin-bottom:16px">
                   That
                   <em>
                    Marty Supreme
                   </em>
                   features what is easily Timothée's best performance to date only makes this more exciting. He’s been Oscar-nominated for roles before, but even if this doesn’t get him a third nod—and I can’t imagine a world in which it doesn’t—watching it feels like witnessing a career leveling up in real-time. It feels like Christmas ‘02, when Leo definitively proved he was more than just a heartthrob with
                   <em>
                    Catch Me If You Can
                   </em>
                   (back-to-back with
                   <em>
                    Gangs of New York
                   </em>
                   ). Timothée feels like a student of Leo’s; he’s explicitly said as much himself. But two decades later into a radically different industry landscape, he has to play the game a little differently too. And the first week of the
                   <em>
                    Marty Supreme
                   </em>
                   era proves he’s already figuring out how to play by his own rules. This is how he wins.
                  </p>
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                  <p style="margin:0;margin-bottom:16px">
                   <strong>
                    Playboi Carti live at Staples Center
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                   I respect Playboi Carti, appreciate what he brings to the game, and can recognize the outsized influence
                   <em>
                    Whole Lotta Red
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                   , the leather-clad bad guys in
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